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    Comparison Between Pepsi & Coke

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    Waseem Bukhsh
    1. Coke and Pepsi use different colors for branding - red for Coke and blue for Pepsi. 2. Pepsi is sweeter than Coke due to more artificial sweeteners, and Coke has a higher carbonation level. 3. While Coke's branding has remained consistent, Pepsi has changed its logo and slogans more frequently over the years.

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    Comparison Between Pepsi & Coke

    Uploaded by

    Waseem Bukhsh
    233 views4 pages
    1. Coke and Pepsi use different colors for branding - red for Coke and blue for Pepsi. 2. Pepsi is sweeter than Coke due to more artificial sweeteners, and Coke has a higher carbonation level. 3. While Coke's branding has remained consistent, Pepsi has changed its logo and slogans more frequently over the years.

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    1. Coke and Pepsi use different colors for branding - red for Coke and blue for Pepsi. 2. Pepsi is sweeter than Coke due to more artificial sweeteners, and Coke has a higher carbonation level. 3. While Coke's branding has remained consistent, Pepsi has changed its logo and slogans more frequently over the years.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    233 views4 pages

    Comparison Between Pepsi & Coke

    Uploaded by

    Waseem Bukhsh
    1. Coke and Pepsi use different colors for branding - red for Coke and blue for Pepsi. 2. Pepsi is sweeter than Coke due to more artificial sweeteners, and Coke has a higher carbonation level. 3. While Coke's branding has remained consistent, Pepsi has changed its logo and slogans more frequently over the years.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 4

    Comparison Between Coke and Pepsi We often have a Pepsi or a Coke when we have lunch, hang out with

    friends, or even just simply when watching the television. Sometimes we go in for the taste, sometimes for the sheer pleasure of gulping it down, and may be even due to its popularity. Though many are not choosy, some prefer to have only one out of the drinks mostly. The first way to distinguish between a can of coke and Pepsi is the brand color. Cokes come in red cans, while Pepsi comes in blue cans. Though the drink has the same color, the branding is always in the specified red and blue colors. The tastes of both the drinks are distinct and it is easy to make out the difference. Pepsi is a little sweeter in taste than the coke. This is due to the addition of the artificial sweeteners to it. You will be able to make it right when you take a sip of the drink. The additions of the sweeteners leave a mild chemical taste after you drink it. Compared to Pepsi, coke does not have that chemical after taste owing to the less artificial sweeteners added. When you drink coke you feel more of that cola flavor in it, while with Pepsi, you get a fruity or fluid sort of taste. The carbonation levels of both the drinks also are different. It is higher in coke. So when you take the first sip of the coke, you get that fizzy effect. This frizz is less in Pepsi. The fizzy nature can be identified by the bubbles formed when you first open the bottle or just simply shake. It is more in the coke. And you do get that bubbly taste down your throat with a Pepsi. Coke is smoother. The bubbles disappear quickly as the fizz escapes from the coke. The basic ingredients of Pepsi are carbonated water, sugar, fructose corn syrup, caffeine, colorings, citric acid, and other natural flavors. When the coke was launched, its main ingredients were caffeine and a small amount of cocaine. The other ingredients, like the Pepsi are carbonated water, sugar, phosphoric acid, and other natural flavorings. When it comes to the branding part, the logo of coke has not varied much since its inception. May be a minor change in the font is all what changed. This has helped it to stay on in the minds of people. But Pepsi, on the other hand, has come up with various logos and slogans. This kept on changing almost yearly. Though the company and market analysts claim that this is in tune with the changing trends in the society, many do not accept this. Each time they see a new logo, they are afraid to try it thinking that the whole drink has changed. Summary: 1. Pepsi uses blue color for branding and Coke uses red. 2. Pepsi is sweeter than coke. 3. The carbonization level is higher in Coke than Pepsi. 4. The branding techniques are used more by Pepsi Company than the Coke.

    Comparison Chart

    Coke Currently 3.98/5


    Rating: 4.0/5 (316 votes)

    Pepsi Currently 3.71/5


    Rating: 3.7/5 (279 votes)

    Calories: Sodium: Founded: Originally Brewed From: SyrupColouring: Caffeine: Taste: Sugar Content: Carbonation content:

    140 50mg 1886 Coca leaves and Kola Nuts E-150D 34 mg/serving Bitter Sweet 39mg 80.9%

    150 15mg 1898 Pepsin E-150D 37.5 mg/serving Sweet 41mg Less

    Flavors Available Coke Coca-Cola, New Coke which was renamed Coke II, Diet Coke (also known as Coca-Cola Light), Diet Coke Plus, Coca-Cola C2, Coca-Cola Zero, Coca-Cola Cherry Zero, Caffeine Free Coca-Cola, Caffeine Free Diet Coke Coca-Cola Cherry, Diet Coke Cherry, Coca-Cola with Lemon, Diet Coke with Lemon, Coca-Cola Vanilla, Diet Coca-Cola Vanilla, Coca-Cola with Lime, Diet Coke with Lime, Coca-Cola Black Cherry Vanilla, Diet Coke Cherry Vanilla, Coca-Cola Blk, Coca-Cola with Orange (Coca-Cola Raspberry, Diet Coke Raspberry, and TaB (original Diet Coke, still available in some countries)

    Pepsi Pepsi Diet, Pepsi, Pepsi max, Pepsi One, Caffeine Free Pepsi, Caffeine free Diet Pepsi, Pepsi Throwback, and Pepsi Next Wild Cherry pepsi, Diet wild cherry pepsi, Pepsi Lime, Diet Pepsi Lime, Pepsi Jazz in two flavors (Strawberries and Cream and Black Cherry Vanilla), Pepsi Twist (lemon flavored in both regular and diet varieties) In Australia Pepsi samba is sold, it's a mix of mango or the tamarind which is like America's version of the Pepsi summer mix they sell here which tastes like Skittles. Crystal Pepsi and Blue Pepsi (had quick and fatal runs and didn't last long at all). Pepsi X and Holiday spice has more caffeine then regular Pepsi and is similar to the energy drinks but is not sold in the US.

    Survey Questionnaire: 1. How do you feel Coca-Cola products compare with those of Pepsi Co ? Please pick the Two options that apply, one regarding price and the other quality.
    Coke Products are better quality Coke products are better priced Pepsi products are better quality Pepsi products are better priced

    2. How often do you purchase Coca-Cola products?


    Frequently Occasionally Rarely Never

    3. How much do you spend per week on Coca Cola Products?


    2-4 4-6 6-8 8-10 10 or above

    4. How do you feel Coca Cola products are priced ?


    Extremely overpriced Slightly overpriced Appropriately priced Low priced

    5. What do you feel about Coca Colas product range?


    Excellent Good Satisfactory Below satisfactory Bad

    6. How many products of Coca Cola can you name?

    7. What method of advertising do you think are the most effective for CocaCola?
    Billboards Television ads Magazine/Newspaper ads Flyers Radio Through other Coca-Cola products (on bottle, cans, etc) Other (please specify)

    8. Are you:
    Male Female

    9. How old are you?


    16 or under 17-20 20-30 30-40 40 and over

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