A Seminar Report On

PRODUCT PACKAGING

SUBMITTED IN PARTIAL FULFILLMENT TO

THE IIS UNIVERSITY

For the Degree of

MBA-International Business
(Department of HRM & IB)
SUPERVISED BY: Dr Mahima Rai Department of HRM & IB The IIS University SUBMITTED BY:Ms Khushboo Srivastava MBA-IB (Semester I) ICG/2012/14514 2012-2013

TABLE OF CONTENTS

S.No. Chapter 1 Chapter 2 Chapter 3 Chapter 4 Chapter 5 Chapter 6 Introduction Research Methodology Company Profile

Topic

Page No.

Data Analysis & Interpretation Findings and Suggestions Conclusion Bibliography Annexure (If Any)

ACKNOWLEDGMENT
To harness our management skills, we got an opportunity to understand strategies and competitive probabilities on product packaging. We are thankful to Mr. Ashok Gupta, Director of ICG for his motivation and support. I will remain highly obliged to Dr. Mahima Rai, our internal guide for this project, for imparting her valuable suggestions to us when I needed the most. Her guidance and suggestions were invaluable for the completion of this project. My Acknowledgement will remain incomplete if we do not mention the name of the institute that has given me tInternational College for Girls. It is because of this institute that we have done a project on product packaging. At last we owe a lot to all those who contributed to it in overt or covert manner. Bits make the whole. We acknowledge their support.

INTRODUCTION
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A packaging specification is an accurate and detailed description, containing information about all the necessary facts, properties and special features of a packaging material, ready-made package or accessory, to facilitate unambiguous communications between the manufacturer (supplier) and the user (buyer). On the basis of the information contained in the packaging specification, the supplier will be able to quote, manufacture and deliver the package exactly according to the requirements of the buyer. Packaging specifications should be detailed enough to make this possible, but, at the same time, flexible enough to permit changes and eventual improvements. In order to avoid the inclusion of unnecessary or unrealistic data (over specification) in the packaging specification, it is always advisable to discuss the formulation with the supplier(s) in advance. This is particularly important with respect to raw material qualities (availability to the supplier), eventual limitation in the production equipment, practical possibilities of complying with established tolerances, etc.

Research Methodology
Objectives This study is conducted to:Understand the structure of Product Packaging in the Market Analysis of different types of packaging system Explain the product packaging & labelling in different types of industries.

Rationale of Study

The study is being conducted as a part of MIB curriculum. It is a research based project that seeks to provide a detailed knowledge on the packaging and labelling of the industries.It attempts to answer the following questions. Few includes: Why companies Use packaging and labelling? Companies use some strategies for competition its Good or Bad?

Nature of Study The type of research followed is explorative as well as conclusive research.

Data Collection Method Secondary Source To make the whole study easily understandable, it is divided into different sections. Information is gathered through secondary data and various sources of secondary data are utilized, such as: Websites Books

To make the report more comprehensive and attractive various statistical tools used are-: Ads Images

PACKAGING
Packaging is the science, art and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of design, evaluation, and production of packages. Packaging can be described as a coordinated system of preparing goods for transport, warehousing, logistics, sale, and end use. Packaging contains, protects, preserves, transports, informs, andsells.In many countries it is fully integrated into government, business, institutional, industrial, and personal use. The primary role of packaging is to contain, protect and preserve a product as well as aid in its handling and final presentation. Packaging also refers to the process of design, evaluation, and production of packages. The packaging can be done within the export company or the job can be assigned to an outside packaging company. Packaging provides following benefits to the goods to be exported: * Physical Protection Packaging provides protection against shock, vibration, temperature, moisture and dust. * Marketing: Proper and attractive packaging play an important role in encouraging a potential buyer. Convenience - Packages can have features which add convenience in distribution, handling, display, sale, opening, use, and reuse. * Security - Packaging can play an important role in reducing the security risks of shipment. It also provides authentication seals to indicate that the package and contents are not counterfeit. Packages also can include anti-theft devices, such as
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dye-packs, RFID tags, or electronic article surveillance tags, that can be activated or detected by devices at exit points and require specialized tools to deactivate. Using packaging in this way is a means of loss prevention.

Packaging history
In early days there is less need for packaging, either for transportation or storage. Before the creation of pure packaging materials people use many of the natural things to make a basket for packaging to protect products from contamination, from environmental damage, from theft or from any other damage. They used woven grasses, animal organs or this type of things for that. But these days we are using paper products, glass products, metal products and Plastic products for packaging.

