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ONLINE SHOPPING

Process whereby consumers directly buy


goods or services from a seller in real-time,
without an intermediary service, over the
Internet is called ONLINE SHOPPING. If an
intermediary service is present the process is
called E-COMMERCE.
Advantages
 Convenience
 Online stores are usually available 24 hours a
day, and many consumers have Internet access
both at work and at home.
 Other establishments such as internet cafes and
schools provide access as well.
 A visit to a conventional retail store requires
travel and must take place during business
hours.
Contd….
 Information and reviews
 Online stores must describe products for sale
with text, photos, and multimedia files.
 Some online stores provide or link to
supplemental product information, such as
instructions, safety procedures, demonstrations,
or manufacturer specifications.
 Some provide background information, advice,
or how-to guides designed to help consumers
decide which product to buy.
Contd….
 Price and selection
 One advantage of shopping online is being able
to quickly seek out deals for items or services
with many different vendors.
 Shipping costs (if applicable) reduce the price
advantage of online merchandise.
Disadvantages
 Fraud and security concerns
 Given the lack of ability to inspect merchandise
before purchase, consumers are at higher risk of
fraud on the part of the merchant than in a
physical store.
Contd….
 Lack of full cost disclosure
 The lack of full disclosure with regards to the
total cost of purchase is one of the concerns of
online shopping.
 Privacy
 Privacy of personal information is a significant
issue for some consumers.
Payment
 Online shoppers commonly use credit card to make
payments, however some systems enable users to
create accounts and pay by alternative means,
such as
 Debit card
 Various types of electronic money
 Cash on delivery (C.O.D., offered by very few online stores)
 Cheque
 Wire transfer/delivery on payment
 Postal money order
 Gift cards
Product delivery
 Once a payment has been accepted the goods or services
can be delivered in the following ways.
 Download: This is the method often used for digital media products
such as software, music, movies, or images.
 Shipping: The product is shipped to the customer's address.
 Drop shipping: The order is passed to the manufacturer or third-
party distributor, who ships the item directly to the consumer.
 In-store pickup: The customer orders online, finds a local store
using locator software and picks the product up at the closest store.
 In the case of buying an admission ticket one may get a code, or a
ticket that can be printed out.
The 10 secrets of Online Selling
-by Paul Graham
 Work Works
 If there is a single secret to selling online, it is to
work hard.
 Choose the Right Niche
 What sells online?
 High Production Values
 Production values are even more important on
the Web. Consumers will not buy from an
amateurish Web site.
Contd….
 Make Your Site Easy
 don't force visitors to register.
 Be Real
 Include your name, phone number, and street
address.
 Emphasize Service
 reassure visitors explicitly.
Contd….
 Promote Your Site
 Having a great Web site is not enough. You also
have to bring people to it.
 Lower Your Prices
 Change Your Site
 you should be constantly improving your site.
 Patience
eBay Inc. is an American Internet company
that manages eBay.com, an online auction
and shopping website in which people and
businesses buy and sell a broad variety of
goods and services worldwide.
Founded in 1995
How to sell on eBay?
 5-step guide will take you through the steps
to get started with selling.
 Create a Seller's Account
 Prepare your item
 List the item for sale
 Track your listing
 Receive payment and complete the sale
Questions ???

THANK YOU

By: Bharatesh M T
Vishwanath B
Devaraj Patil

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