Location via proxy:   [ UP ]  
[Report a bug]   [Manage cookies]                
Scribd Logo
Upload

Welcome to Scribd!

  • 34 views

    Conventions of A TV AD

    Uploaded by

    Damiano88
    This document discusses various conventions used in television advertisements. It identifies elements like slogans, logos, brand names, and camera work that are commonly included to make ads memorable and identify the product. It also notes techniques like comedy and shock value that aim to elicit emotions from viewers so they better recall the advertisement and what it was promoting. Specific YouTube examples are provided to illustrate different types of ads that employ these conventions.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd

    Conventions of A TV AD

    Uploaded by

    Damiano88
    34 views8 pages
    This document discusses various conventions used in television advertisements. It identifies elements like slogans, logos, brand names, and camera work that are commonly included to make ads memorable and identify the product. It also notes techniques like comedy and shock value that aim to elicit emotions from viewers so they better recall the advertisement and what it was promoting. Specific YouTube examples are provided to illustrate different types of ads that employ these conventions.

    Original Title

    Conventions of a TV AD

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    This document discusses various conventions used in television advertisements. It identifies elements like slogans, logos, brand names, and camera work that are commonly included to make ads memorable and identify the product. It also notes techniques like comedy and shock value that aim to elicit emotions from viewers so they better recall the advertisement and what it was promoting. Specific YouTube examples are provided to illustrate different types of ads that employ these conventions.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    34 views8 pages

    Conventions of A TV AD

    Uploaded by

    Damiano88
    This document discusses various conventions used in television advertisements. It identifies elements like slogans, logos, brand names, and camera work that are commonly included to make ads memorable and identify the product. It also notes techniques like comedy and shock value that aim to elicit emotions from viewers so they better recall the advertisement and what it was promoting. Specific YouTube examples are provided to illustrate different types of ads that employ these conventions.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 8

    Conventions of a TV AD

    By Damiano Shehu
    • http://www.youtube.com/watch?v=RttT4jC7_10&feature=fvst
    • http://www.youtube.com/watch?v=2ljFfL-mL70
    • http://www.youtube.com/watch?v=F3IHrZNzf3c
    • http://www.youtube.com/watch?v=VQMlPSyZtos
    Slogan
    • A slogan is something that makes the audience remember the video or product. It is short and easy to remember.

    http://
    www.youtube.com
    /watch?v=NB3NPN
    M4xgo

    http://www.youtube.com/w
    atch?v=F_-
    9QFvhQWo
    http://www.youtube.com/watch?v=_
    ve4M4UsJQo
    Typography and Logo
    • Typography is how the font looks like. If it looks nice and looks like the logo’s typography then it will be remembered
    • The logo is what the product or franchise uses so that people know what who its made by. It is small or big and is unique .

    http:// http://
    www.youtu www.youtube.co
    be.com/wat m/watch?v=iItzJc
    ch?v=cAK5d -NHI4
    9VO1VU

    http://
    www.youtube.c
    om/watch?v=Xs
    x7af35TdM
    Brand name/Company name
    • This is so the people know who the product is by and it is also the thing that they are selling. This makes them
    know if the product is reliable or not.

    http:// http://
    www.youtube.com/watch?v=ArG www.youtube.com/watch?v=jlXRengzZo
    XA7IMOZ0 c

    http://
    www.youtube.com/watch?v=1WlRcXI
    O5ik
    Camera
    • Camera is when the producers choose different camera angles and shots to make the advert look attractive and
    memorable.

    http:// http://
    www.youtube.com/watch www.youtube.com/watch?v=lsJs4AY
    ?v=bK7cT9xh6oQ a8sU

    http://www.youtube.com/watch?v=RttT4jC7_10
    Comedy
    http://
    www.youtube.com/watch?v=HKV0QuQso
    nk

    http://
    www.youtube.com/watch?v
    =5aDCrYUKIMo&feature=ch
    annel

    The makes the


    audience laugh
    meaning they will
    http:// remember it.
    www.youtube.com/watch?v=cAK5
    d9VO1VU
    Shock

    http://
    www.youtube.com/watch?v=r6TzoQ
    M3ajs

    This makes the audience http://


    www.youtube.com/watch?v=lsJs4AY
    shocked and sad so they a8sU
    will remember it and get
    scared.

    You might also like