Success Stories
Success Stories
Success Stories
SUCCESS STORIES
This publication is designed to provide competent and reliable information regarding the subject matter covered. However, it is sold with the understanding that the author and publisher are not engaged in rendering legal, financial, or other professional advice. Laws and practices often vary from state to state and if legal or other expert assistance is required, the services of a professional should be sought. The authors and publisher specifically disclaim any liability that is incurred from the use or application of the contents of this book. Although based on a true story, certain events in the book have been fictionalized for educational content and impact. Copyright 2003 by Robert T. Kiyosaki and Sharon L. Lechter. All rights reserved. Published by Warner Books in association with CASHFLOW Technologies, Inc., and BI Capital, Inc. CASHFLOW and Rich Dad are registered trademarks of CASHFLOW Technologies, Inc. Rich Dads Advisors is a trademark of CASHFLOW Technologies, Inc.
Warner Business Books are published by Warner Books, Inc., 1271 Avenue of the Americas, New York, NY 10020 Visit our Web sites at www.richdad.com and www.twbookmark.com. An AOL Time Warner Company The Warner Business Book logo is a trademark of Warner Books, Inc. First eBook Edition: October 2003 ISBN 0-7595-0813-5
Contents
Preface by Robert Kiyosaki Introduction by Sharon Lechter Part I
Chapter One Chapter Two Chapter Three vii xi
Part II
Chapter Four Chapter Five Chapter Six Chapter Seven
Part III
Chapter Eight Chapter Nine Chapter Ten Chapter Eleven
A Different Focus
Better Than Winning the Lottery from Thomas G. Kotula . . . . . . . . . . . . . . . 87 A Mutual Decision from Wade and Carol Yamamoto . . . . . . . . . . . . . . . . . . . . 97 The Power of Three from Merced Hall . . . . . 105 Change of Mind from Ken Hobson . . . . . . . . 123
Part IV
Chapter Twelve Chapter Thirteen Chapter Fourteen
Part V
Chapter Fifteen Chapter Sixteen Chapter Seventeen Chapter Eighteen
Part VI
Chapter Nineteen Chapter Twenty Chapter Twenty-One Chapter Twenty-Two
Life-Changing Events
Greener Pastures from Stacey Baker . . . . . . . 191 A Winning Strategy from Yong-Sik Shin . . . . . 201 On the Edge of Retirement from Ronald Hoard . . . . . . . . . . . . . . . . . . . . . . 207 Second Chance from Michael Maritzen . . . . 215
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books are not how to books. They are books dedicated to passing on my rich dads nancial wisdom and guidance. They are stories about my own path of trial and error, utilizing rich dads wisdom, and turning my errors and experiences into my own personal lessons. Never do I expect anyone to follow my path. I simply share my lessons learned along the way and encourage others to nd their own path. Rich Dad books are written for the purpose of expanding the readers possibilities in life, rather than becoming a specic recipe book on how to get rich. Years ago, my rich dad explained to me that there were millions of ways to get rich. It was my job to nd the way that best t me. So rather than get rich following my rich dads footsteps, using his recipe for success, I took his guidance and wisdom and found the path that worked best for me. And that is what this book is lled with. This book is lled with success stories of people who took rich dads wisdom and then found their own path to nancial success. They are not people sitting around, waiting for someone to tell them what to do next. There are millions of people today, working at dead-end jobs, working hard, putting money into investments that lose money, many realizing that they may never be able to retire, yet waiting for someone to take them by the hand and show them the way out of their nancial trap. Hopefully they will go to a bookstore or library and nd the how to book that can take them by the hand and show them their way out. The people in this book did not need a how to book. Instead, they have written their own how to story on how they found their own path to nancial success. 2. These people did well nancially, while at the same time millions of people lost trillions of dollars. Rich Dad Poor Dad was rst published in April of 1997. Some of you may recall that was the era of the dot.com bubble and mania. People who had never invested before were taking money out of the equity in their homes, their savings and putting their hard-earned money into mutual funds, stock, and even IPOs, initial public offerings, generally an investment vehicle reserved only for the rich and nancially sophisticated. While I was on promotional tours between 1997 and 2003, I often warned investors about the perils of the stock market and how risky mutual funds were. On several occasions, I was slammed by nancial commentators for criticizing mutual funds and the stock market and on one program was
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even asked to leave. Several nancial magazines and newpapers openly criticized my book and my rich dads message. Several publications actually published lies and false statements about me, in an attempt to discredit me, and my rich dads message. Beginning in 2003, however, many of these same nancial commentators had started acknowledging that the Rich Dad message has great merit. Today after millions of people have lost trillions of dollars, it is indeed a pleasure to read a book about people who did well nancially during this extremely turbulent nancial era. I am also certain there are many people, including those commentators, who wish they had followed my rich dads advice rather than their nancial planners advice during this same time period. 3. Rich dads lessons and wisdom do work. I still hear people saying, Im waiting for the market to come back. I also see nancial advisors who gave bad advice before the market crash still handing out the same bad advice after the crash. Theyre still saying, Invest for the long term, diversify, buy and hold. They also continue to say, The market goes up on average 9 percent per year. The sad thing is that there are still millions of investors who continue to heed that advice, even though there is overwhelming evidence that the advice did not work. How people can continue to follow bad advice or, even worse, get paid for handing out such bad nancial advice is beyond me. This book is about some people who took control and took responsibility for their own nancial education and their nancial future. Rich dad often said, The reason so many people do not do well nancially is because they take nancial advice from salespeople, not rich people.
We are heading into an era of great nancial turmoil and uncertainty. The nancial storms that lie ahead will test all of us . . . me included. The people in this book who shared their stories are better prepared today to be able to handle the nancial storms of tomorrow. Because they took action, learned, gained experience and wisdom, and succeeded, they are better prepared for the future, and that is what I am most excited about. The future will be very bright for those that are preparing today. Unfortunately, the future may be very grim for those who are waiting for the good old days of the past to return to the future.
ROBERT KIYOSAKI
Introduction
TM
The E and the S on the left side of the Quadrant represent employee and self-employed or small business owner. Typically the employee is looking for
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job security and benets, while the S is a specialist and ends up owning his or her job. The more successful they become, the busier they are and the more tied to their job or business. The left side is the side that our traditional school prepares you for. It is also referred to as the rat race. The B and I on the right side of the Quadrant represent the business owner and investor. The business owner has other people work for him or her and has dened systems by which the business operates. It operates independently of the owner. The investor has his or her money working for him or her. In review, nancial freedom is found on the right side of the CASHFLOW Quadrant. We also refer to the right side as the fast track. The people who share their success stories in this book all want to achieve a similar goal: nancial freedom. They are all striving to move to the right side of the Quadrant. When we hear from our readers, they almost always talk about shifting from the left side of the CASHFLOW Quadrant to the right side. No one ever tells us they are going in the opposite direction. Thats because they have recognized that moving from the left side of the CASHFLOW Quadrant to the right side is the way to achieve nancial independence. Rich dad teaches that on the right side of the Quadrant is where your money works hard for you. Many times people tell us they are bridging the quadrants, with one foot in the E or S quadrant while owning a business or investing in real estate on the right side. Their goal is to create enough cashow so that they can leave their job or S quadrant life and live totally on the right side as a business owner and investor. Their stories tell the difference between being totally dependent on others for income versus being in control of ones nancial life. They share the fears they faced around money and how they learned to overcome that fear as well. As rich dad advised, they developed their own path, one that was right for them. They took steps to achieving nancial security by either buying businesses or investing in real estate or both. People who already own businesses used rich dads lessons to help them run those businesses in a better, more owner-friendly way. None of them were money experts before they began their nancial education. Some hold advanced degrees from noted universities; others just made it through high school. A few are still in school. It doesnt matter what
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kind of education they received, they now all understand the importance of acquiring assets and knowing the difference between good debt and bad debt. No matter what their personal circumstances were, what country they lived in, or how they started nancially, they all learned the most important aspects of cashow, took charge of their nancial lives, and are well on their path to nancial freedom. Several of them have left the rat race and are living happily on the right side of the Quadrant, the fast track. If, like the people in the book, you have found nancial success through rich dads lessons, please share your stories with us at www.richdad.com, so others may be inspired by your success.
Part I
For Ed and Terry Colman, who live in California, the deal cards that motivated them were about real estate. Their journey to nancial security will likely strike a chord with many. If you lived through the 1960s, as they did, you might have also been inuenced by the hippie era in which nancial success was not a goal. Actually, the opposite situation was the ultimate quest: Live free, forget about money, and do your own thing. Focusing on the future was regarded as a waste of time. Ed and Terry are refreshingly honest about their past view of money. Like a lot of people of their generation, they played into the mood of the times and scorned nancial matters. What they earned, they spent. Planning for the future just wasnt a consideration (at least not until their son, Jake, whose story also appears in this book, was born). When they realized that they needed a nancial plan, they began to explore different options. Some worked, some didnt. But they didnt give up. They continued to learn because they wanted to nd a way to nancial freedom. Eventually they saw that investing in real estate offered them excellent opportunities to do that. Youll see what they did and how they did it and follow the small steps they took that led to even bigger and bigger ones. If youre a baby boomer who has lost touch with his or her nances and thinks its too late to get on a new track, read what the Colmans have to say. Its never too late to change your mind about becoming wealthyespecially when you have found the means to help you do it. But if youre in your thirties, facing big debt, and very worried about whether nancial security will ever be yours, read Tracey Rodriguezs story. Like many people forced to declare bankruptcy, Tracey and her husband were in a difficult predicament. Hard workers, they were nonetheless forced into a tough nancial situation. For them, nancial security is now rooted in owning businesses, which were also inspired by the CASHFLOW game deal cards. Perhaps youre in your fties, and believe that creating cashow investments isnt for you. Ive heard people in this age group say negative things like, Its too late for me, Im too tired to do that, and Im too old to change. If thats what you believe, then read what Cecilia Morrison has to say about changing perspective. For Cecilia, and her husband, George, retirement will be funded by steady cashow because a deal card from CASHFLOW motivated her to make new investments.
How Ed and Terry, Tracey and Cecilia have taken control of their financial lives are stories of coming to terms with reality and making choices. The decisions they have madeand continue to makeare exciting. As these people achieve financial security, they are winners as they play the game of life.
Chapter 1
Money Matters
ED AND TERRY COLMAN
Venice, California
If we watched a movie about 1960s free thinkers morphing into twenty-rstcentury rent collectors we would have chalked it up as a Hollywood fantasy. But the story is true. Three years ago, Terry and I began to buy real estate. We now own eight homes in three states worth over $1 million. How and why we changed our minds and moved from scal stagnation to nancial action is, in a very profound way, the story of how many in our generation have changed, too.
