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    Blue Ocean Strategy: Prepared by Supervision

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    abu3aly
    This document summarizes the concepts of blue ocean strategy versus red ocean strategy. [1] Red oceans represent existing markets with established competitors where companies compete based on factors like price and quality. [2] Blue oceans represent unexplored market spaces with opportunities for profitable growth. Companies can create blue oceans by rising new industries, introducing new products or removing industry boundaries. [3] Technological advancements help create blue oceans by enabling new products and services, removing trade barriers and eliminating monopolies.

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    Blue Ocean Strategy: Prepared by Supervision

    Uploaded by

    abu3aly
    234 views16 pages
    This document summarizes the concepts of blue ocean strategy versus red ocean strategy. [1] Red oceans represent existing markets with established competitors where companies compete based on factors like price and quality. [2] Blue oceans represent unexplored market spaces with opportunities for profitable growth. Companies can create blue oceans by rising new industries, introducing new products or removing industry boundaries. [3] Technological advancements help create blue oceans by enabling new products and services, removing trade barriers and eliminating monopolies.

    Original Title

    Blue Oceans1

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    This document summarizes the concepts of blue ocean strategy versus red ocean strategy. [1] Red oceans represent existing markets with established competitors where companies compete based on factors like price and quality. [2] Blue oceans represent unexplored market spaces with opportunities for profitable growth. Companies can create blue oceans by rising new industries, introducing new products or removing industry boundaries. [3] Technological advancements help create blue oceans by enabling new products and services, removing trade barriers and eliminating monopolies.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    234 views16 pages

    Blue Ocean Strategy: Prepared by Supervision

    Uploaded by

    abu3aly
    This document summarizes the concepts of blue ocean strategy versus red ocean strategy. [1] Red oceans represent existing markets with established competitors where companies compete based on factors like price and quality. [2] Blue oceans represent unexplored market spaces with opportunities for profitable growth. Companies can create blue oceans by rising new industries, introducing new products or removing industry boundaries. [3] Technological advancements help create blue oceans by enabling new products and services, removing trade barriers and eliminating monopolies.

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    You are on page 1of 16

    Blue Ocean Strategy

    Prepared by Mohamed Fahmy Alia Siyam Mohamed Saleh Dalia Elgabarty

    Supervision Dr. Raghda Elebrashi

    Content
    Introduction

    Red and Blue Structure


    Blue Oceans Creation Impact of Technological Advancement Blue Ocean Strategy Aspects Profits and growth of blue ocean creations Characteristics of Blue Oceans Differentiation and low cost Blue Oceans versus Red Oceans

    Introduction
    Business Universe

    Blue Ocean

    Red Ocean

    Red Ocean
    Industry Boundaries

    Competitors

    Market Space
    Understood Competition Rules
    Products Commodities

    Competitors

    Growth

    Profits

    Blue Ocean
    Industry Boundaries

    Unknown Market Space

    Industry Boundaries

    Unaffected by Competition

    Rapid Growth

    Profitable Opportunity

    Blue Ocean Creation

    1
    Rise New Industry

    Red Ocean

    Blue Ocean

    Point of Discussion

    Recent example for red ocean and blue ocean

    Convert red ocean to blue ocean

    Impact of Technological Advancement

    Improve Industry Productivity

    Introduce New Products and Services

    Remove Trade Boundaries

    Global Information

    Eliminate Monopoly

    Disappear Niche Markets

    Blue Ocean Strategy Aspects

    Find and develop markets where there is little or no competition.

    Utilize and protect current blue oceans

    Profit and Growth of Blue Ocean Creations


    New ventures, line extension and line improvements Creating new markets

    Business

    86%

    14%

    Revenues

    62%

    38%

    Profits

    39%

    61%

    0%

    20%

    40%

    60%

    80%

    100%

    Point of Discussion

    Characteristics Strategy

    of

    Blue

    Ocean

    Benchmarking in Blue Ocean Strategy versus Red Ocean Strategy

    Characteristics of Blue Oceans


    1. Blue oceans does not play by traditional business rules. 2. Never use competition as a benchmark. 3. Creating a jump in value for customers and company 4. No trade off between value and cost

    Differentiation and Low Cost


    Cost

    Blue Ocean
    Customer Value

    Blue Ocean Vs Red Ocean

    Blue Ocean Strategy


    Create unchallenged markets Make the competition irrelevant Create and capture new demand Break the value/cost trade off

    Red Ocean Strategy


    Compete in exiting market space Beat the competition Exploit existing demand Make the value/cost trade off

    Point of Discussion

    Is your company Blue or Red ? If its Blue how do you protect it or if its Red how do you convert it?

    THANKS

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