Unit-1 Store Ops
Unit-1 Store Ops
Unit-1 Store Ops
Structure
1.0 Objectives 1.1 Introduction 1.2 Origination of Stores All 1.3 about Store Operations Major Responsibilities of a Store 1.3.1 1.4 Store Operation Management System 1.5 Retail Store in India 1.5.1 Curtain Raiser to WIPRO 1.6 Strategy Behind The Store 1.6.1 Store Space: Case Study of 1.7 Store Operations Solutions 1.7.1 Task Manager
1.7.3 Time Attendance Store 1.7.4 Walk Retail Big Bazaar The Brand Building 1.5.2 Challenge Manager 1.3.2 Logical Operations Activity Flow of Store
TO
1.10 Answers to Check Progress 1.11 Terminal Questions 1.12 Further Readings
Your
1.0 OBJECTIVES
The Store Operations course is designed for store managers with an emphasis on the reports, new area managers and potential store managers. The basic aims direct of unit is to process the selling and marketing of store operations as well as the providing to retailers. This unit can make learners compatible with the operating solutions force takes into consideration the back-office or front office activities. After which going through the unit, the learner will be able to acquaint: with the functions of store operations and activities of a store operator how different real life scenario fit into store operations a means to streamline operations by integrating business provides processes the process and tracking inventory in automating retail Providing SO solutions with the help of different Finaly tools
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1.1 INTRODUCTION
Retailing is a technology-intensive industry. Successful retailers now-a-days work with their vendors to predict consumer demand, shorten lead times, closely reduce holding and thereby, save on cost. Wal-Mart had pioneered the concept inventory of building a competitive advantage through distribution and information systems in the retailing industry. Society is changing and the evolution of the Internet in recent years is causing unprecedented changes in consumption patterns. The virtual world is getting bigger, and in coming years it is going to add a feather in the cap as far as retail industry in concerned. Retailing in its present appearance constitutes 20% of US GDP. It is the 3rd largest employer segment in USA and going to become a hot cake in coming years. Organized retailing in India is projected to grow at the rate of 25%-30% p.a. and is estimated to reach an astounding Rs 1, 00,000 crores by 2010. Therefore, it is imperative to have elastic tools that tolerate retailers to speedily acclimatize to changing consumer demands. There are certain questions which need to be raised prior to going into the depth of the unit. When you stride in to a retail store, what part of the stores tone may have an effect on your shopping familiarity? you off in positive What turns stores? On this preamble, this unit is going to talk about all those basic things which are really required in Store Operation.
In our present consumer-oriented culture, people do not shop simply to acquire itemsneed, but also to gratify their wants. From the 1860s to the start of they the Edwardian period, the western countries witnessed the development and growth of department stores, which in turn had a major impact on gender relations. Today, it is the large purpose-built structures like Selfridges (opened in 1909) that capture the modern imagination and yet these cathedrals of consumption were far controversial as a consumer space by the early 1900s than they had been in less the previous 30 years.
It was during this period that many historians, such as Erika Rappaport and Judith Walkowitz, have charted the rise of Londons main shopping areas and their role as apace of female conspicuous consumption. They have constructed their arguments s by examining masculine criticisms (although they also explore a number of early feminist surrounding the female attacks) shopper.
The augment of the department store or grand emporium in the 19th century brought more changes in store design and visual displays. The early department stores continued with the idea of displaying merchandise in complex and luxurious setting. A retail store is a retail establishment which gratify an extensive variety of the consumer s personal and residential product needs; and at the identical time offering the consumer an alternative of manifold merchandise lines, at changeable price points, product categories. Retail stores more often than not sell products in all including attire, furniture, home appliances, electronics, and furthermore select other lines of products such as paint, hardware, toiletries, cosmetics, photographic equipment, jewellery, toys, and sporting goods. Definite department stores are more hush-hush as discount stores. Discount stores frequently have central customer checkout areas, by large in the front area of the store. Department stores are more often than and not ingredient of a retail chain of many stores positioned around a country or several countries.