Take One
Maybe our prereal estate situation shouldnt have been so surprising. Money had not been a topic of discussion in my house, so I didnt receive any information, much less training, about it. My parents thought I was irresponsible where money was concerned; as soon I got it, I spent it. In contrast, my younger sister, the responsible one, always saved her money. Education was regarded as a good thing, but I was never told that I needed to get a good education that would lead to a solid job and that Id be set for life. In order to be a well-rounded person, education was necessary. My sister graduated from college, but after three years at Antioch College, I left school.
While I was growing up in Los Angeles, Terry was across the country in New York. Still, she racked up two years of college in California. We met in 1980, married in 1987, and both of us stayed rooted in the hippie mode of the 1960s and 1970s. We held on to the conviction that money, the currency of lthy capitalist pigs, wasnt important. Many in our generation embraced a righteous indignation where money was concerned. Living check to check seemed natural and the ambition to accumulate a lot of money never bit us. Free love was the currency of our generation. We knew nothing about nance and we werent inclined to learn. Fifteen years ago, when we were in our thirties, we worked in the motion picture production business. I was an assistant cameraman who kind of fell into the industry. My father, a freelance cameraman and director, had asked me if I wanted to give the job a try. My background was in graphic arts and photography and since I wasnt really doing anything at the time I said sure. I didnt see this as a particularly great opportunity or a step on a much desired career path. Work just meant money. One day Terry came to the set where I was working and noticed the makeup specialists efforts. The skill appealed to her, and she became a makeup artist, as well as a hand model. We were hired to do a lot of commercials, which entailed travel and hotels and a rather glamorous lifestyle. Sure, we worked job to job and put in fteen-hour days, ten or twenty days a month, but the rest of the time was ours. We went to the beach and when we wanted to play tennis thats what we did. Spending money was the goal. We had a great time living moment to moment. On the surface, this was a very free and cool way to live but the reality changed the moment our son, Jake, was born almost fourteen years ago. His arrival was a loud wake-up call. With no plan for the future, we never considered what would happen to usmuch less to our sonten or twenty years hence. We carried more than $10,000 in credit card debt and counted less than $500 in our savings account. We had no goals, no assets, no investments, and no way out of the dire predicament we found ourselves in. What do we do now? we asked ourselves. Terry stayed home with Jake while I worked. Unfortunately, my schedule was crazy. Sometimes Id be gone for weeks at a time. By the time Jake was
MONEY MATTERS
old enough to notice I wasnt home and would ask Wheres Dad? we felt trapped. I couldnt leave the lm business. It was what I knew and I couldnt imagine working in any other eld even if anyone would hire me. We knew we had to make changes, but where to start? It was time to grow up.
Take Two
Let me set the scene for you. By 1992, Terry and I, ready to act on our nancial future, were willing to try something different. One sunny California morning, I was in a park, pushing Jake in a swing. Another dad was doing likewise. Already there was something different about this day because two dads entertaining their kids at a park on a weekday was unusual. We began to talk and the man told me he was with the Amway business, which deals with network marketing. It turned out that his sponsorship was in Hawaii, a place both Terry and I loved. When Terry met him and heard about the Hawaiian connection her response was purely emotional. Here was a way for us to get back to Hawaii. We did much more than that. We started to build our own organization but we didnt create a huge downline, that is, sponsor other people in the organization. But something very valuable did come out of this venture. Just when we were ready for it, we learned how to do business. The procedure training seminars, instructions on how to present the plan, sales training, and reading lists containing personal development and success principle books provided us with a terric learning experience and spurred tremendous personal growth. We started to associate with successful people we could learn from. Mingling with millionaires who shared their wisdom unlocked our minds and cast out our narrow views about nance. How money could be usedin addition to how the world of money workedwas a mind-expanding experience. The suggested book list was particularly valuable. The Richest Man in Babylon really opened our eyes to the way we were dealing with money. Two years after reading that book all our credit card debt had been eliminated and our savings account held thousands of dollars. How to Win Friends and Inuence People was another enormously important book for us. Reading it gave us the tools to deal with others effectively. Being in the right place at the right timein this instance the swing set
at the parkled to business training. Now we had graduated from the rst phase of our nancial education. What, we wondered, were we supposed to do next?
Take Three
Six years ago I became self-employed when I established a service business. We, along with six independent contractors who worked project by project, supervised the transfer of lm to videotape for commercial production companies. Originally I had a partner, who I subsequently bought out in the spring of 2000. With no investment capital to tap into, we ran the business from a tiny back bedroom in our house for the rst four years. A computer, fax machine, cell phone, and pager were all we needed to get started. Carrying low overhead was a clear decision and we were pleased with our virtual office, where a twenty-four-hour service outside the house handled our calls. A real person answered the phone with the name of our business, took the message, and paged me. I returned the call right away. I took care of everything from sales and billing to scheduling, from training to mailing out holiday cards. Doing the bulk of supervising the session was also my responsibility. It was exhausting. A couple of years ago we hired a part-time office person to take over the day-to-day operating functions such as billing and data entry. But even with the roster of associates, who supervised the sessions, I found that I was still required to make a lot of the daily decisions regarding scheduling, personnel, and nances. The question I heard more than any other was, What do you want me to do about . . . Hitching a ride on the dot.com express, we took advantage of the advertising dollars available. We did well and gured that we should take advantage of the boom that was taking place in the stock market.
Take Four
After my grandparents died and left me a few thousand dollars, we invested the money in mutual funds. Five years ago, thinking we were nally taking control of our nancial destiny, we converted our mutual funds to individual stock positions. During the first two years of investing, our portfolio grew pretty
MONEY MATTERS
much no matter what we did or bought. At one point it rose 30 percent overall. Over a period of three years, our investments, which included five IRA accounts, totaled $80,000. After doing some rudimentary research we thought we picked solid, reliable companies. We bought shares in companies such as AT&T, Dell, General Electric, DuPont, Kodak, GM, Berkshire Hathaway, Microsoft, Lucent, WorldCom, and a few smaller riskier stocks as well. Complacent, I didnt monitor our portfolio nearly enough. Nor did I follow closely the financial information the companies were sending me. I didnt possess the education to invest in stocks safelyfor instance no trailing stops, that is, an order to automatically sell a stock if it goes below a certain price, were in place. Without an advisor to provide accurate information and insight, we put our money and ourselves in a precarious position. When the market started to collapse in 2000, I wasnt paying attention. A few months went by and when I next looked at our portfolio it was down between 30 percent and 40 percent. Still I did nothing because I was waiting for the market to recover. I hadnt done my homework, and still hung on to the long-term buy-and-hold mentality. It was a big mistake. Now our total stock portfolio value is about $46,000, which represents almost a 50 percent loss. This experience taught us a tough lesson. To be successful in any investment strategy, one needs to access correct and current information and constantly monitor the situation. It is also vital to hire an advisor one trusts. The old saying applies: When the student is ready, the teacher appears. Visiting a friends home four years ago, we noticed a copy Rich Dad Poor Dad sitting on the kitchen counter. I admit that I didnt immediately react to it although Terry picked up on it right away. She bought a copy and we started reading it. Three years ago, after we began playing CASHFLOW 101, we attended a seminar on Veterans Administration (VA) foreclosures. The seminar provided a network of brokers and agents in place to help students buy these homes. All were small deals type of housing. When we saw the nancial breakdowns, they looked exactly like one of the small deal cards from the game. We said, Hey, this is a small deal card. We have been doing them for months in the kitchen, why not do it now for real?
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$1,000 $3,000 $3,900 $7,900 $1,040 $0 $1,040 $267 $25 $25 $45 $711 $1,073 ($33)
Yes, owing $33 sounds like we were going in the wrong direction, since we had no cashow for such a big outlay of time and energy. But to us it represented the potential for nancial independence. The indisputable fact was that we owned an income property that our tenant was going to pay for. Recently we renanced the loan at 6.125 percent, which reduced our monthly loan payment to $579. Here are our revised monthly cashow numbers:
Monthly rent: Monthly expenses: Monthly cashow: Cash-on-cash return Annual cashow ($99 12) Amount of cash put into property Cash-on-cash return $1,040 $941 $99 $1,188 $7,900 15% (Try getting that from a bank!)