Types of Packaging
1) Glass and Bottles packaging: -Colourfully packed glass and bottles is a great way to present your beverages in your own steel. Our full colour printed glass and bottles can be present in different ways and shapes. More over including these packaging styles and shapes we are also offering customized printing that can meet to your requirements. 2) Colour packaging for cakes: -Our online printing company offers quality and durable colourful packagingfor cakes in different styles and shapes. By using this type of packaging you can increase your business identity and business loyalty. 3) Custom candies and sweet packaging:-Today business for candies and sweets is growing with a rapid speed .Most of the time customers for this type of products are children and young people. Both type of communities like colourful printed material for packaging. 4) Cosmetic Packaging: -Packaging for your cosmetic products is very important. As you know very well that cosmetics are used by fashionable people and these fashionable souls like attractive, coolest, fancy, colourful and eye catching designs. We do this by providing you with on-time, accurate design with free delivery and highest quality packaging material at competitive prices. 5) Food packaging: -You know very well that packaging is very important but food packaging is too much important. Question is why? Because we need such type of packaging which can preserve our food from disapprove. One more importance for food packaging is that, if you want to export your food then you need quality printing and design 2 express is providing you this facility.

6) Medicine packaging: -Your First and foremost duty in medicine packaging is that medicine should be pack in proper way. Our online printing company offers fully customized printed packaging material for your medicine company with lot of styles and variety. 7) Miscellaneous packaging: -Design 2 express providing you packaging for all types of your products. Whether you need packaging for medicine, food, cosmetics or whatever. We are there for you. Our skilled designing department can provides you better design for printing and our printing department provides you better printing quality according to your requirement.

Some More Types Of Packaging

If you have ever wondered about how those products are packaged and the different types of packaging, you have found the right place. Protective Packaging: -No matter what your application, sending out an order for your company or mailing a care package, you will want to make sure you have good packaging material. You need dependable protective packaging to ensure that your products are shipped safely. Packages should be inspected to make sure it is protected from the bumps it is most likely to take in transit. Flexible Packaging: - One of the advantages of flexible packing is that you can use less and still achieve your desired results. Flexible packing includes such things as wraps, bags, and pouches. One of the advantages of flexible packing is that you can use less and still achieve your desired results. Not only does flexible packaging reduce waste, a goal of most people these days, it allow you much more flexibility than you would have with semi-rigid or rigid packaging options. Custom Packaging: - There are many different companies that can provide unique solutions to your custom packaging requirements.When hiring a contract packager you need to be very specific about your business requirement to ensure that they have the capacity to meet your needs.

Packaging Material
The packaging material depends on what type of product you are going to send to your customer. It is very important that package you are sending should be safe in your packing material. Surely you would never want that your gift of glass or your good looking showpiece arrive to your receiver in bits and pieces. Small items can be packed in envelop but for bigger item you need large in size and more safe packing material. So that it would not get in to parts or get wrecked.This is one side of your packing material on other hand your packing material should have attractive design. Attractive printing is very important because it gives first look to everyone. And as you know many persons are involve in shipping and handling of your pack.

Types of packaging materials

Plastic: This is the most common packaging material and, at the same time, one of the most difficult to dispose of. The factors common to all plastics are that they are light, strong cheap to manufacture. It is for these reasons that they are used so much, as an alternative to cardboard glass packaging materials. Almost 10% of our rubbish consists of different types of plastic. They are a problem in landfills as they are bulky, they contaminate degrade slowly. Separated the rest of the waste, they can must be upgraded for the good of everyone.

Metal: Appropriate for packaging foods (canned foods). For drinks, such as soft drinks beers, aluminium is often used. Tin plate is solid, heavy steel covered with tin to protect it against rust. It is used to package canned foods. It can be separated by magnets should be recycled in all cases. Aluminium is attractive, light strong at the same time, but requires a lot of raw materials energy to make it. For this reason
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it must be recycled. The majority of cans of soft drinks, lids, aluminium foil, etc. are made aluminium.

Brick carton: A light, strong air-tight packaging material. Ideal for transporting storage. Its complex composition makes it difficult to recycle. It is becoming the main packaging material used for basic foodstuffs. Complex packaging material, made up of several layers of plastic, paper aluminium. It is also difficult to recycle. It is used mainly to keep drinks such as milk, juice etc.

