Gender

Particulars No.of respondents Percentage Male 92 37 Female 158 63 Total 250 100

160 140 120 100

80

60
40

20 0
Male

Gender
63%

37% Male
Female

Male

Female

Age
Particulars No.of respondents Percentage 20-30 65 26 30-40 66 26 40-50 85 34 Above 50 34 14 Total 250 100
90 80 70 60 50 40 30 20 10 0 20-30 30-40 26% 26%

Age
34%

26%

20-30 30-40 14% 40-50 Above 50

30-40

40-50

Above 50

Income Category
Particulars No.of respondents Percentage Lessthan 20000 63 25 20000-30000 76 30 30000-50000 73 29 Above 50000 38 16 Total 250 100
80 70 60 50 40 30 20 10 0 Lessthan 20000 20000-30000 25%

Income Category
30% 29%

16%

Lessthan 20000 20000-30000 30000-50000 Above 50000

20000-30000 30000-50000 Above 50000

What is your family size?

Particulars No.of respondents Percentage Upto 2 11 4 3 44 18 4 123 49 Above 4 72 29 Total 250 100
140 120 100 80 60 40 20 0 Upto 2 3 4% 18%

Family Size

49%

Upto 2 29% 3 4 18% Above 4

Above 4

What type of masala powder do you use?

Particulars Packed Homemade Both Total No.of respondents 149 0 101 250 Percentage 60 0 40 100
160 140 120 100 80 60 40 20 0 Packed

What type of m

60%

What type of masala powder do you use?

60%

40%

Packed Homemade Both

0%

Homemade

Both

What is your frequency of masala purchase?

Particulars
Weekly once Biweekly Monthly Total

No.of respondents
46 72 132 250

Percentage
18 29 53 100

What is your f

140 120 100 80 60 40 20 0 Weekly once 18%

What is your frequency of masala purchase?

53%

Weekly once 29% 18% Biweekly Monthly

Weekly once

Biweekly

Monthly

Mark your importance with respect to the following factor in purchase of masala powder
Particulars Not Very Important Somewhat Important Moderately Important Important Extremely Important Total Product Variety No.of respondents 36 38 64 81 31
250

factor in purchase of masala powder?

Percentage 14 15 26 32 13
100

Product
90 80 70 60 50 40 30 20 10 0 Not Very Important Somewhat Important Moderately Important 14% 15% 26%

Product Variety
32% 26%

Not Very Important Somewhat Important Moderately Important 13% Important Extremely Important

Moderately Important

Important

Extremely Important

Mark your importance with respect to the following factor in purchase of masala powder
Particulars Not Very Important Somewhat Important Moderately Important Important Extremely Important Total Quality No.of respondents 2 3 16 74 155
250

factor in purchase of masala powder?

Percentage 1 1 6 30 62
100

Quality
160 140 120 100 80 60 40 20 0 Not Very Important Somewhat Moderately Important Important Important 1% 1% 6% 30%

Quality
62%

Not Very Important Somewhat Important 30% Moderately Important Important Extremely Important

Important

Extremely Important

Mark your importance with respect to the following factor in purchase of masala powder
Particulars Not Very Important Somewhat Important Moderately Important Important Extremely Important Total Flavour No.of respondents 7 17 37 109 80
250

factor in purchase of masala powder?

Percentage
3

7 15 43 32
100

Flavour
120 100 80 60 40 20 0 Not Very Important Somewhat Moderately Important Important Important 3% 7% 15% 43%

Flavour
43%

32%

Not Very Important Somewhat Important Moderately Important Important Extremely Important

Important

Extremely Important

Mark your importance with respect to the following factor in purchase of masala powder?
Particulars Not Very Important Somewhat Important Moderately Important Important Extremely Important Total Brand Name No.of respondents 19 22 37 97 75
250

wing factor in purchase of masala powder?

