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    Attribute-Based Perceptual Mapping

    Uploaded by

    Husain Behrinwala
    A cosmetic company wanted to map consumer perceptions of three brands - Revlon, Maybelline, and Lakme - on five attributes: color, price, long-lastingness, packaging, and finish. Fifteen respondents rated each brand on a 5-point scale for each attribute, with higher numbers indicating more favorable perceptions. The data was analyzed to understand how consumers viewed the brands relative to each other across the five attributes.

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    Attribution Non-Commercial (BY-NC)
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    Attribute-Based Perceptual Mapping

    Uploaded by

    Husain Behrinwala
    25 views1 page
    A cosmetic company wanted to map consumer perceptions of three brands - Revlon, Maybelline, and Lakme - on five attributes: color, price, long-lastingness, packaging, and finish. Fifteen respondents rated each brand on a 5-point scale for each attribute, with higher numbers indicating more favorable perceptions. The data was analyzed to understand how consumers viewed the brands relative to each other across the five attributes.

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    MDS

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    © Attribution Non-Commercial (BY-NC)

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    A cosmetic company wanted to map consumer perceptions of three brands - Revlon, Maybelline, and Lakme - on five attributes: color, price, long-lastingness, packaging, and finish. Fifteen respondents rated each brand on a 5-point scale for each attribute, with higher numbers indicating more favorable perceptions. The data was analyzed to understand how consumers viewed the brands relative to each other across the five attributes.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    25 views1 page

    Attribute-Based Perceptual Mapping

    Uploaded by

    Husain Behrinwala
    A cosmetic company wanted to map consumer perceptions of three brands - Revlon, Maybelline, and Lakme - on five attributes: color, price, long-lastingness, packaging, and finish. Fifteen respondents rated each brand on a 5-point scale for each attribute, with higher numbers indicating more favorable perceptions. The data was analyzed to understand how consumers viewed the brands relative to each other across the five attributes.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    of 1

    Attribute-based Perceptual Mapping 1.

    A cosmetic company is interested in evaluating the consumer perceptions of three different brands - Revlon, Maybelline and Lakme on a spatial map. Data was collected from 15 different respondents (five of each brand), on five attributes, namely colour, price, long lasting nature, packaging and finish. The variables are measured using a five-point rating scale, with a higher value indicating a favourable variable. Analyze and interpret your output.
    Sr. No. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Colour 4 3 3 1 3 2 5 1 2 1 2 1 2 1 2 Price 2 3 3 2 2 4 3 4 4 5 2 1 2 4 3 Long lasting 4 3 2 3 4 2 2 3 4 3 2 1 3 2 1 Packaging 2 2 1 2 1 4 5 3 4 3 5 3 2 1 3 Finish 2 3 1 3 1 2 3 2 3 3 4 3 5 4 5 Brand 1 1 1 1 1 2 2 2 2 2 3 3 3 3 3

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