Thai Autobook 2013 - Preview
Thai Autobook 2013 - Preview
Thai Autobook 2013 - Preview
WELCOME!
Thailand is the Automotive Hub of ASEAN a market comprising some 600 Million people and signicant potential for growth. 2012 has been dubbed the Golden Year with 2.5 Million vehicles produced and the ambitious plan is to further grow car production joining the Top 10 Automotive manufacturer countries worldwide. With a background of machine tool sales to the Automotive Industry in Asia Pacic and being with the EMAG Group for more than 10 years, I have often wished of a comprehensive industry overview OEMs, Tier 1,2,3 suppliers and supporting industries like industrial estates, logistics, exhibitions, media etc. and especially a database on the Thai Automotive Cluster. As a result, I am delighted to present to you the THAI AUTO BOOK 2013 a directory for professionals in the Auto Industry rst introduced in 2012.
Outsourcing and Localization This book was prepared for: 1) Outsourcing local and international commodity managers, Buyers who are looking to source Automotive components from Thailand 2) Localization international managers desiring to expand their market and set up a footprint in Thailand either for distribution or local production. The information was compiled over the past years from personal research, the internet and with support of friends at automotive companies, automotive organizations, industrial estates and business associates. I am sure this book will give you lots of information and inspire you to do business in Thailand. Bangkok, January 2013
Uli Kaiser PS: You can submit information / updates on your company here.
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Chapter 1
Introduction
Thailand is ASEANs Automotive Hub and largest manufacturing base for the industry. And Thailand oers a double opportunity both as a potential sales market on one side as well as an attractive sourcing base. We invite you to discover the Thai Automotive Industry by browsing through this eBook - have fun and hopefully youll nd informationa and inspiration to expand your business network! If you have any questions or like additional information please email us here.
Section 1
Introduction
AT A GLANCE 1. Thailand is the Automotive Hub of ASEAN with 2.5 Million cars produced in 2012. 2. About 50% of the manufactured vehicles are exported. 3. OEMs are from Japan and the USA supported by virtually all MNCs (Multinational Corporations) and a Thai Automotive Cluster of components suppliers. 4. Thailand is the second largest producer of pickup trucks after the USA.
Thailand's Automotive Industry Thailands Automotive Industry oers a wealth of opportunities for local and international sales and sourcing. Incentives are oered to encourage local production of components, electronics and eco-cars. and there is also demand for design, R&D and testing centers. Automotive exports will grow signicantly through Thailands free-trade agreements (FTAs) with its ASEAN neighbors and many other countries such as India, China and Australia. Many of the worlds major automakers, assemblers, and parts and components manufacturers have put their footprint in Thailand, and many are planning additional investment.
2250000
1500000 1,391,728 999,378 2008 2009 1,800,000 1,645,000 2,500,000 2,500,000 750000
2010
2011
Source: Thai Automotive Institute Mitsubishi, Mazda, Toyota, Isuzu, Honda, Nissan, Ford, General Motors, Volvo, BMW, Daimler all have a presence in the country, together accounting for about 2.5 million vehicles produced in 2012 and are expected to reach the same volume in 2013. The Thai automotive industry has developed into a major production center with signicant export for both Automobiles as well as components. As of 2012, the industry employs about 350,000 people and generates 12% of the national GDP. Automotive exports are expected to reach 1,300,000 units in 2013. With shipments to more than 100 countries, Thailand is currently the worlds second largest producer of one-ton pickup trucks and the seventh-largest automotive exporter overall. It is the top manufacturer in all of Southeast Asia, with measures in place for expansion. Research & Development More foreign makers now appreciate Thailand as a prime location for R&D investment as well. For example, in recent years Toyota has established a technical facility here to conduct R&D work on product design, testing and evaluation. Examples include Toyota Tsusho Electronics (Thailand) Co., Ltd., established in 2005 who develops embedded software for
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Section 2
The Eco-Car
AT A GLANCE 1. Incentive program by the BOI Board of Investment Thailand 2. The rst eco car has rolled o assembly lines in early 2010. 3. The third phase will call for auto production in Thailand to exceed 3 million units in 2014
The BOI and the Ministry of Finance oer maximum incentives to EcoCar manufacturers. Under the new incentives program, the BOI oers projects with a minimum investment value of 5 billion baht an 8-year corporate income tax holiday, regardless of location, as well as duty-free importation of machinery. The Ministry of Finance allows Eco-Car manufacturers to pay a reduced excise tax of 17% on cars with engines not more than 1,300 cc for petrol-powered cars and 1,400 cc for diesel-powered cars. Among the BOIs requirements on EcoCars, such vehicles need a fuel economy of at least 20 kilometers per liter, must meet the Euro 4 emission standard, and should have UNECE 94 and 95 safety levels. In addition, four of ve main components (cylinder head, cylinder block, crankshaft, camshaft and connecting rod) must be produced in Thailand.
