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Management Information System: Course Developed by K.K.Nigam
Management Information System: Course Developed by K.K.Nigam
Information System
Information System
Information systems provide an organization with support for business operations, managerial decision making, and strategic advantage.
Course Developed by K.K.Nigam
Information System
This framework outlines the major areas of information systems knowledge needed by business end users.
Information System
The components of an information system. All information systems use people, hardware, software, data, and network resources to perform input, processing, output, storage, and control activities that transform data resources into information products.
Course Developed by K.K.Nigam
Information System
Operations and management classifications of information systems. Note how this conceptual overview emphasizes the main purpose of information systems that support business operations and managerial decision making.
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Introduction to MIS
What is MIS?
Course Developed by K.K.Nigam
Introduction to MIS
Definitions:
An information collection and analysis system, usually computerized, that facilitates access to program and available information. It is designed/developed for decision making at various levels in the organization. An MIS is a system using formalized procedures to provide management at all levels with appropriate information, based on data from internal and if required from external sources also, to enable them to make timely and effective decisions for planning, directing, and controlling the activities for which they are responsible.
Introduction to MIS
Definitions:
A system designed by an organization to collect and report information which enables managers to plan, monitor, and evaluate the operations and the performance of the whole Organization. A computer system for a business or other organization which collects and analyzes data from all departments, and is designed to provide an organization's management with up-to-date information (such as financial reports, inventory, etc.) at any time.
Introduction to MIS
An information system is comprised of all the components that collect, manipulate, and disseminate data or information. It usually includes Hardware , Software, people, communications systems such as telephone lines, and the data itself. The activities involved include inputting data, processing of data into information, storage of data and information, and the production of outputs such as management reports.
Introduction to MIS
Classification
of MIS
Course Developed by K.K.Nigam
Introduction to MIS
There are various types of MIS. Mason and Swanson (1981) describe four categories of MIS: (1) Databank Information System (2) Predictive Information System (3) Decision-Making Information System, and (4) Decision-taking information system. The classification is based on the level of support that the information system provides in the process of decision making.
Introduction to MIS
Databank Information System.
The responsibility of this information system is to observe, classify, and store any item of data which might be potentially useful to the decision maker.
Introduction to MIS
Predictive Information System.
This system moves beyond pure data collection and the determination of trends over time. Predictive information systems provide for drawing of inferences and predictions that are relevant to decision making.
Introduction to MIS
Decision-Making Information System.
This system goes one step further in the process of decision making and incorporates the value system of the organization or its criteria for choosing among alternatives. An extension organization's values are many and varied.
Introduction to MIS
Decision-Taking Information System. Decision-Taking information systems is the outcome of Decision making and hence both complement each other are not usually found in an extension organization. This is a decision system in which the information system and the decision maker are one and the same.
Introduction to MIS
The choice of an appropriate MIS category primarily depends on the nature of the decisions it supports. While unstructured decisions may use lower MIS-category and the highly structured ones, such as production schedules in an industry, may use higher MIS-category .
Course Developed by K.K.Nigam
Introduction to MIS
There is another view of looking at MIS that is MIS may be classified by their level in the organisation, all of which enhance organisational decision making and provide competitive advantage.
Together they have the following function: Support for Strategic Planning
Support for Management Control Support for Operational Control Improved Product Quality Improved Product Delivery
Introduction to MIS
Operational Level Systems
These support operational or junior managers by keeping track of the daily transactions and activities of the organisation.
Examples include a system to record bank deposits from automatic teller machines, or one that tracks the number of hours worked each day by employees.
Introduction to MIS
Knowledge Level Systems
Purpose is to help the business integrate new knowledge in to the organisations work systems and help control the flow of paperwork Support knowledge workers - those people who create, work with or disseminate information
Introduction to MIS
Management Level Systems
Serve the monitoring, controlling, decision making and administrative duties of middle Managers. Provide periodic reports as opposed to instant information Process data from the operational level systems to produce business information relating to the periodic trends in the business.