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We closed on this house in October 2000. In that time the prices for properties in Port St. Lucie have skyrocketed. The house was recently appraised at $126,000, a 23 percent increase in value. Our initial investment of $7,900 bought an asset in which we have $26,000 worth of equity (the appraised value minus what is left to pay on the loan). If we sold the house today for $126,000, then thats a whopping 329 percent return, excluding annual cashow. Wow, we said to each other. We can do this again. And thats what we did, repeating the same process. Something wonderful was happening. By converting earnings and paper assets to true assets that were providing cashow and equity, we were taking control of our lives in a totally new way. Excited and motivated, over the next two years we won the bids on three more properties, one in Clarksville, Tennessee, and two more in Port St. Lucie. Because one of the Port St. Lucie homes was not nanced by the VA, we had to nd our own nancing. Through the agent in Florida we contacted a loan agent for a local bank. We qualied for a conventional loan with an interest rate of 6.75 percent with 5 percent down. Because the VA was not nancing this house, the number of bidders dropped, and our bid of $60,600 won the three-bedroom, two-bathroom home. Heres the breakdown:
Cash put into property Down payment: Closing costs paid by us: Repairs/renovations paid by us: Monthly cashow analysis Rental income: Vacancy loss (5%): Total income: Monthly expenses: Taxes (property) and insurance: Repairs: Maintenance: Reserve: Management fee (5% of rents): Loan payment (30 years at 6.75%): Net monthly cashow:
$3,030 $3,000 $5,000 $11,030 $825 $41.25 $783.75 $186 $25 $25 $25 $41.25 $375 $677.25 $106.50
MONEY MATTERS
Cash-on-cash return Annual cashow ($106.50 12) Amount of cash put into property Cash-on-cash return: $1,278 $11,030 11.6%
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We closed on the property in December 2000. This house, based on similar properties in the area, is worth about $82,000and thats a conservative estimate. We located a single-family VA home in Tennessee, again over the Internet, for $500 down on a price of $78,000. This time, the agent, who sent us pictures of several homes, had a harder time nding a tenant. The x-up costs, which came to nearly $3,000, were more than anticipated and the taxes were higher than estimated. When he nally found a tenant a couple of months later, the house had a net negative cashow of $40. We also didnt like the way the management was handled. When this house appreciates enough in value, we will sell it. We are also looking at other ways we can turn this house into a positive cashow property. We went on to buy another VA foreclosure in Phoenix, this time at a purchase price of $118,500. Heres the breakdown:
Cash put into property Down payment: Closing costs paid by us: Repairs/renovations paid by us: Monthly cashow analysis Rental income: Vacancy loss (5%): Total income: Monthly expenses: Taxes (property) and insurance: Repairs: Maintenance: Reserve: Management fee (5% of rents): Loan payment (30 years at 8%): Net monthly cashow:
$5,925 $4,000 $3,000 $12,925 $1,050 $52.50 $997.50 $121 $0 $25 $25 $52.50 $826 $1,049.50 ($52)
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Even with this slightly negative cashow property, our tenant is still buying our asset for us, and we have enough income from our other investments to cover costs and maintenance. Today similar properties in the area are selling for $128,000. When we went to look at it, the real estate agent showed us a new development that was being built and we snapped up a new house that was under construction for $127,500 with 5 percent ($6,350) down. We based our decision on the word of this guy that it was in a good, rapidly appreciating area. However, once the house was completed, it sat vacant for months because the agent, who was also with the management company, was unable to rent it. Management, we learned, was a key factor to the success of our real estate empire. We were recommended to another management company, which was able to rent the new home within a month. The monthly cashow is $75. Recently the VA foreclosure program has become so popular, and the loan so attractive, that bids have risen and consequently cashflow has eroded. Sometimes, cashow projections are negative instead of positive. Because we want positive cashow properties, weve turned to other options. The agent in Florida is now connected with a developer of new homes. We bought one last year with our own nancing. The builder recommended his loan program and he was willing to discount the price of the threebedroom, two-bathroom house if we used his lender. We qualied for the loan and went ahead with the deal, purchasing the house for $102,750 with 5 percent down. The builder picked up the $3,000 closing costs. The advantage of a new home, of course, is that there is no need for x-up. Also, maintenance is minimal. Heres the breakdown:
Cash put into property Down payment: Closing costs paid by us: Repairs/renovations paid by us:
MONEY MATTERS
Monthly cashow analysis Rental income: Vacancy loss (the house has never been vacant): Total income: Monthly expenses: Taxes (property) and insurance: Repairs and maintenance: Reserve: Management fee (5% of rents): Loan payment (30 years at 6.275%): Net monthly cashow: Cash-on-cash return Annual cashow ($26.50 12) Amount put into property Cash-on-cash return $1,090 $0 $1,090 $350 $25 $25 $54.50 $609 $1,063.50 $26.50
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Today similar properties in the area are selling for $126,000. We are currently buying another one of these new homes. The monthly cashow on our rst seven properties is $324. Our equity totals nearly $130,000 with an initial cash investment of approximately $60,000, which includes closing costs and repairs. Thats an average cash-oncash return of 7 percent, excluding appreciation and tax advantages. Plus, and this is the most important part, the tenants are buying our assets for us! Heres the magic formula we use: Borrow the money to buy assets and have someone else pay it back.
Take Six
We have learned from Rich Dad that real estate is the road to nancial freedom. As our nancial education continues, we: Know how to analyze a property to determine if it is or is not a good deal. Understand that management is the key to long-term property success. Good management can make a good deal great. Bad management can make a good deal marginal and a marginal deal bad.
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Seek out and surround ourselves with like-minded people. Those who shoot themselves in a symbolic foot with negative comments like, Ill never be able to do that, Thats too expensive, and Why bother? are manufacturing excuses for not trying. We choose not to be in their orbit because they drag us down. Are learning about what bankers will lend and why and when they will not. Are also nding out that buying a property is not an emotional experience based on how we respond to how the place looks. We havent seen most of the houses in person; we cant drive by them to check them out, so there is an intangible quality to our ownership. The cashow, however, is concrete. One of the biggest changes in our lives concerns risk. Before Rich Dad, my denition of taking chances revolved around the physical challenges of mountain climbing. Now we dene inaction as being risky. Continuing on a path that goes nowhere and pouring money into investments over which one has no control is as foolhardy as scaling a mountain without the right equipment. The other huge change involved my tendency to procrastinate. Im combating my laziness simply by doing that which I need to do, even though I might not like it. The rst four years of our service business, people came to me. Now I have to pursue them aggressively. I dont enjoy calling people I dont know but I know I must do it, for work and for real estate investing. The notion of lack of time or that I wouldnt act fast enough to achieve my goals was tough for me. But because Rich Dad simplied complex concepts and presented them in a very easy-to-understand manner, I calmed down. With a continuing nancial education at my disposal I know we can achieve what we want to do. My business remains in the S or self-employed cashow quadrant. It could run in my absence but it wouldnt grow without my participation. The truth is, it tends to shrink without my constant input. Currently were exploring strategies to move it into a B business. One possibility would be licensing facilities in other cities. In order to obtain the free time I want to develop and oversee my real estate investments, this business must be able to run on its own.
MONEY MATTERS
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Within the next year we intend to buy our rst multifamily property, either by ourselves or with a partner. Our ve-year goal is to raise our monthly passive income to $10,000 a month. When that happens I will retire from our business and officially exit the rat race. We wont depend on $1,000 a month from Social Security. Millions of dollars worth of real estate will fund the rest of our lives.
Thats a Wrap
We often felt trapped in the present and uncertain about the future. And while the future holds many unknowns, we maintain a far better idea of what is coming and how to prepare for it. We feel that were in the midst of a journey, and success is part of the process of getting from where we are now to where we are going. With growing condence in our increased nancial knowledge, we feel that we are doing the right thing for us and for our son. A reality more satisfying than any movie ending, the ultimate goal of reaching nancial freedom is ahead. We feel very proud of ourselves. We look at ourselves, acknowledge how far weve come, know we are learning more every day, and take stock of what we already did and what we plan to do. Unlike our younger, more naive selves, we made a conscious decision to nd out how the world works, to be open to change, and to be responsible for our nancial well-being. And were breathing a whole lot easier where retirement is concerned. We always thought of ourselves as being enormously wealthy; now our nancial assets are nally catching up with us.
Chapter 2
Ten years ago, while just in our twenties, we were forced to declare bankruptcy, a scary and extremely unpleasant predicament to be in. The story of how we went from receiving twenty calls a day demanding money for eight months to collecting passive income involves two opposites. One was the circumstance beyond our control. The other was the circumstance we decided to take control of, thanks to Rich Dad. My husband, David, and I own three businesses that are still growing and count a rental property as an asset as well. We live in a nice house and drive good carsand our family and friends take us a little more seriously than they used to do.
A Familiar Story
When I was growing up in San Diego, California, my family existed from paycheck to paycheck although I didnt know that at the time. We lived in a beautiful home where money was never discussed. My parents were divorced and
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I lived with my mom and stepfather, who was a reghter. As a teenager I didnt know that my mom, who worked in an OB-GYN office, saved $20 every payday. At the beginning of every year of high school she would hand me $300 for clothes, a very impressive sum. Christmas time was an excuse for excess spending because my stepfather received a bonus. But money was so tight the rest of the year that I couldnt afford to be a cheerleader. After I graduated from high school, I began to wonder what it would be like to be my own boss. Those thoughts were put aside as David and I began a new phase of our lives. In 1991 we were both working year-round at a ski resort and enjoying a very good life. Earning more money than we ever had before, we bought jet skis and snazzy cars. But then we were laid off and, while we got jobs in Reno, we earned less money and found ourselves playing catch-up with our bills. Then, in 1992, I became pregnant. When my doctor ordered me to stay in bed for three months the company I worked for let me go. My premature daughter was born the day before Thanksgiving. Very soon we were over $50,000 in debt from medical bills and the old bills we still owed. With no other choices available to us we sold the jet skis and the cars. Then we declared bankruptcy. I was twenty-four years old. But I still held on to my dream that someday I could be my own boss. I attended a trade school and become a cosmetologist. At the same time I was the representative for a lingerie line. David worked, too. We had another baby. Outwardly we were taking care of our responsibilities and looking after our children. But inwardly I felt like less of a person. There were dark, panicky moments when I thought to myself, How am I ever going to face anything again? Our stained credit history followed us for ten long years. But still we persevered. In 1993 we joined a multilevel marketing business and in 1996 spun off a promotion business of our own. But how we handled that business, and everything that was to come after, turned around in 2001 when a mentor, who was involved with the promotion business, introduced me to the Rich Dad books.
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and read it between pouring drinks. Everything I wanted to accomplish owning a business, becoming wealthy, gaining personal freedombut didnt know how to do, was there. The specic education I needed to get me where I wanted to go was in my hands. Because Im a member of the Phoenix Convention and Visitors Bureau I had the opportunity to attend one of Robert and Kims seminars. They were kind enough to autograph a copy of Rich Dads Retire Young, Retire Rich and then actually invited me to their office to play CASHFLOW 101. Surprised and grateful, I took them up on their generous offer. With this new information at hand, I started to see my life in another way. Before I always had a really tough time motivating myself to get through the hard times. More than once I would just sit in a chair and do nothing because I couldnt summon up the energy to get myself moving. But now I realized that an inspiring resource was always with me, whenever I needed it. Knowledge and guidance supported me whenever I wanted to move forward. Knowing this, my condence jumped and I was able to overcome the triple self-imposed barriers I had constructed for myself: believing that my limited education would hold me back, thinking I had no time to make changes, and fearing what others thought about me. I began to conquer all the obstacles Robert wrote about: cynicism, laziness, bad habits, arrogance, and, especially, fear. I always wanted to look good at what I was doing and not appear foolish. I was afraid of picking up a phone and making an appointment, wondering, How can I do this? Fear of failing was the worst of all. But now the fears began to fade. The shadow of the bankruptcy receded. I began to buy businesses that spin off passive monthly income.