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Section 3
Thailand has concluded many FTAs whose terms are benecial to auto parts producers. These FTAs include those that Thailand has concluded with ASEAN member nations (AFTA), Australia, New Zealand, Japan, India and Korea. Thailand's prime location at the heart of Southeast Asia and its membership in ASEAN's Free Trade Area (AFTA) allow Thailand untrammeled access to ASEAN's market of 600 million people. The Thailand-Japan Economic Partnership
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Section 4
The Thailand Automotive Cluster consists of assemblers, components and module makers, parts suppliers, associations, government, educational and technical institutions with support in terms of distribution, nance, testing, specialized consultants and services. A major issue facing the cluster is the challenges of Thai parts companies to compete with international rms in terms of technology and quality standards. Some of the issues faced have been solved with the support of foreign automotive companies in Thailand. For example, Toyota has engaged many local suppliers and helped them move upwards in value chain. In the recent years also European MNCs have started outsourcing to Thai Automotive parts suppliers and thereby improving the manufacturing standards.
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Chapter 2
Statistics
Section 1
Automotive Statistics
Chart 2.1 Production History & Capacity
Thailands Auto Industry has been growing strongly over the last 10 years with interruptions due to the global nancial crisis in 2009 and the Japanese tsunami / local ooding in 2011.
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Section 2
Automotive Capacity
Chart 2.2 Overview of capacities by OEM
For detailed overview and upgrade plans please refer to Chapter 3 - OEMs
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Chapter 3
OEMs
Thailand has been discovered as a manufacturing base by Japanese Car Manufacturers in the 1960s both to serve the local market as well as to produce cars for export. Today, Thailand is home to 16 OEMs who produce cars in Thailand with various degrees of local content including a number of assemblers who import CKDs and assemble them in Thailand.
Section 1
Introduction
AT A GLANCE 1. OEMs are from Japan, USA and Europe (CKD Assembly) 2. Capacity predicted to increase from 3 Million to 4 Million vehicles the next years 3. The Eco-Car project will add about 700,000 vehicles per year 4. Whos not here? European and Korean OEMs have only established CKD assembly and CBU import presences in Thailand.
Virtually all of the world's major automakers are represented here, and together they produced 2.5 million vehicles in Thailand in 2012. General Motors, Ford, BMW, Daimler and Volvo, in addition to all major Japanese manufacturers - Toyota, Mitsubishi, Honda, Mazda, Isuzu and Nissan - have all established presences in Thailand.