Percentage 7 9 15 39 30
100

ame

Brand Name
100
90 80

70 60 50 40 30 20
10 0

15% 9% 7%

Not Very Important

Somewhat Moderately Important Important

Brand Name
39% 30% Not Very Important Somewhat Important 15%
Moderately Important

Important Extremely Important

Moderately Important

Important

Extremely Important

Mark your importance with respect to the following factor in purchase of masala powder
Particulars Not Very Important Somewhat Important Moderately Important Important Extremely Important Total Packaging No.of respondents 7 8 41 103 91
250

factor in purchase of masala powder?

Percentage 3 3 17 41 36
100

Packaging
120 100 80 60 17% 40 20 0 Not Very Important Somewhat Moderately Important Important Important 3% 3% 41%

Packaging
41% 36% Not Very Important Somewhat Important Moderately Important Important Extremely Important

Important

Extremely Important

Mark your importance with respect to the following factor in purchase of masala powder
Particulars Not Very Important Somewhat Important Moderately Important Important Extremely Important Total Size No.of respondents 21 22 53 113 41
250

factor in purchase of masala powder?

Percentage 8 9 21 45 17
100

Size
120 100 80 60 40 8% 20 0 Not Very Important Somewhat Moderately Important Important Important 9% 21% 45%

45%

Not Very Important Somewhat Important 17% Moderately Important Important Extremely Important

Important

Extremely Important

Mark your importance with respect to the following factor in purchase of masala powder
Particulars Not Very Important Somewhat Important Moderately Important Important Extremely Important Total Freshness No.of respondents 1 4 17 83 145
250

factor in purchase of masala powder?

Percentage 0 2 7 33 58
100

Freshness
160 140 120 100 80 60 40 20 0 Not Very Important Somewhat Moderately Important Important Important 0% 2% 7% 32%

Freshness
58%

32%

Not Very Important Somewhat Important Moderately Important Important Extremely Important

Important

Extremely Important

Mark your importance with respect to the following factor in purchase of masala powder
Particulars Not Very Important Somewhat Important Moderately Important Important Extremely Important Total Shelf Life No.of respondents 6 11 41 100 92
250

factor in purchase of masala powder?

Percentage 2 4 17 40 37
100

Shelf Life
40% 100 90 80 70 60 50 40 30 20 10 0 Not Very Important Somewhat Moderately Important Important Important 2% 4% 17%

Shelf Life
40% 37%

Not Very Important Somewhat Important Moderately Important Important Extremely Important

Important

Extremely Important

What is your prefered pack size?

Particulars No.of respondents Percentage 100g 73 29 200g 73 29 300g 41 17 500g 50 20 1Kg 10 4 2Kg 3 1 Other 0 0 Total 250 100

Prefered Pac
80 70 60 50 40 30 20 10 0 100g 200g 300g 500g 29% 29%

17%

Prefered Pack

100g 20% 200g 300g 500g 1Kg 2Kg Other 4% 1% 0% Other

500g

1Kg

2Kg

What is the deciding factor in purchase of masala powder?

Particulars
Price Quality Quality Total Taste Price Total Quality Taste Total

No.of respondents
52 198 250 183 67 250 158 92 250

Percentage
21 79 100 73 27 100 63 37 100

What is t
250

200

150

100

50

0 Price Price

What is the deciding factor in purchase of masala powder?

79% 73% 63%

Price Quality Total Taste Price 37% Total Quality Taste

21%

27%

Price Price

Quality Quality

Total

Taste Taste

Price Price

Total

Quality Quality

Taste Taste

Rank the following factors on your order of importance,on a scale of 1-7, 1 being highest an
Particulars Price % Taste % Availability % Quality % Family acceptance % Freshness % Shelf Life % 1 31 12 36 14 15 6 148 59 11 5 7 3
2

2 22 9 80 32 23 9 47 19 26 10 47 19
5

No.of respondents 3 4 26 40 10 16 66 31 26 12 36 43 15 17 26 14 11 6 41 50 16 20 38 46 15 19
17 27

11

a scale of 1-7, 1 being highest and 7 lowest?

