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    Porters Five Forces in China Final

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    prachii09
    Coca Cola entered the Chinese market through foreign direct investment, establishing bottling factories that created jobs for local Chinese workers. It also partnered with Chinese companies like Lenovo for marketing, gaining access to Lenovo's large network of stores and dealers. Additionally, Coca Cola formed joint ventures with other food and beverage companies like Nestle and foreign bottlers to expand its presence in China.

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    Porters Five Forces in China Final

    Uploaded by

    prachii09
    208 views5 pages
    Coca Cola entered the Chinese market through foreign direct investment, establishing bottling factories that created jobs for local Chinese workers. It also partnered with Chinese companies like Lenovo for marketing, gaining access to Lenovo's large network of stores and dealers. Additionally, Coca Cola formed joint ventures with other food and beverage companies like Nestle and foreign bottlers to expand its presence in China.

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    porters five forces

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    Coca Cola entered the Chinese market through foreign direct investment, establishing bottling factories that created jobs for local Chinese workers. It also partnered with Chinese companies like Lenovo for marketing, gaining access to Lenovo's large network of stores and dealers. Additionally, Coca Cola formed joint ventures with other food and beverage companies like Nestle and foreign bottlers to expand its presence in China.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    208 views5 pages

    Porters Five Forces in China Final

    Uploaded by

    prachii09
    Coca Cola entered the Chinese market through foreign direct investment, establishing bottling factories that created jobs for local Chinese workers. It also partnered with Chinese companies like Lenovo for marketing, gaining access to Lenovo's large network of stores and dealers. Additionally, Coca Cola formed joint ventures with other food and beverage companies like Nestle and foreign bottlers to expand its presence in China.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 5

    Entry strategies in China

    by Coca Cola

    3 Entry mode in China


    Foreign direct investment
    Through FDI, the first Coca-Cola bottling
    manufacture factory was established in Beijing in
    1981, and it got the benefits from direct
    investment.
    After this investment Coca Cola had 35 bottling
    company and 29 manufacture factory for its
    products in china, for more than 30,000 people
    working in coca-cola,99% stuff are Chinese local .

    Alliance

    Coca-Cola and Lenovo (top technologies company in


    china) home computer together becoming to the
    "marketing partner", with Lenovo's high-tech image
    to match the Internet Express
    In Chinese technology marketing, Lenovo has
    hundreds of stores and thousands of dealers spread
    all over the country, with the lager channel system,
    Coca-cola was to become well -know brand in china
    (Lenovo website 2010)

    Joint Ventures

    Two top companies in the world coca-cola and nestle


    joined marketing force called coca-cola and nestle
    refreshments(CCNR) as the beverage partners
    worldwide (BPW), the fifth-fifty joint venture held by
    the two companies.
    CocaColateamedupwithtwoforeignbottlers,the
    KerrygroupandtheSwiregroup,underafranchise
    agreement.

    Recommendations
    Company should develop a close
    relationship with its franchisees based on
    a mutual concern for quality(TQM)
    Marketing teams should try to increase
    availability of Coke in rural areas
    They should also focus the old people

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