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Section 2
Auto Alliance
AT A GLANCE 1. Joint Venture between Ford and Mazda 2. Commenced operation in Thailand in 1999 3. Produces a range of pickup and passenger vehicles 4. Capacity in 2012: 275,000 Vehicles 5. Click here to go to the web site
Auto Alliance (Thailand) Co., Ltd. (AAT) was established in 1995 as a joint venture between Ford Motor Company and Mazda Motor Corporation to become the center of excellence for compact pick-up truck manufacturing for domestic and international export markets. It is supported by Thailand's Board of Investment (BOI). Initial investment capital of more than US$ 500 million was made to build the rst state-of-the-art, Integrated Manufacturing Facility (IMF). Facilities include a Stamping Shop, Body Construction Shop, Paint Shop, Engine Assembly Shop, and Trim, Chassis & Final (TCF) Assembly Shop for complete vehicles, or Complete Build-up Unit (CBU). In addition to CBU products, AAT also produces Complete Knock-Down (CKD) kits, which it supplies to several Ford and Mazda
Auto Alliance (Thailand) Co., Ltd. Eastern Seaboard Industrial Estate No. 49, Moo 4, Pluakdaeng Rayong, 21140 Phone: +66 38 95 4111 +66 38 95 4153 (Purchasing) Google Maps: 13.00501770615877, 101.17077827453613
assembly facilities around the world. Since 2007, Ford and Mazda invested an additional US$500 million to expand operations with a new, highly exible passenger car plant that will utilize the same systems and processes, and state-of-the-art automotive manufacturing technologies already in place at AAT. This latest investment brought Ford and Mazda's joint-investment total in the vast AAT facility to more than US$1.5 billion.
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Section 3
Ford
AT A GLANCE 1. The rst wholly owned Ford plant will commenced operation in Thailand in 2012 2. Capacity 2013: 140,000 vehicles / year 3. Click here to go to the web site
Ford has unveiled the-new Focus at the Bangkok International Motor Show 2011, the latest of eight new One Ford vehicles the company will launch in ASEAN by 2015. The new exible plant, which cost US$450m can assemble six dierent car models at the same time. It will has started producing the Focus for sale across the ASEAN region, Australia and New Zealand, replacing cars previously shipped from Europe. The new Focus is the rst vehicle to be built and has entered the Thai market in May 2012. Ford Motor will buy components worth $800 million per annum through the local supply chain. The facility will generate up to
Ford (Thailand) Co., Ltd. Hemaraj Rayong Industrial Land 500/103 Moo 3 Tasit, Pluakdaeng Rayong 21140 Phone: +66 33 659 659 Google Maps: 13.068087, 101.204016
11,000 new jobs, including 2,200 directly from Ford and 8,800 indirectly through its local supplier and dealer networks.
The Ford Focus 2012 Model is produced at the new Ford plant in Rayong
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Section 5
Registered in 1992, GM Thailand is one of the key locations of the expansion strategy developed by GM for the Asia Pacic Region. Currently, GM Thailand employs about 5,600 people and is headed by Martin Apfel, President, General Motors Southeast Asia Operations, General Motors (Thailand), Ltd. and Chevrolet Sales (Thailand), Ltd. In 1996, Thailand was selected as the regional manufacturing site and construction of the assembly center began later that same year on a 190-acre (approx. 400 Rai) plot in the Eastern Seaboard Industrial Estate in Rayong Province.
GM (Thailand) Headquarters: 555 Rasa Tower, Level 21 2101-2104 Phaholyothin Road Jatuchak, Bangkok 10900 Google Maps: 13.820056, 100.563621 GM (Thailand) Manufacturing Plant: Eastern Seaboard Industrial Estate 111/1 Moo 4 Pluakdaeng, Rayong 21140 Google Maps: 13.008613734071185, 101.1582899093628
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Chapter 4
Section 1
Introduction
AT A GLANCE 1. The Thai Automotive Cluster consists of about 2,000 companies which are either 100% or partly Thai owned 2. More than 50% of production is exported as Thailand is considered the export base for foreign assemblers for the ASEAN region
The automotive cluster has been the priority sector for the economy of Thailand. It is the third largest sector contributing 12% of the GDP. The cluster contributes massively to international export and trade inows. The automotive industry in Thailand has for several decades been a priority sector, and for many years it has been supported and encouraged by the government. Today the automotive industry is the third largest industry in Thailand ($28.34 Bn or 12% of GDP), employing a workforce of more than 300,000 employees (Ernst & Young, 2008). Thailand produced 1,645,304 vehicles in 2010, a 100% growth since
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Section 2
AAPICO HITECH Co.,Ltd. and group of companies are one of the major part manufacturers in Thailand for the automotive, motorcycle, electrical appliance and agricultural engine industries. AAPICO Hitech PLC. was founded in 1996 and listed on the Stock Exchange of Thailand in 2002. The Company's main businesses are: OEM Auto and Motorcycle parts manufacture, design, manufacture and installation of assembly facilities, and stamping dies for in-house production. The Company has invested in other businesses associated with the automotive industry including car dealerships and car navigation systems. In total, AAPICO Group comprises 29 companies (21 in Thailand and 8 overseas). AAPICO Hitech PLC. has Baht 268.97 million of paid-up capital. The main shareholders are Mr. Yeap Swee Chuan's Group and the Sojitz Corporation, who hold 32.81% and 15.75% of the total outstanding shares, respectively.