Introduction to MIS
Types of MIS
Managers at different levels of an organisation make different kinds of decisions operational, tactical and strategic Kinds of information necessary to support their decisions are also different Accordingly, different types of information systems are designed to meet the various needs
Introduction to MIS
Types of MIS - Business Applications
Transaction Processing Systems (TPS)
Management Information Systems (MIS) Decision Support systems (DSS)
Introduction to MIS
Technical overview of IS
Needed for a full appreciation of the business applications of IS
Hardware Software Telecommunication Data Storage
Introduction to MIS
Characteristics of a Management Information System :
Fixed format, standard reports Hard-copy and soft-copy reports Uses internal data User-developed reports Users must request formal reports from IS department
Introduction to MIS
Introduction to MIS
The Functional Support Role:
The business processes and operations support function is the most basic. It involves collecting, recording, storing, and basic processing of data. Information systems support business processes and operations by: Recording and storing sales data, purchase data,
FInance data, payroll data and other accounting data Processing these accounting records into income statements, balance sheets, ledgers, management reports, and other forms of financial information
Introduction to MIS
Recording and storing inventory data, work in process data, equipment repair and maintenance data, supply chain data, and other production/operations records Processing these operations records into production schedules, production controllers, inventory systems, and production monitoring systems Recording and storing personnel data, salary data, employment histories, and other human resources records processing these human resources records into employee expense reports, and performance based reports
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Introduction to MIS
Recording and storing market data, customer profiles, customer purchase histories, marketing research data, advertising data, and other marketing records Processing these marketing records into advertising elasticity reports, marketing plans, and sales activity reports recording and storing business intelligence data, competitor analysis data, industry data, corporate objectives, and other strategic management records
Introduction to MIS
Processing these strategic management records into industry trends reports, market share reports, mission statements, and portfolio models Use of all the above to implement, control, and monitor plans, strategies, tactics, new products, new business models or new business ventures
Role of MIS
The Decision Support Role:
The business decision making support function goes one step further. It is an integral part of making decisions. It allows users to ask What if . . . ? questions : - What if we increase the price by 5%? ; - What if we increase price by 10%? ; - What if we decrease price by 5%? ; - What if we increase price by 10% now, then decrease it by 5% in three months? It also allows users to deal with contingencies : If Inflation increases by 5% (instead of 2% as we are assuming), then what do we do? What do we do if we are faced with a strike or a new competitive threat?
Role of MIS
The most basic and most versatile business decision making tool is the Spreadsheet , but spreadsheets are not user friendly. More sophisticated programs often seamlessly incorporate statistical decision making tools like:
- Sensitivity Analysis - Risk Analysis - Break Even Analysis
Role of MIS
The Strategic Support Role:
Information systems can support a companys competitive positioning. Here are three levels of analysis: 1. The supports for help in piloting the chain of internal value. They are the most recent and the most pragmatic systems within the reach of the manager. They are the solutions to reductions of costs and management of performance. They are typically named " Business Workflow Analysis " ( BWA) or of " Business Management Systems p2p ".
Role of MIS
2. All successful companies have one (or two) business functions that they do better than the competition. These are called core competencies. If a companys Core Competency gives it a long term advantage in the marketplace, it is referred to as a sustainable competitive advantage. For a core competency to become a Sustainable Competitive Advantage it must be difficult to mimic, unique, sustainable, superior to the competition, and applicable to multiple situations.
Role of MIS
Examples of company characteristics that could constitute a sustainable competitive advantage include:
- Superior Product Quality , - Extensive Distribution Contracts - Accumulated Brand Equity , - Positive company reputation - Low Cost Production Techniques, - Patents and Copyrights
Role of MIS
3. Information systems often support and occasionally constitute these competitive advantages. The rapid change has made access to timely and current information critical in a competitive environment. Information systems, like Business Environment Scanning Systems, support almost all sustainable competitive advantages. Occasionally, the information system itself is the competitive advantage. One example is Wal-Mart. They used an Extranet to integrate their whole Supply Chain . This use of information systems gave Sam Walton a competitive advantage for two decades. Another example is Dell Computer . They used the internet to market custom assembled PCs. Michael Dell is still benefitting from this lowcost promotion and distribution technique. Other examples are eBay, Amazon.com etc.
Introduction to MIS
The Style of Management functioning if required, may also be changed for the overall benefit of the Project/Event to get completed.
Problem definition.
This involves defining the problem and what has to be done.
Systems Analysis.
This involves analysing and evaluating the various hypothetical systems in the light of the objectives.
System Development.
This entails developing the chosen alternative up to the prototype stage.
Business
Process Re-Engineering?
Course Developed by K.K.Nigam
Introduction to BPR
The fundamental analysis and radical redesign of :
Business processes and management systems, job definitions, organizational structures and beliefs and behaviors to achieve dramatic performance improvements to meet contemporary requirements.
