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    STP of McDonalds

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    Sandeep Soni
    McDonald's segments its customers based on age, income, and working status. It targets markets globally by focusing on a set number of franchises to open in each country, with potential for expansion based on demand. McDonald's has strengthened its brand through sponsoring major events and sports, including the Millennium Dome, World Cup, Champions League, and British athletics programs for youth. Ray Kroc established McDonald's global success through solid operations and innovative marketing.

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    STP of McDonalds

    Uploaded by

    Sandeep Soni
    534 views1 page
    McDonald's segments its customers based on age, income, and working status. It targets markets globally by focusing on a set number of franchises to open in each country, with potential for expansion based on demand. McDonald's has strengthened its brand through sponsoring major events and sports, including the Millennium Dome, World Cup, Champions League, and British athletics programs for youth. Ray Kroc established McDonald's global success through solid operations and innovative marketing.

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    McDonald's segments its customers based on age, income, and working status. It targets markets globally by focusing on a set number of franchises to open in each country, with potential for expansion based on demand. McDonald's has strengthened its brand through sponsoring major events and sports, including the Millennium Dome, World Cup, Champions League, and British athletics programs for youth. Ray Kroc established McDonald's global success through solid operations and innovative marketing.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    534 views1 page

    STP of McDonalds

    Uploaded by

    Sandeep Soni
    McDonald's segments its customers based on age, income, and working status. It targets markets globally by focusing on a set number of franchises to open in each country, with potential for expansion based on demand. McDonald's has strengthened its brand through sponsoring major events and sports, including the Millennium Dome, World Cup, Champions League, and British athletics programs for youth. Ray Kroc established McDonald's global success through solid operations and innovative marketing.

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    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
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    STP of McDonalds : Segmentation In India mc donalds segments its market according to its customers.

    The way customers are segmented are as follows :1) on basis of age 2) on basis of income 3) on basis of working class Targeting Mc donalds targets nations all over the world. It expands itself by targeting specific number of franchises that it will open in a particular nation & then may even open more if required based on demand. Today, McDonald's values transcend borders and cultures. Each and every day, 47 million consumers worldwide visit McDonald's because they know and love the Golden Arches, Ronald McDonald and Big Mac sandwiches. From one restaurant in 1955, to more than 31,000 locations in 119 countries, McDonald's has become not only the leading global foodservice company, but also one of the strongest and most recognized brand names in the world. Brand Positioning McDonald's has placed considerable emphasis on enhancing its brand positioning through sponsorship of events and sports. It was one of eight corporate sponsors of the Millennium Dome Experience, investing 8 million in the Dome's community programme and learning experience. It has been a major sponsor of international football, including the World Cup since 1994 and the Champions League from 1996 to 2000. It has sponsored British athletics since 1993, notably the McDonald's Young Athletes' League, training 11 to 17 year olds. It has sponsored Child Safety Week since 1994. By combining fundamentally sound operational practices with innovative marketing strategies, Ray Kroc laid the foundation for McDonald's global success.

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