Cardboard: Appropriate for packaging materials wrapping, preferable to "white cork". Its use may prove to be unnecessary when used for products which are already packaged sufficiently. In all cases, this packaging material is easy to recycle reuse. It is used in the form of boxes, sheets corrugated cardboard.

Glass: An ideal material for foods, especially liquids. It is inalterable, strong easy to recycle. It is the traditional vessel in the home (jars, glasses, jugs, etc.). Its weight shape may involve some difficulties for transport storage.

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Cautionary Markings

Pictorial Cargo Handling Marks (preceding page) Cautionary Markings in Selected Languages Hazardous Materials Shipping Labels

Pictorial Cargo Handling Marks

HANDLE WITH CARE HAND WITH CARE

KEEP DRY

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FRAGILE HANDLE WITH CARE GLASS

THIS SIDE UP

DO NOT DROP

MAXIMUM STACK (shown here is '8')

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DO NOT STACK

SLING HERE SLING POINT

Cautionary Pictorial Cargo

Markings --Handling Marks

KEEP AWAY FROM HEAT

KEEP IN COOL PLACE

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KEEP AWAY FROM COLD

KEEP FROZEN

DO NOT FREEZE

REFRIGERATE DO NOT FREEZE

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KEEP FROM FREEZING

CENTER OF GRAVITY

USE NO HOOKS

Diagram: Hazardous Materials Shipping Labels

1.1, 1.2 or 1.3 Class 1 Division 1, 2 or 3

Explosive

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1.4B, 1.4C, 1.4D, 1.4E, 1.4G or 1.4S Class 1 Division 4

Explosive

1.4F Class 1 Division 4

1.5D Class 1 Division 5

1.6 Class 1 Division 6

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2.1 Class 2 Division 1

Flammable Gas

2.2 Class 2 Division 2

Non-Flammable Gas Non-Poisonous Gas

2.3 Class 2 Division 3

Poison Gas

2.4 Class 2 Division 4

Corrosive Gas

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3 Class 3

Flammable Liquid

Diagram: Hazardous Materials Shipping Labels

4.1 Class 4 Division 1

Flammmable Solid

4.2 Class 4 Division 2

Spontaneously Combustible

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4.3 Class 4 Division 3

Dangerous When Wet

5.1 Class 5 Division 1

Oxidizer (Oxidizing Agent)

5.2 Class 5 Division 2

Organic Peroxide

6 Class 6

Poison

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6.1 Class 6 Division 1

Harmful to Foodstuff

6.2 Class 6 Division 2

Infectious Substance

7 Class 7 Category I

Radioactive

7 Class 7 Category II

Radioactive

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7 Class 7 Category III

Radioactive

8 Class 8

Corrosive

9 Class 9

Miscellaneous Hazardous Materials

Packaging and package labelling objectives

Physical protection - The objects enclosed in the package may require protection from, among other things, mechanical shock, vibration, electrostatic discharge, compression, temperature, etc. Barrier protection - A barrier from oxygen, water vapour, dust, etc., is often required. Permeation is a critical factor in design. Some packages contain desiccants or Oxygen absorbers to help extend shelf life. Modified atmospheres or controlled atmospheres are also maintained in some food packages. Keeping the contents clean, fresh, sterile and safe for the intended shelf life is a primary function. Containment or agglomeration - Small objects are typically grouped together in one package for reasons of efficiency. For example, a single box of 1000 pencils
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requires less physical handling than 1000 single pencils. Liquids, powders, and granular materials need containment. Information transmission - Packages and labels communicate how to use, transport, recycle, or dispose of the package or product. With pharmaceuticals, food, medical, and chemical products, some types of information are required by governments. Some packages and labels also are used for trackandtrace purposes. Marketing - The packaging and labels can be used by marketers to encourage potential buyers to purchase the product. Package graphicdesign and physical design have been important and constantly evolving phenomenon for several decades. Marketingcommunications and graphicdesign are applied to the surface of the package and (in many cases) the pointofsaledisplay. Security - Packaging can play an important role in reducing the security risks of shipment. Packages can be made with improved tamperresistance to deter tampering and also can have tampered evident features to help indicate tampering. Packages can be engineered to help reduce the risks of packagepilferage: Some package constructions are more resistant to pilferage and some have pilfered indicating seals. Packages may include authentication seals and use securityprinting to help indicate that the package and contents are not counterfeit. Convenience - Packages can have features that add convenience in distribution, handling, stacking, display, sale, opening, reclosing, use, dispensing, and reuse. Portion control - Single serving or single dosage packaging has a precise amount of contents to control usage. Bulk commodities (such as salt) can be divided into packages that are a more suitable size for individual households. It is also aids the control of inventory: selling sealed one-liter-bottles of milk, rather than having people bring their own bottles to fill themselves.