No.of respondents 5 25 10 24 10 47 19 3 1 51 21 50 20
50

6 41 17 11 5 51 20 6 2 41 16 41 16
59

7 65 26 2 1 35 14 6 2 30 12 21 8
90

20

23

36

Total 250 100 250 100 250 100 250 100 250 100 250 100 250 100

Rank the following factors on your order of importa being highest and 7 lowest?
7 6 5 4 3 2
1 0

65 41 25 40 26
22 31 36 50

2 11

35 51

6 6 3

30 41 51 14

21 41 50 50 26
47 148

24 31 66
80

47

43 36

41

23 15 100

150

g factors on your order of importance,on a scale of 1-7, 1 being highest and 7 lowest?
90 41 50 46 41
26 148 200

59 50 27 38
47

Price

Taste Availability Quality

Family acceptance

17
5 11 72 250 300

Freshness Shelf Life

Is your purchase affected by previous experience?

Particulars Never Occasionally Sometimes Often Regular Total No.of respondents 28 38 86 58 40 250 Percentage 11 15 35 23 16 100

Is your purch
90 80 70 60 50 40 30 20 10 0 Never Occasionally 11%

Is your purchase affected by previous experience?

35%

23%

Never Occasionally Sometimes

15%

16%

Often Regular

Occasionally

Sometimes

Often

Regular

Are you aware of the masala powder brand Eastern?

Particulars Yes No Total No.of respondents 250 0 250 Percentage 100 0
100

Are you aware of the masala powder brand Eastern?

100% 250

200 Yes 150 No

100

50 0% 0 Yes No

How do you know about the brand Eastern?

Particulars Advertisements Family and Friends Sales personnel Total No.of respondents Percentage 192 45 13 250 77 18 5 100

How do you know about the brand Eastern?

200 180 160 140 120 100 80 60 40 20 0 Advertisements Family and Friends Sales personnel 18% 5% Advertisements Family and Friends Sales personnel 77%

Do you use Eastern masala powder?

Particulars Yes No Total No.of respondents Percentage 215 35 250 86 14 100

250

200

150

100

50

Do you use Eastern masala powder?

86%

Yes No

14%

Yes

No

Reason for not using Eastern?

Particulars High price Poor quality Poor taste Poor Flavor/Smell Less family acceptance Poor Availability Poor packaging Less popularity Total No.of respondents 1 0 6 4 19 2 3 0 35 Percentage 3 0 17 11 54 6 9 0 100

20 18 16 14 12 10 8 6 4 2 0 3% 0%

Reason for not using Eastern?

54% High price Poor quality Poor taste Poor Flavor/Smell 17% 11% 6% 0% 9% 0% Less family acceptance Poor Availability Poor packaging Less popularity

Do you use Eastern masala powder?

Particulars Rarely Sometimes Often Usually Total No.of respondents Percentage 11 5 46 21 73 34 85 40 215 100
90 80 70 60 50 40 30 20 10 0 Rarely Sometimes 5% 21%

Do you use Eastern mas

ou use Eastern masala powder?

40% 34% Rarely Sometimes Often Usually

Often

Usually

Mark your satisfaction with respect to the following factors?

Particulars Price % Quality % Taste % Flavour % Smell % Packaging % Acceptance by Family % Availability % Very Dissatisfied Somewhat Dissatisfied 10 15 5 7 4 2 2 1 2 4 1 2 1 8 1 4 2 7 1 3 4 3 2 1 4 10 2 5 4 3 2 1 No.of respondents

Price
120 100 80 60 40 20 0 106 45 10 15 Neither Satisfied Nor Dissatisfied Somewhat Satisfied Very Satisfied Very Dissatisfied
39

Somewhat Dissatisfied

Taste
120 100 80 60 40 20 0 108 Very Dissatisfied

77 Somewhat Dissatisfied 24 2 4
Neither Satisfied Nor Dissatisfied

Somewhat Satisfied
Very Satisfied

Availability
134
140 120 100 80 60 40 20 0

Very Dissatisfied Somewhat Dissatisfied Neither Satisfied Nor Dissatisfied Somewhat Satisfied
Very Satisfied

69
4

satisfaction with respect to the following factors?

