Cebu Normal University Osmena Boulevard, Cebu City College of Arts and Sciences

Re-enactment: Kadaugan sa Mactan

Submitted by: Benturado, Gemarlie Jane Y. Calo, Sanny Lyn M. Villanueva, Lovely Rose R.

September 2012

Bid Form I. Planner Profile

i.

Company Name of Planner: Cebu Paramount Planners Address: Osmena Boulevard Cebu City Contact Details: 1.Telephone nos: (032) 412-1024 E-mail address: paramountplanners-cebu@yahoo.com

ii. iii.

II. Topic/Purpose/Theme: Re-enactment: Kadaugan sa Mactan Brief Discussion: Kadaugan sa Mactan is a celebration of cultural and historical event of Lapu-lapu City. The Battle of Mactan is among the significant events in the Philippine history. It serves as a testimony to the rich cultural and historical heritage of the Filipinos. Kadaugan sa Mactan or also known as Bahug-bahug sa Mactan is a commemoration of the historic Battle of Mactan between Ferdinand Magellan and Mactan Chieftain Lapu-lapu. Kadaugan sa Mactan is held in Punta Engao, celebrated every April 27. This event will help boost the citys tourism industry and will be the catalyst in preserving and conserving our heritage and culture.

III. Proposed Venue

i.

Location of the venue: Punta Enganio, Lapu-Lapu City, Cebu Philippines

ii. Highlights of the venue:

Cultural and Heritage Site

The Lapu-Lapu Shrine is a 20 meters (66 ft) bronze statue in Punta Enganio,

Lapu-Lapu City. Cebu erected in honor of Datu Lapu-Lapu, a natve leader who defeated the Spanish soldiers and killed the Portugese explorer, Ferdinand Magelllan in the Battle of Mactan in 1521.

Local and International Gateway

Mactan-Mandaue Bridge or popularly known as The First Mactan-Mandaue

Bridge is the first of two bridges spanning across the Mactan Channel and connecting the islands of Cebu and Mactan.
Mactan-Cebu International Airport is a major international airport in the

Visayas region of the Philippines. It is also the countrys second primary gateway. MCIA is a major trade center in the south for both domestic and international traffic.

Business and Industrial Zone

Mactan Economic Processing Zone (MEPZ) is an industrial tax-free zone.

There are two MEPZ zones in Cebu: MEPZ 1 and MEPZ 2, both are located in Lapu-Lapu City. Both zones employ thousands of skilful workers and manufacture world-class quality products.

 Alegre Guitar Factory is one of the remarkable guitar-makers in Cebu. Its

world-class guitars never cease to impress seasoned guitarist and musicians.

iii. Unique Features Kadaugan sa Mactan Re-enactment Mactan annually celebrates Lapu-Lapu's victory in the epic battle against Magellan of the Spanish explorers at the Mactan Shrine with a re-enactment portrayed by local actors. This is a major attraction for the tourists and the locals in the city and draws a lot of crowd. The 3 ships of Magellan are represented by the bancas or canoes and they are made to lead a river procession up to the beach. This act is followed by the reenactment of the planting of the Magellan's Cross leading to the final act of LapuLapu's victory. Kadaugan sa Mactan literally implies about the 'Victory of Mactan'. It was also called Bahugbahug sa Mactan or 'Melee at Mactan' when it was initially staged in 1981. The exact time of the commencement of the festival mostly depends on the tidal conditions and otherwise it is known to begin at around 8 in the early morning hours. This festival is mostly celebrated on the 27th of April with much grandeur and pageantry. This festival grants the Cebuano people a good opportunity to re-visit the days of Mactan Battle between Magellan and Lapu-Lapu and also to celebrate their history and events.

Kadaugan Street Party:Rampada The most-awaited event of the Kadaugan Street Party. See most beautiful ladies of the island as they celebrated a centuries-old tradition. (Rampada is coined from two words Rampa and Karsada) Food Stations All the delicious street food and local delicacies you can eat plus your favourite drinks and lots of Ice-cold beer.