Labelling

The main purpose of labelling is to inform the consumer/user about the quality and quantity of the product. The exporter should as certain the labelling requirements from the foreign buyers and strictly complies with them. Most packages, whether final customer packaging or distribution packaging, are imprinted with information intended to assist the customer. For consumer products, labeling decisions are extremely important for the following reasons.

Labels serve to capture the attention of shoppers. The use of catchy words may cause strolling customers to stop and evaluate the product. The label is likely to be the first thing a new customer sees and thus offers their first impression of the product. The label provides customers with product information to aid their purchase decision or help improve the customers experience when using the product (e.g., recipes).
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Labels generally include a universal product codes (UPC) and, in some cases, radio frequency identification (RFID) tags, that make it easy for resellers, such as retailers, to checkout customers and manage inventory. For companies serving international markets or diverse cultures within a single country, bilingual or multilingual labels may be needed. In some countries many products, including food and pharmaceuticals, are required by law to contain certain labels such as listing ingredients, providing nutritional information or including usage warning information.

EXPORT PACKAGING
Consultants to companies who engage in exporting note that the merchandise they ship will generally be subject to more handling and potentially damaging forces during transport than will goods headed for domestic destinations. Intelligent packaging, then, is a key component of the exporting process. Ideally, exporters should use a packaging approach that minimizes the cost of transportation while simultaneously ensuring that the goods reach their destination intact. Many small exporting companies that do not have the financial or operating resources to take care of packaging themselves utilize firms that specialize in providing such services. Exporting firms need to keep abreast of labelling and marking requirements on goods intended for international destinations as well. Pharmaceutical products, for instance, require special labelling that varies from country to country. In addition, many countries enforce regulations requiring that imported goods bear the name of the country of origin on the outside of their packaging. Packaging containing merchandise intended for foreign ports also typically includes markings indicating the height and weight of the packages, as well as any additional handling instructions. Today packaging is considering as one of the most important element for marketing any product. Nobody can underscore the need for good packaging when he decided to export his product. Packaging means packing of the product in some container to reach the ultimate consumer. Packing mans protective covering used for transportation and shipment of goods. Packaging fulfils a vital role in helping to get the export product to the market in the best condition, as well as in presenting goods to overseas buyer in an attractive way. Packaging of a product performs the role of silent salesmen as it

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* Improves presentation of the product * protect the product during distribution * Makes handling and retail display of the product easier. Good packing is one; whish protects its contents against hazard like dampness, rough handling, stacking, improper storage, insect infestation, pillage, tampering and pilferage. The choice of a suitable packaging is primarily determined by the significant characteristics of the product like physical and chemical properties and also by density, weight, and distance to be shipped.

Master Export Packs Wooden Cases

Packaging Cases

We manufacture a wide range of Packaging Cases that are exclusively used for packaging diverse items in different industries. These are known for their specific design, durability and safety which makes it easy to carry the goods from one place to another. Further, these are offered with the specifications of our clients to suit their needs. Carton Boxes(All Sizes)

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A carton box is made of different types of paper such as Kraft liner, corrugated medium; sack Kraft, and duplex board (carton). In the near future, according to sources with the paper industry, carton boxes are expected to be a more popular packaging material than plastic. Because carton boxes are cheap and provide a practical packaging material for various industrial goods. Moreover, carton boxes are easy to recycle into a basic material for paper.

Bag types Packages

Plastic bags of gardening supplies fresh produce, snack foods, hardware, gardening products, etc. They are often made from a single roll of film on a horizontal or vertical form fill sealing machine. Several design options and features are available. Some bags have gussets to allow a higher volume of contents. Some have the ability to stand up on a shelf or a refrigerator. Some have easy-opening or enclosable options. Handles are cut into or added onto some. Bag-In-Box packaging is often used for liquids such as wine and institutional sizes of other liquids. Plastic bags usually use less material than comparable boxes, cartons, or jars, thus are often considered as "reduced or minimized packaging". Plastic shopping bags Open bags with carrying handles are used in large numbers worldwide. Stores often provide them as a convenience to shoppers. Some stores charge a nominal fee for a bag.
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Heavy-duty reusable shopping bags are often considered environmentally better than single-use paper or plasticshoppingbags.