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double value: I could handle the business and I knew my family would enjoy it. To nance the venture, I rst asked the seller for an owner nance deal, that is, to nance my rst year at 20 percent interest. He was going to do it but when I spoke to one of my mentors, who happens to be a real estate investor, about it he said that he would lend us the money out of his Roth IRA account. We accepted and bought the business for $5,000 with a at interest rate of 20 percent, with $500, paid back every month for a year. The total cost: $6,000 for the twelve-month period. I decided to have a custom-made cart built, which took about three weeks to make. The cost was included in the $5,000 sale price. For now David and I run all of the events. We have been doing festivals, craft fairs, and county fairs. Additionally, we have a contract with the city of Avondale to be the snack person at one of their parksits called Freedom Park and I love that nameevery Tuesday, Wednesday, and Thursday night. The goal is to do so for one year to learn the ins and outs of the business, which right now is licensed only in Arizona. (The license fee was included when we purchased the cart.) At that point well hire people to run it for us. For the four months that weve owned the stand, weve taken in over $1,000 a month. That gives us $500 a month in passive cashow because were still paying back $500 a month on the loan. The price for supplies is minimal. For instance, I pay $0.14 for each Icy and sell them for $3 apiece. Were booked for multiple events now, which will spin off much more money. The next venture was a medical vending business, purchased with a friend in September 2002, which also came from the CASHFLOW game that we were playing. The small machines sell aspirin and other emergency musthaves in restrooms. The deal card with the business struck a chord in us both. Excited over its possibilities, we saw that the machines served a need. Also, the business appealed to us because it was just a bit out of the norm. We decided to meet with a business broker to determine what kind of vending machine opportunities were out there. Approaching several companies, we tried to obtain as much owner nancing as possible while trying to acquire the best price on the machines. Finally, we ended up going through a company we found online and bought twenty machines for $2,600. These machines were $160 less each than
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the ones the broker was offering. We were lucky in that a relative of my friend, who was supportive of our idea and wanted to help us, gave us $5,000. (It really is a gift. We dont have to repay it.) We are using the remaining $2,400 to pay for supplies. The machines are being placed in exchange for charity. We hooked up with an organization called Child Quest International Services. This company nds missing children and provides us with sticker photos of the children to put on our machines in exchange for monthly donations. We informed the companies, whose products we stock, that we will be donating a portion of the proceeds to the organization. In turn, the companies can write off the two-by-two-foot space as a charitable contribution. It took about sixty days to get the machines and then locate the items with which to ll the units. After we did that, our order was misplaced and it took a while to get every machine lled. However, now everything is running and the machines are in place. Through our research we discovered that each machine will bring in about $75 a month, and thats the low end. My friend and I will restock machines every two weeks. At present the machines are in a local area but who knows? Down the road we may expand. And as that happens we will hire people to stock the machines for us. Prior to buying the businesses, we turned our home into an investment. In 2001 we rented out our house, which we bought in 1998 for $89,000. This 1,200 square foot single-family home with three bedrooms and two bathrooms brings us monthly passive income:
Cash put into property Down payment: Closing costs paid by us: Repairs paid by us: Monthly cashow analysis Rental income: Monthly expenses: Taxes (property) and insurance: HOA (homeowners association) fee: Loan payment (30 years at 7.375%): Net monthly cashow:
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Comparable homes in the area are selling in a range from $110,000 to $119,000. We do not use the money to pay off the house we live in. The fact is, we decided to rent the original house because the area its in is fast rising in value. We wanted to keep the house. In the meantime, we figured we could get income out of it. Additionally, we were in the comfortable position of staying in the house until we rented it. That took all of sixty days, after which we stayed with friends until our new home was completed. Our first tenants signed a one-year lease and when it was up they left. The next month new tenants moved in and are still there. We have absolutely no regrets about doing this. It has been very easy and, thank heaven, our renters are great. Lastly, we started running our promotions company, which was developed in 1996, in a different way because we changed our approach to it. In 2002, it made a gross prot of about $12,000. This is a signicant contrast to the $1,000 the company earned yearly before we implemented Rich Dad lessons. For one thing, once I understood that the business was a vehicle to produce more income, my motivation to succeed rose. I didnt let the heckling by family members, friends, and even strangers bother me as I had let them do in the past. Most profoundly, I changed my perception of the business by telling myself three things: 1. There was nothing to be ashamed of. 2. I was doing something that the naysayers were not. 3. I was going to succeed. And you know, thats just what Im doing!
A Different Perspective
Our lives have changed so much. I think in different ways now. In the past I dened risk as how much will I lose? Now I think of risk as what do I need to do to educate myself in order to limit the amount of risk?
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I even created new habits by looking at nancials differently. Writing down prots and losses, and seeing them on paper, gave us insight to what we were doing right or wrong. When I looked at them I felt a surge of excitement because I could see where were going. Then theres my team, which we put together to handle future ventures. It consists of a real estate broker, a tax attorney, an accountant, a marketing person, and a real estate investor. I trust what they, as a team, tell me. And while I admit that I dont quite feel super-successful enough to bring them together once a month, I know that eventually I will.
The Future
My husband and I are still in the E (employee) and S (self-employed) cashow quadrants. I still work at the bar three days a week, which gets me lots of contacts, and David is a salesman for a beer distributor. Our aim is to switch our businesseswe dont employ anyone at presentinto the B (business) and I (investment) quadrants along with our rental property. In ve years Ill be forty. When I reach that age I want to be in the position where I will never again have to work for someone else. To make that happen, Im going to spend the next two years developing the businesses I
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currently own. At the same time I intend to educate myself in business development and real estate investing. At the end of this two-year phase I plan to leave my day job. The third and fourth years of my plan will be devoted to investing in real estate and educating myself about the stock market. Finally, the fth and sixth years will be focused on setting up all we have in the business and investment quadrants so that cashow will continue throughout our lives. Then Ill be able to give back a lot of what Ive learned. I intend to donate my time at my childrens school. I want to teach the CASHFLOW for Kids game because its so important for children to understand nance. This knowledge will give them the power to alter their lives. My own kids (nine and ten years old) already know that money is out there for them to make. Theyre getting a nancial education right now as they learn how important it is to save and to give. Our lives truly changed, and continue to grow, because we took control of them. We never lost our dreams; we just found a way to make them come true.
Chapter 3
In the fall of 2002, I had the opportunity to speak to a sell-out crowd at Madison Square Garden in New York City with Robert Kiyosaki. Speaking in front of an audience of thousands of people isnt what I do normally; Im a behindthe-scenes person at the Rich Dad organization. I came to the Rich Dad office to ll a temporary two-week position. I had moved to Phoenix to retire after many years of working in the manufacturing sector in the Midwest. During the past four years I worked in just about every job in the Rich Dad organization in a part-time capacity, including accounting and customer service. I am now the events coordinator who takes care of Roberts scheduling and as well as ordering merchandise for Rich Dad events. I put my retirement plans on hold. I can usually be found with my notepad, referring to my list and taking notes: Did the product arrive? Do they have the stage set up properly? To tell the truth, most of the time in the past I listened to what was going on out front but didnt really pay attention to it. That information, I gured, was for others, not for average people like my husband, George, and myself. In our late fties, were very independent people, so independent where money was concerned that we had no employer-supported pension and no
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retirement fund. As a self-employed part-time person I set my own hours and I dont receive any employee benets. If you took the most nancially conservative person you could nd and put her in that back room, that person would be me. But that night a different person stood on the stage at Madison Square Garden. Its no small matter to change from a lifetimes view of money and take a step toward nancial independence. But we did it, in a way we never would have considered if it were not for the Rich Dad information and the condence I felt with my newfound knowledge.
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After attending another seminar where home equity loans were discussed, we realized that our home held a lot of investment potential. When we called a real estate agent to inspect our house to determine our equity, it turned out that the agent was a Robert Kiyosaki junkie. We talked about real estate opportunities and ended up joining an LLC (limited liability company) with the real estate agent and eight other people. The idea was to leverage the $25,000 that each person was contributing in order to purchase a large real estate property (in the $1 million to $1.5 million range) that none of us could afford on our own. For six months the properties brought to our attention were in a poor condition. We checked out each one. But we werent comfortable with them because: a) We didnt like the idea of being slumlords. b) The return in cashow was too slow. We didnt have time for cashow to grow. We calculated that ve to ten years was the maximum amount of time for people our age to have an investment return passive income to live on. There was another factor to consider: We would be tying up between $25,000 and $75,000. We realized that our children could benet from it in the future. But our aim was to have it benet us for our retirement now. (The investment group is no longer together. However, we keep in touch, as we are always open to a once-in-a-lifetime offer. We met our accountant through the group and we have gained a valuable advisor.) Still, our goal was to invest $50,000 to gain an immediate return. I remembered that one of the deal cards in the CASHFLOW game mentioned laundromats. We knew for sure that neither of us wanted to quit our positions to run a business full-time, and we realized that a laundromat could give us that freedom. First we checked franchises on-line and then drove around to look at local possibilities. We called three major brokers in town through the Coin Laundry Association and told them what we were looking for. The process took eight months but we learned a lot during that time. We nally lucked out by nding one in good condition where the owners were going through a divorce. Without touching our savings, we were able to use equity in our home to buy the business, all without an impact to our lifestyle. To protect us against liability, we set up a separate corporation. Weve learned to keep our eyes on
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the utility billswater, electricity, and gassince the utilities are the greatest expenses. We were able to assume the former owners SBA (Small Business Association) loan, which required a high down payment but gave us a ve-year loan. On this schedule we will own the equipment free and clear in ve years, which is important to us because that is when we plan to fully retire. Since our purchase price was for equipment only we can deduct the tax depreciation on the equipment as well as the other business expenses, which gives us virtually nontaxable monthly cashow. We will recoup our investment fully in the next ve years. With a yearly income of $95,000 and expenses of $56,000, we are receiving a cash return of $39,000 annually. This will increase as our equipment loan is paid in full. Our yearly income will reach $60,000 at that time. This investment is paying off so well weve set up an equity line of credit at a mortgage broker so that we can buy two more laundromats, our goal by the end of two years. Five years from now we can maintain our lifestyle and not work unless we choose to. For now George wants to stop traveling so much. He has left every Monday and returned on Friday for twenty-ve years. While he doesnt want to retire yet, he does want to be more in control of which jobs he takes. Were still in our home, which we love, but weve made some changes. For instance, we traded an expensive car in for a smaller SUV, which is used for the laundromat supplies, and saved $300 a month.
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but seeing our parents struggle while trying to live on it was a big eye-opener. Sure, compared to our parents we were doing great. We thought we were doing the right thing by saving. Unfortunately, we lost six gures in the stock market the last two years. This was blood-and-sweat money that was earned with hard work. Truthfully, when I wrote the check for the laundromat my hand shook. But having written the rst one, every one that follows will be easier. And knowing that we wont have to depend on either our children or on Social Security gives us a great feeling of security. In just a few years, when George reaches sixty, well be set up. Being in control feels really good. Ive worked hard for other people and companies and helped them make money all my lifebut this money is mine. In fact, Ive just sponsored a local Little League team (one of Georges and my passions). It feels so great to give back to the community. I love to see the name of our laundromat on the kids shirts and on a banner on the eld. If you are in your fties, or older, and think you cant change your attitude about nances and opportunities, believe me, you can. Once I understood from Rich Dad that we could really buy a business that would give us monthly cashow to support us, I was ready to walk out on that stage and tell that to the arena full of people in Madison Square Garden that if I could do it, so could they.