Selling Booths Shop til you drop and enjoy amazing bargain finds on clothes, bags, accessories and other cool items Street Dance Competition Check out all the exciting moves, tricks and flips by talented dance groups from all over the city. Live DJs from Penthouse Dance all day and party all night to the live DJs from one of Cebus biggest clubs. Lets Share TVs Wet T-shirt Party It doesnt get any hotter with this extravaganza of sexy ladies. Kadaugan Street Party Carnival Unleash the child in you and be amazed by the exciting carnival performers. Kadaugan Street Party Car Show This spectacular show of pimpedout cars and sound systems will make you green with envy. Street Entertainment Live music, games, and a whole lot more for all party goers. Live Performances Be entertained by the hottest local music acts in Cebu. Fireworks Watch the sky burst into color in the spectacular fireworks show. Kadaugan Food Festival The food festival is held annually at the Mactan Shrine and happens for six nights or more before the Battle of Re-enactment. It is participated by different local hotels and other establishments. The highlight of this activity is to promote the different cuisines and specialties of the particular establishment. Diners can enjoy hotel quality food with the evening entertainment to complete the festive mood and ambiance and because of the affordable prices; a lot of people look forward to the food festival. This also gives the participating hotels and resorts a lot of mileage and allows them to put their best foot forward to tourists.

Funding and Evaluation of Kadaugan sa Mactan Funding is essential for a successful event.

IV.
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Proposed Budget Budget

Expenses: Food Decorations Talent Fees Maintenance Miscellaneous Costume: (Kadaugan sa Mactan Re-enactment and Rampada) 500,00 400,000 250,000 600,000 100,000 150,000

Total Expenses: Php 2,000,000 Prizes: Winners prizes are given by the sponsors. Pyrotechnic Competition Midnight Run (3k, 6k) Rampada Street Dance 600,000 33,000 320,000

Total: Php 958,000

Revenue/ Source of Income Fun Run Registration (500 estimated participants) - 200,000

Kadaugan Street Party Food Stall and Selling Booth Rental - 75,000 (50 estimated participants) Food Festival Stall and Booth Rental @ Mactan Shrine (25 estimated participants) Pyrotechnic Firework (10 estimated participants) - 150,000 - 187,500

Total Revenue: Php 612,500

Kadaugan sa Mactan 2013 and Weeklong Daily Activities April 21, 2013 Saturday
07:00am Opening Salvo Kadaugan sa Mactan 2013 Lapu-Lapu City

Auditorium And Floral Offering with Air force Band, Honor Guards
10:00am Food festival Liberty Shrine

(Foods at very affordable price! To be participated by food establishments and best Hotels within Lapu-Lapu City)
09:00pm Live Band Liberty Shrine

April 22, 2013 Sunday

08:00am Palarong Pinoy Liberty Shrine Trade fair Sports complex Ground 10:00am Food festival Liberty Shrine 09:00pm Live Band

April 23, 2013 Monday

06:00am Wellness Dance Sports Complex 10:00am Food festival Liberty Shrine 03:00pm Opening of Painting exhibit at Sports Complex Ground 09:00pm Live Band Liberty Shrine

April 24, 2013 Tuesday

08:00am Trade Fair Sports Complex ground 10:00am Food festival Liberty Shrine 09:00pm Live Band Liberty Shrine

April 25, 2013 Wednesday

08:00am Trade Fair Sports Complex ground 10:00am Food festival Liberty Shrine 07:00pm San Miguel Beer Battle of the Bands (Charity) Liberty Shrine

April 26, 2013 Thursday

10:00am Food festival Liberty Shrine 1:00pm Medical Mission Sports Complex 08:00pm Pre-battle Ritual Liberty Shrine 10:00pm Fireworks Display Liberty Shrine

April 27, 2013 Friday

06:00am Holy Mass Liberty Shrine 08:00am- Flag raising and Military Honours (21 Guns Salute) Philippine 09:00am Kadaugan sa Mactan Re-enactment Liberty Shrine VIP stage

(viewing stage)
10:20am Flower Drop 03:00pm Kadaugan Street Party (Opening of food Stalls and Selling Booths)

M.L. Quezon National Highway

09:00pm Live Band 12:00 m.n. Midnight Beer Run (3k, 6k) - M.L. Quezon National Highway

