COMPANY OVERVIEW

Type Founded Founder(s) Headquarters Area served Key people Aktiengesellschaft 1924 (registered in 1949) Adolf Dassler Herzogenaurach,Germany Worldwide Herbert Hainer(CEO), Robin Stalker(CFO), Erich Stamminger (CEO, Adidas Brand), Igor Landau (Chairman of the supervisory board) Clothing and consumer goods manufacture Footwear,Sportswear, Sports equipment &Toiletries 11.99 billion(2010) 894 million(2010) 567 million (2010) 44,362 (1st quarter 2011) www.adidas-group.com

Industry Products Revenue Operating income Profit Employees Website

KEY PERSONS
CEO(Adidas group)

: Herbert Hainer
CEO(Adidas Brand)

: Erich Stamminger
Member of the Executive Board (Global Operations) : Glenn Bennett Member of the Executive Board (Finance) : Robin J. Stalker

MEMBERS OF THE SUPERVISORY BOARD

Chairman of supervisory board - Igor Landau Deputy chairwoman - Sabine Bauer Deputy chairman - Willi Schwerdtle

CONTDu

Dieter Hauenstein Herbert Kauffmann

Dr. Wolfgang Jger

Dr. Stefan Jentzsch

Roland Nosko Tourres

Alexander Popov

Hans Ruprecht

Heidi Thaler Veh

 Adidas strives to be the global leader in the sporting goods industry with sports brands built on a passion for sports and a sporting lifestyle. We are consumer focused. That means we continuously improve the quality, look, feel and image of our products and our organizational structures to match and exceed consumer expectations and to provide them with the highest value. We are innovation and design leaders who seek to help athletes of all skill levels achieve peak performance with every product we bring to the market. We are a global organization that is socially and environmentally responsible, creative and financially rewarding for our employees and shareholders. We are committed to continuously strengthening our brands and products to improve our competitive position and financial performance. In the medium term, we will extend our leading market position in Europe, expand our share of the US footwear market and be the fastest growing major sporting goods supplier in Asia and Latin America. The resulting top-line growth, together with strict cost control and working capital improvements, will drive over-proportionate earnings growth. "

Committed to continuously strengthening the brands and products to improve the competitive position. Innovation and design leaders who seek to help athletes of all skill levels achieve peak performance with every product we bring to market. Consumer focused and therefore continuously improve the quality, look, feel and image of the products and organizational structures to match and exceed consumer expectations and to provide them with the highest value. Global organization that is socially and environmentally responsible, that embraces creativity and diversity and is financially rewarding for our employees and shareholders. Dedicated to consistently delivering outstanding financial results.

VISION AND GOVERNANCE

Our vision is clear: to enhance social and environmental performance in the company and the supply chain, thereby improving the lives of the people making our products. We are striving to be the global leader in the sporting goods industry and this demands that we return strong financial results. But leadership is not only about results, it is also about how success is achieved. We are accountable for the way we do business. In particular, we accept responsibility for the way our products are manufactured by our suppliers. By our actions we can and should improve the lives of workers who make our products. We are committed to good governance, and use our stainability statement and our corporate missions on Social and Environmental Affairs, Human Resources and Community Affairs to achieve our vision.

Best Sustainability Reporting for 2002 and 2004 "komanager of the year 2005 Adidas Group among Top Employers of the Year 2006 Product rated best for quality and CSR by Stiftung Warentest in 2006 B.A.U.M. Environmental Award 2007 Re-accreditation by the Fair Labor Association in 2008 Best rating by European consumer organisations in 2009 Adidas AG has been awarded with the title "Sustainable retail business 2009 Adidas Group among the 100 most sustainable corporations in the world Inclusion in the ECPI Ethical Index EMU Inclusion in the Vigeo Group Indexes 2010/11 - 11 times in a row in the Dow Jones Sustainability Index 2011 - adidas Group selected as one of the world's most ethical companies 2011 continued inclusion in the FTSE4Good Index

Founder

ADOLF DASSLER

The Dassler brothers

Facts about ADIDAS

German sports-clothing company Also known as the brand with three stripes . Company is named after its founder, Adolf (Adi) Dassler(Das) Known for being one of the most famous shoe and apparel producing brands in the world Adidas is the largest sportswear manufacturer in Europe and the second biggest sportswear manufacturer in the world, to its rival Nike ADIDAS stand for "All Day I Dream About Sports". Started producing sport footwear, Adidas now produces footwear, bags, shirts and other sport and clothing related items. Ranked 8th position - Best Business Brands Germany(2011)