Part II
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condence about money. But that didnt stop him once he realized what he was capable of doing with the right help. Becoming nancially educated made all the difference for David, whose story is a source of inspiration for any person who has ever felt that he or she couldnt succeed at anything, much less securing assets for nancial security. Across the country in Washington State, Valerie Collymore, M.D., has another story to tell. Both my poor dad and my rich dad talked a lot about education, and how important it was for boys and girls to go to school in order to learn a profession or skill. Contributing to society was necessary. But students didnt receive a nancial education because the schools didnt teach it. And that left a lot people in precarious nancial situations. Thats what happened to Valerie. Highly educated in medicine, she nonetheless admits that managing money was something she avoided because she was afraid of making mistakes. Her Rich Dad journey takes her from fearing money to taking control of it. Planning a secure nancial future for herself and her family is her goal and she is focused and determined to achieve it. Reed Schweizer, in Indiana, offers his story. Admitting that he didnt understand money, he experienced a number of nancial ups and downs until he found Rich Dads guidance. After reading the Rich Dad materials he started seeing opportunities that he was never aware of before and he began acquiring assets to build his future. And youll meet Dan McKenzie, who lives in North Carolina. We share a strong emotional childhood memory. His father and my poor dad both felt that money was the basis for all that was wrong in the world. In reading Rich Dad, Dan was reassured that his feelings about money werent wrong and that acquiring assets was right. If you were brought up with the idea that evil and cash were connected and therefore you should avoid money, read Dans story. He reveals the real signicance of nancial freedom, all the good it can do, and the importance of giving back.
Chapter 4
While I was growing up in Jacksonville, Arkansas, all the way through high school, I had little condence in my abilities to succeed at anything. Because I didnt do well as a student in traditional education classes, I wasnt motivated enough to even try to succeed. Yet, two years ago, when I was twenty-ve years old and without money, I found the motivation to begin my nancial education after a friend in a network marketing company handed me a tape. As I listened to it in my car, Robert Kiyosaki sparked my attention. I felt that he was talking to me. What he said made such sense. Buy assets. Lessen liabilities. These were attainable goals. I could do them. I wanted to learn how. I had always been interested in real estate and now I was beginning to see that investing in properties was the way to build a strong nancial future. I spent a couple of months reading as many books as possible on real estate investing and listening to more tapes. Little by little I could not only see where I wanted to gomy aim was to invest in real estatebut also how to get there. Inspiration to take action was taking hold. I could see how to put the puzzle pieces in place.
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Supported by a newly discovered determination and ongoing lessons in my nancial education, I realized that my desire to succeed was greater than either my fear of failure or my fear of the unknown. Finally I came to understand that doing nothing would always result in zero success. Doing something meant overcoming my fears and channeling them into ways to nd nancial freedom. In the last year and a half, Ive invested roughly $185,000 of my bankers money into rental property, which is cumulatively appraised at $225,000. I own two two-bedroom duplexes and one three-bedroom duplex along with a three-bedroom home and a one-bedroom apartment for a total of eight rental units. While my investment was minimal $2,000 to purchase all the propertiesmy monthly cashow is about $1,500. As amazing as it sounds, the journey from being afraid to try to embracing success has been very fast. I never dreamed that I could achieve so much in so little time. But the reality is that I didand continue to do so.
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real-world education that I gained in starting and running businesses for anything. I acquired valuable skills in dealing with the public, picking up the phone and calling strangers, marketing, billing, outsourcing, raising capital, sales, operations, and problem solving. Sure, I made a lot of mistakes, but I learned from every one of them. This experience was a terric foundation on which to build my future real estate business. It was time to start. Leah, my wife, supported us for a year and a half while I began to acquire properties.
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notes are for less than four years. So in a few years my cashow will increase because I will have paid off some of the owner-nanced second mortgages.) On the third property purchase, I convinced my parents to loan me the money from the line of credit secured by their home. I purchased a threebedroom home as well as a one-bedroom apartment for $35,000. I spent about $2,000 on the two purchases and I did almost all of the repair work myself. Otherwise, I would not have been able to afford the improvements to the property. A few months later I went to the bank and informed them that since I owned these properties free and clear, I wanted to get a loan secured by them. The two properties were appraised for $50,000 and the bank loaned me 90 percent of the appraisal amount, which was around $45,000. After paying closing costs, loan fees, and repaying my parents, I pocketed $8,800. Heres the breakdown:
Purchase price: $35,000 Cash put into property Down payment: Closing costs paid by me: Repairs/renovations paid by me: Monthly cashow analysis Rental income: Vacancy loss (5%): Total income: $500 $0 $2,000 $2,500 $1,010 $50.50 $959.50
Monthly expenses: (Note: The tenants are responsible for all utilities and yard work.) Taxes (property) and insurance: Repairs/maintenance: Reserve: Management fee: Loan payment (15 years at 7.4%): $75 $0 $25 $0 $423 $523
(Note: The bank has an accelerated payment plan that allows me to pay $423 bimonthly. Doing this should pay off the rst mortgage in around thirteen years.) Net monthly cashow: $436.50
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Today the house is appraised at $50,000. My fourth property was purchased like my third. I borrowed the money from my parents and paid cash for the property. Without any repairs or improvements, the property was appraised for $75,000 ($15,000 more than I paid for it). I went to my bank and once again told them that I owned this property free and clear and my goal was to obtain a loan with the property as collateral. The bank loaned me enough to pay back the loan from my parents, as well as all closing costs and loan fees. While I did not have any extra cash left from this transaction, Ive done quite well. Heres the breakdown for the three-bedroom duplex:
Purchase price: $60,000 Cash put into property Down payment: Closing costs paid by me: Repairs/renovations paid by me: Monthly cashow analysis Rental income: Vacancy loss (5%): Total income: $500 $0 $2,500 $3,000 $1,300 $65 $1,235
Monthly expenses: (Note: The tenants are responsible for all utilities and yard work.) Taxes (property) and insurance: Repairs/maintenance: Reserve: Management fee: Loan payment (15 years at 6.5%): Net monthly cashow: $80 $0 $35 $0 $622.66 $737.66 $497.34
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Today the house is appraised at $75,000. Heres the breakdown on a two-bedroom duplex. The seller carried a second mortgage in the amount of $4,550 for 36 months.
Purchase price: $43,000 Cash put into property Down payment: Closing costs paid by me: Repairs/renovations paid by me: Monthly cashow analysis Rental income: Vacancy loss (5%): Total income: $500 $0 $600 $1,100 $1,000 $50 $950
Monthly expenses: (Note: The tenants are responsible for all utilities and yard work.) Taxes (property) and insurance: $75 Repairs/maintenance: $0 Management fee: $0 Reserve: $25 Loan payment (15 years at 7.4%): $405.28 (Note: The bank has an accelerated payment plan that allows me to pay $405.28 bimonthly. Doing this should pay the rst mortgage off in about thirteen years.) Second mortgage paid to seller (36 months at 8.0%): Net monthly cashow: Cash-on-cash return Annual cashow ($296.22 12) Cash put into property Cash-on-cash return $148.50 $653.78 $296.22 $3,554.64 $1,100 323%
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Today the house is appraised at $50,000. Right now I remain a small deal investor. Each property Ive bought has been priced between $35,000 and $60,000. But I must be honest. Like any business real estate can cause headaches. Pipes can burst. Units can remain vacant longer than youd prefer. But these are temporary setbacks. Once the determination to succeed takes over, the rewards of investing far outweigh the need for the occasional aspirin. I still cannot believe the return on investment Ive seen relative to the actual dollar amounts Ive spent. Perseverance pays. From August 2001 to December 2002 I was self-employed. I founded a corporation for the purpose of investing in real estate. However, right now, in addition to acquiring real estate, Im concentrating on paying off some liabilities like car payments and credit card debt. To do that I actually went out and found a day job. Also, recently my wife, Leahs, income has dropped drastically due to the uncertain economy. She earns a straight commission doing wholesale distribution on general merchandise. In one to two years I plan on eliminating our major liability payments (excluding our home). At the same time well be building up our passive income.
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Chapter 5
A Different Education
VALERIE L. COLLYMORE, M.D.
Bellevue, Washington
About three years ago I arrived at a nancial crossroads. I could see two choices up ahead. I could continue to creep along the slow-moving economic side road that I had traveled my entire life. I kept to this one-lane route because my fear of appearing nancially stupid outweighed my desire to become nancially smart. My second choice was to accelerate onto the nancial freeway lled with fast-moving cars steered by nancially savvy and wealthy people who knew how to get where they wanted to go. The nancial superhighway beckoned but I was stuck on the onramp. I needed more than a push. A new fuel source and a different map that would reveal routes to the world I longed to inhabit were essential. An interesting occurrence pushed me to that crossroads. My family and I were living in Denver, where I had become involved in the world of charitable giving. Through volunteering, I met a couple of people who were refreshingly up-front about their modest educational backgrounds. They did not see themselves as being particularly intellectually gifted. They were, however, very wealthy. I learned, by watching and listening to these individuals, that there was another form of smart that went beyond advanced degrees. Ill admit that nding this out shook me up. I realized that there were other lessons to be
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learned that didnt rely on what I knew so well: grades and degrees and diplomas that were supposed to insure a nancially secure existence. An intense desire for a completely different way to live, one that was not dependent on salaries, took hold. I began to see a way to achieve the goal of having time to enjoy family, serve my community, and pursue personal interests, while simultaneously securing our nancial future. I started to believe that I, too, could achieve the peace of mind that goes with nancial condence. I wanted to nd a way to educate myself to be clever in a whole new way. As I opened my mind to this possibility, I began to seek the information I required. I remember thinking that a teacher appears when a person is ready to learn. Soon after, during one of my frequent scavenges at a local bookstore, I found Rich Dad Poor Dad. As I read it, several emotions hit me one after another. First, pain kicked in, as I was forced to confront all of the dimwitted behaviors I relied on. Then I experienced relief, quickly followed by excitement. I realized that the book was not only showing me how to dig myself out of the financial mess that I had created. It was also showing me how to achieve my financial dreams, essentially by acquiring new ways of thinking and behaving. I understood that the lessons were meant to be used by each person in a unique way. For me, that meant applying the information for the benefit of my husband, my daughters, my mother, and my future grandchildren, as a first step. Then, in the future, I could take the lessons and use them as a tool for giving to others, a feeling that filled me with joy. While reading the book, I found the guts to dare to reach for something better, both nancially and emotionally.
