How The Automotive Project Helped Black Automotive Suppliers
How The Automotive Project Helped Black Automotive Suppliers
How The Automotive Project Helped Black Automotive Suppliers
Executive Summary
Situation: A convergence of circumstances between 2008 and 2010 nearly eliminated most black-owned automotive suppliers. Rising gas prices, the collapse of the U.S. housing market, unscrupulous practices by private financial institutions, the failure of mortgage-backed securities, among other issues, helped contribute to an economic environment that placed countless black-owned automotive suppliers on the brink of extinction. Through no fault of their own, these black-owned supplierslong-standing, successful partners of automotive manufacturing companiesfound themselves swirling amid a financial environment that caught every facet of American capitalism in its dragnet. Many of these suppliers, some with as many as 400 employees, encountered uncertainty and hard times during this period to the extent that their very survival was on the line every day. Problem: The receding of any black-owned automotive supplier would yield devastating consequences. Black-owned automotive suppliers, dubbed Legacy Suppliers by Rev. Jesse Jackson Sr., have proven to be the best and brightest at what they do. But while they are on par with other suppliers in terms of product quality, engineering, price, customer service, among other areas, the black-owned automotive suppliers in existence today are essentially first-generation entities. There are few, if any, small, black-owned automotive suppliers on the horizon that are growing and preparing to succeed todays businesses. Consequently, it is imperative to maintain the viable and thriving black-owned businesses in operation today that aid automotive manufacturers in delivering quality products. Solution: The Automotive Project stepped in during the bleakest part of the recession to act as the conduit between suppliers and automotive manufacturers. With the economy in turmoil and the automotive industry suffering an unprecedented nosedive in sales as a result, car companies tightened their belts and looked to cut costs across the boardup to and including severing ties with black-owned automotive suppliers. The Automotive Project team mobilized and leveraged its existing relationships with top-level executives at General Motors in an effort to stem the tide of the economic calamity relative to the Legacy Suppliers. Those suppliers in extreme peril had the opportunity, accompanied by Rev. Jackson, to speak directly to decision-makers at the manufacturers. These conversations were the impetus behind countless suppliers surviving the most fiscally challenging experience they had ever faced. Result: Intervention from the Automotive Project helped black suppliers stay in business. Rev. Jackson has for many years worked hand in hand with the automotive companies. RainbowPUSH even had a Memorandum of Understanding in place with Ford Motor Company to ensure the auto company remained vigilant in treating the African American community fair and equitably. Rev. Jackson met with automotive executives and discussed on behalf of the automotive suppliers the plight that they faced. His influence and existing relationships with decision-makers proved invaluable, as many black-owned automotive suppliers averted disaster and have since become profitable once again.
... it is imperative to maintain the viable and thriving black-owned businesses in operation today that aid automotive manufacturers in delivering quality products.
Introduction
One could not escape the inundation of news coverage from 2008-2010 chronicling the recession that gripped the countryand indeed, many parts of the world. Information about the recession was plastered all over television, radio, newspaper and internet outlets, as experts bantered back and forth about its causes, its effects and its possible duration. Few people were immune to the recessions grasp. The Great Recession, as it has been coined, was the worst post-World War II economic contraction on record. Americans from coast to coast felt its wrath; jobs were slashed at an alarming clip. The national unemployment rate was five percent in December, 2007, which economists say marked the start of the recession. From January, 2008 to December, 2010, unemployment hovered between five and 9.4 percent, reaching a high of 1 10.1 percent in October, 2009. Perhaps no other industry was hit harder than the automotive sector. There were 703,900 people employed in the U.S. motor vehicles and parts manufacturing industries in 2008, but that number was trimmed by about 16 2 percent during the recessionor roughly 116,500 jobs. As a whole, the auto industry accounted for about 13 percent of U.S. manufacturing jobs. Between autoworkers, suppliers and employees of various businesses that are dependent on the industry, there 3 were a little less than three million people who relied on the success of the auto industry.