Danger to children
Thin plastic bags, especially dry cleaning bags, have the potential for causing suffocation. About 25 children in the United States suffocate each year due to plastic bags, most under the age of one. This has led to voluntary warning labels on some bags which may pose a hazard to small children.

DRUM PACKAGING
Drum Packaging dot com offers the latest news and insight into the drum packaging industry. From drum filling equipment for bulk solids to liquids, and drum handling equipment from drum carts to drum dumpers, inverters and manipulators, we will offer the best solutions for your drum packaging applications.

Container Packing Styles

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Gilman offer three (3) alternative packing styles for containerised shipments. 1. Strap-pack: Bales are unitised into packs of 12 or 16 regular bales with packs held together by 3 polyester straps. The packs are loaded into the shipping container 2 packs high, with a 12 bale pack as the base and a 16 bale pack loaded on top. 2. Stretch-Wrapped: Bales are unitised into packs of 12 or 16 regular bales with packs held together by P.P. film. The packs are loaded into the shipping container 2 packs high, with a 12 bale pack as the base and a 16 bale pack loaded on top. 3. Pull-pack: A pull-strap (made from webbed belting and a buckle) is placed around the bottom 2 strap or wrap packs. Using the loops on either side of the container, 4 packs can be pulled out of the container at once.

Factors influencing Export Packaging

The type and nature of the export packing is influenced by factors such as: Kind of product :- Use crates for large and heavy objects like machines, bags for powder like cement, plastic drums or containers for liquids like acetic acids, wooden cases for small and heavy items like nails, and bales for bulky materials like cotton.

Mode of transportation: - Generally, air freight requires less packing than ocean and land freight, and containerized shipments require less packing than noncontainerized shipments due to lower risks of loss or damage.

Ports of destination: - In areas with higher incidence of loss or damage due to mishandling, theft and pilferage, the more and stronger packing is necessary. Climatic conditions: - Desiccants (drying agent) and/or special packing materials, such as waxed paper and laminated foil, may be required in areas with high moisture levels and for goods that are prone to sweating. Customs duties and freight rates:- Lighter and less packing material is preferred in cases where the specific duty or the freight rate is by weight basis. Cost of packing materials:- The exporter, being a manufacturer, may select the most economical materials and method of packing that can adequately protect
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the export goods.

Buyer's requirements:- Buyers may specify the type of packing required, particularly in the OEM arrangements. If the buyer's demand for packing is 'too much' which adds to the export cost, the manufacturer may recommend suitable packing.

Differences Between Exporting and Domestic Business:The basic intent of a quotation for international trade is the same as it is for quotes made in the U.S.; but the rules and procedures are different. The following are examples of the difference between international and domestic quotations.

Trade terms: Domestic sales use trade terms such as FOB Factory as defined under the Uniform Commercial Code of the United States. One of the benefits of this trade term is that title of the goods passes to the buyer at our dock. When businesses engage in international trade, they cannot rely on the Uniform Commercial Code or domestic trade terms and should use the trade terms recognized by international traders. Methods of payment: Where open account or cash in advance are the primary ways businesses have of collecting domestic accounts receivable, they may not be as common in international trade. Equally as common in international trade are letters of credit and drafts. The document preparation and procedures on these consignment controlled shipments requires careful analysis and handling. Methods of packaging: Shipping goods internationally exposes the in-transit product to risks it would not otherwise encounter. Among the greatest risks for damage to goods in foreign trade are: theft; environmental risks such as heat, cold and moisture; transportation by ocean freight or rail; and lack of mechanized physical handling equipment in some of the lesser developed countries. There may be certain documentation required in international trade that would reflect the proper packaging, packing, handling and stowing of goods in order to satisfy the importers requirements as well as their governments. Methods of shipment: Businesses normally ship goods by mail, truck or airfreight to their customers in the United States. In international trade, truck shipments are
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limited to Canada and Mexico and most processed food products are shipped by air or ocean freight. Air freight differs only in the bill of lading used. Meanwhile, ocean freight can include drayage to move ocean containers to your facility, railroads to get the cargo to the port of export and another drayage trucking to transport your products to the ocean carrier at the pier. Because these modes of transportation differ a great deal, particularly in the area of carriers liability, they need to be understood thoroughly before making a quotation. There are specific documents for international shipments that vary in detail, handling and distribution from the domestic equivalent.