Introduction to BPR
The process of radically changing or re-engineering a process.
BPR is used when businesses are out of time, i.e., if they do not do something they will be out-of -business or have huge financial problems, or when people perform processes so differently that there is no one clear process. BPR has a high risk associated with it, has radical results and starts with a clean slate.
Introduction to BPR
BPR - Just in Time techniques applied to various areas
in the organization with particular emphasis on laying out the work flow by process and breaking down the traditional functional barriers between: - Sales - Planning - Manufacturing - Accounts When Business Process Re-engineering is combined with manufacturing Just in Time ideas the result is a Focused Factory.
Introduction to BPR
The basic analysis and design changes of the processes in question with the objective of overall improvement in productivity is Business Processes Re-engineering (BPR). It may involve radical changes in: Managements style of functioning Job definitions Organizational structures and Policies All this to achieve dramatic performance improvements to meet contemporary requirements. Information technology (IT) is a key enabler in this process
Introduction to BPR BPR is the process of solving organization's needs and problems by changing the organization's policies and procedures.
Introduction to BPR
The process of radically changing or reengineering a process. BPR is used when businesses are out of time, i.e. , if they do not do something they will be out-of -business or have huge financial problems, or when people perform processes so differently that there is no one clear process. BPR has a high risk associated with it, has radical results and starts with a clean slate.
Course Developed by K.K.Nigam
A six-step approach.
Is BPR Out of Vogue/Fashion? 1. Strategic Planning - Is BPR out of vogue? After a decade of streamlining processes for efficiency, companies are adopting a more proactive stance toward the future.
BPR efforts have been expected to benefit the company and in several cases the customers of the company. How often have we heard of the BPR efforts oriented to the benefit of the employees?
BPR Methodology:
Two approaches are outlined:
- Top Down Approach - Bottom up Approach
Six basic steps of BPR Methodologies:
BPR Methodology
Envision
This job is assigned to a team comprising senior executives and knowledgeable individuals to target a business process for improvement based on the review of business strategy and IT opportunities, in the hope of improving the companys overall performance.
BPR Methodology
Initiate
This stage encompasses the assignment of a reengineering project team, setting of performance goals, project planning, bench marking etc. This is achieved by developing a business case of reengineering via bench marking , identifying customer needs and cost benefit analysis.
BPR Methodology
Diagnose
This stage is classified as the documentation of the existing processes and its sub-processes in terms of process attributes, such as activities, resources, communication, roles, IS and cost. In identifying process requirements and assigning customers value, root causes for problems surface and non value- adding activities are identified.
BPR Methodology
Re-design
In the redesign stage, a new process design is developed. This is accomplished by devising process design alternatives through brainstorming and creativity techniques. The new design should meet strategic objectives and fit with the human resource and IS architectures. Documentation and prototyping of the new process is typically conducted and a design of the new information system to support the new process is completed.
BPR Methodology
Re-construct
This stage relies heavily on change management techniques to provide reasonable assurance of a smooth migration to new process responsibilities and human resource roles. During this stage ,the IT platform and systems are implemented and the users go through training and transition.
BPR Methodology
Evaluate
The last stage of a BPR methodology requires monitoring of the new processes to determine if it met its goals and often involves linkage to a total quality program.
Let us recapitulate that the crux of MIS is To provide the right information to the right person in the right fashion at the right time.
MIS and Management Support Every organization recognizes the value of making their business decisions, as such they would like the decision to be better/improved, faster and more consistent.
MIS and Management Support To achieve these goals, many companies have gone for:
- Data Warehousing/ Data Mining - CRM -Customer Relationship Management, Etc.
Lack of Standardization:
Inconsistent processes across business units and geographies create fragmented efforts involving multiple ways of testing, measuring, and reporting on the same IT control.
What if Analysis?
MIS and Management Support After modifying (hypothetically) your investment mix, you can view the preand post- impact of the investment decisions you are considering.
MIS and Management Support Using the What If tool permits you to either confirm what you believe to be a good decision, or undo a bad decision by preventing you from making it in the first place!
Sensitivity Analysis
Optimization Analysis
Developing MIS
Developing MIS
System Development Life Cycle (SDLC) encompasses complete Information System. The activities it covers are Conceptualize, Design, and
implement a project such as: - Analysis - Design - Building - Implementation - Operation and - Maintenance.
