Online Presentation For Sellers

Jim Hamilton Real Estate
Welcome to
Online Presentation prepared exclusively for:

Sellers in Sacramento, Placer and El Dorado Counties
Jim Hamilton
Direct: (916) 355-7005 Mobile: (916) 601-0500 Fax: (916) 294-8565
150 Natoma Station Drive, Suite 300, Folsom, CA 95630 jhamilton@GoLyon.com www.Jimhamiltonrealestate.com CA DRE# 0181309
Your Realtor
HONESTY RESPECT RESULTS
JIM HAMILTON
Broker Associate CA DRE # 01871309
REAL ESTATE SERVICES BANK OWNED PROPERTIES REAL ESTATE INVESTMENTS Over 19 years of executive level marketing and sales experience Certified Distressed Property Expert Internet Marketing Expert (todays real estate marketing standard)
Real Estate that Moves
Jim Hamilton
Professional Team
Jim Hamilton
Your Realtor
Kim Putman
Escrow Coordinator
Escrow
Denise Leath
Old Republic Title Company
Financing
Steve Mahr
Vitek Mortgage
Home Inspection
Jeff Nauertz
WIN Home Inspection
Home Staging
Michelle Kaspari
Essential Home Staging
Michelle Childers
Chicago Title
Brent Wilson
Comstock Mortgage
Kelly Fulton
North American
Jeff Marr
Alpine Mortgage
Robert Tollison
Cal Home Inspection
Jim Hamilton
Lyon Real Estate

Voted Best Real Estate Company 2005, 2006, 2007 & 2008:
Customers named Lyon as the best real estate company, surpassing Coldwell Banker, Re/Max, Century 21, ERA Realty, and Keller Williams.
Lyon Agents Outperformed

competing brokers with an average of over 8 closed transactions per agent in 2008; the highest peragent productivity in the region.
#1 independent real estate

company in the Sacramento Region #2 in California #25 in the United States
Jim Hamilton
Mission Statement
SELL YOUR HOME
For the best possible price
In the shortest period of time

With the least amount of hassle for you
Jim Hamilton
Your Buyers
Who are your buyers?

First Time Home Buyers Investors Previous Renters
What are their buying patterns?
79%
Purchased through Real Estate Brokerages
8%
From a lawn sign
4% From a newspaper advertisement 3% From open houses 2% From referrals from neighbors 4% From all other sources
Jim Hamilton
Your Buyers
Jim Hamilton
Your Buyers
Jim Hamilton
MARKETING PLAN
STRATEGIES.
Address Specific Websites

Mobile Websites Broker to Broker E-Flyer Distribution Virtual Videos
Social Media Sites

Listing Syndication Open Houses
Jim Hamilton
Marketing Plan
Address Specific Website
Unlimited Property photos Link to your virtual tour Property mapping Links to neighborhood information School information Address Rider Sign Listing Traffic Reports Listing Syndication to major real estate sites
Jim Hamilton
Marketing Plan
Website Traffic Reports
Keep updated on traffic counts that are being generated from your Address Specific Website. I also incorporate Google Analytics for more advanced site traffic reporting.
Jim Hamilton
Marketing Plan
Virtual Videos
Produce Virtual Videos that will be submitted to the local MLS, Address Specific Websites and Social Media.
Jim Hamilton
Marketing Plan
Broker to Broker E-FLYER Distribution
ONE CLICK Delivers Over 7,500+ E-Flyers to Real Estate Agents with readily available buyers
Jim Hamilton
Marketing Plan
Mobile Website
Buyers have options to
I automatically Receive
So I can immediately follow-up
Toll Free phone number for 24/7 Info, pictures & Virtual Tour direct to possible buyers
Jim Hamilton
Internet Marketing
Social Media Sites
Your listing will be posted to the major social media sites.
Jim Hamilton
Marketing Plan
Listing Syndication
Your property will be loaded to the MLS Alliance, a multiple listing system serving 22 California counties. Realtor.com enhanced Showcase Status Listing. GoLyon.com (60,000 visitors monthly). 146 additional sites through our RELO Network of global real estate brokers.
Jim Hamilton
Marketing Plan
Open Houses
Open Houses will be conducted to give your home maximum market visibility
Jim Hamilton
Marketing Schedule
(Proposed)