There were 17.8 million vehicles sold domestically in 2000the most in history. By 2009, during the depths of the recession, sales dipped by 40 percent to 10.6 millionthe fewest since 1982.
The livelihood of all three million or so people hung in the balance during the recession. There were 17.8 million vehicles sold domestically in 2000the most in history. By 2009, during the depths of the recession, sales dipped by 40 percent to 10.6 millionthe 4 fewest since 1982. This obvious reduction in revenue triggered the need for automakers to reduce costs. They laid off workers, offered buyout packages, closed plantsthey did everything they could to reduce their break-even mark. But the automakers found it difficult to slash costs at the same pace they lost revenue. A large percentage of their expenseslegacy costs, property taxes, interest costsare fixed and independent of fluctuations in the economy, which complicated matters even more. Part of the automakers expenditure-cutting process also involved streamlining their supplier base. Since vehicle sales plummeted 40 percent, automakers no longer needed the volume of material provided by suppliers. Fewer vehicles sold meant fewer vehicles produced; fewer vehicles produced meant less reliance on black-owned auto suppliers. Consequently, most black-owned automotive suppliers began feeling the pinch. One suppliers business plummeted as much as 80 percent. Not only were these suppliers caught in the tight squeeze of car companies slashing costs, but most suppliers also started experiencing difficulties with their financial institutions. Looked at as at risk by their banks because of the drop in business, most suppliers experienced a crippling cash flow dilemma and reduced availability to credit as a result. Payroll and bill payments were jeopardized, and their ability to maintain a viable and profitable business was in question on a daily basis.
Source: U.S. Department of Labor; www.dol.gov. Source: Jerry M. Rosenberg; The Concise Encyclopedia Of The Great Recession 2007-2010; pg. 20. 3 Source: ibid; pg. 21. 4 Source: http://wardsauto.com/keydata/historical/UsaSa01summary/
...Legacy Suppliers were left to fend for themselves in an environment that seemed to reflect a passe attitude about their survival.
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"I like where we are, but we wouldnt be here without the help of Rainbow PUSH and Rev. Jackson.
Case Study: Engineered Plastic Products, Inc. and Performance Manufacturing Group LLC, Ypsilanti, Michigan
Gerald Edwards, president and CEO of Engineered Plastic Products, Inc. (EPP), grew the company into one of the largest black-owned plastic component companies in the world, with revenues approaching $80 million. The company specialized in the design and manufacturing of plastic and injection-molded interior trim components and garnered countless awards and accolades in the process, including winning General Motors Supplier of the Year Award five consecutive years (1999-2003) in its division. Business slowly began to suffer, however, when the companys pricing structure changed. Plastic is a by-product of the petroleum industry, Edwards says, and our costs started to increase when Hurricane Katrina disrupted the oil industry in the Gulf of Mexico. We werent able to sustain business with that increase.
Without Rev. Jacksons involvement after EPP went down, I would not have been Things went south fast, and EPP was forced into bankruptcy in 2006. Rev. Jackson began given any opportunity to come back into the industry talks with Bo Andersson, GMs former global vice president of purchasing. Mr. Edwards usually joined the conversations, but there were instances where Rev. Jackson met Mr. (with PMG)... Andersson alone on Mr. Edwards behalf. Ultimately, a plan was devised where Mr. Edwards would start another business with GM as its chief customer; hence, the birth of Performance Manufacturing Group LLC (PMG). The new company, while smaller in size and revenue than EPP, delivered the same specialty plastic products as EPP. PMG never attained the volume of jobs it needed to secure long-term viability. Consequently, Mr. Edwards sold the business in 2010 after a two-stint. Without Rev. Jacksons involvement after EPP went down, I would not have been given any opportunity to come back into the industry (with PMG), Mr. Edwards says. I had the chance to get back on my feet, and thats all because Rev. Jackson and his team took charge of the situation.
We received wonderful support from (Rainbow PUSH) to attract and win new clients, and as a result of that assistance, our business is doing really well today.