April 28, 2013 Saturday 03:00pm Kadaugan Street Party- M.L. Quezon National Highway 04:00pm Opening of Food Stalls and Selling Booths - M.L. Quezon National Highway 09:00pm Rampada - M.L. Quezon National Highway 11:00pm Night Performance 360 stage and Fireworks Lapu-Lapu City Hall

Marketing Strategy Our strategy is to use an integrated marketing. We will be promoting the event by utilizing a variety of communication methods to direct traffic to the event website. One method of communication will be by word-of-mouth, enabling us to attract families and friends and both the local and international tourists. All pertinent event information will be posted on the event website, www.cebuparamount-planners.com and all other communication methods will offer a preview of the event to attract the attention of our target audience. The communication methods that we will employ include newspaper advertisements, posters, and a social networking site: Facebook. We also chose to keep our marketing materials gender neutral in order to stress that this is an event for everyone, and there will be programming elements for both boys and girls. The marketing materials will be distributed and utilized in the following manner: Website: Will be the main marketing tool for informing tourists about the highlights of the event. Information will be posted about the activities in line with the said event (Kadaugan sa Mactan) Posters: Will contain visually appealing and attractive images for our target audience, children, in order to capture their attention, or their parents Will have minimal, but pertinent information, including event name, date, time, location and website URL where they will be directed to find out more information about the event. Will print off 50 posters in colour (for a more appealing look) on 11X17 paper Will begin distributing posters one month prior to the event.

Newspaper Advertisements: Sizing of the advertisements will be page : 5.083 in. wide x 5.714 in. tall The advertisement will contain minimal, but pertinent information, including event name, date, time, location and website URL where they will be directed to find out more information about the event. The advertisements will not be run too early (i.e. more than 3 weeks prior to the event) so that individuals do not forget to purchase tickets Print advertisements are to be ready by March 01, 2013

Social Networking: Facebook will be the main social networking tool and will primarily be used to encourage both the local and international tourists to attend and/promote the event via word-of-mouth Facebook group will be created and all team members will be administrators. All team members will invite their friends and encourage participation in the group. Team Members will add wall posts to update the local and international tourists on the progress of the event including activities planned. A Facebook event will be created by February 01, 2013 and will be open to the public by the same date The Facebook picture will be the event poster

S.W.O.T. Analysis S-Strength Culture Our Strength in marketing that we have a great cause that appeals directly to our target audience because it is for everyone. Another advantage we have is the past

event that was held last year. They had huge success with marketing in the newspaper. A large number of their guests attended because of that advertisement.

Highlights of the Activities This event will give tourists the best and memorable activities they will be experiencing. Market By using newspapers, posters, and a website we are reaching our target audience through a variety of mediums. We have a very large market to draw from. Since our event is being held in a central location with parking we can draw people from across the city. W-Weakness Cost We have no money to fund the marketing. We are relying on sponsorship. We do not get to appear in the newspaper as often as the previous group did. Processes Having to deal with pressure with newspaper deadline and only being able to get our ads in the paper on certain dates. O-Opportunity Partnership This could be a great partnership for sponsors. This being a niche of families could very well appeal to companies with products/services geared toward children or companies who are trying to put a good face towards the community. Awareness This event will help boost the citys tourism industry and will be the catalyst in preserving and conserving our heritage and culture

T-Threat Weather Condition The number of visitors will be lesser if there is a bad weather condition. Partners Some partners might see this as a good relationship but might also take advantage of the situation; might differ from the objective. Staff Loosing staff/volunteers is definite possibility because of our culture of working too much and too much stress. Funding of Event Adequate Funding is essential for a successful event so as careful budgeting is vital for the success of an event. Financial Structure

Main Committee

Finance

Technical

Venue

Finance is a free-standing committee. Each has its own treasurer to look after it allocated budget.

Sources of Funding These major sponsors will be our source of funding. As they take part in this event they will be showcasing most and best of their products so as to sponsor the said event. Sponsorship 1. San Miguel Brewery Inc.

2. GMA 3. ABS-CBN 4. Imperial Palace WaterPark Resort and Spa 5. Shangri-La Mactan Island Resort 6. Pyroworks 7. MCIAA