Location via proxy:   [ UP ]  
[Report a bug]   [Manage cookies]                
Scribd Logo
Upload

Welcome to Scribd!

  • 20 views

    Deepak Savadiya Roll No

    Uploaded by

    Sunil Pillai
    This document provides a project report on marketing life insurance products. The objectives of the study were to learn marketing skills for selling insurance, observe organizational culture and consumer buying behavior, and gain marketing experience. The research methodology involved descriptive research using primary and secondary data collection through questionnaires, interviews, and websites. Field work was conducted over 5 weeks involving personal selling to complete targets. The findings identified opportunities in life insurance marketing as well as limitations such as lack of awareness, policies being unsolicited goods, and time constraints. Suggestions for improving marketing included promotional campaigns for awareness and providing quality training.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd

    Deepak Savadiya Roll No

    Uploaded by

    Sunil Pillai
    20 views15 pages
    This document provides a project report on marketing life insurance products. The objectives of the study were to learn marketing skills for selling insurance, observe organizational culture and consumer buying behavior, and gain marketing experience. The research methodology involved descriptive research using primary and secondary data collection through questionnaires, interviews, and websites. Field work was conducted over 5 weeks involving personal selling to complete targets. The findings identified opportunities in life insurance marketing as well as limitations such as lack of awareness, policies being unsolicited goods, and time constraints. Suggestions for improving marketing included promotional campaigns for awareness and providing quality training.

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPT, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    This document provides a project report on marketing life insurance products. The objectives of the study were to learn marketing skills for selling insurance, observe organizational culture and consumer buying behavior, and gain marketing experience. The research methodology involved descriptive research using primary and secondary data collection through questionnaires, interviews, and websites. Field work was conducted over 5 weeks involving personal selling to complete targets. The findings identified opportunities in life insurance marketing as well as limitations such as lack of awareness, policies being unsolicited goods, and time constraints. Suggestions for improving marketing included promotional campaigns for awareness and providing quality training.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    20 views15 pages

    Deepak Savadiya Roll No

    Uploaded by

    Sunil Pillai
    This document provides a project report on marketing life insurance products. The objectives of the study were to learn marketing skills for selling insurance, observe organizational culture and consumer buying behavior, and gain marketing experience. The research methodology involved descriptive research using primary and secondary data collection through questionnaires, interviews, and websites. Field work was conducted over 5 weeks involving personal selling to complete targets. The findings identified opportunities in life insurance marketing as well as limitations such as lack of awareness, policies being unsolicited goods, and time constraints. Suggestions for improving marketing included promotional campaigns for awareness and providing quality training.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 15

    INSTITUTE OF BUSINESS

    MANAGEMENT & RESEARCH


    PROJECT REPORT
    ON
    MARKETING OF LIFE INSURANCE
    PRODUCT

    Savadiya Deepak Ishvarbhai Roll no.117 Div - c


    RATIONALE OF STUDY

     Insurance is a booming Sector

     To learn and understand consumer


    behavior in insurance industry
    OBJECTIVE OF STUDY

    To learnt the marketing skills required in


    selling of insurance products
    To observe the organizational culture
    To observe the consumer buying behavior
    To inculcate the marketing skills
    EXPECTED CONTRIBUTION

     Company will be benefited by the findings of


    the research

    Management students can use it for further


    research in the same area
    RESEARCH METHODOLOGY
    TYPE OF RESEARCH

    DESCRIPTIVE RESEARCH
    Source of data

     For this analysis I used primary


    and secondary data to come an a
    particular conclusion.
    Instrument for data collection

    Questionnaire
    Interviews
    Websites
    Time Taken

    Total duration of project – 6 weeks


    Field work – 5 weeks
    Time taken for report prepration – 1
    week
    Field Work

     My profile was totaly personal selling so,


    for the complition of my target I went in the
    market and tried to convince the people.
    Data Analysis

    Response
    (30% positive,50% negative,20% neutral)

    Consideration
    (43% tax saving tool,52% future securing,5%
    saving & investment)
    Limitation
    Lack of awareness
    Unsought good
    Time constraint
    Limited products
    Finding

    Dissatisfaction

    Policies are rigid

    Bright opportunities are there


    Suggestion

    (1) Company should arrange some promotional


    campaign for the awarness.

    (2) The Quality training should be provided


    by the company.

    You might also like