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    This document contains instructions and questions for an internal marketing management exam being held by Sandip Institute of Technology and Research Centre in March/April 2011. [1] Students are required to answer question 1 and 7, which are compulsory, as well as 4 questions of their choice from questions 2 through 6. [2] The first question asks students to identify and discuss television commercials that aim to stimulate either primary or selective demand for products like sanitizers. [3] It provides 15 marks for the question.

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    201 MM

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    This document contains instructions and questions for an internal marketing management exam being held by Sandip Institute of Technology and Research Centre in March/April 2011. [1] Students are required to answer question 1 and 7, which are compulsory, as well as 4 questions of their choice from questions 2 through 6. [2] The first question asks students to identify and discuss television commercials that aim to stimulate either primary or selective demand for products like sanitizers. [3] It provides 15 marks for the question.

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    This document contains instructions and questions for an internal marketing management exam being held by Sandip Institute of Technology and Research Centre in March/April 2011. [1] Students are required to answer question 1 and 7, which are compulsory, as well as 4 questions of their choice from questions 2 through 6. [2] The first question asks students to identify and discuss television commercials that aim to stimulate either primary or selective demand for products like sanitizers. [3] It provides 15 marks for the question.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    48 views2 pages

    201 MM

    Uploaded by

    anil_049
    This document contains instructions and questions for an internal marketing management exam being held by Sandip Institute of Technology and Research Centre in March/April 2011. [1] Students are required to answer question 1 and 7, which are compulsory, as well as 4 questions of their choice from questions 2 through 6. [2] The first question asks students to identify and discuss television commercials that aim to stimulate either primary or selective demand for products like sanitizers. [3] It provides 15 marks for the question.

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    Sandip Foundation's

    Sandip Institute of Technology and Research Centre


    Mahiravani, Nashik- 422 213
    DEPARTMENT OF MBA
    Internal Exam – Mar/ Apr- 2011

    Sub:Marketing Management Subject Code : 201


    Time- 03Hr. Max. Marks: 70

    Instruction:
    i. Q.1. & Q. 7 is compulsory.
    ii. Solve any four question from Q.2 to Q.6
    iii. Figures to right indicates full credits

    Q.1) The overall objective of promotion is to stimulate demand


    for a product. Through the television advertisement, Govt. of
    India promotes the benefits of sanitization, of hands to stay
    away from various diseases which is aimed at stimulating
    primary demand. Advertisements of various sanitizers are
    aimed at stimulating specific demand. Identify any 2 television
    commercials of one aim at stimulating primary demand & one
    aimed at stimulating selective demand. Discuss how each
    attempts to achieve its objective.
    (15 marks)

    Q.2) Explain the product life cycle of your choice? (10


    marks)

    Q.3)Discuss various stages involved in New Product


    Development Process.
    (10 marks)
    Q.4)Importance of selection of marketing channel for an
    organization. (10
    marks)

    Q.5) Define marketing mix? Discuss various components of the


    marketing mix? (10 marks)
    Q.6) ‘Pricing decision is a dynamic decision & not a static one’
    Comment. Describe various factors considered while taking &
    revising the pricing decision. (10 marks)

    Q.7) Short Notes(solve any three)

    1. Benefits & disadvantages of Test marketing


    2. Public Relations
    3. Personal Selling Process
    4. New trends in packaging
    5. Extended P’s of marketing

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