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practices), and Store Walk (for ensuring consistency from enhanced store walks and audits). Store Operations solutions facilitate retailers to boost efficiency, augment sales, and comprehend rapid ROI. Store Operations has again and again implemented in 21 weeks or less, across numerous store formats at some of its solutions the worlds largest retailers. The primary attitude at the rear the science of shopping is the simplest one. Publicconfident similarities and tendencies which the retail environment must have receive into account. Store operations are concerned with maximizing the efficacy of the retailers use of resources on a day to day basis. Retail store operation is about converting resources into sales and profits. Store operation aims at maximizing profits by providing aatisfactory experience and effective service to customers by making optimal use s of people, space and merchandise. Store operation is about executing the strategies and policies of the retail business at store level on a day to day basis. Store operations could be seen from the four perspectives namely: Product, Customers, Sales, and Place. We will definitely threw more light on these four important ingredients in this whole episode of some SO.
Place
The Product perspective will include type of merchandise, merchandise planning, merchandise display, etc. Customer perspective will include customer service, customer The relationship, and customer satisfaction. perspective includes selling process, sales promotions, pricing and The Sales discounting policies, etc. The Placeperspective will include location, managing space, fixtures and layout design, meeting statutory requirements of the place, Frometc. above figure we had observed that these four terms had a great the linkage with one-another. After the development of a product, how it is going to serve the customers matter a lot i.e., its sales and place from where the product disseminate. Most part of operations at a store level can only be accomplished by detailed planning. Planning of store operations translates managing customers, into manpower, merchandise, space, fixtures, promotions, statutory licensing and permissions from government agencies, taxes, etc. The other dimension of retail
Four
Perspective
of
Store
operation is about managing exceptions. This involves things like managing the store tough weather conditions, providing medical help as first aid to customers during who get un-well in the store, fire-fighting plans might etc. Let us look at the major responsibilities of a store manager, which are given below, in order to understand briefly what store operations would involve:
Achieve sales targets as provided by the central office. effective service to customers by providing proper attention and Provide taking their needs care of Right type of manpower so as to provide satisfactory service to customers Suitable training on an on-going basis to manpower operating in the store. merchandise is stocked and managed as per policy of the store. Proper Merchandise is displayed suitably by making use of right fixtures and space.lay-out and display is maintained as per the design provided by Store the central office.and semi-fixed assets, as well as current assets are maintained and Fixed managed well for achieving proper utilization and returns. Store operational expenses are managed well in order to achieve a profitable operation. All statutory licensing requirements are fully met regular tax returns in totality as per government File rules Describe the organization structure of the Store Operations function and who should be responsible for what. key performance indicators used to evaluate Store The Operations performance . wide range of business processes involved in the successful operation of a A chain of stores. A wide range of business processes performed at the corporate headquarters by Store Operations Management. Retail Store Operation impression is one of the most noteworthy constituent of integrated planning. Although the retail environment is a critical constituent of brand communications, many in-store marketing opportunities lack thorough psychoanalysis as fulfillment, media value, brand equity metrics, sales lift and in key areas such by and large ROI. Having a winning vision and approach for the retail business are significant but not adequate to tip the odds entirely in favour of success. Retail works with retailers to illuminate and operationalize the strategies they have to to appreciate their expansion objectives . Consumer habits survey commissioned Store Perform Technologies and by afterward, conducted by Harris found that the retailers spotlight Interactive on creating a constantly optimistic shopping understanding across all of their stores can the benefits of customer loyalty. A retailer s successful effecting of critical reap instore operations and initiatives is more important to creating customer trustworthiness than providing discounts and promotions.
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Retail works with retailers in all channels who are facing a multiplicity of equipped The endeavor of the retailers is to is to enhance the challenges. process improvements which resulted in increased sales and reduced operating expenses for the clients. The team has decades of experience assisting major retailers in all aspects of store operations. The skill-set includes following thoughts.
Retails experts in store operations can provide assistance with respect to store visionstrategy, organization, operating metrics, coordination with upstream and activities, environment service and functional operation.