AAPICO HITECH Hitech Industrial Estate 99 Moo 1 Ban Lane, Bang Pa-In Ayuthaya 13160 Phone: +66 35 350 880 President: Mr Yeap Swee Chuan
The Company conducts business with the leading automotive car assemblers both locally and overseas
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At present our major items are: Hoods, Fenders, Doors, Filler Panels, Tail Gates, Radiator Supports, Space Cabs, Bumpers, Fan Shroud for dierent models of Toyota, Isuzu,Mitsubishi, Honda, Nissan, Mazda...etc.
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Chapter 5
Japanese Tier 1
Japan was the rst country to discover Thailand as an Automotive base and is still leading the market both in OEM as well as in component production.
Section 1
Advics
AT A GLANCE Founded Staff 26 Capital 10M Sales 2011 80M
ADVICS is a brake system supplier who provides advanced high quality brake systems and components to the global market. The Thailand oce handles sales of automotive brake systems and components and oversee ADVICS's business operations in the ASEAN countries. Products: Electronic Stability Control, Anti-lock Brake System, Brake booster, Master cylinder, Disc brake, Drum brake and other related components. ADVICS builds new factory in Thailand Advics has announced in February 2012 that it will establish its own brake manufacturing facility in Thailand. The new company
1. Japanese owned maker of braking systems 2. Belongs to the Aisin Group of companies 3. Click here to go to the web site
Advics Asia Pacic 304 Industrial Estate 235 Moo 7 Tha Tum District, Simahaphot Prachinburi 25140 Phone: +66 37 414 093 Contact Representative: Kazuyoshi Saito
plans to launch production in July 2013 and have hired 360 people by 2016.
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Chapter 6
US Tier 1
US Tier 1s have discovered Thailand along with the plant setups of GM and Ford. Today nearly all major US rms have their own manufacturing plants in Thailand.
Section 1
American Axle & Manufacturing has opened their new manufacturing plant near Rayong, Thailand, southeast of Bangkok. The 9,000 m2 plant is located in Hemaraj Industrial Estate and produces driveline products / rear axle assemblies. "Our new facility in Thailand represents a signicant expansion of our manufacturing footprint in the important economy of Asia where growing demand for vehicles is accelerating production volumes," stated chairman
American Axle and Manufacturing 500/52 Moo 3 Tasit, Pluak Daeng Rayong 21140 Phone: +66 38 927 200 Contact: Krisda Suratkulwattana, Purchasing Romrat Photharin, Engineering Google Maps: 13.066602926752745, 101.17670059204102
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Chapter 9
Organizations
This chapter includes information about organizations that deal with the Automotive Industry issues - from ocial government organizations such as the BOI Board of Investment to networking groups such as the AFG Automotive Focus Group Thailand.
Section 1
The AFG acts as a forum for gathering and sharing information related to the Thailand Automotive Industry in general but particularly the Automotive OEM's and Suppliers in the Eastern Seaboard.
