In Pursuit of Elegance, by Matthew E. May - Excerpt
In Pursuit of Elegance, by Matthew E. May - Excerpt
In Pursuit of Elegance, by Matthew E. May - Excerpt
M A T T H E W E . M AY
B RO A D WAY B O O K S
New York
PDF
Copyright © 2009 by Matthew E. May
May, Matthew E.
In pursuit of elegance : why the best ideas have something missing /
Matthew E. May. — 1st ed.
p. cm.
Includes bibliographical references and index.
ISBN 978-0-385-52649-4
1. Creative ability. 2. Symmetry. 3. Planning. I. Title.
BF408.M329 2009
153.3'5—dc22
2008041812
1 3 5 7 9 10 8 6 4 2
First Edition
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Contents
P RO L O G U E
CHAPTER ONE
Elements of Elegance . . . . . . . . . . . . . . . . . . . . . . . 13
CHAPTER TWO
CHAPTER THREE
Seduced by Nothing . . . . . . . . . . . . . . . . . . . . . . . 72
CHAPTER FOUR
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CONTENTS
CONCLUSION
Acknowledgments . . . . . . . . . . . . . . . . . . . . . . . . . 194
Notes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 197
Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 211
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FOREWORD
Guy Kawasaki
Author of Reality Check and
cofounder of Alltop.com
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P RO L O G U E
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In URSUIT of LEGANCE
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THE MISSING PIECE
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THE MISSING PIECE
a.
Gaze at the image below for a moment. The three sets of
right-angled lines depict something so ubiquitous that you’d
be hard-pressed to make it through the day without it. Can
you identify it?
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THE MISSING PIECE
b.
The value of what isn’t there dawned on bestselling busi-
ness author and self-employed professor Jim Collins when,
in the throes of his early post–Stanford Business School
career at Hewlett-Packard, his favorite former professor re-
proached him for a lack of discipline. An expert in creativity
and innovation, she told him his hard-wired energy level
was riding herd over his mental clarity, enabling a busy yet
unfocused life. Her words rang true: at the time, Jim was ag-
gressively chasing his carefully set stretch goals for the year,
confident in his ability to accomplish them. Still, his life
was crowded with the commotion of a fast-tracking career.
Her comment made him pull up short and reexamine what
he was doing. To help, she did what great teachers do, con-
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THE MISSING PIECE
c.
Collins’s statement came as a thunderbolt of insight for me.
At the time, I was a hired gun at Toyota, struggling with
a unique but challenging assignment: to identify and then
teach the hidden process behind Toyota’s uncanny ability to
successfully implement several hundreds of thousands of
inventive ideas each year. It occurred to me as I read the es-
say that each of those ideas had behind it the “stop-doing”
philosophy.
I suddenly realized that I had been looking at the problem
in the wrong way. As is natural and intuitive, I had been look-
ing at what to do, rather than what to not do. But as soon as I
shifted my perspective, the vaunted Toyota Production Sys-
tem became for me a study of what wasn’t there, and of how
and what to stop doing. The Lexus line of cars, which had by
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THE MISSING PIECE
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In URSUIT of LEGANCE
d.
But why, you might still be wondering, is this so important?
Because a world in which not doing can be more powerful than
doing is a different world than the one we are used to, with
important implications. Because the most pressing challenges
facing society are in urgent need of sustainable solutions—
elegant ones. Because without a new way of viewing the world
we will most assuredly succumb to employing the same kind
of thinking that created so many of our problems in the first
place. Because precious resources such as land, labor, and
capital are at all-time premiums, and in some cases are rap-
idly shrinking or being depleted. Because by nature we tend
to add when we should subtract, and act when we should
stop and think. Because we need some way to consistently
replace value-destroying complexity with value-creating sim-
plicity. Because we need to know how to make room for more
of what matters by eliminating what doesn’t.
We all reach for elegance at some level, and yet it so of-
ten exceeds our grasp. Just why that’s so is what I want to
explore.
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CHAPTER ONE
Elements of Elegance
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ELEMENTS OF ELEGANCE
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ELEMENTS OF ELEGANCE
a.
