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    Case Study Analysis

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    Jhorland
    The Xerox Corporation was founded in 1906 as the Haloid Company and obtained the license for xerographic patents in 1947. It changed its name to the Xerox Corporation in 1961 and experienced rapid revenue growth from $176 million in 1963 to $4 billion by 1975. However, revenue and profit growth slowed in the late 1970s and revenues flattened from 1981-1983. A SWOT analysis identified strengths like technical expertise but also weaknesses like a focus on technology over management. Recommendations included continuous quality improvement and tying up with related industries and government agencies.

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    Case Study Analysis

    Uploaded by

    Jhorland
    3K views22 pages
    The Xerox Corporation was founded in 1906 as the Haloid Company and obtained the license for xerographic patents in 1947. It changed its name to the Xerox Corporation in 1961 and experienced rapid revenue growth from $176 million in 1963 to $4 billion by 1975. However, revenue and profit growth slowed in the late 1970s and revenues flattened from 1981-1983. A SWOT analysis identified strengths like technical expertise but also weaknesses like a focus on technology over management. Recommendations included continuous quality improvement and tying up with related industries and government agencies.

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    The Xerox Corporation was founded in 1906 as the Haloid Company and obtained the license for xerographic patents in 1947. It changed its name to the Xerox Corporation in 1961 and experienced rapid revenue growth from $176 million in 1963 to $4 billion by 1975. However, revenue and profit growth slowed in the late 1970s and revenues flattened from 1981-1983. A SWOT analysis identified strengths like technical expertise but also weaknesses like a focus on technology over management. Recommendations included continuous quality improvement and tying up with related industries and government agencies.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    3K views22 pages

    Case Study Analysis

    Uploaded by

    Jhorland
    The Xerox Corporation was founded in 1906 as the Haloid Company and obtained the license for xerographic patents in 1947. It changed its name to the Xerox Corporation in 1961 and experienced rapid revenue growth from $176 million in 1963 to $4 billion by 1975. However, revenue and profit growth slowed in the late 1970s and revenues flattened from 1981-1983. A SWOT analysis identified strengths like technical expertise but also weaknesses like a focus on technology over management. Recommendations included continuous quality improvement and tying up with related industries and government agencies.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 22

    Xerox Corporation

    Surviving the Competitive Crisis


    Summary
    The Xerox Corporation with headquarters in
    Stamford, Connecticut was founded in 1906
    in Rochester, New York as the Haloid
    Company, a manufacturer of photographic
    paper.
    In 1947, the Haloid Company obtained the
    license to Chester Carlson's basic xerographic
    patents from the Battelle Development
    Corporation of Columbus, Ohio.
    Summary
    In 1961, the company name was
    changed to the Xerox Corporation and
    was listed on the New York stock
    exchange.
    The Xerox Corporation expanded
    operations and grew from $176 million
    in 1963 to $4 billion in sales by 1975.
    Summary
    From the mid-1960s to the mid-1970, Xerox
    revenues grew at an average annual rate of
    about 23 percent per year and profits
    increased at an average rate of about 20
    percent.
    Between the mid-1970s and 1980, revenue
    and profit growth slipped to an average
    annual rate of about 16 and 14 percent,
    respectively.
    Summary
    From 1981 to 1983, revenues flattened
    and net income fell 17 percent below
    1980 levels.
    ROA fell from 19 percent in 1980 to 8.4
    percent in 1983.
    Statement of the Problem
    The purpose of this analysis is to study
    the following critical areas of the
    corporation:
    Design of the product,
    Production process,
    Inventory and personnel management,
    Supplier relations,
    Marketing functions
    Objectives
    Construct SWOT analysis for the case
    study
    Identify the strength and weaknesses of
    the corporation to supply plan of actions
    Deploy strategies to help eliminate the
    existing problem identified
    Optimum product design through defined
    plans of action
    Areas Consideration
    STRENGTHS
    1. Ph.D. Degree holders
    2. Above-average income earners
    3. Pioneers
    WEAKNESSES
    1. Young, idealistic, and aggressive
    2. Technically- rather than management-
    oriented
    3. Volatile industries
    OPPORTUNITIES

    1. Market demands
    2. Technological Innovations
    3. Related industries
    STRENGTH

    1. Competitors
    2. Economy
    3. Government
    Strengths – Opportunities
    Strategies
    Have higher chances on increased
    research activities
    Sufficient funding for research
    activities and commercialization
    Established prestige
    Weaknesses – Opportunities
    Strategies

    Low-cost products
    Efficient transactions
    Creation of new industries
    Threats – Strengths
    Strategies

    Alliances/Mergers
    Government support/subsidies
    Deregulation
    Weaknesses – Threats
    Strategies

    Continued and sustained development


    and growth
    Innovative strategies
    Integration with government projects
    Alternative Course of Action
    Quality: Continuous improvement on features
    of products and services.
    Advantages:
    Increased room for improvements;
    Affordable and increased client satisfaction.
    Disadvantages:
    Higher initial capital outlay;
    Long-term return-on-assets
    Alternative Course of Action
    Management: Intensive trainings to all
    officers and members of the hierarchy.
    Advantages:
    Increased room for improvements;
    Affordable and increased client satisfaction.
    Disadvantages:
    Higher initial capital outlay;
    Long-term return-on-assets
    Alternative Course of Action
    Market: Penetrate the world's leading
    industries.
    Advantages:
    Increased room for improvements;
    Affordable and increased client satisfaction.
    Disadvantages:
    Higher initial capital outlay;
    Long-term return-on-assets
    Conclusion
    For the past years Xerox has been changing the
    company in most of its critical aspects to
    improve quality. They have focused on one
    strategy- concentrating on productivity and
    management capabilities; on the other hand,
    the marketing aspects were neglected. Hence
    significantly the midcourse corrections will move
    toward a goal of becoming the most productive
    company in the industry. In the kind of their
    industry, quality was a race without finish line.
    Recommendation
    (Quality) Continuous improvement on
    features of products and services.
    Plan of Action
    Tie up with related industries and
    government agencies
    Development of technological tools
    and devices
    Explore unknown areas of interest
    Regular reviews of documentations
    and facilities improvements
    Increase satellite offices worldwide

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