Course Developed by K.K.Nigam
Developing MIS
In other words System Development Life Cycle (SDLC) is the overall process of developing information systems through a multi-step process from investigation of initial requirements through analysis, design, implementation and maintenance. There are many different models and methodologies, but each generally consists of a series of defined steps or stages.
Developing MIS
To manage this, a number of System Development Life Cycle (SDLC) models have been created like:
- Waterfall - Fountain - Spiral - Build and fix - Rapid prototyping - Incremental and - Synchronize and stabilize.
Developing MIS
The oldest of these, and the best known, is the waterfall: a sequence of stages in which the output of each stage becomes the input for the next. These stages can be characterized and divided up in different ways, including the following:
Developing MIS
Project planning, feasibility study: Establishes a high-level view of the intended project and determines its goals.
Developing MIS
Systems Design:
Describes desired features and operations in detail, including screen layouts, business rules, process diagrams, pseudocode and other documentation.
Implementation:
The real code is written here.
Developing MIS
Acceptance, Installation, Deployment:
The final stage of initial development, where the software is put into production and runs actual business.
Maintenance:
What happens during the rest of the software's life: changes, correction, additions, moves to a different computing platform and more. This, the least glamorous and perhaps most important step of all, goes on seemingly forever.
Course Developed by K.K.Nigam
Developing MIS
But Waterfall Model did not work
Larry Runge, SDLC expert says that SDLC "works very well when we are automating the activities of clerks and accountants. It doesn't work nearly as well, if at all, when building systems for knowledge workers -- people at help desks, experts trying to solve problems.
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Developing MIS
Fountain Model -The fountain model
recognizes that although some activities can't start before others -- such as you need a design before you can start coding -- there's a considerable overlap of activities throughout the development cycle.
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Developing MIS
Spiral Model -The spiral model emphasizes the
need to go back and reiterate earlier stages a number of times as the project progresses. It's actually a series of short waterfall cycles, each producing an early prototype representing a part of the entire project. This approach helps demonstrate a proof of concept early in the cycle, and it more accurately reflects the disorders, if any.
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Developing MIS
Build and Fix Method - Build and fix is the
crudest of the methods. Write some code, then keep modifying it until the customer is happy. Without planning, this is very open-ended and can be risky.
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Developing MIS
Rapid Prototyping - In the rapid prototyping
(sometimes called rapid application development) model, initial emphasis is on creating a prototype that looks and acts like the desired product in order to test its usefulness. The prototype is an essential part of the requirements determination phase, and may be created using tools different from those used for the final product. Once the prototype is approved, it is discarded and the "real" software is written.
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Developing MIS
Systems Analysis
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Developing MIS
What is Systems Analysis?
It is a process of planning, designing and implementation of new and improved information systems to meet the business requirements of the organizations.
The studying of a business problem to recommend improvements and to specify the requirements for a solution.
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Developing MIS
It focuses on specifying what the system or application is required to do. Elements of structured analysis:
Graphical description Data Flow Diagrams Data Dictionary: definitions of elements in the System
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Developing MIS
The Analysis tries to establish in detail what the system is expected to do:
Objectives
Costs Benefits Implementation process Organizational changes required Defines who the USERS are, their input and output
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Developing MIS
Phase 1 - Identify problems, opportunities, and objectives
Analyst looks at what is happening/occurring in the business. It looks for problems and opportunities. People involved:
- Users - Analysts - Systems Managers
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Developing MIS
Phase 1
Activities include:
- Interviewing User/Management - Summarizing Knowledge obtained - Estimating Scope of Project
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Developing MIS
Feasibility Study: The Basic Tasks
Problem Orientation Define the problem Establish system objectives Identify the users Establish functional scope
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Developing MIS
Feasibility Study
Alternative Specification - Propose options - Cost-Benefit analysis - Assess project risk - Recommend
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Developing MIS
Feasibility Study
Technical - Do we have the capability to develop the system? - Does the necessary technology exist? - Does the proposed system have the right - Response time, Interface, - Can the system be expanded?
