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    Reebok PPT Final

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    Amit Prajapati
    Reebok has used various advertising strategies over the years. It has utilized television commercials, print ads, billboards, and online advertising to promote its brand. Reebok has partnered with major television networks like NBA, TNT, and ESPN to air commercials during sporting events. It has also placed print ads in prominent international newspapers as well as newspapers across India. Reebok has engaged advertising agencies like McGarry Bowen and DDB Worldwide to develop creative advertising solutions and coordinate its multi-channel media campaigns.

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    Reebok PPT Final

    Uploaded by

    Amit Prajapati
    2K views15 pages
    Reebok has used various advertising strategies over the years. It has utilized television commercials, print ads, billboards, and online advertising to promote its brand. Reebok has partnered with major television networks like NBA, TNT, and ESPN to air commercials during sporting events. It has also placed print ads in prominent international newspapers as well as newspapers across India. Reebok has engaged advertising agencies like McGarry Bowen and DDB Worldwide to develop creative advertising solutions and coordinate its multi-channel media campaigns.

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    Reebok has used various advertising strategies over the years. It has utilized television commercials, print ads, billboards, and online advertising to promote its brand. Reebok has partnered with major television networks like NBA, TNT, and ESPN to air commercials during sporting events. It has also placed print ads in prominent international newspapers as well as newspapers across India. Reebok has engaged advertising agencies like McGarry Bowen and DDB Worldwide to develop creative advertising solutions and coordinate its multi-channel media campaigns.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    2K views15 pages

    Reebok PPT Final

    Uploaded by

    Amit Prajapati
    Reebok has used various advertising strategies over the years. It has utilized television commercials, print ads, billboards, and online advertising to promote its brand. Reebok has partnered with major television networks like NBA, TNT, and ESPN to air commercials during sporting events. It has also placed print ads in prominent international newspapers as well as newspapers across India. Reebok has engaged advertising agencies like McGarry Bowen and DDB Worldwide to develop creative advertising solutions and coordinate its multi-channel media campaigns.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 15
    At a glance
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    The document discusses the footwear industry in India and Reebok's advertising strategies.

    India ranks second in footwear production after China. Major production centers are in Chennai, Ranipet, Ambur, Kanpur, Jalandhar, Noida and Delhi. Institutes like CLE, FDDI and CFTI provide training for the industry.

    Reebok originated from a company called JW Foster & Sons founded in 1894 in Britain. Reebok USA and Reebok Britain later merged to form the company we know today.

    ADVERTISING STRATEGY OF REEBOK

    PRESENTED BY1. TORIT BANERJEE (16020) 2. PRINCE KUMAR (16023) 3. PRASANTA KUMAR BEHERA (16033) 4. SHWETA SHREE (16036) 5. ADARSH BHUSHAN (16042) 6. PREM AMIN KERAI (16059)

    FOOTWEAR INDUSTRY
    India

    ranks second among the footwear producing countries next to China. India produces more of gents footwear while the worlds major production is in ladies footwear. Major production centers in India Chennai, Ranipet , Ambur (T.N.), Kanpur, Jalandhar , Noida & Delhi. Shoes manufactured in India wear brand names like, Florsheim , Gabor, Clarks, Salamander and St. Micheals.

    FOOTWEAR INDUSTRY
    Institutes

    in India engaged in imparting training to personnel in the footwear manufacturing as per the requirement of the trade & industry1. Council for Leather Exports (CLE),Chennai. 2.Footwear Design & Development Institute (FDDI),Agra. 3.Central Footwear Training Institute (CFTI) The major markets for Indian footwear components are the U.K., Germany,

    INTRODUCTION TO REEBOK Reebok (NYSE:RBK), also known as


    Reebok International Limited, is a global manufacturer of athletic shoes, apparel, and accessories. Reebok Shoes are built upon a strong heritage and authenticity in sports. Reebok International became one of the greatest earners on the market for the fiscal year ending 2000. Bigger fishes such as Cisco and Nike did not have as much a percentage gain as Reebok did Parent Company: Adidas

    HISTORY
    A famous

    English runner named Joseph Foster had such a passion for running that he created his own shoe with spikes in them in 1894. Shoe company- JW Foster and Sons in 1894. Fosters grandsons formed the company Reebok that took over JW Foster and Sons. Reebok USA purchased Reebok Britain and formed a single company we know today.

