Assignment for Financial Management Prepare a report on the financing and dividend decision/behavior of any listed manufacturing company.

Take past 5 year data for your analysis. (NOTE: Calculate and analyze relevant ratios)

For Management Information Systems and Data Management Q1. Explain how data flow takes place in different starta of organization. Q2. Two laws which can help fight cyber crime in India. Q3. Use SQL command to create a table having book no, book name, author, title, publishers name, year of publication and version. Q4. Use SQL command to retrieve books which have second versions

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Mr. Prashant Verma pverma@niilm.com

Assignment Management Science Models

Q1. Solve the following balanced transportation problem whose cost matrix is given below:

Destination A 1 Origin 2 3 4 Demand 1 3 0 0 21 B 5 3 2 7 C 3 1 2 2 17 D 3 2 3 4 17

Capacity

34 15 12 19

Q2. The management team of i-serve provided the following matrix of business generated (in Lakhs) by their business development team touring in four different cities. The team is expected to start its tour from Ahemdabad and is not allowed to visit a city twice and is required to cover all cities before coming back to Ahemdabad. Find the itinerary, which would maximize the business for i-serve.
Ahemdabad Ahemdabad Mumbai 14 Mumbai 14 Calcutta 17 16 Pune 13 13 Delhi 14 14

Calcutta Pune Delhi

17 13 14

16 13 14

17 15

17 17

15 17 -

Q3. In an election campaign, the strategies adopted by the ruling and opposition party along with payoffs (the swing of % shares in votes polled) are given below. It is also known that the opposition being strong in rural areas may opt for a fair mix of strategies; campaign one day each in two villages and two days in large cities out of 4 days of campaign: Ruling partys strategy to campaign Opposition Partys strategy to campaign One day in each city One day in each city Two days in each city Two days in large rural area One day each in two villages Two days in a large city Two days in large rural area 2 4 One day each in two villages 0 4

4 2

3 3

Assuming a zero sum game. Find optimal strategies for both parties and expected payoff to the ruling party. Q4. Given that a persons last cola purchase was Coke, there is a 90% chance that his next cola purchase will also be Coke. If a persons last cola purchase was Pepsi, there is an 80% chance that his next cola purchase will also be Pepsi. Assume each person makes one cola purchase per week Suppose 60% of all people now drink Coke, and 40% drink Pepsi. What fraction of people will be drinking Coke three weeks from now?

Q5 Dr. Pet, a pet feed company specializes in pet food at reasonable cost. The company receives four raw grains from which it blends its dry pet food. The pet food advertises that each 800gms can meet the minimum daily requirements for vitamin C, protein and iron in the domestic pet. The cost of each raw grain as well as the vitamin C, protein, and iron units per 100gm of each grain are summarized on the next table. Dr. Pet is interested in producing the 800gm mixture at minimum cost while meeting the minimum daily requirements of 6 units of vitamin C, 5 units of protein, and 5 units of iron. Formulate the given problem in LP.

Grain 1 2 3 4

Vitamin C Units/100gm 9 16 8 10

Protein Units/100gm 12 10 10 8

Iron Cost/100gm Units/100gm 0 14 15 7 .75 .90 .80 .70

Supply Chain Management Discuss supply chain strategies of three companies.

Dr. N. Meenakshi nmeenakshi@niilm.com Marketing Management Marketing of Services Discuss the Marketing strategies of any three companies in India? Discuss the marketing strategies of any three service companies in India?

Q. Discuss the marketing strategies of any three service companies in India? Solution: Marketing Strategy adopted By Bharti Airtel: Bharti has spent a considerable amount on advertising its mobile phone service, Airtel. Besides print advertising, the company had put up large no of hoardings and kiosks in and around Delhi. The objective behind designing a promotion campaign for the Airtel services is to promote the brand awareness and to build brand preferences. It is trying to set up a thematic campaign to build a stronger brand equity for Airtel. Since the cellular phone category itself is too restricted, also the fact that a Cellular phone is a high involvement product, price doesn't qualify as an effective differentiator. The image of the service provider counts a great deal. Given the Cell phone category, it is the network efficiency and the quality of service that becomes important. What now the buyer is looking at is to get the optimum price-performance package. This also serves as an effective differentiator Brand awareness is spread through the' campaigns and brand preference through brand stature. Airtel's campaign in the capital began with a series of 'teaser' hoardings across the city,' bearing just the company's name and without explaining what Airtel was. In the next phase the campaign associated Airtel with Cellular only thereafter was the Bharti Cellular connection brought up. Vans with Airtel logos roamed the city, handing out brochures about the company and its services to all consumers. About 50,000 direct callers were sent out. When the name was well entrenched in the Delhiitess mind, the Airtel campaign began to focus on the utility of Cellphone. In the first four months alone Airtei's advertisement spend exceeded Rs. 4 crores. As of today the awareness level Is 60% unaided. This implies that if potential or knowledgeable consumers are asked to name a Cellular phone service provider that is on the top of his/her mind 60% of them would name Airtel. As for aided it -is 100% (by giving clues and hints etc.). Brand strength of a product or the health of a brand is measured by the percentage score of the brand on the above aided and the unaided tests. The figures show that Airtel is a healthy and a thriving brand. Every company has a goal, which might comprise a sales target and a game plan with due regard to Its competitor. Airtel 's campaign strategy is designed keeping in mind its marketing strategy. The tone, tenor and the stance of the visual ads are designed to convey the image of a market leader in terms of its market share. It tries to portray the image of being a "first mover every time" and that of a "market leader". The status of the product in terms of its life cycle has just reached the maturity stage in India. It is still on the rising part of the product life cycle curve in the maturity stage. The diagram on the left hand side shows the percentage of the users classified into heavy, medium and low categories. The right hand side shows the revenue share earned from the three types of users. Airtel, keeping in mind the importance of the customer retention, values its heavy users the most and constantly indulges in service innovation. But, since heavy users comprise only 15 - 20% of the population the other segment cannot be neglected. The population which has just realised the importance of cellular phones has to be roped in. It is for this reason that the service provider offers a plethora of incentives and discounts. Concerts like the "Freedom concert" are being organised by Airtel in order to promote sales. The media