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Developing MIS
Feasibility Study
Economic
- Is there an economic payoff? - Cost of Hardware/Software - Other benefits in terms of reduced costs - Opportunity costs
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Developing MIS
Phase 2 -Determining Requirements & Analyzing System Needs
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Developing MIS
Requirements
Analyst must understand:
a. the CURRENT SYSTEM b. What information users need to perform their jobs c. Why and how current system is no longer effective Analyst derives new system requirements from an analysis and synthesis of a,b,& c
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Developing MIS
Requirements
People involved in this phase:
- Analysts, - Users - Operations Manager
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Developing MIS
1.Requirements capture and analysis
- The process of deriving system requirements - Accomplished through observation of existing systems, discussions with - Potential users and task analysis. - Very time consuming step
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Developing MIS
Analyst needs to know details of current system functions Who - the people who are involved What - the business activity Where - the environment in which the work occurs When - the timing of the activity How - how the current procedures are performed
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Developing MIS
2.Requirements definition
Document containing an abstract description of:
- User functions the new system is expected to provide - Constraints under which the system must operate - Only specifies the external behavior of the system - does not cover any implementation
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Developing MIS
A Word about
Data Flow Diagram?
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Developing MIS
A Data Flow Diagram is a graphical means of : - Representing - Describing or - Analyzing a process. This is done by drawing small boxes which represent steps or decisions in a chain of steps or decisions. These boxes are connected to other boxes by lines and arrows which represent sequence and dependency relationships (i.e., X must be done before Y can be done). This is also known as a Flow Chart.
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Developing MIS
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Developing MIS
Before we examine the components of a DFD, let us see some samples:
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Developing MIS
Thus just by looking at the DFD one can understand the processes involved, the flow and the outcome.
The notations are simple and intuitively obvious. This is particularly important when we remember who is supposed to be looking at the DFD not the Systems Analyst, but the user! Therefore ,if the user needs an encyclopedia in order to read and understand the model of his system, he or she probably wont bother to do either.
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Developing MIS
Definition:
A data warehouse is, primarily, a record of an enterprise's past transactional and operational information, stored in a database designed to favour efficient data analysis and reporting (especially OLAP). Data warehousing is not meant for current, "live" data.
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Developing MIS
The term Data Warehouse was coined by Bill Inmon in 1990, which he defined in the following way: "A warehouse is a subject-oriented, integrated, time-variant and non-volatile collection of data in support of management's decision making process". He defined the terms in the sentence as follows:
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Subject Oriented:
Data that gives information about a particular subject instead of about a company's ongoing operations.
Integrated:
Data that is gathered into the data warehouse from a variety of sources and merged into a coherent whole.
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Time-variant:
All data in the data warehouse is identified with a particular time period.
Non-volatile
Data is stable in a data warehouse. More data is added but data is never removed. This enables management to gain a consistent picture of the business.
(Source: "What is a Data Warehouse?" W.H. Inmon, Prism, Volume 1, Number 1, 1995).
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Developing MIS
This definition remains reasonably accurate almost ten years later. However, a single-subject data warehouse is typically referred to as a Data Mart, while data warehouses are generally enterprise in scope.
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Source System Identification:
Source System Identification: In order to build the data warehouse, the appropriate data must be located. Typically, this will involve both the current OLTP (On-Line Transaction Processing) system where the "day-to-day" information about the business resides, and historical data for prior periods, which may be contained in some form of "legacy" system. Often these legacy systems are not relational databases, so much effort is required to extract the appropriate data.
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Developing MIS
Data Warehouse Design and Creation:
This describes the process of designing the warehouse, with care taken to ensure that the design supports the types of queries the warehouse will be used for. This is an involved effort that requires both an understanding of the database schema to be created, and a great deal of interaction with the user community. The design is often an iterative process and it must be modified a number of times before the model can be stabilized. Great care must be taken at this stage, because once the model is populated with large amounts of data, some of which may be very difficult to recreate, the model can not easily be changed.
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Data Acquisition:
This is the process of moving company data from the source systems into the warehouse. It is often the most time-consuming and costly effort in the data warehousing project, and is performed with software products known as ETL (Extract/Transform/Load) tools. There are currently over 50 ETL tools on the market. The data acquisition phase can cost millions of dollars and take months or even years to complete. Data acquisition is then an ongoing, scheduled process, which is executed to keep the warehouse current to a pre-determined period in time, (i.e. the warehouse is refreshed monthly).
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Changed Data Capture:
The periodic update of the warehouse from the transactional system(s) is complicated by the difficulty of identifying which records in the source have changed since the last update. This effort is referred to as "changed data capture". Changed data capture is a field of endeavor in itself, and many products are on the market to address it. Some of the technologies that are used in this area are Replication servers, Publish/Subscribe, Triggers and Stored Procedures, and Database Log Analysis.
