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    Branding Marketing Strategic Planning Globally Resume Robert Page

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    RobertPage1
    Robert Page is an executive with an exceptional record leading innovative Branding strategies, operations, Strategic plans, complex brand strategies, launching new products, solid financial accountability and developing actionable Marketing strategies.

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    Branding Marketing Strategic Planning Globally Resume Robert Page

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    Robert Page is an executive with an exceptional record leading innovative Branding strategies, operations, Strategic plans, complex brand strategies, launching new products, solid financial accountability and developing actionable Marketing strategies.

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    Branding Marketing Strategic Planning Globally Resume Robert Page

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    Robert Page is an executive with an exceptional record leading innovative Branding strategies, operations, Strategic plans, complex brand strategies, launching new products, solid financial accountability and developing actionable Marketing strategies.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    195 views2 pages

    Branding Marketing Strategic Planning Globally Resume Robert Page

    Uploaded by

    RobertPage1
    Robert Page is an executive with an exceptional record leading innovative Branding strategies, operations, Strategic plans, complex brand strategies, launching new products, solid financial accountability and developing actionable Marketing strategies.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    ROBERT J.

    PAGE
    OFF: 714-389-4792 MOBILE: 949-683-4405 RPAGE2@THEPAGEGROUP.US

    http://www.linkedin.com/in/thepagegroup
    President, CMO, Marketing, Branding, & Strategic Planning Expert seeking a dynamic leadership role in growth oriented consumer products industries. Successfully building brand value for clients in competitive markets An executive with an exceptional record leading innovative branding strategies, operations, strategic plans, complex brand strategies, launching new products, solid financial accountability, developing actionable marketing strategies, generating clear communication & mentorship, building successful brands, & leading strong strategic planning efforts within client companies. Successfully launched new enterprise. Secured dramatic fast grow through dynamic strategies and building strong brand connection with core audience. An innovative high value brand & consumer driven executive seeking a new role in Executive Leadership, Brand, & Marketing.

    SUMMARY
    Branding Expert Leadership / Mentoring Web & eCommerce Strategy Operations / Leadership New Product Launch Licensing Strategy Profitable P&L / Budget Management Social Media / SEO / SEM Strategic Planning Direct Marketing Partnership Marketing Trade & Event Marketing Consumer Products Expert Strategic Alliance Partnerships B2C & B2B Marketing / Advertising Sales Strategies CRM / Customer Service Analytics International Business Global Sourcing & Business Expert

    PROFESSIONAL EXPERIENCE
    THE PAGE GROUP, President, CA .......................................................... 1995 Present
    Executive leading team in development of Branding, Marketing, & Strategic Planning initiatives, w/ global Fortune 1000 Clients. A global, consumer products focused, branding, marketing, operations, strategic planning, & licensing consultancy working to improve clients corporate vision, P & L, operations, business planning, integrated brand & marketing strategy, licensing, new product launch, client management, web & ecommerce strategy. Lead strategic planning & business development initiatives for a select team that catapulted Alta Vista Search & Shopping.com to #3 Web ranking Implemented high image brand strategies that netted millions of dollars of new revenue at Alta Vista. Fostered Executive Drive brand strategies, videos, marketing, events, USB handouts, surveys, & related for WWCTO at McAfee that netted new business & generated multi million dollar sales within a month. Initiated strategies for American Honda that stopped the potential loss of trademark rights due to infringement. Developed brand identity, logos, site wireframes, site content, storyboards for videos, tutorial videos, SEO, lead vendor selection & strategic planning for NIAX.coms launch of a new eCommerce website. Established strategies that created new licensing unit generating in excess of $80 million in retail sales for AHM in less than 2 1/2 yrs. Received recognition for the design, strategy, & creation of the Indian Motorcycle Cos mobile marketing big rig, which was recognized as the Finest Mobile Marketing Trailer ever built by industry publication. Netted multi-million dollar results from its use. Launching new site strategies, branding, & functionality improved client eCommerce website from approx. $19 million in sales to over $100 million within 3 years of redesign & re-launch. Created new direct to consumer marketing initiatives, & identified major problems within dealer channels that brought Ferrari NA back in touch with missing consumer groups.

