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Men 18-35 Men 36-55 Men Over 55 Women 18-35 Women 36-55 Women Over 55 Cost Per Ad

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Men 18-35

5
Men 36-55
3
Men Over 55
1
Women 18-35
6
Women 36-55
4
Women over 55
2
Cost per Ad
140

6
5
3
1
1
1
100

5
2
0
4
2
0
80

0.5
0.5
0.3
0.1
0.1
0
9

0.7
0.2
0
0.9
0.1
0
13

0.1
0.1
0
0.6
1.3
0.4
15

0.1
0.2
0.3
0.1
0.2
0.3
8

0
0
0
0
0
0

3
5
4
3
5
4
140
0

60
60
28
60
60
28

Microsoft Excel 12.0 Sensitivity Report


Worksheet: [ssk2.xlsx]Sheet2
Report Created: 24-04-2012 12:16:49

Adjustable Cells
Cell
$B$26
$C$26
$D$26
$E$26
$F$26

Name
Amount invested Investement A
Amount invested Investement B
Amount invested Investment C
Amount invested Investement D
Amount invested Investment E

Final
Value
64285.71429
75000
35714.28571
75000
75000

Reduced
Cost
0
0.044878571
0
0.87
0.4841

Objective
Coefficient
0.48175469
0.467723
0.18576359
0.87
0.4841

Allowable
Increase
0.031415
1E+30
0.2959911
1E+30
1E+30

Constraints
Cell
$E$29
$E$30
$E$31
$E$32

Name
Cash Surplus
Cash Surplus
Cash Surplus
Cash Surplus

Final
Value
0
0
26785.71429
140089.2857

Shadow
Constraint
Allowable
Price
R.H. Side
Increase
-0.257647143
0 47169.81132
-0.422844429
0
27500
0
0 26785.71429
0
0 140089.2857

Allowable
Decrease
0.2959911
0.044878571
0.031415
0.87
0.4841

Allowable
Decrease
44117.64706
7500
1E+30
1E+30

investent strategy at barney jnes


inputs
intial cash
Maximum in any investment
Shorterm mony market rate

100000
75000
0.03

cash Outlays (all incurred at begini of yr)


Year

Investement A
1
2
3
4

Investement B
1
0
0
0

Investment C
0
1
0
0

Investement D
1
0
0
0

0
0
0
1

cash inlays (all incurred at begini of yr)


Year

Investement A
1
2
3
4
5

Amount invested
Year
1
2
3
4
5

Investement B

Investment C

Investement D

0
0.5
1
0
0

0
0
0.5
1
0

0
1.2
0
0
0

0
0
0
0
1.9

64285.71429

75000

35714.28571

75000

Beginning cash Cash invested


Return
Cash Surplus
100000
100000
0
0
0
75000
75000
0
0
75000 101785.7143
26785.71429
27589.28571
75000
187500
140089.2857
144291.9643
142500
286791.9643

Investment E
0
0
1
0

Investment E
0
0
0
1.5
0
75000

>=
>=
>=
>=

0
0
0
0
0

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