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    Gift Basket Business Plan: Executive Summary

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    Deepen13
    Basket of Goodies is a startup gift basket company that will offer both premade and custom gift baskets containing high quality ingredients. The founder has experience in the floral industry. The business will operate out of the founder's home, and plans to hire one employee after the first year. The gift baskets will target both individual and corporate customers. Profits are projected to be reached by the end of the first year, with net profits of $14,000 in year two and $21,000 in year three. Startup costs totaling $28,000 will be funded by the founder.

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    Gift Basket Business Plan: Executive Summary

    Uploaded by

    Deepen13
    316 views2 pages
    Basket of Goodies is a startup gift basket company that will offer both premade and custom gift baskets containing high quality ingredients. The founder has experience in the floral industry. The business will operate out of the founder's home, and plans to hire one employee after the first year. The gift baskets will target both individual and corporate customers. Profits are projected to be reached by the end of the first year, with net profits of $14,000 in year two and $21,000 in year three. Startup costs totaling $28,000 will be funded by the founder.

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    Basket of Goodies is a startup gift basket company that will offer both premade and custom gift baskets containing high quality ingredients. The founder has experience in the floral industry. The business will operate out of the founder's home, and plans to hire one employee after the first year. The gift baskets will target both individual and corporate customers. Profits are projected to be reached by the end of the first year, with net profits of $14,000 in year two and $21,000 in year three. Startup costs totaling $28,000 will be funded by the founder.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    316 views2 pages

    Gift Basket Business Plan: Executive Summary

    Uploaded by

    Deepen13
    Basket of Goodies is a startup gift basket company that will offer both premade and custom gift baskets containing high quality ingredients. The founder has experience in the floral industry. The business will operate out of the founder's home, and plans to hire one employee after the first year. The gift baskets will target both individual and corporate customers. Profits are projected to be reached by the end of the first year, with net profits of $14,000 in year two and $21,000 in year three. Startup costs totaling $28,000 will be funded by the founder.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    Gift Basket Business Plan

    BASKET GOODIES

      
    Executive Summary
    Introduction
    Basket of Goodies is a premier gift basket retailer. BOG is concentrating on making
    gourmet gift baskets out of a wide range of high-quality ingredients. In addition to having
    several flagship baskets, BOG will also offer the option of a custom basket allowing the
    customer to choose the ingredients themselves. BOG will be selling to individuals as well as
    corporations. Initially the bulk of BOG's business will be generated by individuals from word-
    of-mouth referrals, but as time passes, corporations will become a growing percentage of
    sales.

    Once up and running with some momentum, BOG will be steadily producing profits. It is
    projected that BOG will be making a profit by December. By the end of year three, it is
    projected that BOG will be generating a net profit of approximately $21,000.

    The Company
    The Basket of Goodies' mission is to create the finest gift baskets available. BOG, soon
    to be located in Salem, OR, will be hand assembling our products out of premier
    ingredients, local when possible. The business will be based out of Susan Presento's home.
    Although this will be a home-based business, toward the end of year one Susan will have
    an employee.

    Susan Presento, founder and owner, managed a flower shop in Salem for three years and
    this has given her insight to the gift giving practices of Oregonians. The primary gift baskets
    that will be offered are: smoked fish basket, fruit basket, pasta dinner basket, and picnic
    basket that has caviar, crackers, fruit, and smoked fish. BOG also offers a custom basket
    which allows customers to pick items from a list and BOG will assemble the basket with its
    custom ingredients.

    The Market
    The purchasing of gift baskets is very "seasonal." More than half of the gift basket
    purchasing occurs during a wide variety of holidays.

    BOG's competitive advantage will be based on two factors, low overhead which allows
    reasonable prices, and an unrelenting desire for the highest quality product and service.

    1. Low overhead.
    2. Highest quality product and service.
    BOG's sales strategy will be targeted at obtaining both the individual and corporate clients
    through word-of-mouth referrals. Customers will be able to place an order at the office, over
    the phone or via the website.

    Financials 
    BOG's start-up costs will include all the equipment needed for the home-based office, legal
    fees, website creation, and start-up advertising. The home office equipment will be the
    largest chunk of the start-up expenses. This equipment includes a computer system, fax
    machine, office supplies, cellular phone, and pager. Additionally, there will be the
    installation of a broadband connection, and furniture for the home office. Total start-up
    expenses are expected to be $28,000, all of which will be provided through Susan
    Presento's own equity.

    The Break-even Analysis indicates BOG will need to sell approximately $4,900 per month to
    break even. BOG expects to earn approximately $14,000 in year two and $21,000 in year
    three.

    1.1 Mission
    The Basket of Goodies' mission is to create the finest gift baskets available. We exist
    to attract and maintain customers. When we adhere to this maxim, everything else will fall
    into place. Our products and services will exceed the expectations of our customers.

    1.2 Objectives
    The objectives for the first three years of operation include:

    1. To create a home-based company whose primary goal is to exceed customer's


    expectations.
    2. To increase the number of clients served by at least 20% per year through superior
    performance and word-of-mouth referrals.
    3. To develop a sustainable home business, surviving off its own cash flow.

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