Rayd Silva
Mike Diamente
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Chapter 10
Industrial Estates
Thailand has more than 50 developed Industrial Estates. This chapter provides an overview of the estates in Thailand and the companies who operate them.
Section 1
Introduction
AT A GLANCE 1. Thailand oers a large number and choice of Industrial Parks. 2. For further reading check out the BOI Web Site or Christopher Runckels article on Picking the right Industrial Park
There are industrial estates that focus on the automotive industry and provide state-of-art facilities for manufacturers. Exporting automotive parts in Thailand is supported by the countrys extensive road networks, well-developed seaports and several international airports. The automotive industry is clustered around industrial estates in Bangkok and the surrounding provinces, especially Samut Prakan, Chachoengsao, Chonburi and Rayong. Thailand is divided into three industrial estate zones with Bangkok as a center. Each industrial estate zone oers dierent trading and tax rivileges for manufacturers located in these estates. The industrial estates in Zones 1 and 2 are mostly designed to serve the automotive industry with easy-to-access infrastructure, such as local roads, highways, railways and nearby ports.
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BOI Zoning As decentralization is a major theme in devising the BOI incentive scheme, the country is divided into three zones based on economic factors (with earnings and primary facilities as criteria of each province.) Zone 1 Bangkok, Nakhon Pathom, Nonthaburi, Pathoum Thani, Samut Prakan, and Samut Sakhon Zone 2 Ang Thong, Ayutthaya, Chachoengsao, Chon Buri, Kanchanaburi, Nakorn Nayok, Ratchaburi, Samut Songkhram, Saraburi, Supanburi, Phuket and Rayong. Zone 3 The remaining 59 provinces with low income and with less-developed infrastructure, which are designated as Investment Promotion Zones. 36 Provinces: Krabi, Kamphaeng Phet, Khon Kaen, Chanthaburi, Chai Nat, Chumphon, Chiang Rai, Chiang Mai, Trang, Trat, Tak, Nakhon Ratchsima, Nakhon Si Thammarat, Nakhon Sawan, Prachuab Khiri Khan, Prachin Buri, Phangnga, Phattalug, Pichit, Phitsanulok, Phetchaburi, Phetchabun, Mukdahan, Mae Hong Son, Ranong, Lop Buri, Lamphang, Lamphun, Loei, Songkhla, Sa Kaew, Sing Buri, Sukhothai, Surat Thani, Uttaradit, and Uthai Thani. 23 Provinces: Kalasin, Nakhon Phanom, Narathiwat, Nan, Buri Ram, Pattani, Phayao, Phrae, Maha Sarakham, Yasothon, Yala, Roi Et, Si Sa Ket, Sakhon Nakhon, Satun, Nong Bua Lamphu, Chaiyaphum, Nong Khai, Ubon Ratchatani, Udon Thani Amnatcharoen and Bueng Karn.
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Section 3
Amata is one of Thailands leading developer and manager of industrial estates on the Eastern Seaboard of Thailand and inVietnam. Amata Nakorn is their biggest estate, with over 2,000 hectares and more than 360 multinational clients. Located in Chonburi province, the estate is 57 km from Bangkok, and 42 km from Suvarnabhumi Airport. Facilities include schools and training center, commercial and residential, and even their own golf course, Amata Spring Country Club. Amata City, Rayong has 960 hectares (6,000 rai) and more than 90 international
Amata Corporation PCL 700 Moo 1, Klong Tamru Muang, Chonburi, 20000 Bangkok Office: 2126 Kromadit Building New Petchburi Road Bangkapi, Huaykwang Bangkok 10320 Ms.Janjira Yamyim Mr. Viboon Kromdit Phone: +66 27 92 0000 Email: marketing@amata.com Website: www.amata.com
clients. Its location in Rayongprovince is just 27 km from the expanding deep-sea port at Laem Chabang and 99 km from Suvarnabhumi Interna-tional Airport.We oer land for sale in sizes to suit the individual requirement of each investor. Amata works with the Industrial Estates Authority of Thailand, so that investors can own land on a free-hold basis, operate on a 100% foreign equity basis, and enjoy other incentives from the Board of Investment. As an alternative to the land purchase, Amata oers ready-built, turnkey factories equipped with broadband multimedia service at sizes of 850 Sq.m. up to 1,200 Sq.m. or even larger for rent or sale. The factories are available both at Amata Free Zone and General Industrial Zone respectively.