Operational Effectiveness
Best Practice s
Labor Managemen and t Schedulin g syste m The Right People Doing the Right Things at the Right Time
Customer Servic e Excellenc e Providing an Interpersonal Environment that Invites Visitation and Sales
Best in Class
Customer entry
Maintenance
Billing process
To do regular replenishments
To do regular stock-take
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From the above figure in had been observed that. The key feature is conversion to broadband. By recording the store-operation manual on the server at head office, for example, we can make available the latest version electronically for consultation at time, paperlessly. It also helps in acknowledging electronic and other any cashless formats, and, being easy to use and fast. Thus it helps position new payment store better for their staff duties.
Deploy a complete point of sale solution with Microsoft Dynamics Retail Management System (RMS) Drive retail growth with a flexible, connected solution Dynamics Retail Management System (RMS) offers small and midMicrosoft market a complete point of sale (POS) solution that can be adapted to meet retailers unique retail requirements. This powerful software package automates POS processes and store operations, provides centralized control for multi-store retailers, and integrates with Microsoft Office system programs, Microsoft Dynamics GP, and other popular applications. Microsoft Dynamics RMS is built on a proven Microsoft platform that adapts to meet unique and changing retail needs. Set up and use easily Minimize disruptions with a retail management solution designed for rapid installation use. and ease of
The intuitive interface in Store Operations makes training cashiers easier. Work with expert Microsoft Certified Partners to quickly set up and tailor Microsoft Dynamics RMS to meet your specific retail management needs. employees to learn POS procedures in minutes with built-in wizards and Enable an intuitive user interface. data fields to track information you want to see about Customize 12 customers, inventory, suppliers. and
Keep costs down now and into the future with support for existing computers and OPOS (OLE for POS)-compatible peripherals. Automate inventory and purchasing management
Store Operations Manager provides several easy-to-use tools to create, track, and manage your inventory. Track and manage inventory using any stock and sales method and inventory include standard, serialized, kit, assembly, matrix, lot matrix, types that voucher, non-inventory, and weighed. Manage complex, multidimensional inventory requirements with easy-touse matrix forms.item movement and supplier histories, quickly generate purchase orders, Track and add items on the fly. Export purchase orders to Microsoft Office Excel and Microsoft Office Word for easy customization and viewing in a matrix grid format. Streamline transaction processing Respond quickly to customer needs with efficient, personalized service.
Whether your customers pay with cash, check, or credit, Store Operations makes sales transactions fast and easy. Work with a customizable POS screen that offers immediate access to prices, availability, and stock location. Access customer histories at the POS; handle multiple tenders and partial payments at checkout; and quickly create and process returns, back orders, sales quotes, work orders, and layaways. Expedite checkouts, target customer preferences to offer up-sells and cross-sells, and implement automatic discounts for frequent shoppers. Eliminate credit card terminals and dedicated phone lines for card transaction processing. Help reduce shrinkage, false returns, credit card fraud, and unauthorized discounts with 31 levels of user security features. Improve marketing efforts Target your marketing efforts based on accurate customer data, including preferences and detailed purchase histories. 1 3
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Easily set up discounts, promotions, and sales to increase customer satisfaction. Work with flexible pricing structures to offer special pricing to your best customers. Send targeted mailings with offers and promotions to selected customers. Display up-sells so that associates can mention them. Collaborate with suppliers to advertise products, promotions, new items, or upcoming events to customers in line with a secondary net display. Analyze data with flexible reporting options analyze, and share current, detailed data across your entire business Access, including multiple store locationswith a wide range of flexible reports.