Insurance covering damage or loss: The seller has primary responsibility for loss or damage to the goods, in most cases, all the way to the port of unloading in the foreign country. Insurance coverage is therefore a must for all international transactions. Insurance certificates are required for proof of coverage on many exports, especially those that are being paid under a letter of credit. Validity period: The validity period of an international quotation is usually 90 days. This allows the buyer to arrange for payment and any import permits that may be necessary to make the purchase decision of your product. Any changes to the quotation during that time must also be reflected in the documentation. Import laws in the foreign country: Before making a quotation to a buyer in a foreign country, it will be necessary to determine what restrictions exist. Common considerations are availability of exchange, country of origin of the product you are offering, import permits, certificates and inspections. The importer may also have documentary requirements in the destination market that must be matched with the exporters prior to customs clearance. Banking fees: Unless the importer used U.S. dollars as their currency, international sales generally begin with payment by the buyer in their own currency. The buyers bank will then make arrangements to pay the exporter through a U.S. bank in U.S. dollars. The banks charge a fee for this process, part of which will be for the sellers account. These fees vary depending on the method of payment being used.

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Few Examples Of Industries

Colgate Company is an American diversified multinational corporation focused on the production, distribution and provision of household, health care and personal products, such as soaps, detergents, and oral hygiene products (including toothpaste and toothbrushes). Under its Hills brand, it is also a manufacturer of veterinary products. The companys corporate offices are on Park Avenue in New York City.

Transparent Packaging News Colgate Toothpaste in Transparent Packaging/ Acetate Box Colgate 2 in 1 in Transparent Packaging/ Acetate Box For the first time Colgate has introduced one of its products in a Transparent PVC/ Acetate Box. They have launched a combo pack containing a Free toothbrush with a 200 grams Active Salt toothpaste, in a clear see-through acetate box packaging. Check it out when you're next at the supermarket. Transparent Packaging / Acetate Box for Colgate

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Tags Acetate BoxesClear BoxesClear Plastic Dispensers for Toiletries and FMCGClear Plastic Packaging cartons for candles and cutleryClear PVC PackagingClear Transparent Cases for Flavored VinegarClear Transparent Packaging for Curtain RingsClear Transparent Packaging for miniature bottlesClear Transparent Packaging for ToysClear Transparent Plastic Packaging for MedicinesClear Transparent Plastic Packs for Perfumes and DeosClear Transparent PVC Packaging for UndergarmentsColgate Transparent PackagingPlastic PackagingPP BoxesPVC BoxesSee through packagingTransparent BoxesTransparent PackagingTransparent Packaging NewsTransparent PVC Packaging

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Parle Agro, a Rs.600 crores food and beverage company, has introduced a fresh new packaging for Frooti Indias largest selling mango drink. The new packaging includes an updated color palette and improved graphics. Frooti has been one of my favourite drinks since school days. During that time, it used to come in this dark green and yellow, almost squarish type of package that made it stand out from all the other beverages on the shelf. It was small, highly desirable and tasted delicious. Its been a long journey for Frooti since, and the brand seems to be keeping up with the times. The mango at the centre of the new package sports a headset, presumably as a sign of todays iPod generation who are extremely mobile and connected. I dont know why, but there seems to be a clever uncanny resemblance with the Apple brand notice the mango curve on the right along with the positioning of the leaf. I cant help but draw parallels with Apple iTunes for some strange reason.
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Frooti is available in 65ml and 200ml TetraPaks. Also available in PET bottles of 250ml, 500ml, 1000ml and 1500ml.Somehow the lighter yellow shade of the new packaging gives the impression of a citrus drink (lemonade) instead of mango. On the positive side, the Frooti typeface seems to have had a minor refinement giving it a more three dimensional feel with its subtle drop shadow. In terms of taste, its been more or less the same for the past couple of years. I remember relishing the true taste of mango in Frooti more than a decade ago. Unfortunately, at times I get an artificial taste if not chilled properly. The price of the new Frooti has also increased by 20%. The new drink now retails at Rs.12. Its a clear sign to compete with the other mango drinks from Real and Tropicana which retail at about Rs.15. It would be interesting to see how Parle Agro can capitalize and gain marketshare with the new packaging of its most valuable beverage brand.