A DIFFERENT EDUCATION
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I, who are in our forties, continually stressed the importance of a good education to our two teenage daughters. But despite the academic accomplishments, the health and good fortune of our children, the good incomes (relative to what our parents earned), the rewarding community interactions, and the bright prospects, I knew a crucial piece was missing. That piece was a sense of long-term nancial security. My husband, my daughters, and I lived comfortably. We spent some of our income on decent homes, travel, and nice cars. We made the maximum contributions each year to our 401(k). But I often purchased more doodads than either my children or I needed. All looked good on the surface, but more often than I care to admit, we spent foolish amounts for no other good reason than to please others, to behave as doctors were expected to behave. The way we structured our lives led to another problem. Acutely aware of the burnout suffered by physicians and of the less than secure corporate climate of the past few years, I began to dare to ask myself that very scary question: What would happen if my husband wanted or had to leave his profession? We were entirely dependent on his income. Nine years ago I took a leave from a very rewarding but highly demanding and stressful position as an attending physician at the Childrens Hospital of Los Angeles, where I practiced pediatric emergency trauma medicine. Putting my family rst, I focused on raising our daughters and caring for my terminally ill mother-in-law. Despite my advanced education, I maintained an astonishing degree of nancial ignorance. I worried about my routine of frequently getting into salvageable amounts of debt and I fretted about our nancial future. I did not apply, in my nancial affairs, the exquisite discipline and logic that brought success in the medical eld. I did not obsessively avoid mistakes as I did in my medical practice, but often repeated dumb nancial behaviors. Added to all of this discomfort was the guilty realization that I was not eager to return to work in the emergency trauma eld. I worried and worried but had no clear plan of action until I read Rich Dad Poor Dad. With a surge of gratitude and relief, I began using ideas discussed in this book to craft a plan of action. The more I read and learned, the more passion I felt toward acquiring a nancial education. A strong passion very similar to the one that propelled me into medicine began to take hold. Here also was a vehicle for changing lives.
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Shifting lifestyles have been a constant theme in my life, but in the past the lifestyle change was imposed on me. I was not yet the one taking the nancial reins and making the change happen.
A DIFFERENT EDUCATION
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retrieve and forward our next check to the small village on the sea in Italy where we would be stopping along the way. The rst day no check appeared. Nor did it show up on the second day, or the third. By the end of day two the last of our money had been spent on dinner, so by day three, without breakfast or lunch, my brother and I were feeling hungry. We were also bored, and out of that boredom and necessity grew a business. My very artistic brother, then fourteen years old, started making a cement paste from mashed algae and stone dust as I began collecting and pulverizing colored stones. Together we fashioned, on large at stones, renditions of the blue sea, the rocky beaches, and the green islands offshore. Pleased with our efforts, we branched out into pictures of animals and marine life, although I must confess that my brother displayed a gift for art that far surpassed mine. (Years later he graduated from the Harvard School of Design.) By the time the after-dinner crowd of tourists strolled by we had quite a collection. Then one person asked how much a stone cost. Thus was born a small business successful enough to feed the three of us at the local restaurant for the next two days until the check arrived. A seed was planted: If you need income, be true to yourself and follow your instincts. Another seed took root as well. Our home base on the Riviera was chockfull of retired CEOs. As we got to know some of them I observed that they lived well, if not extravagantly. I never heard these individuals discuss money. And I never acknowledged or discussed the signicant economic gap between them and us. I took great pride in the fact that, though I did not have money, I had other qualities to offer, including the ability and desire to work hard. I cultivated and deepened these and other qualities. It seemed to me that talking about money was not a classy thing to do. So I never did. Yet I did not stop yearning for a knowledgeable nancial mentor who would somehow discover my hidden interest in nancial security and nd me worthy to take on as their student. I spent years hoping for a mentor who would lift the curtain and reveal the secrets of the nancially secure and who would dispute the negative, limiting views of money that I heard over and over again when I was growing up: It takes money to make money. No matter how hard you try you just cant get ahead. We might as well enjoy life now and spend the little money we have.
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If youre a good person youll be provided for. The rich get richer. I remember thinking, How do you get on that rich getting richer path? It took an earthquake to wake me out of this dream and start up taking control of my nancial life.
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ex barely used muscles. I interviewed contractors. I listened and asked questions. I spoke up and said no when required. I read contracts until I understood them. I found I could overcome the brain freeze that often plagued me in business situations by daring to seem dumb by asking every little question, sometimes repeatedly, until I had a very clear picture. By looking upon the agent or contractor as my employee paid by me to teach and inform me at my leisure and discretion, I could put the fear of failing or being out of my depth on the back burner and get on with the business at hand. This period turned out to be a preparatory course for nding Rich Dad Poor Dad.
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spend? After the spectacular failure of this line of thinking, I realized that I had come dangerously close to being a complete sucker when it came to money management. Someone with the time and the passionnamely mehad to take control of our nances. For instance, we had turned over the responsibility of making decisions regarding stocks to a financial planner. He turned out to be a commissionreceiving broker who peddled the same ten tech-heavy securities to all his clients. Despite asking many of the right questions during the initial interview, I didnt fully understand or investigate his answers because, once more, I did not want to appear unintelligent or undercondent, especially since my husband, who reluctantly but dutifully gave in to my wishes to hire this planner, was present. I did, however, inform the broker that I would be following his picks and that I would gradually take on more of the decisionmaking process as my nancial education progressed. When I began tracking several test stocks on a daily basis, reading the prospectus of each one, as well as tracking them in business papers and journals, I became alarmed. One stock was Lucent. Another was Nortel. Another was JDS Uniphase. Then there was Corning. Even to my inexperienced eyes, the idea of holding rapidly declining stocks in the face of what seemed to be an increasingly likely economic meltdown seemed downright reckless. I began to ask my broker and his associates many questions. I also began to break the dont talk about money taboo by sharing my thoughts and ideas with a couple of highly successful businesspersons, a technique that I now frequently use. I say to them, Here are my thoughts and my analysis. Is this how you see it? When the broker returned fewer and fewer of my calls, I took action. Thanks to the education I was gaining from Rich Dad, I realized that the notion of independent thinking was more than just okay. It was a necessity. I researched nancial planners for the correct credentials, interviewed them, and checked up on my choices on government Web sites. I decided what the nancial allocations would be prior to the rst meeting with the new nancial advisor. I did it for two reasons. One, I wanted to establish that I was an independent thinker capable of making rational decisions. Two, I was afraid he would try to talk us out of those decisions! We switched our entire portfolio to a new and nationally recognized plan-
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ner who earned the highest credentials in the nancial planning eld. Though we eventually suffered, like so many others, a loss (approximately 25 percent of our portfolio), we were spared a major disaster because we sold virtually all of the former stock fund picks. But something even more farreaching happened. To overcome my fear of making a mistake, given my vast lack of knowledge where the stock market was concerned, I researched and selected two test stocks that made sense to me and I tracked them. Then I bought a number of shares to up the ante of my commitment level. One is doing quite well and the other has all the earmarks of a well-run, nancially sound stock although its price has dropped. This terric experience taught me the value of being informed. Control meant deciding what the nancial planner would handle, and what I would deal with myself. At home, another profound change was taking place. On more than one occasion I had run up bad credit card debt due to uncontrolled spending, which I justied with rather silly psychobabble and excuses (I deserve it. I left my medical career for my family. Im married to a doctor.). Im happy to say that these reasons, and others like them, are now retired. We were extremely fortunate in that our income has allowed us to get out of that debt on more than one occasion. However, I began to see that each dollar wasted on paying for bad debt was a lost opportunity for that money to grow. Finally facing my problem without inching, I set realistic nancial goals, confronted the many changes within our household that would need to take place in order to succeed in this endeavor, and knuckled down to learn more about money management and accounting. I plan to never fall into that overspending syndrome again. Inspired by Rich Dad, I created my own little balance sheets that included income and expenses. These monthly sheets not only showed me what a mess I had made of things; they also helped me to focus efforts on optimizing the numbers. It was almost like a game; would we come out ahead this month? I wont soon forget the day when assets dwarfed liabilities according to Rich Dad accounting, thanks to a small windfall and our decision to use it wisely. We saw the asset column grow while the liability column shrank considerably. At last, I could track our money. I was ready to invest in real estate.
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A DIFFERENT EDUCATION
Cash put into property Down payment: Closing costs paid by us: Repairs/renovations paid by us: Monthly cashow analysis Rental income: Monthly expenses: Management fee: Loan payment (15 years at 7.25%): Net monthly cashow: $22,930 $2,676 $0 $25,606 $800 $56 $755.85 $811.85 ($11.25)
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But as pleased as we were to own this house, something was wrong. Not only was the cashow negative, there were other costs, like taxes and insurance, that the rental fee was not covering. This property was not selfsustaining. Now I saw the real picture. I had planned to use proceeds from the property that we own free and clear to pay the property tax and insurance and any future repairs on the newly acquired property. This was fuzzy accounting indeed! You see, twelve years ago we bought a single-family residence for investment purposes in Southern California for $101,000. Several weeks ago it was valued at $156,000. The annual expenses total $2,100 and the net rent is $963. I gured this home could pay the bills on the new home. This was wrong. Getting more numbers together, I realized that refinancing the property with a thirty-year mortgage (I was in a hurry to own it free and clear in fifteen years) would produce positive cashflow. The mortgage payments would drop to the low $500s from the present $755. There would be enough funds to pay taxes and insurance (property taxes were about $1,298 a year, the homeowners insurance was $309, and the earthquake insurance came to $252). Any small positive cashflow would be left to accumulate for repairs and act as a reserve fund. Here are the revised numbers and, in the far right column, the numbers for a rent increase to $850, effective in May 2003:
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Despite my error, I was very excited when this belated light bulb nally turned on. There is no experience that can substitute for actually going through a deal and making a few mistakes along the way. Even better, I gured out what was wrong and I knew how to x it. At rst, I just wanted to buy a property close to the other property that we owned, not get ripped off, and pay it off in fteen years. After reading and absorbing more of the various Rich Dad books, my goal changed to making the numbers on that property look better, i.e., positive cashow and better cash-on-cash return. In time I will extract funds from a future renance to use toward the down payment on another property. I plan to move forward with additional purchases. I have set, as a rst step, the goal of owning ten properties. Within fteen to eighteen years the positive cashow from the properties will add signicantly to our retirement income.