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Data Cleansing:
This is typically performed in conjunction with data acquisition (it can be part of the "T" in "ETL"). A data warehouse that contains incorrect data is not only useless, but also very dangerous. The whole idea behind a data warehouse is to enable decision-making. If a high level decision is made based on incorrect data in the warehouse, the company could suffer severe consequences, or even complete failure. Data cleansing is a complicated process that validates and, if necessary, corrects the data before it is inserted into the warehouse.
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Developing MIS
For example, the company could have three "Customer Name" entries in its various source systems, one entered as "IBM", one as "I.B.M.", and one as "International Business Machines". Obviously, these are all the same customer. Someone in the organization must make a decision as to which is correct, and then the data cleansing tool will change the others to match the rule. This process is also referred to as "data scrubbing" or "data quality assurance". It can be an extremely complex process, especially if some of the warehouse inputs are from older mainframe file systems (commonly referred to as "flat files" or "sequential files").
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Data Aggregation:
It is process is often performed during the "T" phase of ETL, if it is performed at all. Data warehouses can be designed to store data at the detail level (each individual transaction), at some aggregate level (summary data), or a combination of both. The advantage of summarized data is that typical queries against the warehouse run faster. The disadvantage is that information, which may be needed to answer a query, is lost during aggregation. The tradeoff must be carefully weighed, because the decision can not be undone without rebuilding and repopulating the warehouse. The safest decision is to build the warehouse with a high level of detail, but the cost in storage can be extreme.
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Now that the warehouse has been built and populated, it becomes possible to extract meaningful information from it that will provide a competitive advantage and a return on investment. This is done with tools that fall within the general rubric of "Business Intelligence".
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Business Intelligence (BI)
A very broad field indeed, it contains technologies such as Decision Support Systems (DSS), Executive Information Systems (EIS), On-Line Analytical Processing (OLAP), Relational OLAP (ROLAP), Multi-Dimensional OLAP (MOLAP), Hybrid OLAP (HOLAP, a combination of MOLAP and ROLAP), and more. BI can be broken down into four broad fields:
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Developing MIS
Multi-dimensional Analysis Tools:
Tools that allow the user to look at the data from a number of different "angles". These tools often use a multi-dimensional database referred to as a "cube".
Query tools:
Tools that allow the user to issue SQL (Structured Query Language) queries against the warehouse and get a result set back.
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Developing MIS
Data Mining Tools:
Tools that automatically search for patterns in data. These tools are usually driven by complex statistical formulas. The easiest way to distinguish data mining from the various forms of OLAP is that OLAP can only answer questions you know to ask, data mining answers questions you didn't necessarily know to ask.
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Developing MIS
Data Visualization Tools:
Tools that show graphical representations of data, including complex three-dimensional data pictures. The theory is that the user can "see" trends more effectively in this manner than when looking at complex statistical graphs. Some vendors are making progress in this area using the Virtual Reality Modeling Language (VRML).
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Metadata Management
Throughout the entire process of identifying, acquiring, and querying the data, metadata management takes place. Metadata is defined as "data about data". An example is a column in a table. The datatype (for instance a string or integer) of the column is one piece of metadata. The name of the column is another. The actual value in the column for a particular row is not metadata - it is data. Metadata is stored in a Metadata Repository and provides extremely useful information to all of the tools mentioned previously.
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Data Mining: What is Data Mining?
Generally, data mining (sometimes called data or knowledge discovery) is the process of analyzing data from different perspectives and summarizing it into useful information information that can be used to increase revenue, cuts costs, or both. Data mining software is one of a number of analytical tools for analyzing data. It allows users to analyze data from many different dimensions or angles, categorize it, and summarize the relationships identified. Technically, data mining is the process of finding correlations or patterns among dozens of fields in large relational databases.
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Although data mining is a relatively new term, the technology is not. Companies have used powerful computers to sift through volumes of supermarket scanner data and analyze market research reports for years. However, continuous innovations in computer processing power, disk storage, and statistical software are dramatically increasing the accuracy of analysis while driving down the cost.
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For example, one Midwest grocery chain used the data mining capacity of Oracle Software to analyze local buying patterns. They discovered that when men bought grocery items on Thursdays and Saturdays, they also tended to buy beer. Further analysis showed that these shoppers typically did their weekly grocery shopping on Saturdays. On Thursdays, however, they only bought a few items. The retailer concluded that they purchased the beer to have it available for the upcoming weekend.
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The grocery chain could use this newly discovered information in various ways to increase revenue. For example, they could move the beer display closer to the grocery item display. And, they could make sure beer and that item were sold at full price on Thursdays.