No.of respondents Neither Satisfied Nor Dissatisfied 45 21 14 7 24 11 35 16 32 15 28 13 24 11 5 2 Somewhat Satisfied Very Satisfied Total 106 39 215 49 18 100 84 111 215 39 51 100 77 108 215 36 50 100 91 80 215 42 37 100 95 79 215 44 37 100 90 90 215 42 42 100 96 81 215 45 37 100 69 134 215 32 63 100

Quality
Very Dissatisfied Somewhat Dissatisfied Neither Satisfied Nor Somewhat Satisfied Very Satisfied 120 100 80 60 40 20 0 111 84 Very Dissatisfied Somewhat Dissatisfied 4 2 14 Neither Satisfied Nor Dissatisfied Somewhat Satisfied Very Satisfied 100 80 60 40 20 0

Flavour
Very Dissatisfied

Somewhat Dissatisfied
Neither Satisfied Nor

100 80 60 40 20 0

91

80

Very Dissatisfied

35 1 8

Somewhat Dissatisfied
Neither Satisfied Nor Dissatisfied

90 80 70 60 50 40 30 20 10 0

Somewhat Satisfied
Very Satisfied

Somewhat Satisfied
Very Satisfied

Acceptance by Family
Very Dissatisfied Somewhat Dissatisfied Neither Satisfied Nor Somewhat Satisfied
Very Satisfied

96
100 80 60 40 20 0

81

Very Dissatisfied Somewhat Dissatisfied Neither Satisfied Nor Dissatisfied Somewhat Satisfied
Very Satisfied

10

24

Smell
95

100 80 60 40 20 0

79

Very Dissatisfied Somewhat Dissatisfied Neither Satisfied Nor Dissatisfied Somewhat Satisfied Very Satisfied

32
2

Packaging
90 90 80 70 60 50 40 30 20 10 0 90 Very Dissatisfied 28 4 3 Somewhat Dissatisfied Neither Satisfied Nor Dissatisfied Somewhat Satisfied Very Satisfied

Compare the preferance of Eastern masala powder on the following attributes with respect
Particulars Quality Far below average Below average Average Above average Far above average Total 3 4 48 95 65 215 % Taste 1 2 22 44 30 99 1 3 52 89 70 215 No.of respondents % Flavour % Freshness 1 1 1 0 2 6 3 5 24 68 32 46 41 94 43 95 32 46 21 69 100 215 100 215

llowing attributes with respect to other brands?

%
0

Package
1 2

%
1

Shelf Life

2 22 44 32 100

59 85 68 215

1 27 39 32 100

% 2 1 5 2 61 28 87 41 60 28 215 100

Comparison of Eastern masala powder

100 90 80 70 60 50 40
30

20 10 0 Far below average Below average Average

Eastern masala powder with respect to other brands

Quality
Taste

Flavour Freshness Package Shelf Life

Average

Above average Far above average

Mark your agreement to the below statement?

Particulars A Strongly Disagree Disagree Neither Agree Nor Disagree Agree Strongly Agree Total 3 29 48 83 52
215

No. of respondents B C D 2 4 4 5 16 6 32 52 40 127 91 106 49 52 59

215 215 215

E 3 8 35 106 63
215
140 120 100 80 60 40 20 0

Agreement to the statements

140 120 100 80 60 Agree 40 Strongly Agree 20 0 A B C No. of respondents D E Strongly Disagree Disagree Neither Agree Nor Disagree