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    Donna Lau's Resume

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    Colleen Gibson
    Donna Lau is a recent graduate of Western University with a Bachelor of Arts degree in Media, Information & Technoculture. She has over 2 years of experience in marketing, public relations, sales and business development roles. She is fluent in Cantonese, Mandarin and English. Donna has held leadership positions in various community organizations and completed internships in animation studio marketing and a management training program.

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    Donna Lau's Resume

    Uploaded by

    Colleen Gibson
    130 views2 pages
    Donna Lau is a recent graduate of Western University with a Bachelor of Arts degree in Media, Information & Technoculture. She has over 2 years of experience in marketing, public relations, sales and business development roles. She is fluent in Cantonese, Mandarin and English. Donna has held leadership positions in various community organizations and completed internships in animation studio marketing and a management training program.

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    A brief summary of what I can do for you!

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    Donna Lau is a recent graduate of Western University with a Bachelor of Arts degree in Media, Information & Technoculture. She has over 2 years of experience in marketing, public relations, sales and business development roles. She is fluent in Cantonese, Mandarin and English. Donna has held leadership positions in various community organizations and completed internships in animation studio marketing and a management training program.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    130 views2 pages

    Donna Lau's Resume

    Uploaded by

    Colleen Gibson
    Donna Lau is a recent graduate of Western University with a Bachelor of Arts degree in Media, Information & Technoculture. She has over 2 years of experience in marketing, public relations, sales and business development roles. She is fluent in Cantonese, Mandarin and English. Donna has held leadership positions in various community organizations and completed internships in animation studio marketing and a management training program.

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    DL

    DONNA LAU
    e: donna.yc.lau@gmail.com | c: (226)973-2490 | 3 Thimble Berryway, Toronto, ON M2H 3K6 SUMMARY OF SKILLS Fluent in Cantonese, Mandarin and English. Industry and volunteer experience in marketing, public relations, sales and business development. 2+ years of experience in various leadership roles. EDUCATION Bachelor of Arts, Western University, London, Ontario Media, Information & Technoculture, Elective Concentration in Advertising & Promotional Culture

    Expected 2014

    WORK EXPERIENCE Guru Studio, Toronto, Ontario Summer 2012 Guru Studio is an animation studio that produces and distributes original and client contents. Marketing and Business Development Intern Wrote and edited content for press releases and various social media outlets such as companys blog and Twitter account, maintaining the companys online presence within the media industry. Commended for the creation of sales deck and documents, effectively aiding VP of Acquisitions in closing licensing distribution deals with other companies. Praised by manager for ability to handle multiple projects simultaneously, with varying deadlines, all completed before or by the given timeline. Scheduled meetings and managed follow up communication for trade shows, assisting VP of Acquisitions in new business opportunities. TMG Toronto, Toronto, Ontario Summer 2011 Summer Student, Management Training Program Averaged thirteen sales per week, three more than typical summer student; personable pitch and strong customer service orientation exceeded expectation of manager. Participated in peer coaching of new hires. Kumon Learning Centre, Toronto, Ontario April - September 2009 English & Math Tutor Corrected Math and English tests, quizzes and homework of students between grades 1 to 10. Completed administrative tasks in a timely matter; ensured work was graded and new assignments were prepared prior to the arrival of students COMMUNITY INVOLVEMENT Chinese Students Association (CSA), University of Western Ontario, London, Ontario 2010 - 2012 Promotions Co-Director, 2011- 2012 Promotions Executive, 2010 2011 Implemented re-branding strategy for clubs flagship event, successfully transforming event from a Chinese image to a multicultural brand. Developed marketing campaigns through using posters, social media, radio and promotional videos to promote club events; exceeded ticket sales projection by 13% for clubs flagship event. Devised and executed online promotional tactics for CSAs participation in Campus Perks social media contest. Generated over 300 Facebook likes for Campus Perks and CSA over 5 days, came in first among ten student clubs.

    Power Unit Youth Organization, Toronto, Ontario Paint-A-Thon 2010-2012 Paint-A-Thon is an arts event bringing together the community and raise money for a specific charity. Co-Chairperson Wrote and edited press releases in both Chinese and English, as well as compiled press kit enabling media coverage in both mainstream and ethnic media. Led a team of 20 volunteer organizers. As project chairperson, developed and systemized processes within sales, promotion, finance and logistics functions. Resulting effort helped event secured national media coverage and attracted over 5,000 attendees in its inaugural year. Managed a $10,000 event budget and raised over $4000 for Free The Children and PUYO. Through eliminating redundant logistical processes and devising out-of-plan on-site fundraising activities, turned the event from a loss to profit position. Night It Up! 2010-2012 Night It Up! Night Market is a 100,000-attendee, youth-organized two-day outdoor fundraising street festival. Organizer Acted as Master of Ceremony for event press conference and aided in the planning process, hosting in both English and Chinese. Organized networking session hosting politicians and special guests post NIUs opening ceremony. Profiled as a high potential volunteer organizer by PUYOs leadership team and was awarded Rookie of the Year among 30 new volunteers. E3 Challenge 2009-2010, 2012 E3 Challenge is a summer business competition, aimed at helping youth develop leadership skills. E3 Challenge Peer Advisor, June 2012 August 2012 Mentored a team of 4 competing in the E3 Challenge, offering advice and helping them prepare for the final presentations aiding teams placement as first place overall challenge winners. E3 Communications Director and Promotions Executive, September 2009- August 2010 Promoted E3 Challenge to various high school clubs within GTA by classroom presentations. Increased applicant pool by 20%. Prepared agendas and organized meeting minutes. Interfaced with E3 Challenge applicants and scheduled candidate interviews.

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