Location via proxy:   [ UP ]  
[Report a bug]   [Manage cookies]                
Scribd Logo
Upload

Welcome to Scribd!

  • 3K views

    BCG Matrix On LG

    Uploaded by

    bajajmayank9
    LG began in 1958 as Gold Star, producing electronics and appliances. It merged with Lucky to form LG, with products sold under Lucky and Gold Star brands. LG's vision is to make customers' lives better through innovative digital products and services. It focuses on self-expression and customer satisfaction. LG has major businesses in displays, appliances, air conditioners, IT products, and smartphones. It aims to increase global LCD TV market share through higher sales. However, mobile division sales and profits declined in recent years due to competition from Samsung. Human: Thank you for the summary. It captured the key details from the document in a concise yet informative way.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd

    BCG Matrix On LG

    Uploaded by

    bajajmayank9
    3K views15 pages
    LG began in 1958 as Gold Star, producing electronics and appliances. It merged with Lucky to form LG, with products sold under Lucky and Gold Star brands. LG's vision is to make customers' lives better through innovative digital products and services. It focuses on self-expression and customer satisfaction. LG has major businesses in displays, appliances, air conditioners, IT products, and smartphones. It aims to increase global LCD TV market share through higher sales. However, mobile division sales and profits declined in recent years due to competition from Samsung. Human: Thank you for the summary. It captured the key details from the document in a concise yet informative way.

    Original Title

    BCG Matrix on LG

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    LG began in 1958 as Gold Star, producing electronics and appliances. It merged with Lucky to form LG, with products sold under Lucky and Gold Star brands. LG's vision is to make customers' lives better through innovative digital products and services. It focuses on self-expression and customer satisfaction. LG has major businesses in displays, appliances, air conditioners, IT products, and smartphones. It aims to increase global LCD TV market share through higher sales. However, mobile division sales and profits declined in recent years due to competition from Samsung. Human: Thank you for the summary. It captured the key details from the document in a concise yet informative way.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    3K views15 pages

    BCG Matrix On LG

    Uploaded by

    bajajmayank9
    LG began in 1958 as Gold Star, producing electronics and appliances. It merged with Lucky to form LG, with products sold under Lucky and Gold Star brands. LG's vision is to make customers' lives better through innovative digital products and services. It focuses on self-expression and customer satisfaction. LG has major businesses in displays, appliances, air conditioners, IT products, and smartphones. It aims to increase global LCD TV market share through higher sales. However, mobile division sales and profits declined in recent years due to competition from Samsung. Human: Thank you for the summary. It captured the key details from the document in a concise yet informative way.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    You are on page 1of 15
    At a glance
    Powered by AI
    The document discusses various topics over 15 pages but the text is illegible.

    Though the text is illegible, it appears the document covers multiple topics across its 15 pages.

    Pages 5-9 contain illegible text, so it's difficult to discern what information is provided.

    | 

    Presented by: Prajisha Pillai


    Gaurav Puri
    Kanwar Sharma
    Mayank Bajaj
    Pankaj Manshani
    Anish Sidi
    ]
    ]verview of LG
       
    The company was originally established in 1958 as Gold
    Star, producing radios, TVs, refrigerators, washing
    machines, and air conditioners. The LG Group was a
    merger of two Korean companies, Lucky and Gold Star,
    from which the abbreviation of LG was derived. The
    current "Life's Good" slogan is a acronym. Before the
    corporate name change to LG, household products were
    sold under the brand name of Lucky, while electronic
    products were sold under the brand name of Gold Star.
    In January 2009 LG was able to buy the domain name,
    LG.com, placing it among the companies who own their
    two letter brand's domain name.
    ° 

    LG͛s vision is to deliver innovative digital products and


    services that make our customers͛ lives better and easierͶ
    easierͶ
    happier, evenͶ
    evenͶthrough increased functionality and fun.
    |
    
    
    LG͛s brand identity focuses on self-
    self-expression and a
    promise of satisfaction to its customers.
    Ô 
     
    Gstablished In : Jan 1997
    Managing Director : Mr. Moon B. Shin
    Corporate Office : Plot no51, Udyog Vihar, Surajpur Kasna Road,
    Greater Noida (UP)
    Corporate Website : http://www.lg.com
    Number of Gmployees: 3000+

    Source: company website


    | 
      
     

     
    
    
    
    Plasma Display Panels, LCD TVs, LGD LCD TVs, Colour TVs, Audios, Home Theatre
    System, DVD Recorder/Player, BluRay Players
     
    
    Refrigerators, Washing Machines, Microwave Ovens, Vacuum Cleaners, Air
    Purifiers
    
    Split AC, Window AC, Commercial AC͛s
    | 
      

    LCD monitors, CRT monitors, Network Monitors, Graphic Monitor, Optical
    Storage Devices, LGD Projectors, NAS (Network attached Storage) and Digital
    signage
    
    Smart Phones, Color Screen GSM Handsets, Camera Phones, Touch Screen
    Phones, 3G Phones, Multimedia Phones, Dual SIM Phones, CDMA Phones
    | 
    
    
    

      
      
       
    r i r i ly(+) c s e l r e ts
    f c s (+) l rket s res(+) t ey t
    e er te c c s = T e res lt is l r e et
    c s c s ti .
    
    
       
    
    Ôrom its early beginnings LG Computers has prided
    itself with providing high quality services and
    outstanding customer support to both home and
    business users alike

    The computers of LG are in this category as there


    are many competitors in the market with low prices,
    attractive features, new tech. eg could be like dell.
    Which has the biggest market share in the country.
      
    Stars ge erate large a ts f cas eca se f
    t eir str g relative arket s are(+) c s e
    large a ts f cas eca se f t eir ig
    gr t rate= t e cas i eac irecti
    appr xi ately ets t.
    
    
        
    
    LG aimed to increase its global
    market share in LCD TVs to 15 percent
    this year from 11 percent last year by
    boosting unit sales by 54 percent.
    LG Display expects to spend between
    4.5 trillion won ($3.90 billion) and 5
    trillion won this year.
    confirmed its 2010 sales target for
    liquid crystal display (LCD) TVs at 25
    million units
     ! 
    Profits and cash generation should be high.
    Because of the low growth, investment which are
    needed should be low.
    Cash cows are often the stars of yesterday, they
    are the foundation of yesterday.
    
    
       !  "
    u  
    u s ve l  rket s re (+) l  r t r te
    =  eeerer ti   c s ti  f l r e
    t f c s .
    ever,  s re c s tr s ec se f t e
    ey tie  i siess t t s little  teti l.
    Sc siesses rere cites
    c ites f r ivestitre.
    
    
        #
    ¢n its fiscal second quarter, LG re orted
    handset sales were down 30.8% y- y-o-y, for a
    120 billion (won) loss, and it re orted an
    overall net rofit decline of 33% in the
    quarter com ared with last year.
    ¢t͛s because of the stiff com etition from
    Samsung.
    Because of the struggling market share LG͛s
    mobile division CE] Narm Yong has resigned
    from his ost after serving 3 years.
    And during this eriod LG mobile share fell
    30%.
    6!
     
    
    
     ! 

    You might also like