channel is chosen with economy in mind. The target segment is not very concrete but, there is an attempt to focus on those who can afford. The print advertisements and hoarding are placed in those strategic areas which most likely to catch the attention of those who need a cellular phone. The product promise (which might cost different 1 higher) is an important variable in determining the target audience. Besides this, other promotional strategies that Airtel has adopted are: (i) People who have booked Airtel services have been treated to exclusive premiers of blockbuster movies. Airtel has tied up with Lufthansa to offer customer bonus miles on the German airlines frequent flier's programs. (ii) There have been educational campaigns, image campaigns, pre launch advertisements, launch advertisements, congratulatory advertisements, promotional advertise-ments, attacking advertisements and tactical advertisements. DISTRIBUTION Company

Franchisee Dealer Customer

Distributor Dealers

Customer

The- company whose operations are concentrated in and around Delhi. It 27 Franchisees and 15 Distributors- They also have 8 'instant access cash card counters- Each franchises or distributor can have any number of dealers under him as long as the person is approved by the Airtel authority. Each franchises has to invest Rupees Ten Lakhs. to obtain a franchise and should employ an officer recruited by Airtel. This person acts as an liaison between the company and the franchises. The franchises can it any number of dealers as long as their territories do not overlap. But unfortunately Airtel has not been very successful in controlling territorial overlaps of dealers. The franchises can carry out his 1 her own promotional strategy. For this the. company contributes 75% of the money and the franchises contributes 25% of the money. The dealers under the franchisee receive the same commission. The franchises and the dealer obtain the feedback from the customers and they are sent through the liaison officer on a day-to-day basis to Airtel. The dealer has to invest Rupees. One Lakh as an initial investment. The dealer of Airtel are not allowed to provide any other operators' service. Target set for distributors and the dealers is 100 -150 activations per month. Hence the dealers can also go for their own promotions like banners and discounts on festivals etc. The dealer provides service promptly. The consumer on providing the bill of purchase for the handset and proof of residence has only to wait an hour before getting connected. The staff of the dealers and the franchisees are provided training by the Airtel personnel.

The complaints encountered by the franchisees and dealers are either handset being nonfunctional or the SIM Card not getting activated. Anything more complicated is referred to the main Airtel office in Delhi. What does Airtel offer? With Airtel, the subscriber wouldn't just get a personal phone that lets him/her be in touch, always, but also gets a host of benefits that let him/her manage his/her time like never before. An Airtel subscriber is provided with a Subscriber Identity Module Card (SIM card) - that is the key to operating his/her cellular phone. His card activates Airtel cellular services and contains a complete micro-computer chip with memory to enable one to enjoy one's cellular phone thoroughly. Each SIM card contains a PIN code (Personal Identity Number) which may be entered by one. Just plug your SIM card into your cellular phone, enter the PIN code and it becomes 'your' personal phone'. Product Life Cycle The pattern of cellphone subscriber growth observed elsewhere in the world reveals that the growth in the market is Initially slow followed by a sharp acceleration, but so far that has not happened in India. As far as the Product Life Cycle is concerned. Indians are at the beginning of the maturity stage. Introduction Marketing Objectives Create product awareness and trial Strategies Product Price Distribution Advertising Offer a basic product/ service. Charge cost- plus Build selective distribution Offer value added services Price to penetrate market Build Intensive distribution. Increase in number of value added services. Price to match or best competitors Build more intensive distribution. Stress brand differences and benefits. Increase to encourage brand-switching. Maximise market share Maximise profits whole defending market share Growth Maturity

Build product awareness Build awareness among early adopters and interest in the and dealers. mass market Increase to build and maintain relationships with customers.

Sales Promotion Use heavy sales promotion to entice people to subscribe.

rs. 1800 by sunday