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    Sachet Marketing

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    Tom John
    Sachet marketing is an innovative strategy aimed at low-income consumers in developing economies. It involves selling products or services in affordable small portions or sizes so more buyers can access the brand. Examples include Unilever selling low-cost detergent in Brazil, a telecom selling phones to village women in Bangladesh, and financial institutions providing microloans and rural banking access. As sachet marketing grows, packaging innovations allow products to be dispensed conveniently from single-use sachets with brand advertising on the packaging. Selling in small volumes but to many customers can open new markets while still generating profits and establishing brand awareness for future growth.

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    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd

    Sachet Marketing

    Uploaded by

    Tom John
    453 views7 pages
    Sachet marketing is an innovative strategy aimed at low-income consumers in developing economies. It involves selling products or services in affordable small portions or sizes so more buyers can access the brand. Examples include Unilever selling low-cost detergent in Brazil, a telecom selling phones to village women in Bangladesh, and financial institutions providing microloans and rural banking access. As sachet marketing grows, packaging innovations allow products to be dispensed conveniently from single-use sachets with brand advertising on the packaging. Selling in small volumes but to many customers can open new markets while still generating profits and establishing brand awareness for future growth.

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    Sachet marketing is an innovative strategy aimed at low-income consumers in developing economies. It involves selling products or services in affordable small portions or sizes so more buyers can access the brand. Examples include Unilever selling low-cost detergent in Brazil, a telecom selling phones to village women in Bangladesh, and financial institutions providing microloans and rural banking access. As sachet marketing grows, packaging innovations allow products to be dispensed conveniently from single-use sachets with brand advertising on the packaging. Selling in small volumes but to many customers can open new markets while still generating profits and establishing brand awareness for future growth.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    453 views7 pages

    Sachet Marketing

    Uploaded by

    Tom John
    Sachet marketing is an innovative strategy aimed at low-income consumers in developing economies. It involves selling products or services in affordable small portions or sizes so more buyers can access the brand. Examples include Unilever selling low-cost detergent in Brazil, a telecom selling phones to village women in Bangladesh, and financial institutions providing microloans and rural banking access. As sachet marketing grows, packaging innovations allow products to be dispensed conveniently from single-use sachets with brand advertising on the packaging. Selling in small volumes but to many customers can open new markets while still generating profits and establishing brand awareness for future growth.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 7

    “SACHET MARKETING”

    --A BRIEF OVERVIEW


    TOPICS TO BE COVERED
    • INTRODUCTION
    • SUCCESSFUL SACHET MARKETING TRENDS
    • IMPLEMENTATION OF SACHET MARKETING IN
    FINANCIAL SECTOR
    • PACKAGING OF SACHETS
    • CONCLUSION OF SACHET MARKETING
    INTRODUCTION
    • IF roughly two-thirds of the world's population makes USD 1,500 or
    less per year, why try to sell them expensive, bulky goods and
    services originally designed for consumers who easily make twenty
    times as much in North America, Western Europe or Japan?
    To the rescue come innovative micro-selling methods, aimed at
    new consumers in developing mega-economies like China, India,
    The Philippines, Mexico and Brazil. It's all about serving up your
    products, services and loans in affordable portions, sachets or sizes,
    so that consumers get to know and like your brand.
    Meanwhile, you the manufacturer or service provider can still
    make a good profit from sheer overall volume (smaller sizes, but
    more buyers)
    SUCCESFUL SACHET MARKETING TRENDS
    • IN BRAZIL UNILEVER SOLD LOW COST DETERGENT ALA FOR
    LOW INCOME GROUP
    • FILIPINO TELECO PEOPLE SMART HAVE SUCCEFULLY TURNED
    THIER CUSTOMER INTO SALES PERSON.
    • GRAMEEN PHONE BANGLADESH CELL PHONE OPERATOR
    INTRODUCED PHONES TO VILLAGE LADY SCHEME.
    • MICROSOFT INTRODUCED THE XP LITE A LOW COST
    EDITION.
    • SYMANTEC LAUNCHED LOW COST EDITION OF ANTI VIRUS.
    IMPLEMENTATION OF SACHET MARKETING
    IN FINANCIAL SECTOR

    • Micro finance groups like Weetu of U.K provided


    micro finance to women.
    • India's ICICI Bank built the first rural ATM to serve
    micro-savers .
    • Citi group of india intoduced online account for
    small savers
    • Bradesco, Brazil's private bank, to set up very basic teller
    services in underused post offices.
    PACKAGING OF SACHETS

    With SACHET MARKETING innovations taking off, it will


    come as no surprise that the sachet itself is ready for
    innovation too. Check out Snap! International and Snap
    Pak, two companies that provide packaging of sachet
    products and a unique new advertising medium. The
    units are designed to open and dispense the product
    with a two-fingered snap-and-squeeze (rather than
    cutting or tearing). In addition to more convenience, one
    side of the packaging can be printed with high-
    resolution, photographic quality artwork.
    CONCLUSION
    • Thinking small in large volumes -- the essence of SACHET
    MARKETING -- yet never losing brand focus, could open
    up entirely new markets for many of the worlds B2C and
    B2B manufacturers and service providers. If your
    customers are willing but cash strapped, think micro
    loans, think mini-sizes, think leasing, think bundling, think
    reselling! It will make you money, and lay the foundation
    for brand awareness with future affluent customers. And
    as the microfinance and Whirlpool examples show, some
    of the thinking may eventually translate in innovative
    products for mature markets as well.

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