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Coke Q

The document is a questionnaire for a survey being conducted by an intern at Hindustan Coca Cola Beverage Pvt. Ltd. on the preferences of new retailers towards Coca Cola products. The questionnaire collects information from retailers about the beverage brands they sell, their opinions on Coca Cola products and branding, ordering frequency, sales volume, and satisfaction with Coca Cola's delivery and sales representatives. It aims to understand retailers' views on Coca Cola versus competitors like Pepsi to help the company improve its distribution and promotion strategies.

Uploaded by

Biswajeet Gogoi
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
404 views

Coke Q

The document is a questionnaire for a survey being conducted by an intern at Hindustan Coca Cola Beverage Pvt. Ltd. on the preferences of new retailers towards Coca Cola products. The questionnaire collects information from retailers about the beverage brands they sell, their opinions on Coca Cola products and branding, ordering frequency, sales volume, and satisfaction with Coca Cola's delivery and sales representatives. It aims to understand retailers' views on Coca Cola versus competitors like Pepsi to help the company improve its distribution and promotion strategies.

Uploaded by

Biswajeet Gogoi
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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Questionnaire

As a part of my internship program in Hindustan Coca Cola Beverage Pvt. Ltd.


(HCCBL). I am doing a survey related to “New Retailers Preference towards Coca Cola
Products”. I will be happy for if you co-operate with me in filling up this questionnaire.
Your responses will be kept confidential.

Outlet Name:

Type of Outlet:

Name of the owner/ manager of the outlet:-

Area: ________________________________________________________________

Contact no: _______________________________

1. What are the brands of Beverages you sell?

a. Pepsi b. Coca Cola c. Parle d. Others

2. Before selling Coca Cola, what are the brands you sold?

a. Pepsi b. Parle c. Others

3. What are the Coca Cola products you sell?

a. Coca cola b. Thumps up c. Sprite

d. Fanta e. Limca f. Maaza

g. Kinley water h. Kinley Soda

4. About Coca-Cola what do you like most

a. Brand Name b.Easy Availability c.Packaging

b. Price f.Brand Ambassador

5. Why do you prefer selling Coca Cola?

a. Consumer Demand b. Better Profit Margin e.On Time Delivery


f.Range Availability g.Promotional Activities

6. What type of packages is sold most in your outlet?

a. RGB b.Mobile c.Pet d.Can

e. Tetra pack

7. . At what interval you order Coca Cola products


a. Daily b. twice in a week c. Thrice in a week

d.Weekly e.More than one week


.

8. Number of Coca Cola products you sell per day.


a. 5-10 b.10-20 c.21-30 c.More than 30

9. Your opinion about Coca-Cola products.

a.Very good b.Good cAverage d.Poor e.Very poor

10. Are you satisfied with the response given to you by the Market Developer and
the delivery person?
a. Highly satisfied b.Satisfied c.Average

d.Dissatisfied e.Highly dissatisfied


11. Are you satisfied with the product delivery system from depot in comparison to
the distributor?
a. Highly satisfied b.Satisfied c.Neutral

e.Dissatisfied f.Highly Dissatisfied

12.What according to you is the product delivery system of our competitor(Pepsi)

a. Highly satisfied b.Satisfied c.Neutral

d.Dissatisfied e.Highly dissatisfied.

13.Your suggestion regarding the better delivery system of our company.


14. Are you aware of the schemes provided by Coca- Cola?

a. Yes b. No

THANK YOU

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