Manager is a convenient, central location for creating and managing reports. Preview, search, and print daily sales reports and journals by register, batch, and receipt number, as well as close cashier shifts quickly and accurately. Identify sales trends in every department or category, evaluate operations and financials, track results from sales and ad campaigns, and set and monitor business policies across stores. Export report information directly into Office Excel, XML, Comma Separated Value (CSV) files, or your email application. Integrate with other solutions Help eliminate duplicate data entry, connect business information and processes, and protect your existing software investments. Connect retail and financial management across a multi-store network with integration to Microsoft Dynamics GP. with familiar Microsoft Office system applications such as Excel and Work Word data for analysis and communications. Use Electronic Data Capture (EDC) and integrate with leading credit card services to reduce fraud and human error. Manage accounts receivable in Microsoft Dynamics Retail Management System Store Operations, then trade summary POS data with popular accounting software Intuit QuickBooks (U.S. such as version). independent software vendors to enhance existing functionality. Work with You also add new features, functionality, and applications, including can vertical solutions, accounting and enterprise resource planning (ERP) integration, eCommerce solutions, personal digital assistant (PDA) and mobile/wirelessadditional integration to EDC and credit card stations, and services. Scale to meet business growth Work with a scalable, flexible platform that helps you adapt efficiently to midmarket requirements and drive a lower total cost of ownership business (TCO). Retailers can deploy and manage Microsoft Dynamics RMS chain-wide, 14 givingthe visibility and control they need to compete in a highly competitive them retail environment .
Retailers can help drive more value from their existing investments and keep the retail management software and systems as their business grows same into multiple stores and retail channels. As they add customers and products to the system, flexible Microsoft SQL Server database technologies can store and manage virtually unlimited amounts of information. Data generated at stores across the retail chain can be integrated with merchandising systems, warehouse systems, and other back-office enterpriseor portals, including Microsoft Office SharePoint systems Server. An extensive catalog of Microsoft Certified Partner add-on solutionsincluding ecommerce, mobility, business intelligence, merchandising, and others further the investment value of a solution that can be tailored to suit enhance demanding retail needs http://www.microsoft.com/en-us/dynamics/products/rmsoverview.aspx
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general stores, paan/beedi shops, convenience stores, hand cart and payement vendors, etc. In India, a shopkeeper of such kind of shops is usually known as a ukandar. d
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Observing customer regularly Regular customer feedback is also an influential factor for the success of Big Bazaar. The Big Bazaar has a separate team that looks for customers purchasing pattern and how they like or dislike products, how they approach to particular For example, unlike other stores where the most expensive and catchy products. item is placed at the front display, Big Bazaar places the Value for Money Item at check out point. Imbibed entrepreneurial spirit in organization Decision making power is given to every level of employee at Big Bazaar. KB has given risk-taking power, which led to entrepreneurial spirits into every employee. in big Bazaar operates with speed and confidence when it comes Everybody to decision making. Building on core values Core values of Indian-ness, valuing and nurturing relationships and Simplicity shaped the brand. Kishore Biyani always believes in long term relationships, with customers, employees. Once thinking about offering gifts to employees close suppliers and to Diwali, KB suggested giving them wallpaints to keep their house clean. The paint is used in Indian culture to keep house clean and brings freshness. The motive behind keep everything clean and bring freshness in was to organization.
The strategic decisions that lead to building of Big Bazaar were:Real Estate Game For a retailer, location is one of the most important things. According to KB, real cost should be less than 5 % of total sales of store in order to estate provide benefits to customer. The strategic decisions to secure spaces before maximum other retailers join in have resulted in costsaving. Also, it has created early presence in market. Nurturing relationshipsstrategy to develop trust and nurture relationships with suppliers. KB follows This led to strategically correct decisions most of the time. Whoever works trust with Future Group, either leaves in initial deals or continues forever. Use of technology, scenario planning and story-telling Big Bazaar planning and design used advance technologies like scenario planning and storytelling. These techniques were mainly store-design layout, store-location selection. The strategy to use used for userfocused, prototype-based development tool made the brand adapt to the fastchanging external environment. Design Management Design-led thinking helped Big Bazaar to achieve customer-first objective and ultimately lead to better financial performance. Big Bazaar strategy to focus on design creation of Idiom, an independent design and consultancy firm, based led to in Bangalore. They are one of the few organizations in India having economist, ethnographers and sociologists working across various teams as a part of Design management team. Back-end operations, supply chain Harvard Business School just a case study on Pantaloons supply chain and it says that Pantaloons is the did most cost-effective supply chain in the world. India may not have a modern supply chain definitely has a cost-effective one. Retailers have made use of the but it existing supply chain.