Generally speaking, when the economy is robust, the staffing industry is robust; likewise, when the economy hits a downturn, the staffing industry is historically the first to take a hit since contract employees are typically the first employees let go when challenges arise. Business suffered a bit at The Bartech Group during the economic tailspin in 2009 and 2010. The company was forced to lay off hundreds of workers in its staffing division, and it lost about 30 percent of its transaction volume within the BWM division. It is during this time that the Automotive Project team stepped in to assist The Bartech Group in its marketing efforts. As a result, the company met with prospective customers and was ultimately awarded new contracts that helped expedite The Bartech Groups recovery. These new contracts not only aided in the companys recovery, but they provided a broader, more diversified customer base. Organizations in the healthcare, pharmaceutical and telecommunication industries have now been added to the already impressive customer portfolio of The Bartech Group. Were very appreciative and thankful to Rainbow PUSH for helping us market our services, Chairman and President Jon E. Barfield says. We received wonderful support from (Rainbow PUSH) to attract and win new clients, and as a result of that assistance, our business is doing really well today.
Without the help of Rev. Jacksons organization, our company would not be here. Were growing once again and very stable, and we have Rev. Jackson to thank for that.
Diversity-Vuteq was negatively affected by external forces beyond its control during the recession. First, a business partner filed for personal bankruptcy before completing his financial obligation, which severely hampered the companys cash flow. Shortly thereafter, Diversity-Vuteqs suppliers began reducing its credit linethis coming on the heels of the companys bank reducing availability to credit as well. It was into this convergence of circumstances that Rev. Jackson and the Automotive Project team got involved. Rev. Jackson personally met with corporate executives at Toyota, and staff members of the Automotive Project approached Diversity-Vuteqs financial institution and fought vigorously on the companys behalf. The efforts of Rev. Jackson and his team not only helped with re-establishing Diversity-Vuteqs place as a quality supplier for Toyota, but they also supported the company in launching a new initiative with a different customer. It was the resulting diversified portfolio of customers that spearheaded and accelerated the companys survival. I am grateful to Rev. Jackson and the Automotive Project team for their support, Dr. Crawford says. Without the help of Rev. Jacksons organization, our company would not be here. Were growing once again and very stable, and we have Rev. Jackson to thank for that.
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...Glenda Gill led the way in arranging correspondence between HPC and GM executives responsible for purchasing.
...Rev. Jackson also led the cause of ensuring Ford and GM executives were aware of the challenges facing one of the industrys foremost suppliersblack or white.
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Source: John Schmitt and Ben Zipperer; Center for Economic and Policy Research; The Decline in African-American Representation in Unions and Manufacturing, 1979-2007.
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Concluding Summary
Yesterdays automotive industry has transformed into a multifaceted, multinational phenomenon where the business as usual mindset is obsolete. Events, both domestically and internationally, have changed the scope of the industry and put into focus the need to respond efficiently to changing market dynamics. The condition in which the Legacy Suppliers found themselves during the Great Recession helped strengthen an already potent resolve that allowed many of them to pursue their endeavors in the first place. More than that, the experience affirmed the need for businesses to remain adaptable in an ever-changing and complex industry. These changes are not always easy to contend with, nor are they easily avoided; oftentimes, they are not of our doing. But when alterations are made to the business landscape, it behooves us all to unify and fight for the common good. If we dont look out for our own best interest, who will? And thats what the Automotive Project set out to do in this case. Some of the industrys finest were caught in a web of economic disaster and could not navigate their way out of trouble alone. Rainbow PUSH and the Automotive Project team stand shoulder to shoulder with the Legacy Suppliers, ready to continue the fight of ensuring equal access and opportunity for people of color.
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Rainbow PUSH Automotive Project 4335 W. Fort St., Ste. 2120 Detroit, MI. 48209 Phone: (313) 842-3883 Fax: (313) 842-2625 www.rainbowpush.org
2011 Rainbow PUSH Automotive Project