    Partial list of Clients includes: McAfee, Crowdstrike Inc., Alta Vista / Shopping.com, American Honda, Indian Motorcycle, Kawasaki, Ferrari NA, Reebok, BOKS Foundation, Levi Strauss, NIAX.com, Fuller Brush Co., Roex Nutraceuticals, Just Marketing / Legends of Motorsports, Realty Note Bid, Clifford Produce, Excelsior th Henderson Motorcycles, Sierra Financial / Sierra Homes, Disney, Warner Bros, 20 Century Fox, Papa Johns, CellBook.com, Dr. Cough, StyleSystems.com, RioVida Networks, Avvici.com, & others

    AMERICAN MOTORCYCLE CO. LLC 1902, CEO / CMO, NV


    2003 2009

    Created, financed, secured licensees, developed strategic alliances, & launched International motorcycle products licensing company distributing products in the US, Canada, EU, Middle East, & Asia markets. Secured rights to & built brand values utilizing the history of a true American motorcycle brand Secured licenses encompassing motorcycles, apparel, accessories, leather goods, footwear, custom trailers, & more. Received awards / industry recognition for products & marketing campaigns Secured licenses in eight categories in the first year nd Penetrated & secured EU licensees in 2 yr. Gained recognition as influential brand in EU marketplace. Successfully secured & built celebrity endorsements, entertainment product placement, & cross promotional opportunities. Including: 3 movies, 2 TV shows, & extensive free editorial coverage. Website recognized as the #1 in search for 11 keyword categories. Top 10 website in motorcycle market.

    COCA-COLA BRAND CLOTHES / BERLECA USA LLP, CEO / CMO, CA


    1990 1995

    Successfully secured licensing rights to top 10 worldwide brands. Launched company to manufacture & distribute licensed apparel & accessory products Coca-Cola Brand Clothes. Secured licenses manufacturing & distributing a variety of other companies apparel products including: Walt Disney, Warner Bros, Twentieth Century Fox, World Gym, NBA, MLB, NHL, NFL, & others. Drove over $5 million in sales first year & grow in excess of $10 million by year five. Lead company to penetrate all major national retail accounts the first year in business. Designed & built unique tradeshow booth that Received Award for most creative tradeshow presentation Sold company in 1995.

    PRIOR EXPERIENCE:
    CHAUVIN INTL ........................................................................................................ VP of Sales & Marketing, CA TRIANGLE APPAREL .........................................................General Manager & Director of US Operations, CA UNION BAY / LAKE WASHINGTON SPTWR .........................................................National Sales Manager, WA LEVI STRAUSS ........................................................................................................ Regional Sales Director, CO

    EDUCATION & AFFILIATIONS


    University of Minnesota - Minneapolis, Minn., Bachelor of Business Sciences Major Courses: Marketing, Advertising, Economics, & Business Management Further educational activities:
    UCI: The eCommerce Marketplace California Institute of Technology: Building a Business in the Internet Age / ecommerce Guest lecturer, UCLA School of Business: lecturing on 21st Century Brands, Brand Management, Brand Security & Value, eBranding Strategies, Licensing strategies utilized for extension of brand. Guest Lecturer, UCLA Extensions Programs: eBranding Strategies Guest Lecturer, University of Redlands School of Business, The Brand Silo & where we connect with our customers throughout our organization. Guest Lecturer, Jet Propulsion Labs further educational programs, Understanding Brand Value in today's markets & how to connect your brand to your customer Member, American Marketing Association Active advisory member of Childrens Hospital of Denver, Handicapped Sports Program Charity Former President, United States Ski Racing Assoc Midwest region Former Midwest Region President, Tri-State Ski Racing Assoc. Former Member, University of Minnesota Ski Team

    Lectures:

    Activities & Societies:

    WORK PRODUCT & RECOMMENDATIONS http://www.linkedin.com/in/thepagegroup

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