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Data, Information, and Knowledge
Data - Data are any facts, numbers, or text
that can be processed by a computer. Today, organizations are accumulating vast and growing amounts of data in different formats and different databases. This includes:
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Operational or transactional data such as, sales, cost, inventory, payroll, and accounting Non- operational data, such as industry sales, forecast data, and macro economic data Meta data - data about the data itself, such as logical database design or Data Dictionary definitions
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Information
The patterns, associations, or relationships among all this data can provide information. For example, analysis of retail point of sale transaction data can yield information on which products are selling and when.
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Developing MIS
Knowledge
Information can be converted into knowledge about historical patterns and future trends. For example, summary information on retail supermarket sales can be analyzed in light of promotional efforts to provide knowledge of consumer buying behavior. Thus, a manufacturer or retailer could determine which items are most susceptible to promotional efforts.
Course Developed by -
KKN
Developing MIS
What can Data Mining do?
Data mining is primarily used today by companies with a strong consumer focus - retail, financial, communication, and marketing organizations. It enables these companies to determine relationships among "internal" factors such as price, product positioning, or staff skills, and "external" factors such as economic indicators, competition, and customer demographics. And, it enables them to determine the impact on sales, customer satisfaction, and corporate profits. Finally, it enables them to "drill down" into summary information to view detail transactional data.
Course Developed by -
KKN
Developing MIS
How does Data Mining work?
Information Technology has enabled to establish link between the transactions and the Analytical system. The Software analyses the relations and the patterns in the stored transactions. Several types of Analytical Software are available e.g.: Statistical, Machine Learning and Neural Networks. Generally, any of four types of relationships are sought:
Course Developed by -
KKN
Developing MIS
Classes:
Stored data is used to locate data in predetermined groups. For example, a restaurant chain could mine customer purchase data to determine when customers visit and what they typically order. This information could be used to increase traffic by having daily specials.
Course Developed by -
KKN
Developing MIS
Clusters:
Data items are grouped according to logical relationships or consumer preferences. For example, data can be mined to identify market segments or consumer affinities.
Course Developed by -
KKN
Developing MIS
Associations:
Data can be mined to identify associations.
Sequential patterns:
Data is mined to anticipate behavior patterns and trends. For example, an outdoor equipment retailer could predict the likelihood of a backpack being purchased based on a consumer's purchase of sleeping bags and hiking shoes.
Course Developed by -
KKN
Developing MIS
Data Mining consists of five major elements:
- Extract, transform, and load transaction data onto the data warehouse system. - Store and manage the data in a multidimensional database system. - Provide data access to business analysts and information technology professionals. - Analyze the data by application software. - Present the data in a useful format, such as a graph or table.
Course Developed by -
KKN
Course Developed by -
KKN
Application of MIS
Cross Functional MIS
Conceptually the applications of Information Systems in the real world can be classified in several different ways. For Example: Several of information systems can be classified as either operations or Management Information Systems.
Course Developed by -
KKN
Application of MIS
Information Systems
MIS
DSS
EIS
Course Developed by -
KKN
Application of MIS
Operations Support Systems:
Transaction Processing System
Processes data resulting from Business transactions, update operational databases and produce business documents e.g. Sales ,Inventory and Accounting Systems.
Course Developed by -
KKN
Application of MIS
Process Control Systems
Monitor and control industrial processes e.g. Petroleum Refining, Power generation, Steel production etc.
Course Developed by -
KKN
Application of MIS
Management Support Systems
MIS Provide Information in the form of prespecified reports and displays to support business decision making e.g. Sales Analysis, Production Performance and Cost Trend reporting systems.
KKN
Application of MIS
Executive Information Systems
Provide critical information from many sources tailored to the information needs of executives e.g. Systems for easy access to analysis of business performance, action of competitors and economic development to support strategic planning.
Course Developed by -
KKN
Application of MIS
Other Categories of Information Systems
Expert Systems Knowledge- based systems that provide expert advice and act as expert consultant to users e.g. credit application advisor, process monitor and diagnostic systems.
Course Developed by -
KKN
Application of MIS
Knowledge Management Systems
Knowledge based systems that support the creation, organization and dissemination of business knowledge within the enterprise e.g. intranet access to best business practices, sales proposal strategies and customers problem resolution systems.
Course Developed by -
KKN
Application of MIS
Strategic Information Systems
Support operations or management process that provide a firm with strategic products, services and capabilities for competitive advantage. E.g. Online Stock trading, shipment tracking and e-Commerce systems.
