This document appears to be a strategic analysis and action plan submitted by the Amarantus Consulting Team for the 2011 CIMA Global Business Challenge. It analyzes the fast fashion company CeeCee and provides recommendations to improve its strategy and performance. The team included Joseph Finlayson, Chloe Kayser, James Pennington, and Abigail Sheridan, and was mentored by Dr. Stephen King.
This document appears to be a strategic analysis and action plan submitted by the Amarantus Consulting Team for the 2011 CIMA Global Business Challenge. It analyzes the fast fashion company CeeCee and provides recommendations to improve its strategy and performance. The team included Joseph Finlayson, Chloe Kayser, James Pennington, and Abigail Sheridan, and was mentored by Dr. Stephen King.
This document appears to be a strategic analysis and action plan submitted by the Amarantus Consulting Team for the 2011 CIMA Global Business Challenge. It analyzes the fast fashion company CeeCee and provides recommendations to improve its strategy and performance. The team included Joseph Finlayson, Chloe Kayser, James Pennington, and Abigail Sheridan, and was mentored by Dr. Stephen King.
This document appears to be a strategic analysis and action plan submitted by the Amarantus Consulting Team for the 2011 CIMA Global Business Challenge. It analyzes the fast fashion company CeeCee and provides recommendations to improve its strategy and performance. The team included Joseph Finlayson, Chloe Kayser, James Pennington, and Abigail Sheridan, and was mentored by Dr. Stephen King.
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2011 CIMA GLOBAL BUSINESS CHALLENGE
An Action Plan and Strategic Analysis of the
Fast Fashion Company CeeCee
Amarantus Consulting Team
Joseph Finlayson Chloe Kayser James Pennington Abigail Sheridan