    COMPANY OVERVIEW

    Reebok division - which is responsible for producing Reebok shoe and apparel used by athletes, non-athletes, and Weebok brand made for kids. Rockport company primarily responsible for producing the Rockport brand of shoes. Ralph Lauren Footwear company responsible for producing products sold under the Ralph Lauren logo, and Polo logo as can be seen everywhere. Greg Norman Division produces products under the Greg Norman brand.

    REEBOK'S VISION Fulfilling Potential Reebok is dedicated to providing each & every athlete - from professional athletes to recreational runners to kids on the playground - with the opportunity, the products, & the inspiration to achieve what they are capable of. Everyone has the potential to do great things. As a brand, it has the unique opportunity to help consumers, athletes & artists, partners and employees fulfil their true potential & reach heights they may have thought un-reachable.

    REEBOK'S MISSION Always Challenge and Lead through Creativity At Reebok, they see the world a little differently and throughout their history have made their mark when they've had the courage to challenge convention. Reebok creates products and marketing programs that reflect the brand's unlimited creative potential.

    Punch line: am

    I am what i

    Advertising agencies of Reebok


    2004: Reebok hired McGarry Bowen
    advertising agency. (New York) McGarry Bowen was provided creative solutions: Advertising(Two People in Everyone) Design Relationship marketing Digital arm 2009 : Reebok appointed DDB Worldwide

    DDB Worldwide Communications Group


    most awarded agency network in the world more than 200 offices in over 90 countries

    DDB Worldwide provides creative solutions:Brand advertising (create awareness) Creative service(warm up to a fun run) Print and broadcast service Coordination of media Developing a sales promotion scheme

    SWOT ANALYSIS OF REEBOK


    STRENGTH

    THREAT S

    SWOT ANALYSIS

    WEAKNES S

    OPPORUTUNITIE S

    STRENGTHS
    Strong positive results from its good operation performance. New technology makes the firm to be able to make better shoes. Can make shoe in both in stylish and comfortable. Ability to built its own distribution network. The new product able to gain consumers attention. Strong positive financial status with long term debt. Good acquisition to make the company to be more profitable. WEAKNESSES
    Reebok's current position in the apparel industry is not strong. Go for too many segments, so company can't handle all of them well, & it may cause company to loss its market in the long run. The company's non-Reebok brand footwear may be potential competitor for itself.

    OPPORTUNITIES
    The market is big, and the increasing demand is expected. Produce oversea will help company to cut down its cost on labor. Newer Technology development or innovations can help company to get more profit. Extend its distribution network via its own subsidiaries or individual distributors will increase Reebok 's future sales.

    THREATS
    Product must be unique and competitive distinction. Reebok facing strong competitors in the footwear market. The Company's other product lines also continue to confront strong competition.

    Advertising Strategy of Reebok


    Media Vehicle: Any specific media like Print or Electronic media which is used for an advertising campaign. Reebok uses Television commercials, Print ads Billboards Online advertising Sponsorship events .

    Electronic Media Advertising


    Television

    Commercials

    Reebok International During . NBA Basketball games, TNT basketball games, ESPN basketball games and ESPNs Sports Center
    Several tie-ups were made with different television channels for its advertising.

    Print Media Advertising


    Print Ads: It consists of newspapers and Magazines. It also includes outdoor Billboards, the yellow pages and direct mail. Newspaper: International International Herald Tribune New York Times Washington post The Dawn Reebok in India Hindustan Times, Delhi Times , Times of India, Bombay Times.

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