History of ADIDAS

Adidas in India
1989 - entered India ,license agreement with Bata 1996 - joint venture with Magnum International Trading Co, Ltd 1999 - introduced the cheapest range of shoes they had ever sold 2001 - first televised advertisement for India: Paes & Sachin 2004 - Advantage Adidas campaign kicks in. 30% growth milestone 2005 - Andreas Gellner is new MD, India At present the brand ambassador is Sachin Tendulkar About 45 exclusive stores are present all around India

Brand Ambassadors of Adidas

David Beckham

Kaka

Lionel Messi

Zinedine Zidane

Ricky Ponting

Sania Mirza(2007)

Brand Ambassadors of Adidas in India

Foot wear

T-SHIRTS

Sports equipments

Mobile Phones

Watches

Shoes

Toiletries

Bags

Sportswear & Spectacles

KEY TO SUCCESS
Supply chain management Cutting edge technology Strong retail network Aggressive approach to market Effective advertising Association with sports events and personalities

BRANDS & DIVISIONS

Adidas group Wholesale (68% of group sales) Retail (20% of group sales)

Other businesses(12% of group sales)

Adidas (72% of group sales) *Adidas sport performance(75% of adidas sales) * Adidas sport style(25% of adidas sales)

Reebok (16% of group sales)

TaylorMade- adidas Golf(8% of group sales) -TaylorMade(66% of TaylorMadeadidas Golf) -Adidas Golf(31% of TaylorMadeadidas Golf) -Ashworth(3% of TaylorMade- adidas Golf) Rockport (2% of group sales) Reebok CCM-Hockey(2% of group sales)

ENVIRONMENTAL STRATEGY
Adidas Group has a five-year plan to restructure the company s approach to environmental management along the entire value chain. An important part of the strategy is about Packaging. The adidas Group has been reviewing the material content in shoe boxes for many years. Beginning with the use of soybased and water-based inks through to 100% recycled cardboards. In 2011, they will review all packaging concepts used throughout their brands and different product groups. They will

SOCIAL RESPONSIBILITY
 Social responsibility is an integral part of the brand values, and Adidas has a tradition of requiring its suppliers to conform to social and environmental standards.  In 1998 further steps were taken to ensure that there are acceptable working conditions in the factories which supply Adidas products.  The corporate Standards of Engagement (SOE) were sent to suppliers confirming the policy on minimum requirements for labor, health, safety and environmental issues at all Adidas facilities and those of our suppliers.  The SOE is based on the World Federation of the Sporting Goods Industry model Code of Conduct and states that Adidas will not conduct business

SUPPORT FOR CHILD LABOR PROJECTS

Adidas through the World Federation of the Sporting Goods Industry supports the child labor project in Pakistan which is succeeding in providing education opportunities for children and thus alternatives to stitching balls. A similar project is being developed in India and both involve local sporting goods manufacturers, the UN's International Labor Organization, Save the Children, UNICEF and local non-governmental organizations.

SLOGAN OF ADIDAS

Adidas Group At A Glance

Adidas
Mission: To be the leading sports brand in the world

Reebok
Mission: Challenge and lead the fitness world through creativity

TaylorMade
Mission: To be the leading performance golf company in the world

Rockport
Mission: To become a leading leather footwear brand in the world

CCM
Mission: To lead in the high-end performance segment of the hockey market CCM Hockey: Performance Within Reebok Hockey: Your Move Focus areas: Skates, sticks, NHL licensed apparel

Authentic, passionate, innovative, inspirational, committed, honest Focus areas: Football, Basketball, Running, Outdoor, Training, Originals, NEO, Customisation, Interactive Brand attitude: IMPOSSIBLE IS NOTHING

Women s Fitness, Men s Training, Classics

TaylorMade, adidas Golf, Ashworth authentic, passionate, competitive & Innovative Focus areas: Golf equipment, footwear, apparel

savvy, modern, American, metropolitan

Focus areas: Training, Running, Walking, Basketball, Cleated, Cricket, Hockey

Focus areas: Dress, Dress Casual, Relaxed Casual, Active Casual

Brand attitude: FIT FOR LIFE

Brand attitude: I AM A GOLFER

Brand attitude: WALKABILITY

Brand attitude: PERFORMANCE WITHIN