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    Wooqer

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    bikash_kedia
    Wooqer is an online deal aggregator launched in 2009 that operates in Bengaluru and Pune. It compiles promotional offers from brands and makes them available on its website. It provides customers savings on purchases and retailers and brands a platform to promote deals and analyze consumer behavior. Wooqer generates revenue from fees charged to malls and brands for deal promotion and from subscription fees from OEMs. It plans to expand its user base and operations to more cities in India by 2011.

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    Wooqer

    Uploaded by

    bikash_kedia
    296 views10 pages
    Wooqer is an online deal aggregator launched in 2009 that operates in Bengaluru and Pune. It compiles promotional offers from brands and makes them available on its website. It provides customers savings on purchases and retailers and brands a platform to promote deals and analyze consumer behavior. Wooqer generates revenue from fees charged to malls and brands for deal promotion and from subscription fees from OEMs. It plans to expand its user base and operations to more cities in India by 2011.

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    Wooqer is an online deal aggregator launched in 2009 that operates in Bengaluru and Pune. It compiles promotional offers from brands and makes them available on its website. It provides customers savings on purchases and retailers and brands a platform to promote deals and analyze consumer behavior. Wooqer generates revenue from fees charged to malls and brands for deal promotion and from subscription fees from OEMs. It plans to expand its user base and operations to more cities in India by 2011.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    296 views10 pages

    Wooqer

    Uploaded by

    bikash_kedia
    Wooqer is an online deal aggregator launched in 2009 that operates in Bengaluru and Pune. It compiles promotional offers from brands and makes them available on its website. It provides customers savings on purchases and retailers and brands a platform to promote deals and analyze consumer behavior. Wooqer generates revenue from fees charged to malls and brands for deal promotion and from subscription fees from OEMs. It plans to expand its user base and operations to more cities in India by 2011.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 10

    INTRODUCTION

    Founders ² Vishal Purohit, Pavitra Saxena,


    Harish Reddy

    Launched in December 2009

    Provides Online guide to best retail deals.

    Aggregator of promotional deals that spans


    brands and product categories.

    Presently operates in Bengaluru and Pune


    BUSINESS MODEL
    Compiles promotional offers, discount details, MRPs,
    Product facts and makes them available on site
    through browsing and search options.
    Provides data for Analysis by Brand managers.
    AIDA ² Awareness Interest Development Action
    Providing a mathematical scoring system for all types
    of sales (discounts, promotions, combo gifts, buy 1 get
    one free) for a given input.
    Brand managers use it to provide the best promotion
    type.
    IMPLEMENTATION

    Features of Site ²
    R My List

    R Wish List

    R Mall Walk

    Customers can create customized list of products

    Request items they want to buy

    Browse through promotions in mall in the city


    WEBSITE

    Four Interfaces
    R Wooqer.com ² for end users

    R AIDA.wooqer.com ² for brand managers

    R Pbox.wooqer.com ² for small retailers

    R OEM.wooqer.com ² for original Equipment


    manufacturers
    VALUE ADDITION

    End Customers ² 22% savings on an average

    High Engagement of users, approx eight minutes


    on website.

    OEM ² Aax Global, manufacturer of Cobra


    Pepper spray signed up at Wooqer and in a year
    has clinched deals worth Rs. 70 lakh

    Valuable Real time data for marketers and brand


    owners
    REVENUE
    Malls are charged for an hour·s slot per day for entire
    month
    Rs. 10,000/- for premium brands , Rs. 7,500/- for
    value brands
    Rs. 65,000 to Rs. 90,000 per brand per city for
    AIDA(Awareness Interest Development Action)
    customers.
    Rs. 20,000 Annual subscription fees for OEM.
    Free for retailers as of now.
    PRESENT REACH

    No of OEMS : 75 (300 ² 400 products, about 4-6


    products for each OEM)

    No of Brands on AIDA.WOOQER : 19

    No. of Users on PBOX.WOOQER : 35 ² 40

    No. of Mall walk customers ² 14


    EXPANSION PLANS
    Initial Investment ² 2.2 crores
    Seed funding by Garage Again Ventures
    Average monthly Revenues ² 8.25 lakhs
    Target Revenue for FY2011 ² 1.93 cr
    No. of Wooqer base
    R Pune ² 10,000
    R Bengaluru ² 15,000

    Target User by FY 2011 ² 50,000


    Expand to Hyderabad, Delhi, Mumbai by March 2011

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