Course Developed by -
KKN
Application of MIS
Functional Business Systems
Support a variety of operational and managerial application of the basic business functions of a company e.g. information systems that support applications in accounting, finance, marketing , operations management and human resource management.
Course Developed by -
KKN
Enterprise Resource
Planning - The ERP
Course Developed by - K.K.Nigam
What is ERP ?
ERP is an integrated Software Package, that takes care of almost all the activities in an organization in a cohesive manner. ERP is a integration of Resources (Men, Material, Machine and Money)
- Color scheme must be designed keeping aesthetic sense in mind i.e. they should not give pain to the users eye etc.
Generally, the management or the team responsible for implementation tries to cut the costs in these areas.
Common Modules of
What Is CRM?
Customer Relationship Management CRM, or Customer Relationship Management, is a company-wide business strategy designed to reduce costs and increase profitability by solidifying customer loyalty.
Customer Relationship Management It would be better to think about CRM as a process that will help bring together lots of information about customers, sales, marketing effectiveness, responsiveness and market trends.
Acquire
Enhance
Retain
Direct Marketing
Proactive Service
Customer Support
Customer Relationship Management Which division should run the CRM project?
The biggest returns come from aligning business, CRM and IT strategies across all departments and not just leaving it for one group to run.
is
Virtual Reality
What is Virtual Reality?
Artificial Intelligence
Virtual reality (often called VR) is generally speaking an attempt to provide more natural, human interfaces to software. It can be as simple as a pseudo 3D interface or as elaborate as an isolated room in which the computer can control the user's senses of vision, hearing, and even smell and touch. A technology that is computer generated and allows the user to interact with data that gives the appearance of a threedimensional environment. The user can "enter" and "navigate" the "3-D world" portrayed as graphic images and change viewpoint and interact with object in that world as if "inside" that world.
Course Developed by - K.K.Nigam
Artificial Intelligence
Virtual reality (VR) describes an environment that is simulated by a computer. Most virtual reality environments are primarily visual experiences, displayed either on a computer screen or through special stereoscopic goggles, but some simulations include additional sensory information, such as sound through speakers. Virtual reality is a simulated multidimensional environment created by computer technology. It is used extensively in training and entertainment
Course Developed by - K.K.Nigam
Artificial Intelligence
VRML Virtual Reality Modeling Language VRML allows to create "virtual worlds" networked via the Internet and hyperlinked with the World Wide Web. Aspects of virtual world display, interaction and internetworking can be specified using VRML without being dependent on special gear like head-mounted devices (HMD). It is the intention of its designers to develop VRML as the standard language for interactive simulation within the World Wide Web.
Security! Why?
Course Developed by - K.K.Nigam
Security
Computer security is the effort to create a secure computing platform, designed so that agents (users or programs) can only perform actions that have been allowed. This involves specifying and implementing a security policy. The actions in question can be reduced to operations of access, modification and deletion. Computer security can be seen as a subfield of security engineering, which looks at broader security issues in addition to computer security.
Security
In the Computer Industry, security refers to techniques for ensuring that data stored in a computer cannot be read or compromised by any individual without having proper authorization. With the fast proliferation of Internet , the security threats are also increasing with almost the same speed. To keep a check and control the threats that are coming from the Internet is big problem. Lots of measures/software are being developed /deployed to tackle this menace.
Security
Security Management has become a very big concern
for every organization throughout the world. The objective of Security Management is to maintain accuracy , integrity and safety of all information system processes and resources. Thus effective Security Management can minimize errors, frauds, and losses from such threats.
Security
Types of Security Risks :
- Steal confidential documents - Execute commands on the server host machine by an intruder - Gain information about the Web server's host machine that will allow them to break into the system. - Launch denial-of-service attacks, rendering the machine temporarily unusable. - The misuse of personal information knowingly or unknowingly provided by the end-user.
Course Developed by - K.K.Nigam
Security
A security policy must be in place that should lay out your organization's policies with regard to:
- Who is allowed to use the system - When they are allowed to use it - What they are allowed to do (different groups may be granted different levels of access) - Procedures for granting access to the system - Procedures for revoking access (e.g. when an employee leaves) - What constitutes acceptable use of the system - Remote and local login methods - System monitoring procedures - Protocols for responding to suspected security breaches
Course Developed by - K.K.Nigam
Thank You