When you enter the office of retired professor Donald Knuth
in the Stanford University Computer Sciences Department,
several things strike you immediately as somewhat odd: he
prefers pad and pencil over a keyboard, he works standing
up, and he doesn’t use e-mail. It’s peculiar because Donald
Knuth is none other than the father of computer science, re-
vered by those in the know for his contributions to the field.
Knuth’s love affair with computers and programming
began over a half century ago, in 1957, and as mainframe
computers were just emerging, “There was something spe-
cial about the IBM 650,” Knuth says in a memoir, “some-
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ELEMENTS OF ELEGANCE
b.
In 1782 a Swiss mathematician by the name of Leonhard
Euler wrote about a numerical array called Latin squares.
Latin squares were symmetrical grids with an equal number
(n) of rows and columns. The only rule was that every num-
ber from 1 to n had to appear exactly once in each row and
column. In other words, if there were seven rows and seven
columns, the numbers 1 through 7 would appear exactly
once in each row and column.
Fast-forward nearly two hundred years to 1979, when
Dell puzzle magazines published a numerical brainteaser
they called Number Place. Indianapolis architect Howard
Garnes had, in his spare time, tinkered with Euler’s Latin
squares to design a nine-by-nine Latin square with a new
twist. He added nine three-by-three subgrids. Each could
contain exactly one occurrence of all the numbers 1 through
9, in addition to the rows and columns requirement. The
goal, of course, was to fill in the matrix completely. A few
clues were given in the form of numbers already in place in
one of the eighty-one boxes.
Shortly thereafter, in 1984, the Japanese publisher Nikoli
introduced the game in its newspaper, adding yet a further
twist. No more than thirty clues or “givens” were permitted,
and they had to be distributed with exact mirror symmetry.
Nikoli renamed the game Sudoku. It became a nationwide
obsession in Japan within a few years.
In 2004, retired Hong Kong judge and puzzle fanatic
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ELEMENTS OF ELEGANCE
c.
There is an old joke among economists that the solution for
inflation is actually quite simple: lower the price of what you
sell, and pay people less. The point of the joke, of course, is
that the solution isn’t a solution at all, because it ignores the
complexities of a vexing problem. Unfortunately, the quip
often plays out in real life. For example, in 2003, Mitsu-
bishi Motors attempted to prop up their flagging sales in
the United States with a promotion called Zero-Zero-Zero.
Consumers could buy a car with no money down, no pay-
ments, and no interest for one full year. Unfortunately, the
program lived up to its name: thousands scooped up the
offer, driving their car for one year, but then letting the car
get repossessed. Mitsubishi’s losses approached a half billion
dollars from the defaulted loans. The solution failed because
it fell short of addressing the more complex issue of why no
one was interested in buying a Mitsubishi vehicle in the first
place.
When U.S. Supreme Court Justice Oliver Wendell Holmes
Jr. said generations ago that “I wouldn’t give a fig for sim-
plicity on this side of complexity, but I would give my life
for simplicity on the other side of complexity,” he meant
that to find elegance, you must appreciate, embrace, and then
travel beyond complexity. When we use the word elegant, we’re
describing a solution that is as surprisingly powerful as it is
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ELEMENTS OF ELEGANCE
d.
There is a final oddity about Donald Knuth worth mention-
ing. He and his wife, Jill, have a peculiar and extensive photo
collection of road signs. In fact, they have over eight hun-
dred of them, from all over the United States and elsewhere.
They are classified into one of ten major categories: arrows,
intersections, lanes, road status, temporary, people, animals,
vehicles, entrances, and weather. Each is listed with complete
details of the sighting, accompanied by Global Positioning
System coordinates. But that’s not what makes the collection
so strange. Rather, it’s the fact that only diamond-shaped
signs are included, and at that only the ones Knuth considers
truly unique.
Why only those with a diamond shape? The answer is not
so surprising. To Knuth, diamonds are the icon of elegance.
Think for a moment about diamonds. They are rare, valu-
able, and elegant. They are made from the incredibly simple
elements, carbon (on which every living organism on earth
is based) and oxygen (one of the predominant components
of the air we breathe): carbon dioxide. They are formed in
nature over eons and under just the right conditions—ex-
treme heat and pressure—through a complex process that
rearranges the carbon bonds in a highly organized and enor-
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To purchase a copy of
In Pursuit of Elegance
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IndieBound
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www.BroadwayBooks.com