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    SYLLABUS

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    achudh08
    The document outlines a course on retail management consisting of 13 modules covering topics such as the world of retailing, store-based and non-store retailing, retail customers and their buying behavior, retail marketing strategies, information systems and supply chain management, merchandising management, buying systems, buying merchandise, retail communication, store layout and design, and customer service. The course aims to provide an understanding of the retail industry and the key decisions involved in retail management.

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    SYLLABUS

    Uploaded by

    achudh08
    176 views2 pages
    The document outlines a course on retail management consisting of 13 modules covering topics such as the world of retailing, store-based and non-store retailing, retail customers and their buying behavior, retail marketing strategies, information systems and supply chain management, merchandising management, buying systems, buying merchandise, retail communication, store layout and design, and customer service. The course aims to provide an understanding of the retail industry and the key decisions involved in retail management.

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    The document outlines a course on retail management consisting of 13 modules covering topics such as the world of retailing, store-based and non-store retailing, retail customers and their buying behavior, retail marketing strategies, information systems and supply chain management, merchandising management, buying systems, buying merchandise, retail communication, store layout and design, and customer service. The course aims to provide an understanding of the retail industry and the key decisions involved in retail management.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    176 views2 pages

    SYLLABUS

    Uploaded by

    achudh08
    The document outlines a course on retail management consisting of 13 modules covering topics such as the world of retailing, store-based and non-store retailing, retail customers and their buying behavior, retail marketing strategies, information systems and supply chain management, merchandising management, buying systems, buying merchandise, retail communication, store layout and design, and customer service. The course aims to provide an understanding of the retail industry and the key decisions involved in retail management.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    of 2

    M5 RETAIL MANAGEMENT

    Module I THE WORLD OF RETAILING 4 hrs


    What is retailing, Economic significance of retailing, Opportunities in retailing, The
    retailing management decision process.

    Module II STORE BASED RETAILING 5 hrs


    Types of retailers, Trends in retail industry, Food retailing, General merchandise
    retailing, Services retailing, Types of ownership

    Module III ELECTRONIC AND NON-STORE RETAILING 5 hrs


    Non store v/s store based retailing, Electronic retailers, Catalogue and direct mail
    retailers, Direct selling, Vending machine retailing, Tele vision home shopping.

    Module IV THE RETAIL CUSTOMER 4 hrs


    Generational cohorts, Ethnic diversity, Income, Changing customer demography,
    Changes in consumer values.

    Module V CUSTOMER BUYING BEHAVIOUR 4 hrs


    Types of buying decisions, Buying process, Factors influencing the decision making
    process, Market segmentation.

    Module VI RETAIL MARKETING STRATEGIES 4 hrs


    What is retail strategy, Target market and retail format, Building a sustainable
    competitive advantage, International growth opportunities, The strategic retail
    planning Process

    Module VII INFORMATION SYSTEM & SUPPLY CHAIN MANAGEMENT 9hrs


    Strategic advantage through supply chain management, The flow of information,
    Physical flow of merchandising, Logistics of retailing.

    Module VIII MERCHANDISING MANAGEMENT 3 hrs


    Organizing buying process by categories, Setting merchandising financial
    objectives, The assortment planning process.

    Module IX BUYING SYSTEMS


    Merchandise budget plans, Open to buy, Allocating merchandise to stores,
    Analyzing merchandising performance.

    Module X BUYING MERCHANDISE 4 hrs


    Branding strategies, International sourcing decisions, Meeting vendors, Establishing
    and maintaining strategic relationship with vendors

    Module XI RETAIL COMMUNICATION 5 hrs


    Role of retail communication, Planning retail communication, Retail advertising
    programme, frequent shopper loyalty programme
    Module XII STORE LAYOUT, DESIGN AND VISUAL MERCHANDISING 4 hrs
    Store layout, Space planning, merchandising presentation techniques,
    Atmospherics,

    Module XIII CUSTOMER SERVICE 4 hrs


    Strategic advantage through customer service, Customer evaluation of service
    quality, GAPs model for improving retail services quality, communicating the
    service promise

    http://saicyberspace.blogspot.com/2008/10/store-based-retailing.html

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