Source: www.bigbazaar.com
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Check Your Progress-A 1. Briefly Comment on the following statements a. Retail Store Operation is about converting resources into sales & profit. ........................................................................................ ................... ........................................................................................ ................... ........................................................................................ ................... b. Many people think that Big Bazaar was inspired by Walmart. ........................................................................................ ................... ........................................................................................ ................... ........................................................................................ ................... c. Regular customer feedback is also an influential factor. ........................................................................................ ................... ........................................................................................ ................... ........................................................................................ ................... d. From a consumer perspective, convenient locations and product assortment drive store choice. ........................................................................................ ................... ........................................................................................ ................... ........................................................................................ ................... 2. Fill in the blanks with the appropriate word given in the brackets. a. Decision making power is given to ________ (Top / Lower) b. level.retailer __________ is an important For (Location / Price) c. d. factor. square_________is most commonly used for planning Sales per inventory (Acre / . Foot ) The growth of retailer depends largely on the selection of ____________ market.
(Geographical / e. Retailer_________million Historical) of rupee per year due to contradictory store ( Loose / Gain) level . 3. State whether the following statements are true or false. Indian consumers are going to watch intimately with enthusiasm. b. Retailing is one of the pillars of Indian economy. c. Retail knowledge not able to provide site and project executions. 4. Write Short Notes on the following: a. Big Bazar ........................................................................................ ................... ........................................................................................ ................... ........................................................................................ ................... ........................................................................................ ................... a.
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b.
c.
Wipro Retail ........................................................................................ ................... ........................................................................................ ................... ........................................................................................ ................... History of Store ........................................................................................ ................... ........................................................................................ ................... ........................................................................................ ...................
Retailers that give away hangers, whether imprinted or not, should consider storageHangers can be purchased in bulk to reduce costs and to avoid running space. out. in mind that hanger boxes are usually on the large side and may take up a lot Keep of space in the stockroom. As sales clerks remove items from hangers, these recycled hangers should also have a neat and organized space at the checkout counter.
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Hangers are a critical part of any clothing display. Using the proper types of hangers only protect and preserve the merchandise, but it will also help will not your customers find what they are looking for much faster. Hangers for clothing and fashion accessories are available in a variety of styles, materials and sizes. Standard adult hangers are usually around 17 inches wide, while childrens hangers are only 12 to 14 inches. Specialiy hangers for pants and skirts are available in 14 inches. Economical plastic, durable metal and classic wood hangers may all be suitable to usea retail environment. Before choosing clothes hangers to use in your store, in learn the more popular types of about hangers.
Hanger
Skirt/Slacks Hanger
Wire Hanger
Wooden Hanger 1. Plastic Hangers: Commercial plastic hangers are generally available in white, black or clear plastic. The quality will run from lightweight, almost flimsy, plastic super heavyweight unbreakable hangers. Plastic hangers work well as to the an all-purpose hanger. These are generally used for shirts, blouses, and dresses. 2. Wire Hangers: Metal, or wire, hangers will also vary in quality. The most inexpensive, lightweight metal clothes hangers are the type you may receive with dry cleaning. Heavier metal hangers wont bend or sag and are great your for stores with a more contemporary look. Because wire can rust, some wire clothing are coated in colored vinyl to protect hangers 3. fabric. Hangers: Classic wood hangers are available in a natural finish Wooden with chrome hardware or the higher end teak wood with brass hardware. Wood hangerinclude coat hangers with or without wooden bars, hangers with metal styles rods or lock bars on a spring to prevent pants from sliding. 4. Tubular Hangers: All-purpose tubular molded hangers are the type also available to consumers and found in many homes. They come in a large variety of colors.colored hangers may increase sales appeal. Using 5. Padded Hangers: Not only does a cloth covered hanger protect delicate garments, the padded hanger is usually covered with satin and therefore a prettyto display lingerie or other clothing. The padding helps to prevent way slipping and assists in preserving the shape of the garment.
