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    A Project On Sunsilk

    Uploaded by

    Aakriti Sharma
    This document provides information about a project on Sunsilk haircare brand. It acknowledges the guidance provided by the marketing faculty. The objectives of the project are to understand Sunsilk, the challenges it faces, its growth strategies, and its 4P's (Product, Price, Place, Promotion). It discusses how Unilever launched Sunsilk in India in 1964 and positioned it as a hair expert brand. It analyzes Sunsilk's promotional strategies in India like the 'Hairapy' campaign and use of celebrities like Priyanka Chopra. It also briefly describes Sunsilk's current product range and ingredients.

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    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd

    A Project On Sunsilk

    Uploaded by

    Aakriti Sharma
    3K views9 pages
    This document provides information about a project on Sunsilk haircare brand. It acknowledges the guidance provided by the marketing faculty. The objectives of the project are to understand Sunsilk, the challenges it faces, its growth strategies, and its 4P's (Product, Price, Place, Promotion). It discusses how Unilever launched Sunsilk in India in 1964 and positioned it as a hair expert brand. It analyzes Sunsilk's promotional strategies in India like the 'Hairapy' campaign and use of celebrities like Priyanka Chopra. It also briefly describes Sunsilk's current product range and ingredients.

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    A PROJECT ON SUNSILK

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    This document provides information about a project on Sunsilk haircare brand. It acknowledges the guidance provided by the marketing faculty. The objectives of the project are to understand Sunsilk, the challenges it faces, its growth strategies, and its 4P's (Product, Price, Place, Promotion). It discusses how Unilever launched Sunsilk in India in 1964 and positioned it as a hair expert brand. It analyzes Sunsilk's promotional strategies in India like the 'Hairapy' campaign and use of celebrities like Priyanka Chopra. It also briefly describes Sunsilk's current product range and ingredients.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    3K views9 pages

    A Project On Sunsilk

    Uploaded by

    Aakriti Sharma
    This document provides information about a project on Sunsilk haircare brand. It acknowledges the guidance provided by the marketing faculty. The objectives of the project are to understand Sunsilk, the challenges it faces, its growth strategies, and its 4P's (Product, Price, Place, Promotion). It discusses how Unilever launched Sunsilk in India in 1964 and positioned it as a hair expert brand. It analyzes Sunsilk's promotional strategies in India like the 'Hairapy' campaign and use of celebrities like Priyanka Chopra. It also briefly describes Sunsilk's current product range and ingredients.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    of 9

    A PROJECT ON SUNSILK

    Submitted to :-
    Submitted by :-
    Ms SUFIA ASHARKHAN
    RUPALI GOEL
    PRIYANKA

    SAAKSHI KAUL

    CHINMAYI
    SHRIVASTAVA
    SUSHANT JAYASAVAL

    Acknowledgement
    SUBHASH CHANDRA
    DAS
    The
    Submission of this Project Report gives us an opportunity toconvey our gratitude
    to our Marketing Faculty Ms Sufia AsharKhan for being our mentor and guide.
    We express our deepest thanks to her for providing us theguidelines to make the project
    that helped us in betterunderstanding of SUNSILK and its working.

    Project Objective
    1: To know about the SUNSILK.
    2:
    To know about the difficulties faced bythe SUNSILK.

    3: To know about the growth strategies used by SUNSILK.

    4. To about the various promotional strategies of


    SUNSILK.
    5: To know about the 4 P’s of Sunsilk.

    La unching Sunsilk in INDIA


    •
    Understand the issues and challenges in launching a brand in the market.
    » Study the hair care market in India and examine how Unilever launched
    Sunsilk in the country.
    » Analyze the promotional strategies adopted by Unilever to promote the
    Sunsilk brand in India, particularly the‘ Hairapy’ and the global ‘Life Can’t
    Wait’campaign.
    » Analyze the future prospects of Sunsilk brand in India and explore
    strategies that the company can adopt.
    ✔ Largest beauty shampoo brand in the country.
    ✔ Positioned as the 'Hair Expert'
     Sunsilk was a leading brand of Unilever, marketed in more than 50
    countries in Asia, Latin America, the Middle East and North Africa. It was
    launched in India in 1964. In the initial years in India, Sunsilk was a
    cosmetic beauty shampoo. Within ten years of its launch in India Sunsilk
    launched a tonic shampoo for dandruff, which was the first anti-dandruff
    shampoo in India.
    In the India, Unilever’s goal was to position Sunsilk as a brand that
    understood the
    problems faced by women and their needs and preferences.
    Sunsilk had a range re-launch in 2006 followed by launch of new variants in
    2007when conditioners, Livon and hair masks were introduced —
    transforming Sunsilkinto a complete hair care brand
    •
    Hindustan Unilever launched the Gang of Girls website in June ’06.
    “India’s first online girl community concept.
     On the international level the likes of Madonna and Shakira is used in
    television community. In India it has roped in actress-
    Priyanka Chopra
    4Ps
    PRODUCT
    Currently, the range consists of:
    ♦ Yellow Sunsilk with Bio Proteins from Vegetable Extracts:
    Normal hair needs wholesome nourishment. New Sunsilk with BioProtein
    extracted from Vegetable milk has nutrients that deeplypenetrate each hair
    strand, to nourish it leaving hair strong andbeautiful.
    ♦ Black Sunsilk with Melanin from Plant Extracts:
    oleObject2
    Dull hair needs a rich black shine. New Sunsilk with Melaninextracted from
    plants serves this purpose very effectively. It helps inthe growth and
    retention of the black color of hair, giving it a richblack shine.
    .
    ♦ Green Sunsilk with Fruitamins Vitamins from fruit Extracts:
    Thin and limp hair needs extra body and volume. New sunsilk withFruitamins
    has natural extracts from fruit that contains Vitamins.These vitamins help in
    giving extra body, shine and amazingmanageability to the thinning and
    lifeless hair.
    ♦ Pink Sunsilk with yoghurt proteins :
    Dry hair needs wholesome conditioning, extra shine and style. NewSunsilk
    with yoghurt proteins makes the dry hair full of life. Itsespecial ingredients
    moisturize each hair right to its tips leaving itshiny and beautiful.
    ♦ Orange Sunsilk with active nutrients from Citrus Extracts:
    The advanced formula of orange Sunsilk is the result of the latestresearch.
    This shampoo is especially designed for oily hair type thatlooks flat and
    greasy due to the excess of moisture. New sunsilk withactive ingredients
    from citrus extracts cleans the excess oil off hairwhile its nutrients deeply
    penetrate each hair strand to nourish i

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