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A Team Effort
The rst time around is really time-consuming and demanding and somewhat intimidating. Having mentors or advisors or even like-minded individuals to talk to during this process is crucial. I am lucky to have recognized the need for this kind of support and to have had the good fortune of being selected as a participant for the Rich Dad coaching program. When faced with the actual real-life details and obstacles and problems of real estate investing, it is a huge advantage to be able to call on knowledgeable people. The questions I ask include, What would you do? What have you done when you were faced with this situation? What do I need to know? What mistake did you make? and How can I get around this obstacle? My team includes: An excellent and much published lawyer who is handling a new estate plan because were now living in a community property state. Our attorney is also handling placement of property into LLCs (limited liability companies). A private banking group, which offered a substantial line of credit and private banking services. An expanding list of real estate contacts in a few states (agents and brokers). An accountant and a few knowledgeable contacts within the franchise tax board and board of equalization of the state in which we own property. A short list of mentors. These days I cringe a lot less when the mentor responds with, Actually, my view is the exact opposite of what you suggest. I continue to learn from such exchanges. And the mentor appreciates that I have done my homework before taking a bit of his or her valuable time. Soon my husband and I will have the opportunity to make decisions about how best to preserve and grow his rollover and lump sum retirement from his previous job. We plan to turn our abject fear at this prospect into an action plan after educating ourselves by reading more books and listening to more tapes. Our strategy includes seeking out well-informed people and asking a lot of questions. Until the education takes place, we plan to emphasize preservation over growth. Ive found that the hardest part of making investments is going from
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thinking about doing them to actually doing them. At the same time I have also gained knowledge about banking and lending and how to open doors. There is abundant opportunity if one is willing to look for it and go after it. Roberts rich dad was right. I also learned an extremely valuable lesson that is not taught in school: When it comes to the asset column nobody gives a darn about advanced degrees. For me, switching from the mind-set of heres my academic rsum to here is my nancial statement was a lifechanging event. Now I use those solid study skills that I acquired in medical school to process and absorb large amounts of nancial materials. Where my daughters are concerned, Ive taken a bold step. After years of guiding them toward academic success and the Ivy League professional path, which their mother and father followed so diligently, Ive made it clear that there is more than one road to nancial freedom available to them. We talk to them about alternative means of income, and want them to know what their options are. They have the option of choosing a less exhausting path than the one we followed and they can learn to make money work for them early on. Each daughter (one is now in college) keeps an investment account and understands the concept of compounded interest and growth because I arranged an appointment with a nancial advisor for them. Instead of an allowance being handed to our younger daughter, she must learn to use the banking system and keep track of what she doesand doesnthold in her account. We are all learning together. They certainly are entitled to learn by trial and error, as we have. Both of our daughters are encouraged to consider owning rental property early in life as a way to earn passive income. Their nancial education will continue as they mature. My mother also gures into the family equation. Optimally, a rent-free unit would be available to her. I am brainstorming to try to make that happen when the time comes. My nal challenge is facing the behavioral changes that I must make to be successful in this venture. That includes becoming smart with nances instead of overspending or avoiding facing the numbers, handling mail and business obligations efficiently instead of allowing a pile of unopened envelopes to collect on my desk, and scheduling business hours at home and actually being at the desk to complete the work instead of nding scores of excuses to be away at the appointed time. Like everything else, its a learning process.
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Chapter 6
For a long time I didnt understand money. Despite the fact that I earned a lot of it from the time I was twenty or soIve always been a strictly commission-based salesmankeeping track of my bills and nances wasnt a high priority. Not surprisingly, most of my money problems stemmed from my own weakness. Overusing credit and letting myself become overextended got me into nancial trouble repeatedly. Lacking discipline to budget money properly, I never gured out a way to ride out the up-and-down uctuations of income. Inevitably, the strain of unsteady salary got to me. Fears about being broke and consequently selling my product from a scared perspective led to dropping sales numbers. This unnerving cycle repeated over and over again. Not until I chased my dream of getting into construction and real estate development did my income steady, and budgeting more effectively started coming naturally. I took the steps to catch my dream and turn it into reality and nancial freedom. I believe that when you do what you love, the money follows. Discovering that passion started early.
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Boy Businessman
I started working when I was in junior high school. I did the classic kid with a mower routine. After mowing one neighbors lawn I would knock on the doors of the surrounding homes to generate more business. (More than a few of my friends thought I was nuts. Why sweat more than you have to on a hot summers day? they asked. I ignored them and extra money lled my pockets.) When I entered college it seemed like I would fulll my parents dream. After four years they gured I would graduate and be hired by a major corporation. The white-collar corporate world awaited me. I might even become a stockbroker. (Either that or play baseball for living. I was a catcher on the college baseball team and actually tried out for the Cleveland Indians and the Baltimore Orioles. Sad to say, I didnt make the cut.) But deep down I wanted to be my own boss. Besides, knowing myself as I do, and my dislike of taking orders, I knew that a corporate job wouldnt work, either for me or for the company that hired me. I interviewed with recruiters who made it clear that at least my rst two years as a novice stockbroker would be spent making cold calls. My junior year I answered an ad for a sales job and eight months later I was doing really well. I owned a distributorship for a vacuum company. Buying inventory turned me into the owner. I oversaw two offices, trained the salespeople, and handled all the accounting. Not too shabby for a twentyyear-old. After spending three years majoring in nance, I dropped out of school to manage the sales team I had built. The fact that I was also earning more than my professors was another incentive. My parents were disappointed that I didnt receive my diploma, although I did eventually earn an associates degree in business management at a community college. I was a very good salesman, but I didnt know much about running a business. I carried way too much responsibility. Sales were terric but the bookkeeping was a nightmare. Sure, I was cash-rich but the eighty or more hours I put in a week were killing me and the taxes were murderous. Employees kept leaving. Too immature to handle the money I made, let alone the business in general, I was in over my head and too proud to ask for help. Instead of seeking
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a consultant, an attorney, or an accountant, I tried to do everything on my own. I failed miserably. Eighteen months later, I gave up. After that episode I owned both a construction business and a promotional product business. The rst one, which lasted two years, I shared with a cousin. I learned another good lesson: I knew construction but I was not a skilled marketer. I started the second business after watching an infomercial that promoted the product. This venture lasted just a few months. All in all I probably lost between $15,000 and $20,000 with these three ventures. Unfortunately, I didnt pay much attention to the lessons of my rst business failure. I repeated my pattern twice more, with the same results. Finally I learned that everyone in business needs professional help to keep everything legal and straight. No one can, or should, try to do everything. If youre a salesman, sell. Dont try to be an accountant or a lawyer or any other professional for which you arent qualied. Youll only end up hurting yourself.
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raking in tens of thousands every month off of the land that I wanted to buy. I was pumped to change. About two months after reading Rich Dad Poor Dad, I started investing in real estate, because something so neat, so logical presented itself. After reading the book I think I was better able to recognize the opportunity. Clients came to the company I worked for all the time looking for land in a few specic areas in Indiana on which they wanted to build homes. The solution seemed so easy: Purchase land where people wanted to buy land and sell it to them. The problem was that the two areas where customers desired to build homes only contained large parcels. Even though I had repeatedly brought this to the attention of the company I was working for, they did nothing about it. I did.
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money, I would owe less than $20,000 on the remaining two lots, which were valued at $60,000. It was a no-brainer so I accepted the counteroffer of $55,000. I found a one-year-interest-only loan at 4.75 percent because of the demand for property in that area. It was a very hot area, and I knew that I would have no problem selling off the lots. Also, the loan was renewable. At the end of the rst year, if the lots were not sold, I could renew the loan at the current market interest rate. I sent in three interest payments totaling around $1,000. Within six months I sold all the lots, appraised at $90,000, for $93,000. And even though I incurred $10,000 in unexpected sewer expenses, I earned $27,000 with virtually no effort. Its simple: $93,000 $55,000 = $38,000 $10,000 $1,000 = $27,000. My next investment was just as sweet. I called a real estate agent to ask her about something totally unrelated, and she asked me if I was in the market for any rental properties. Of course I said yes, and she went on to tell me about a little xer-upper for $40,000. I went out to look at it and was not impressed. However, I was impressed with the forty-acre farm eld that surrounded it. She had them both listed and it turned out that the same person owned both properties. The asking price was $40,000 for the house with two acres, and $200,000 for the remaining thirty-eight acres, a total of $240,000. My initial offer was $150,000 for the whole package. I knew that the lady who used to live in the house had died, and it was probably an estate deal. The owner countered with $200,000 for the land only. I came back with $160,000 for the whole package, and they countered once again, this time at $170,000. I was oored! I had just bought a small house and forty acres for $170,000! This time the nancing was considerably tougher. I had to come up with the 30 percent down payment. I had just made some money, but I didnt have $51,000. I thought about Robert saying that he was not allowed to say I cant afford it around his rich dad, so I had to think, How can I afford it? I talked to a banker friend of mine who joined me as a partner, and we came up with the down payment and bought the land. We spent about $5,000 on soil tests and surveys, and in seven months sold seven of the ten lots for a total of $229,000. As a result there is $50,000 in our account and we dont owe a dime on the last three lots, which still carry a total asking price of $103,000.
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When its all said and done, we should both make in the neighborhood of $80,000 on the project! We paid about $3,000 in interest during the duration of our loan. We broke the properties into pieces that ranged from two to ten acres with asking prices between $28,000 and $54,000. The house was in terrible condition, so we tore it down, and sold the lot for $28,000. In retrospect, that may have been a mistake because there was no passive income. My partner and I disagreed about what to do with the house. I wanted to rehab it, rent it out, or just try to sell it. He talked me out of it, which we regret now. But since our biggest mistake created $28,000, I dont think we screwed up too badly. We still proted about $19,000 from the sale of that lot. I wish all of my screw-ups netted me that much money. ($28,000 $4,250 per acre for a two-acre lot = $19,500 prot.) Recently I accepted offers on the remaining three lots, so heres the total breakdown:
Land: Soil tests/surveys: Interest: House tear-down: Total costs: Total of lots selling price: Total costs: Prot: $170,000 $5,000 $3,000 $1,000 $179,000 $323,000 $179,000 $144,000
We closed on this land just about a year ago. I have put less than twenty hours worth of work into this project. My cut is $72,000, which works out to be about $3,600 per hour. The value of my free time is priceless when you think of how long it would have taken me to earn $72,000 at an hourly rate. Unfortunately, the company where I worked looked at my real estate investments as a conict of interest. I was selling the homes that would be built on the land I owned. So after about six months of selling property to my customers, as well as those of other salespeople, I gured that it was time to leave. Within six months I found a job at another company that builds houses. This organization allows me to set my own schedule, and encourages and even
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helps me to invest in land. Technically Im a subcontractor, which allows me to come and go as I see t, and it gives me the free time to take my investing to the next level. I jumped at the opportunity to switch to the new company. My current project is a great one. A friend of mine in the housing business called me a couple of months ago with an opportunity. One of his customers owned eight acres he needed to get rid of because of a divorce. The client thought that the land could hold three lots due to local zoning. I did a little research and discovered that four of the eight acres actually fell within the city limits. This meant I could actually get six lots out of the property due to differences in the amount of required road frontage. The asking price was $50,000. My initial offer was $25,000. He didnt even counter. I waited two weeks and called him back to reiterate the bid. The divorce had heated up and he really needed to get rid of the holding right away. I raised my offer to $30,000, with a commitment to close the deal in two weeks. The time frame really appealed to him. Two weeks later I paid $30,000 in cash, which I had because of the previous two investments. (Since we had the money from the previous deals in our account, we decided to pay cash. I know that not leveraging this property goes against some Rich Dad principles, but the seller was in a jam, needed quick cash, and I was happy to help him out. If we needed the cash back out of the property, it would have been easy to do through an equity loan, so we just paid cash.) The six lots carried a total asking price of $120,000. After less than a month, I received an offer on the rst lot. We have sold two lots for a total of $35,800 and we still own four more lots at $17,900 each. Without interest payments, and adding in surveying fees of around $2,500, this should make me approximately $74,900 with less than ten hours of my time and effort invested in the project. My partner and I recently bought a three-bedroom, one-bathroom investment house. We paid $46,500 in cash and put in less than $5,000 in repairs. We received an offer within ve days of putting it on the market for $88,900 and wrote a contract within two weeks after that. I have made around $100,000 on the sales, but more importantly I own nine lots free and clear totaling $223,000. Pumped to do more, I am looking at a deal that would give me forty-four lots to sell on a fty-six-acre piece of ground. Hopefully the deals will keep getting larger as my nancial strength grows. Currently I am self-employed as a housing consultant, and Im minding
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my own business, which sells land. I plan to own my own sales center next year that will provide one-stop shopping to home buyers. Customers will be able to pick their lot of land, the style of their modular home, and apply for a mortgage at the same convenient place. Every aspect of the transaction will generate cash.