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6. Specialty Hangers: Retailers have many choices in hanger styles for unusual garments or non-typical situations. Notched hangers are perfect for items with Skirt/slacks hangers have metal or plastic clips on a metal rod straps. which sliding. Another type of specialty hanger is the salesmans hanger. prevent These chrome hangers feature a space-saving style and are ideal for trade-shows strong, or salespeople transporting garments. 7. Hanger Accessories: Hanger markers, cardboard tubes and other hanger accessories help retailers keep their merchandise neat and tidy while creating an appealing display. Instead of purchasing different types of specialty hangers, piggyback connectors can be used on most any hanger to allow two garments to displayed together. Soft plastic clips can attach easily to most hangers be with notched tops. Also, foam hanger covers or strips can be placed on most any plastic or wooden hanger to prevent items from slipping. Before buying commercial hangers for a retail store, consider the following factors. Garment Type: The most important factor when choosing a hanger is to determine the type of garment to be displayed. Of the many types of hangers to retailers, each has its own particular function. For example, available the higher cost and thickness of wood would make it impractical to choose hangers for displaying tee wooden shirts. Store Atmosphere: Hangers should match, or at least blend, with a stores decor. Take into consideration the look and feel of the store when choosing Upscale boutiques may want to avoid lightweight plastic hangers. hangers, wood hangers may look out of place in a discount while teak store. To give or not to Some retailers write their marketing plans to give: include custom printed hangers. Occasionally, a retailer may even receive clothing manufacturer already on hangers. All of these hangers are from the generally to the customer and are considered a standard cost of doing passed on business. On the other hand, more expensive and higher quality hangers are generally reused as long as they remain in good condition. Storage Space: Retailers that give away hangers, whether imprinted or should consider not, storage space. Hangers can be purchased in bulk to reduce to avoid running out. Keep in mind that hanger boxes are usually costs and on large side and may take up a lot of space in the stockroom. As sales the clerks items from hangers, these recycled hangers should also have a remove neat organized space at the checkout and counter.
Source: http://retail.about.com
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The widespread nature of the deliveries means Fraschetti manages an enormous orders and invoices each day. Working closely with Intermec number of partnerFraschetti now uses Intermecs 2455 vehicle mount computers in place Incas, of traditional paper-based means of shipping and receiving to ensure the right products amount are delivered to the appropriate retail locations. The logistics and correct involved in managing this many orders can be daunting. Consider a large number of deliveries that each include an extremely complex assortment of goods of different e.g. 10 pulleys, nine tubes, 11 boxes of nails, six bags of earth, four amounts, pipes, inventory management and distribution process could be staggering. The etc. The useIntermecs 2455 vehicle mount computers has enabled the Italian retailer to of easily nearly 12,000 items per day without move error. Improving Inventory Management Delivery is guaranteed by Fraschetti; therefore 85 percent of the daily work involves orders received the same day. To make it easier to locate and track items, goods are now checked upon receipt using Intermec 2415 wireless handheld computers. The Intermec 2415 confirms quantities and makes note of any discrepancies in the delivery. The content of the suppliers shipping note is then loaded into a computer production of load units and instructions for the formatting of the with the goods. After an item is formatted, it is assigned a bar code label. The bar code label is identified by the Intermec 2455 vehicle mount computer. The goods are then handled as indicated by the computer. The Intermec 2455 shows where to position goods in accordance with a specially designed logic as well as the items destination. After the positioning of the goods, all handling, movement and checking is done using the Intermec 2455. Since using Intermec, the improvement in warehouse operations has been dramatic. warehouse area is now mapped allowing Fraschetti to track all of its The entire items times. A considerable increase in the number of operations performed and at all ateep fall in the number of errors occurred has contributed to the s organizations increased profitability. In the future, Fraschetti plans to implement an automation its other very important operations, such as the optimization of loads system for andautomatic weighing of larger packages. the About Fraschetti The companys history began in 1870 when Francesco Fraschetti opened a small ironmongery in Ceprano and by doing so paved the way for what was to become one Italys leading household and DIY (do it yourself) item marketing of companies. The ownership of the company has always remained in the family and after periods growth and others of consolidation; it is now in its fourth generation. of strong The company today operates across the center and south of Italy providing a very high of service and annual sales totaling around 35 million Euros. In the last level few the sector has moved on with the advent of the new DIY chains of shops, years, but traditional sales point, the old-fashioned the s tore, still accounts for hardware the largest percentage of business. About Incas Based in Italy, from its foundation, the aim of the Incas group has been to find innovative methods for industrial process automation and control. Today this aim is fully realized within a modern, efficient and innovative company. A marked specialization in the two areas constitutes its core business, logistics and production has made it possible to develop skills that translate into monitoring, powerful strengths : The ability to propose flexible and efficient solutions supported by an extensive knowledge of system integration. of reliability and providing support over Guarantee time. Source: http://www.intermec.com/learning/content_library/case_studies/cs2057.aspx
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Attendance Store walk For leaner convenience we are explaining these terminology in a more elaborative manner .