Packaging of frooti:To ensure convenience, Frooti is offered in size variants: 1 litre (35 imp fl oz; 34 US fl oz), 250 ml (9 imp fl oz; 8 US fl oz) and 200 ml (7 imp fl oz; 7 US fl oz) TetraPaks. A consumer study revealed that the consumers needed a recap bottle that didnt exist in the mango drink segment. Parle Agro considered the consumer requirement strongly and launched Frooti in a new hygienic hotfill PET bottle, making it the first mango drink to be offered in the PET bottles.

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sesa

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Specifications: Sesa hair oil Herbal care for healthy hair Product profile: Sesa hair oil is one of the most authentic herbal hair vitalizer, researched from house of ban labs ltd. Sesa oil is exclusively designed by treating time tested& trusted 18 hair nutritional herbs with milk followed by synergising the quality with 5 hairconditioning oils. Sesa oil is enriched with essential pro-vitamins e& c with wheat germ protein thereby it will bless the healthier hair. And thus acts as a remedy to hair disorders like dandruff, premature graying& falling hair, splitting of hair, itchy scalp, alopecia areata(baldness). Clinically proven: 1. According to the results of the clinical trials conducted by dr. Bhadlikar, d. S.(m. D. Ph. D.(bom)) of mumbai,(india) sesa is a choice of remedy for regenerating of hair in cases of alopecia, with the high success rate of 95 %. 2. Dr. S. Dattatraya rao(m. D.(ayu. ) ph. D.(ay. )) and dr. G. S. Prashad(m. D. ) of tirupati(india) has noticed about high success efficacy rate of sesa oil as per his clinical trial evaluation study conducted for the treatment of loss of hair and graying of hair. Thus, the medical fraternity recommends sesa as the remedy for various hair related problems. Contra indications: Not yet reported. Packing:100 ml and 200 ml, food grade plastic bottles. Sesa capsules An oral hair nourisher Etiology of hair disorders: -malnutrition of the hair body. -effect of toxic metals and elements, due to pollution. -blood impurity. metabolic disorders. -free radical damages. -anxiety and stress. -calcium and iron deficiency. As above there will be number of internal root of causes in case of hair disorders, here to treat these problem from the root level, we have research an oral hair nourisher- sesa capsule is to take care of all causative factors for the complete hair 100 % naturally. Contra indications: During pregnancy. Packing:10 capsules per strip,10 strips per box. Sesa conditioner soap is a natural hair conditioner and 100% free from animal fats and helps in fighting against the dandruff and itchy scalp. Contra indications: Not yet reported. Packing:75 gm soap.

Sesa Hair Oil

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Packaging of Sesa oil is very simple and conveying a message that it is meant for long hair. The lady in the saree signifies the aspirations of Indian women to have long hair. With this the company wants to spread the message that using this oil will definitely help in increasing the hair length.

Suggestion & Conclusion

An important stage after manufacturing of goods or their procurement is their preparation for shipment which involves packaging and labelling of goods to be exported. Proper packaging and labelling not only makes the final product look attractive but also save a huge amount of money by saving the product from wrong handling the export process. Packaging has the primary goal to attract customers attention. For this purpose, packaging cannot simply inform the customers, but also provoke feelings and communicate emotions. An effective packaging looks attractive, impresses with its creativity and is just nice to have on the shelf. Designed initially for protection purposes, packaging now plays a major role in product promotion, because it identifies brands, provides ingredients and directions, and conveys information regarding price, quality and quantity

Suggestions: Packaging should be the primary goal to attract customers attention. An effective packaging should be looks attractive, impresses with its creativity
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 Packaging should be save a huge amount of money by saving the product from wrong handling the export process. Packaging should be designed initially for protection purposes.

Bibliography
We sought help from various sources such as books, websites.

BOOKS : 1. Kothari, R.K., International marketing, Ramesh book depot, Jaipur- New Delhi, 2008. 2. Kotler, Philip, Marketing management, Twelfth edition

WEBSITES:

www.frooti.com www.colgate.com www.export911.com www.product packaging.com

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