Description Deadline
Description
Deadline
Sign Listing Agreement
10.18.09
Update Realtor.com Showcase Status Listing
10.23.09
Order property signage
10.19.09
Internal delivery of E-Flyer to Lyon Agents / Sphere of Influence
10.23.09
Order Address Specific Website
10.20.09
Create Master Property Flyer
10.23.09
Order Staging Consultation (if needed)
10.21.09
Drop Just Listed Card to local neighborhood
10.23.09
Photo Shoot Onsite
10.21.09 Update Ecommerce Marketing Plan as needed 10.23.09
Review showing instructions with owner
10.21.09 Schedule Open House with owner 10.27.09
Install Property Signage / Lockbox
10.21.09 Coordinate Broker Tour 10.2728.09
Create Virtual Video
10.22.09 Monitor Real Estate activity to maintain competitive position Follow-up on showings & feedback
Distribute E-Flyers to outside Brokerages
10.22.09
Daily Daily
Upload listing to various Social Media sites Place property in Multiple Listing Service
10.22.09
10.22.09
Order Just Listed Cards
10.23.09
Weekly market updates, Monitor website activity, Call backs from phone inquiries, internet inquiries and ads, Private showings, Freshen-up print advertising, Mine buyer database for new prospects
Ongoing
Jim Hamilton
Pricing Strategy
It is important that we price your home properly from the start, while buyer interest is high
Timing is extremely important in the real estate market. The above graph illustrates the importance of placing your property on the market at a realistic price and terms from the very beginning. A property attracts the most excitement and interest from the real estate community and potential buyers when it is first listed; therefore is has the highest chances of a sale when it is new on the market.
Jim Hamilton
Pricing Strategy
Asking Price
Percentage of Buyers
+15%
10%
+10%
30%
Market Value
60%
-10%
75%
-15%
90%
The Importance of Intelligent Pricing

As the triangle graph above illustrates, more buyers purchase their properties at market value than above market value. The percentage increases even further when the price drops below market value. Therefore, if you price your property at market value, you are exposing it to a much greater percentage of prospective buyers and you are increasing your chances for a sale.
Jim Hamilton
Pricing Strategy
Jim Hamilton
Pricing Strategy
Jim Hamilton
Pricing Strategy
Jim Hamilton
Negotiations
Review purchase offers in detail with you and negotiate diligently on your behalf
Jim Hamilton
Negotiations
Explain issues such as agency and property disclosure Review forms used in the purchase and sale of a home Schedule & meet inspectors and appraisers Negotiate round two diligently on your behalf Monitor buyers lender for performance
Jim Hamilton
Closing
I will walk you through the closing process and handle all the details of the transaction. Have complete peace of mind knowing that your transaction will be handled in timely manner without any hassles on your end.
Jim Hamilton
Help Us
By preparing your home for sale:

Repairs General Cleaning Maintain landscaping
And your final step Pack for your move
Jim Hamilton
The Right Choice

Hire Jim Hamilton for all your Real Estate Needs
Jim Hamilton

Online Presentation For Sellers

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Jim Hamilton Real Estate

Online Presentation prepared exclusively for:

Real Estate that Moves

Lyon Real Estate

Lyon Agents Outperformed

#1 independent real estate

SELL YOUR HOME

For the best possible price

In the shortest period of time

Who are your buyers?

What are their buying patterns?

Purchased through Real Estate Brokerages

From a lawn sign

Address Specific Websites

Social Media Sites

Address Specific Website

Website Traffic Reports

Broker to Broker E-FLYER Distribution

Buyers have options to

So I can immediately follow-up

Social Media Sites

Your listing will be posted to the major social media sites.

HONESTY RESPECT RESULTS

Sign Listing Agreement

Update Realtor.com Showcase Status Listing

Order property signage

Internal delivery of E-Flyer to Lyon Agents / Sphere of Influence

Order Address Specific Website

Create Master Property Flyer

Order Staging Consultation (if needed)

Drop Just Listed Card to local neighborhood

Photo Shoot Onsite

10.21.09 Update Ecommerce Marketing Plan as needed 10.23.09

Review showing instructions with owner

10.21.09 Schedule Open House with owner 10.27.09

Install Property Signage / Lockbox

10.21.09 Coordinate Broker Tour 10.2728.09

Create Virtual Video

Distribute E-Flyers to outside Brokerages

Order Just Listed Cards

The Importance of Intelligent Pricing

By preparing your home for sale:

And your final step Pack for your move

The Right Choice

Hire Jim Hamilton for all your Real Estate Needs

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