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Grace Cock Soup: Submitted By: Dushyant Jyoti Taneja Sunny Goyal

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GRACE COCK SOUP

Submitted By: Dushyant Jyoti Taneja Sunny Goyal

CUSTOMER NEEDS
A spicy, chicken-flavoured soup mix, Grace Cock Soup Mix is quick to prepare and extremely versatile. Try this piping hot soup as a between-meal snack or an appetizer - or as a base to add a spicy kick to your favourite soup recipes. To satisfy the unmet needs of people who love non-veg. wherever they live in the world. Price: $1.00

COMPANY SKILLS
GraceKennedy is one of the Caribbean's largest and most dynamic corporate entities. The company started in Jamaica in 1922 as a small trading establishment. It has expanded and diversified over the years,

changing from a privately-owned enterprise to a public company listed on


the stock exchanges of Jamaica, and Trinidad & Tobago. Today, the GraceKennedy Group comprises a varied network of some 60 subsidiaries and associated companies located across the Caribbean and in North and Central America and the United Kingdom.

COMPETITION
Jamaica Producer Lascelles

Neal & Massy


Ansa McAl BS&T

COLLABORATORS
Distributors:
World Brands Services Division FunnyBones Food Service Ltd., UK Enco Products Ltd., UK Grace Foods & Services Co.

Grace Foods International Division


We will like to add this existing system :

Grace Foods U.K. Limited

1. We will pack this product in ready to eat format. 2. We will try our level best to make it available at cafeterias. 3. We will add this product with noodles too like soupy noodles.

CONTEXT
GraceKennedy meant bringing new products to the market that would help consumers "stretch their money". Important actions for success include maximizing human resource capacity, pursuing business opportunities in the Caribbean market and through Caribbean channels worldwide, and facilitating growth through a strong, broad and effective corporate structure.

FOCUS GROUP
Hotels and restaurants. Institutions Canteen. Try to make tie-ups with service industries like : Sodexo, IRCTC, Airlines etc. Rest is all major shopping centers of grocery items and food items.

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