Lecture Notes in Business Information Processing

Series Editors
Wil van der Aalst Eindhoven Technical University, The Netherlands John Mylopoulos University of Trento, Italy Michael Rosemann Queensland University of Technology, Brisbane, Qld, Australia Michael J. Shaw University of Illinois, Urbana-Champaign, IL, USA Clemens Szyperski Microsoft Research, Redmond, WA, USA

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Bjrn Regnell Inge van de Weerd Olga De Troyer (Eds.)

Software Business
Second International Conference, ICSOB 2011 Brussels, Belgium June 8-10, 2011 Proceedings

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Volume Editors Bjrn Regnell Lund University Department of Computer Science 221 00 Lund, Sweden E-mail: bjorn.regnell@cs.lth.se Inge van de Weerd Utrecht University Department of Information and Computing Sciences 3508 TB Utrecht, The Netherlands E-mail: i.vandeweerd@cs.uu.nl Olga De Troyer Free University of Brussels Department of Computer Science 1050 Brussels, Belgium E-mail: Olga.DeTroyer@vub.ac.be

ISSN 1865-1348 e-ISSN 1865-1356 ISBN 978-3-642-21543-8 e-ISBN 978-3-642-21544-5 DOI 10.1007/978-3-642-21544-5 Springer Heidelberg Dordrecht London New York Library of Congress Control Number: 2011928548 ACM Computing Classication (1998): K.6, D.2

Springer-Verlag Berlin Heidelberg 2011 This work is subject to copyright. All rights are reserved, whether the whole or part of the material is concerned, specically the rights of translation, reprinting, re-use of illustrations, recitation, broadcasting, reproduction on microlms or in any other way, and storage in data banks. Duplication of this publication or parts thereof is permitted only under the provisions of the German Copyright Law of September 9, 1965, in its current version, and permission for use must always be obtained from Springer. Violations are liable to prosecution under the German Copyright Law. The use of general descriptive names, registered names, trademarks, etc. in this publication does not imply, even in the absence of a specic statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. Typesetting: Camera-ready by author, data conversion by Scientic Publishing Services, Chennai, India Printed on acid-free paper Springer is part of Springer Science+Business Media (www.springer.com)

Preface

The Second International Conference on Software Business (ICSOB 2011) was organized in Brussels, Belgium: the heart of Europe and administrative center of the European Union. The conference theme Managing Software Innovation for Tomorrows Business reects the specic challenges in the research domain of software business. Although the software business shares common features with other international knowledge-intensive businesses, it carries many inherent features making it a challenging domain for research. The goal of the ICSOB conference series is to bring together researchers with a specic focus on this domain. We received 27 scientic paper submissions in various categories. Each submission was reviewed by at least three members from the Program Committee. During the Program Committee meeting, held in Utrecht, The Netherlands, 12 participants from various countries discussed the papers and their reviews. The committee decided to accept 14 papers, yielding an overall acceptance rate of 48%. We scheduled three days with scientic paper sessions. These sessions were complemented with an Industry Track, containing best-practice presentations and discussions with practitioners from the software industry. Furthermore, each day started with an excellent keynote speaker to challenge us with new perspectives. The conference was preceded by two workshops: one focusing on software Ecosystems (IWSECO 2011) and the other one on leveraging empirical research results for software business success (EPIC 2011). ICSOB 2011 was created by the hard work of the dierent committees and chairs. As the Program Chairs for ICSOB 2011, we thank all members of these committees and chairs for their dedication and eort and our corporate sponsors for their support. A special thanks goes to the members of the Program Committee for their careful and timely reviews, in particular those who attended the Program Committee meeting in Utrecht, physically or virtually, and those who volunteered as shepherds to help improve promising papers. April 2011 Bj orn Regnell Inge van de Weerd

Organization

Chairs and Committees

Program Chairs Bj orn Regnell Inge van de Weerd Local Organizing Chair Olga De Troyer Industry Track Chair Sjaak Brinkkemper Utrecht University, The Netherlands Vrije Universiteit Brussel, Belgium Lund University, Sweden Utrecht University, The Netherlands

Review and Publication Chair Kevin Vlaanderen Publicity Chair Eetu Luoma Oleksiy Mazhelis Steering Committee Kalle Lyytinen Sjaak Brinkkemper Pekka Abrahamsson Pasi Tyrv ainen Slinger Jansen Case Western Reserve University, USA Utrecht University, The Netherlands University of Helsinki, Finland University of Jyv askyl a, Finland Utrecht University, The Netherlands University of Jyv askyl a, Finland University of Jyv askyl a, Finland Utrecht University, The Netherlands

Program Committee
Aybuke Aurum Jan Bosch Peter Buxmann David Callele Erran Carmel Michel Chaudron Michael Cusumano Daniela Damian University of New South Wales, Australia Intuit, USA Darmstadt University of Technology, Germany University of Saskatchewan, Canada American University, USA Leiden University, The Netherlands MIT Sloan School of Management, USA University of Victoria, Canada