Boost sales and cut costs by turning corporate retail strategy into store-level action with closed-loop task management. Task Manager gives retailers active control of every store, giving upper management turn strategy into action, and the benefits of higher sales and the ability to improved performance . This powerful solution streamlines store execution with one comprehensible channel of communication that focuses stores on their objectives and provides realtime feedback and visibility of task compliance to field and corporate managers. In short, it facilitates good tasks while eliminating bad tasks. It gives store managers, field managers, and corporate the ability to clearly plan and communicate objectives across the enterprise, optimize productivity throughout a ariety of regions, and return the primary focus to their v customers. Whether its introducing a new line of merchandise, running promotions, or conducting product recalls, heads-up management drives your chains ability to turn a healthy continue to grow. Task manager gives your managers exactly profit and the information they need, without being overloaded, so that they can get out of the back more and into the store where they can make a room difference.
Workforce Manager gives retailers complete control over budgeting, forecasting, and scheduling store labour, ensuring efficient operations, on-time task execution, and consistent levels of customer service. The result stores generate more sales while labor rupes. more effectively, leading to increased profitability and growth. using Even Workforce Managers power and complexity stay behind the scenes better, while managers and employees use simple, web-based forms that eliminate the frustration of paper-based scheduling. The solution generates optimized schedules and drudgery that are in compliance with labor laws, union rules, and work policies while respecting preferences, availabilities, and proficiency. Integration with Time employee and Attendance allows real-time monitoring of key labor metrics and exceptions to ensure compliance . To Workforce Manager, scheduling is not just about filling shifts for the day, its about matching skills and availability to the actual tasks in and around the store. Powered by unique algorithms, Workforce Manager takes into account all store activities routine, sales-driven, corporate-directed, even vendor deliveriesand incorporates them into forecasts that yield optimal labor schedules. Its also the only labor labor scheduling
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system to fully leverage the ad hoc activities that account for more than 30 percent of work in most retail stores.
Provides full-featured time entry, labor tracking, and time costing functionality. Time and Attendance provides a wide range of features for managers and employees to track labor and stay in compliance with laws and rules. It supports multiple time clock options, including clocks with the latest technologies such as fingerprint biometrics. The Time and Attendance module for time entry, labor tracking, and time costing retailers with the following capabilities to maximize productivity provides and compliance:
Table 1.1: Module Time and Attendance
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Check Your Progress-B 1. Briefly comment on the following statements. a) Store Operations enable retailers to ensure consistent execution of their corporate strategy
.............................................................................................. ..................... .............................................................................................. ..................... .............................................................................................. ..................... b) Visibility is everything in the multi branded malls. .............................................................................................. ..................... .............................................................................................. ..................... .............................................................................................. ..................... c) Store operation resources facilitate daily procedures, creating internal controls other and day-to-day retail operations. .............................................................................................. ..................... .............................................................................................. ..................... .............................................................................................. ..................... d) Efficient store operations increase sales and diminish expenses. .............................................................................................. ..................... .............................................................................................. ..................... .............................................................................................. ..................... e) Retail store operation is about converting resources on a day-to-day basis. .............................................................................................. ..................... .............................................................................................. ..................... .............................................................................................. ..................... f) Operations at a store level can only be accomplished by detailed planning. .............................................................................................. ..................... .............................................................................................. ..................... .............................................................................................. ..................... 2. Fill in the blanks with the appropriate word given in the brackets a) Fraschetti is a leading Italian _____________ and household item retailer. (Hardware / Software) b) Attendance provides a _____________ range of feature. (Wide / Narrow) c) The longer you can _______________ customer in the store, the more they will (eliminate/retain buy. ) 3. State whether the following statements are True or False a) b) To work efficiently with traditional shops you have to service oriented. The logistics involved in managing this money order is daunting.