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Section 5
Hemaraj Land And Development Public Company Limited is one of Thailands leading developer of industrial estates, utilities and property solutions. Hemarajs industrial estates oer world-class products and services to discerning manufacturing customers from all over the world. Hemaraj have achieved ISO 9001:2000, ISO 14001 and Best Environmental Management EIA awards from the Ministry of Sciences, Technology and Environment. Multinational companies have selected Hemarajs industrial estates as the strategic location for their investments in Thailand. Hemarajs industrial estates oer developed industrial land, utilities, ready built factories for rent, quality industrial services, and an integrated logistics and supply chain.
Hemaraj Land And Development PCL 18th Floor, UM Tower, 9 Ramkhamhaeng Road, Suanluang Bangkok 10250 Phone: +66 2 719 9555 Email: marketing@hemaraj.com Web: www.hemaraj.com
Hemaraj develops and operates six industrial estates, located mostly on the Eastern Seaboard of Thailand, covering 31,280 rai or
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Chapter 12
Events
An overview of important Automotive exhibitions and events for consumers and professionals 2013 in Thailand.
Section 1
An internationally renowned fair, TAPA is an important market event for international players in the fast growing ASEAN market.
Organizer: Department of Export Promotion Oce of Trade Fair Activities Industrial Trade Fair Division 44/100 Nonthaburi 1 Road Muang Nonthaburi 11000 Phone: +66 25 078 374 Email: autopart@depthai.go.th Co-organizer: Thai Auto-Parts Manufacturers Association (TAPMA)
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Chapter 13
Media
An overview of important print and online media for the Automotive Industry in Thailand.
Section 1
Asia Pacic Metalworking has now reached a whole decade serving the machine tool and metalworking industry with all the latest news and information on machine tool technologies, cutting strategies, sheet metal processing, wire and tube manufacturing, ancilliaries and automation, inspection technology, industry updates, and regular reports on the industrys leading events, as well as interviews with the leading players in the industry. Asia Pacic Metalworking is published bi-monthly in both English and Thai, and sent to over 22,000 subscribers working in the machine tool and metalworking industry, and distributed at the leading trade events in the Asia Pacic region.
Thai Trade and Industry Media Co., Ltd. 2034/73, 16th Floor, Italthai Tower New Petchburi Road, Bangkapi Huay-Kwang, Bangkok 10310 Phone: +66 02 716 1722 Editorial Department: Nicholas Day Telephone :+66 02-716-1722 Ext.141 Email :nicholas@ttim.co.th
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Chapter 14
Services
This chapter will become an overview of service providers to the Automotive Industry in Thailand. Please submit your information here to be included in the next edition.
Section 1
Automotive Intelligence
Service Provider Expertise Contact Information Sasikarn WatthanachanCorporate Communications - Thailand P: +66 2 637 7414 E: sasikarn.watt@frost.com IHS Hong Kong Ltd. 8/F No. 1 Chatham Road South Tsim Sha Tsui, Kowloon HONG KONG P +852-2368-5733 E global.hongkong@ihs.com
IHS Global
LMC
LMC Automotive (Thailand) Company Ltd Suite 1107, Q House Bldg. 66 Soi Asoke, Sukhumvit 21 Road Global sales and production forecasts for light Watthana, Bangkok 10110,Thailand vehicles and heavy trucks, as well as forecasts P +662 264 2050 of engine and transmission supply and demand. F +662 264 2051 W http://lmc-auto.com/contact/asia-pacic/ E forecastingasia@lmc-auto.com
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