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Organization

Ernesto Damiani Christof Ebert Joao Falcao E Cunha Jaelson Freire De Castro Samuel Fricker Frederik Gailly Leah Goldin Tony Gorschek Volker Gruhn Thomas Hess Patrick Heymans Martin H ost Slinger Jansen Epaminondas Kapetanios Lena Karlsson Marjo Kauppinen Olli Kuivalainen Patricia Lago Casper Lassenius Nazim Madhavji Michele Marchesi Rod Mcnaughton Sten Min or Peter Axel Nielsen Oscar Pastor Jan Pawlowski Klaus Pohl Karl-Michael Popp Austen Rainer Per Runeson Motoshi Saeki Camile Salinesi Pete Sawyer Steve Sawyer Kari Smolander Dan Stan Pasi Tyrva nen Marko Van Eekelen Hans Van Vliet Vasudeva Varma Tony Wasserman Claudia Werner Claes Wohlin Stan Wrycza

University of Milan, Italy Vector Consulting, Germany Universidade do Porto, Portugal Universidade Federal de Pernambuco, Brazil Blekinge Institute of Technology, Sweden Vrije Universiteit Brussel, Belgium Shenkar College of Engineering and Design, Israel Blekinge Institute of Technology, Sweden Paluno, Germany University of Munich, Germany University of Namur, Belgium Lund University, Sweden Utrecht University, The Netherlands University of Westminster, UK Sony Ericsson, Sweden Aalto University, Finland Lappeenranta University of Technology, Finland VU University Amsterdam, The Netherlands Helsinki University of Technology, Finland University of Western Ontario, Canada University of Cagliari, Italy University of Waterloo, Canada Software Innovation and Engineering Institute, Sweden Aalborg University, Denmark Technical University of Valencia, Spain University of Jyv askyl a, Finland Paluno, Germany SAP AG, Germany University of Hertfordshire, UK Lund University, Sweden Tokyo Institute of Technology, Japan Universit e Paris 1 Panth eon - Sorbonne, France Lancaster University, UK Syracuse University, USA Lappeenranta University of Technology, Finland University of Cluj-Napoca, Romania University of Jyv askyl a, Finland Radboud University Nijmegen, The Netherlands VU University Amsterdam, The Netherlands IIIT Hyderabad, India Carnegie Mellon - Silicon Valley, USA Universidade Federal do Rio de Janeiro, Brazil Blekinge Institute of Technology, Sweden University of Gdansk, Poland

Organization

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Additional Reviewers
B Barrios Albornoz, Judith Boucher, Quentin F Ferrari, Remo K Khadka, Ravi Khurum, Mahvish M Metzger, Andreas S Santos, Rodrigo T Tamburri, Damian Andrew

Table of Contents

Part 1 Keynote
Keynote: Engineering Challenges of New Business Models in Software . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Anthony Finkelstein 1

Part 2 Research Papers

How to Sell SaaS: A Model for Main Factors of Marketing and Selling Software-as-a-Service . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Pasi Tyrv ainen and Joona Selin Business Continuity Solutions for SaaS Customers . . . . . . . . . . . . . . . . . . . . Tommy van de Zande and Slinger Jansen Software Ecosystems: A Set of Management Practices for Platform Integrators in the Telecom Industry . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Martti Viljainen and Marjo Kauppinen Steering Insight: An Exploration of the Ruby Software Ecosystem . . . . . . Jaap Kabbedijk and Slinger Jansen Study of the Competition between Proprietary Software Firms and Free/Libre Open Source Software Firms Using a Simulation Model . . . . . Luisanna Cocco, Katiuscia Mannaro, Giulio Concas, and Michele Marchesi Adoption of Open Source Software and Software-as-a-Service Models in the Telecommunication Industry . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Eetu Luoma, Nina Helander, and Lauri Frank Examining the Eects of Agile Methods and Process Maturity on Software Product Development Performance . . . . . . . . . . . . . . . . . . . . . . . . . Mikko R onkk o, Juhana Peltonen, and Christian Fr uhwirth Online Distribution of Packaged Software . . . . . . . . . . . . . . . . . . . . . . . . . . . Shuangzeng Hu and Rod B. McNaughton 2 17

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Table of Contents

Scenarios on Adoption of Open Source Software in the Communications Software Industry . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Eetu Luoma, Mikko Riepula, and Lauri Frank Improving Quality and Cost-Eectiveness in Enterprise Software Application Development: An Open, Holistic Approach for Project Monitoring and Control . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Luigi Buglione, Ernesto Damiani, Fulvio Frati, Sergio Oltolina, and Gabriele Ruatti Transformations of a Solution Strategy: A Case Study . . . . . . . . . . . . . . . . Marko Komssi, Marjo Kauppinen, Matti Ropponen, and Pirkka Palom aki The Sun Also Sets: Ending the Life of a Software Product . . . . . . . . . . . . . Slinger Jansen, Karl Michael Popp, and Peter Buxmann Requirements Scoping Visualization for Project Management . . . . . . . . . . Krzysztof Wnuk and David Callele Variability-Based Release Planning . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Samuel Fricker and Susanne Schumacher

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Part 3 Workshops
EPIC 2011: Third Workshop on Leveraging Empirical Research Results for Software Business Success . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Maya Daneva and Andrea Herrmann IWSECO 2011: Third International Workshop on Software Ecosystems . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Slinger Jansen, Jan Bosch, Faheem Ahmed, and Piers Campbell Author Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 187

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