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Store walk cannot improve the retail business. Workforce manager gives retailer incomplete control over budgeting. 4. Write Short Notes on the following: 1. Task Manager .............................................................................................. ..................... .............................................................................................. ..................... .............................................................................................. ..................... 2. Work Force Manager .............................................................................................. ..................... .............................................................................................. ..................... .............................................................................................. ..................... .............................................................................................. .....................
c) d)
1.9 KEYWORDS
Counter service : Is a service where goods are out of reach of buyers and must be obtained from the seller. This type of retail is common for small expensive items (e.g. jewellery) and controlled items like medicine and liquor. It was common before the 1900s in the United and is more common in certain States countries. where goods are shipped directly Delivery to consumers homes or workplaces. sales where the salesperson sometimes Door-to-Door travels with the goods for sale. Self-service where goods may be handled and examined prior to purchase
Check Your Progress B 2) (a) Hardware (b) Wide (c) Retain True (b) True (c) False (d) False 3) (a)
Books Barry Barman, Joel R. Evans, Mini Mathur Retail Management: (2011). A Strategic , Pearson Education. Approach Krafft, Manfred; Mantrala, Murali K. (eds.) Retailing in the (2006). current and future . 21st century: New York: trends Springer Verlag. ISBN 3540283994.
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A.J. Lamba. 2003. The Art of Retailing, 1st edition, Tata McGrawHill, New Delhi . McGoldrick P. (2002) Retail Marketing 2nd edition McGrawHill Varley R. & Rafiq M. (2003) Principles of Retail Management Routledge& Weitz B.A. (2004) Retailing Management 5th edition Levy M. Irwin Sullivan M. & Adcock D. (2002) Retail Marketing Thomson Fernie S. & Moore C. (2003) Principles of Retailing Fernie J. ButterworthHeineman n Kent T. & Omar O. (2002) Retailing Palgrave Macmillan (2002) Retail Marketing Management FT Prentice Gilbert D. Hall B. & Ward P. (2002) Managing Retail Consumption John Wiley Davies and Ltd Sons Website and Online Resource http://www.digitalretailer.com/RMSdemo/UIc.ht ml http://www.hackneycitizen.co.uk/2010/11/12/the-one-hundred-poundshop/ http://www.mydollarstoreindia.co m http://www.daisosangyo.co.jp/english/storeinfo/storeinfo02.html http://www.dollarstore.s e http://buyerbehaviour.blogspot.com/2008/01/big-bazaar-freedom-salechang... http://www.slideshare.net/theRedIndian/india-retail-2008-big-bazaarscen... http://www.docstoc.com/docs/18635840/Reliance-Retail-StoreOperation British Retail Consortium: http://www.brc.org.uk Institute for Retail http://www.marketing.stir.ac.uk/irs/ Centre for Retail Studies: Research:
http://www.retailresearch.org/home/index.php Group: Interactive Media in Retail http://www.imrg.org/ the History of Retailing and Distribution: The Committee for http:// www.wlv.ac.uk/shass/chord.ht ml Forrester Research Retail: http://www.forrester.com/Research Chain Store Age (USA): http://www.chainstoreage.com National Retail Federation (USA): http://www.nrf.com
Note These questions/exercises will help you to understand the unit better. Try : to write answers for them. But do not submit your answers to the University for Assessment. These are for your practice only.
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