This document summarizes the brand evolution and history of Pepsi. It discusses how the name originated from the ingredients used in the original drink. It then outlines key changes to Pepsi's logos over time from 1898 to 1998. The document also lists taglines used in India from 1990 to the present. Finally, it mentions some celebrities that Pepsi has used for endorsements.
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This document summarizes the brand evolution and history of Pepsi. It discusses how the name originated from the ingredients used in the original drink. It then outlines key changes to Pepsi's logos over time from 1898 to 1998. The document also lists taglines used in India from 1990 to the present. Finally, it mentions some celebrities that Pepsi has used for endorsements.
This document summarizes the brand evolution and history of Pepsi. It discusses how the name originated from the ingredients used in the original drink. It then outlines key changes to Pepsi's logos over time from 1898 to 1998. The document also lists taglines used in India from 1990 to the present. Finally, it mentions some celebrities that Pepsi has used for endorsements.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPTX, PDF, TXT or read online from Scribd
This document summarizes the brand evolution and history of Pepsi. It discusses how the name originated from the ingredients used in the original drink. It then outlines key changes to Pepsi's logos over time from 1898 to 1998. The document also lists taglines used in India from 1990 to the present. Finally, it mentions some celebrities that Pepsi has used for endorsements.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPTX, PDF, TXT or read online from Scribd
How did name “Pepsi” come? • Pepsi Cola, possibly due to the digestive enzyme pepsin and kola nuts used in the recipe • Gradually it changed its name to Pepsi. • When pharmacist Caleb Bradham concocted the kola nut, pepsin, sugar, and vanilla mixture in 1893, he called it Brad’s Drink. • When it became popular, he changed the name in 1903 and began the Pepsi Cola company. Logos • Pepsi-Cola Logo Timeline • 1898: Pharmacist Caleb Bradham renames "Brad's Drink” - Pepsi-Cola.
• 1903: The Pepsi-Cola trademark is registered.
• 1906: Modified script logo is created along with
the slogan, "The Original Pure Food Drink.“
• 1933: A giant candy company Loft, Inc. buys the
company in 1931, Pepsi-Cola sells for 10 cents in a 12-ounce bottle. The tagline "Refreshing & Healthful" is added to the Pepsi bottle logo. When the price of a "twelve full ounce" bottle is slashed to 5 cents, the tagline is dropped. • 1940: New CEO Walter Mack adopts standardized embossed 12-oz. bottle, which debuts with the "Pepsi-Cola" label blown and baked into the glass.
• 1941: To support the war effort, the Pepsi bottle
crown colors change to red, white and blue
• 1943: The logo incorporates a "bottle cap" look.
The bottle cap logo includes the tag, "Bigger Drink, Better Taste.“
• 1962: A "serrated" bottle cap logo debuts,
accompanying the brand's groundbreaking "Pepsi Generation" ad campaign. • 1973: The logo evolves into a boxed look with minor typeface changes.
• 1991:"Pepsi," now in italic capital
typeface, is removed from a smaller blue and red Pepsi swirl and runs vertically up the package.
• 1998: In celebration of the company's
centennial, Pepsi unveils a new look – a three-dimensional globe against an ice blue background, which becomes a universal symbol for one Pepsi family Joy of Pepsi Taglines • 1990-1991 - Yehi hai right choice Baby • 1999-2006 - Ye dil maange more • 2003-2005 - Ye pyaas he badi • 2008 - Ye hai youngistan meri jaan • 2009 - Youngistan ka wow • Current - Change the game Celebrities • Has used many celebrities for endorsement such as – Sachin, (previously) – Amitabh, – Shahrukh khan, (previously) – Late Michael Jackson, – Dhoni etc. CUSTOMER-BASED BRAND EQUITY PYRAMID
RESONANCE
4. RELATIONSHIPS = Proud of brand What about you & me?
1.Peppy 1.Fun 2.Addictive 3.3. RESPONSE RESPONSE == 2.Trustworthy 3.Refreshing What 3.Good value Whatabout aboutyou? you? 4.Enthusiastic
1. Ingredients 1. Youth 2. Consistency 2. Impulsive purchase, 3. Distribution available everywhere 2.2. MEANING MEANING == 4. SKU 3. Cheerful, spirited, What 5. Taste attitude Whatare areyou? you? 4. Reliable 1.1. IDENTITY IDENTITY== CSD, refreshment, thirst quencher Who Whoare areyou? you? SALIENCE
Download Complete Supply Chain Engineering and Logistics Handbook-Inventory and Production Control 1st Edition Erick C. Jones (Author) PDF for All Chapters
Download Complete Supply Chain Engineering and Logistics Handbook-Inventory and Production Control 1st Edition Erick C. Jones (Author) PDF for All Chapters
