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    A Study On Consumer Satisfaction and Market Share OF Heritage Foods (India) Limited

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    Sai Viswas
    This document is a study submitted by K. Lakshmi Narayana in partial fulfillment of the requirements for a Master of Business Administration degree from KMM Institute of Post Graduate Studies. The study examines consumer satisfaction and market share of Heritage Foods (India) Limited in Tirupati, Andhra Pradesh. It includes chapters on the dairy industry profile, Heritage Foods profile and product profile, research methodology used in the study, data analysis and findings, and suggestions. Tables and graphs in the data analysis section examine consumer demographics, awareness and consumption of Heritage Foods products, factors influencing purchase decisions, and Heritage Foods' market share in Andhra Pradesh and India.

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    A Study On Consumer Satisfaction and Market Share OF Heritage Foods (India) Limited

    Uploaded by

    Sai Viswas
    81 views6 pages
    This document is a study submitted by K. Lakshmi Narayana in partial fulfillment of the requirements for a Master of Business Administration degree from KMM Institute of Post Graduate Studies. The study examines consumer satisfaction and market share of Heritage Foods (India) Limited in Tirupati, Andhra Pradesh. It includes chapters on the dairy industry profile, Heritage Foods profile and product profile, research methodology used in the study, data analysis and findings, and suggestions. Tables and graphs in the data analysis section examine consumer demographics, awareness and consumption of Heritage Foods products, factors influencing purchase decisions, and Heritage Foods' market share in Andhra Pradesh and India.

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    This document is a study submitted by K. Lakshmi Narayana in partial fulfillment of the requirements for a Master of Business Administration degree from KMM Institute of Post Graduate Studies. The study examines consumer satisfaction and market share of Heritage Foods (India) Limited in Tirupati, Andhra Pradesh. It includes chapters on the dairy industry profile, Heritage Foods profile and product profile, research methodology used in the study, data analysis and findings, and suggestions. Tables and graphs in the data analysis section examine consumer demographics, awareness and consumption of Heritage Foods products, factors influencing purchase decisions, and Heritage Foods' market share in Andhra Pradesh and India.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    81 views6 pages

    A Study On Consumer Satisfaction and Market Share OF Heritage Foods (India) Limited

    Uploaded by

    Sai Viswas
    This document is a study submitted by K. Lakshmi Narayana in partial fulfillment of the requirements for a Master of Business Administration degree from KMM Institute of Post Graduate Studies. The study examines consumer satisfaction and market share of Heritage Foods (India) Limited in Tirupati, Andhra Pradesh. It includes chapters on the dairy industry profile, Heritage Foods profile and product profile, research methodology used in the study, data analysis and findings, and suggestions. Tables and graphs in the data analysis section examine consumer demographics, awareness and consumption of Heritage Foods products, factors influencing purchase decisions, and Heritage Foods' market share in Andhra Pradesh and India.

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    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
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    of 6

    A STUDY ON CONSUMER

    SATISFACTION AND
    MARKET SHARE
    OF
    HERITAGE FOODS (INDIA) LIMITED
    TIRUPATI

    Submitted in partial fulfillment of the requirement for the award of Degree of

    Master of Business Administration


    By
    K. LAKSHMI NARAYANA

    Regd. No:23049 8022

    Department of Management Studies

    KMM INSTITUTE OF POST GRADUATE STUDIES


    (Affiliated to Sri Venkateswara University, Tirupati)
    TIRUPATI-517 502
    NOV, 2004

    A STUDY ON CONSUMER
    SATISFACTION AND
    MARKET SHARE
    OF
    HERITAGE FOODS (INDIA) LIMITED
    TIRUPATI

    Submitted in partial fulfillment of the requirement for the award of Degree of

    Master of Business Administration


    By
    K. LAKSHMI NARAYANA

    Regd. No:23049 8022

    Under the Guidance of : Sri I.R.V. KUMAR

    Department of Management Studies

    KMM INSTITUTE OF POST GRADUATE STUDIES


    (Affiliated to Sri Venkateswara University, Tirupati)
    TIRUPATI-517 502
    NOV, 2004

    CERTIFICATE
    REGISTERED NO :- 23094 8022

    This is to certify that the report entitled title of the project CONSUMER

    SATISFACTION AND MARKET SHARE OF HERITAGE FOODS


    (INDIA) LTD., submitted by K. LAKSHMI NARAYANA in partial fulfillment of
    the requirements for the award of the degree of MASTER OF BUSINESS

    ADMINISTRATION under our supervision and guidance in the III semester of


    course, during the academic year 2003 - 2005.

    Head

    Internal Guide

    Principal

    CONTENTS
    S.No.

    Description

    Page No.

    Preface
    Chapter 1

    Introduction

    01 04

    Chapter 2

    Profiles
    2.1 Industry Profile
    2.2 Heritage Profile
    2.3 Product Profile

    05 13
    14 18
    19 21

    Chapter 3

    Research Methodology
    3.1 Objectives
    3.2 Limitations
    3.3 Statement of the Problem
    3.4 Research Methodology
    3.5 Sample Design

    23
    24 25
    26
    27

    Chapter 4

    Data Analysis and Interpretation

    28 45

    Chapter 5

    Finding and Suggestions

    46 48

    Chapter 6

    Annexure
    6.1 Questionnaire
    6.2 Bibliography

    50 52
    53

    22

    LIST OF TABLES
    TABLE NO.

    DESCRIPTION

    PAGE NO.

    4.1

    The classification of different age group of respondents

    28

    4.2

    Education level of respondents

    29

    4.3

    Income level of respondents

    30

    4.4

    Consumers of milk in Tirupati region

    31

    4.5

    Consumption of milk

    32

    4.6

    Demand for packed dairy milk

    33

    4.7

    Awareness of various brands

    34

    4.8

    Source of Awareness for Heritage Milk

    35

    4.9

    Parameters For purchase of Dairy milk

    36

    4.10

    Consumers of Heritage MilK

    37

    4.11

    Influencing Factors For purchase of Heritage Milk

    38

    4.12

    Reasons for not buying Heritage Milk

    39

    4.13

    Satisfaction level of the consumer towards Heritage Milks

    40

    4.14

    Reason for no satisfaction

    41

    4.15

    Awareness of milk products produced by heritage

    42

    4.16

    Demand for Heritage Milk products.

    43

    4.17

    Analysis of Market Share of Heritage in A.P. & in India

    44

    LIST OF GRAPHS
    GRAPH NO.

    DESCRIPTION

    PAGE NO.

    4.1

    The classification of different age group of respondents

    28

    4.2

    Education level of respondents

    29

    4.3

    Income level of respondents

    30

    4.4

    Consumers of milk in Tirupati region

    31

    4.5

    Consumption of milk

    32

    4.6

    Demand for packed dairy milk

    33

    4.7

    Awareness of various brands

    34

    4.8

    Source of Awareness for Heritage Milk

    35

    4.9

    Parameters For purchase of Dairy milk

    36

    4.10

    Consumers of Heritage MilK

    37

    4.11

    Influencing Factors For purchase of Heritage Milk

    38

    4.12

    Reasons for not buying Heritage Milk

    39

    4.13

    Satisfaction level of the consumer towards Heritage Milks

    40

    4.14

    Reason for no satisfaction

    41

    4.15

    Awareness of milk products produced by heritage

    42

    4.16

    Demand for Heritage Milk products.

    43

    4.17

    Analysis of Market Share of Heritage in A.P. & in India

    45

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