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Chapter 7
Money is the root of all evil. Thats what I was raised to believe. The only people who possessed money were neurotics, crooks, the scourge of humanity, or a depraved combination of all three. These beliefs, which were deeply entrenched in my close, large family, and voiced with certainty by my highly cynical father, left a deep mark. Apparently once humans stopped being hunters and gatherers, we started marching toward doom and gloom. The more successful you were, the more immersed into the educational and political system you became, the more brainwashed you were. Financial success, instead of being regarded as an accomplishment, was akin to being sucked into hell. There was no greater stupidity than deluding yourself and wasting your time thinking about money. Doing so literally damned you for all eternity. Obviously, a pretty major obstacle to nancial awareness, much less success, stood in my way. I knew there was a lot to learn, but I lacked mentors. No close friends or associates who managed to leap over the wall to nancial freedom were in my immediate circle of inuence. Most daunting of all, I held no clear or consistent direction of what to do with money or how to earn it.
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Learning by trial and error was a necessity. Two steps forward, three steps back became my pattern. More than a few times my experiences seemed to validate the convictions drummed into my head. Most people have so thoroughly accepted themselves as they are, they give little or no thought as to how they got that way. But as the fth child of eight in my familyor maybe because of itthat was not my case. I tried to overcome fear, cynicism, and negativity very early on in life and I wanted to nd my own path. I often wondered why some people seemed to have everything and others went through life with the barest of necessities. Intimately familiar with the latter, I wanted to experience the former. Maybe my father was right, but I wanted to nd out for myself. I thought working hard was the answer. While most of my classmates were playing sports or participating in extracurricular school activities, I ipped donuts for $1.50 an hour before and after class my last couple of years of high school. From the get-go, I knew that being an employee was not for me but I didnt know what to do about it or how. After I graduated I learned a trade and became a cabinetmaker who fashioned high-end pieces. But after the business went from producing custom ne woodworking to mass-produced particle board and Formica boxes I became disenchanted. Moving on, I was employed by several highly successful businesses in my small Ohio hometown but ended up quitting each one. Many friends were quick to voice their ridicule. After all, what was I thinking, leaving great jobs others wanted so badly? As it happened, a bigger concern was taking over my attention. During the course of every job I held I sat down with a notepad and calculated my expenses and what my projected income would be twenty years hence. Even with raises, nothing seemed to change much. No matter how terric the job was, after expenses I still couldnt gure out how I was going to live the life I desiredeven with the best of pay raises. It was during these introspective sessions that I would see my fathers face and hear his words: You are wasting your time . . . you cant beat the system, give up . . . Like a bad song I couldnt get out of my head, his chronic negativity just played over and over. What else could I do? Drop out of society like he had and live like a hermit? No, I had already become happily discontented with that lifestyle. I wanted to experience what having money felt like. At that point I made up my mind I wanted to:
THE ROOT OF ALL THAT IS GOOD 1. 2. 3. 4. Be a millionaire by the time I turned thirty. Travel the world. Own two houses, one in the United States and one overseas. Meet Farrah Fawcett (after all, this was the 1970s).
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There was a big problem to confront as a result of my decision: I felt lost and without direction, despite the talent I knew I possessed. I had nowhere to turn. Nonetheless, I hunted for job after job, advancing in my career via trial and error until I attained positions normally held by college graduates. I had wanted to attend college but I ended up far too busy traveling the world to nd the time to sit in classrooms for four years. By the time my high school classmates nished their higher education, I had been to, or through, over fty countries and hundreds of international cities. While it was not apparent to me at that time, the effect the travel was having on me was an exposure to numerous groups and individuals with positive motivation or success habits. The contact with these types of positive life patterns helped me to discover a distinct contrast between success consciousness and status quo routines. When asked where I attended college, I always told people (and still do) that I attended UHK (University of Hard Knocks), where I received a degree in Results. I learned by doing. But still I found no peace or resolution to my income dilemma. There seemed to be an eerie connection between the jobs experience and what my father had been attempting to instill. But neither one made an apparent signicant connection: The size of the success you want to build is dependent solely upon the amount of personal power you are willing to give. How and what a person can contribute to others is based on what he feels about himself. I began to grasp that there were two distinct mind-sets. My fathers mindset (guided by habit rather than intellect) could only think in terms of hoarding or receiving (scarcity) and was exclusively negative-oriented. His obsession was conserving what was his versus nding or creating value for others. I was slowly becoming aware that there was another mind-set, one that thinks in terms of creating or adding value (abundance/giving) and is highly positive. By seeking ways to offer more of my full potentialand talentI not only could create more value, but also achieve an inner vitality. As an employee I didnt feel that I was making contributions that were as meaningful or
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signicant as they could be. Remembering the hunter-gatherer ideal of my childhood, I realized that the problem with living such a simple life was that it didnt entail giving anything back. The necessity to contribute something useful was missing. When the only goal is money, there are so many different ways of obtaining it that a person can become confused as to what avenue to take. Money is merely a means to an end, not the end. It was my fathers view of money being the end that I was beginning to unravel. I worked as an employee from 1974 to 1987 and then transitioned into a business owner, but still not by some master understanding or clear plan. One of my countless blessings is a curious mind and after many years of feeling disenfranchised, I decided to take a leap of faith and start my own company. I quit my secure job at a Fortune 100 aerospace company, at the height of its success, where I earned more money than I dreamed possible. Once again, I took a lot of ribbing from my colleagues, all of whom were MBAs, Ph.D.s, and the like. They thought I was either to be pitiedbecause I was doomed to failor mocked, for the same reason. At the age of twenty-eight I not only had learned to overcome the cynicism and negativity of family, friends, and co-workers, but I was also able to begin forming new life patterns which conformed more to the life I desired. I began a new journey to controlling my own destiny.
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Tired of paying rent since the age of eighteenit just didnt make sense to spend $400 to $800 a month and gain nothing from itI bought a three-acre tract of land thirty minutes south of Austin, Texas. I gured that I could build a structure on the land and live there. I didnt even care if it was a shack. I calculated if I paid X, and eventually sold it for Y, I would come out okay. It was pure blind risk. The man who owned the property was desperate to sell it. To pay cash for the property$12,000, a huge amount for me at the timeI sold my fancy sports car and wiped out my savings. Next I spent my evenings and weekends building a modest house on the property. I lived there awhile before I sold the property for $75,000 and used the proceeds to start my rst company. (I built that company, which provided engineering services and products for all the major airlines around the world, into a multimillion-dollar business within three years, two years and millions of dollars ahead of my goal. I also did it without borrowing a dime.) But postRich Dad, my approach to real estate buying, as well as my view of myself, underwent a fundamental shift. PreRich Dad, my purchases were about trying to amass huge amounts of cash so as to not have to borrow too much money. In hindsight I missed many wonderful opportunities. If I couldnt put enough money down to make the property affordable for my own earned income monthly cashow, then I would just pass on the deal. I had been sufficiently subjugated where borrowing was concerned: Debt of any kind was bad. Never owe anyone anything! was another one of my fathers core BS (belief system) statements. Not having a clue that there was such a thing as good debt, I did my best (in my fathers eyes) to not borrow any money to buy the land for my rst house, much less build it. This was a deep behavioral pattern to overcome. Thanks to Rich Dad this has been probably the most profound fundamental paradigm shift I have experienced related to money. Learning something new takes time because thinking while acting is necessary. But as I accumulated small successes I slowly chipped away at the fears, phobias, inhibitions, and negative inuences that were implanted when I was a child. The successes took the form of new habits, specically how I thought about things. At its most basic level I traded negative thinking patterns for positive thought patterns. I dont believe a price can be put on what that is worth!
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Prior to Rich Dad, I never saw the cashow portion of the equation. I can honestly say I never looked at property as a money generator. Now, it became literally a whole new means to evaluate not only property, but assets in general. What a powerful, liberating, and invaluable distinction! Thank you, Rich Dad! Instead of ying by the seat of my pants, I had direction and control. It was as if a light went on in a dark room.
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tween them was still going to be important. When the economy turned around, building would commence in the direction of those seventy acres. Still, I realized that land was not an asset because it is typically negative cashow. Nonetheless, I wanted to work out how I could secure the land and pay for it while waiting for a few key issues to change. My emotions were polar opposites. Sometimes I felt excited when I focused on upside potential but then I was saddened as a result of everyone thinking I was nuts for even considering buying it. The property had both highway frontage on the front side and views and river frontage on the back side. Being smack dab in the midway point between the only north and south major arteries was important. But all of this aside, I paid attention to the issue of drinking water, or rather the lack of it, which was one of the issues affecting the value of much of the properties along this corridor. In this specic example, knowing development potential was limited by the lack of affordable drinking water, my attention and focus shifted to who would be a likely candidate to solve that issue? (That is, who would benet from solving it?) When would that person be able to solve it? How would he solve it? Water co-op? City annexation? Individual wells? (Which solution would make the most nancial sense?) Since there was no public water available along this ve-mile stretch of land, and wells would require extreme depths with no guarantee of either water quality or volume, the large plots were not considered usable for residential developments within any reasonable price range. However, my awareness of this problem allowed me to explore what, if anything, could be done to remedy the water problem. I discovered that a large development group wanted to put a private golf course, with upper-end homes, 500 feet further down the road on the opposite side from the property I acquired. They were challenged with the water issue as well. I learned that they were making a deal with both the city and the only water co-op around to ensure that a water supply would be available. Armed with this knowledge, I felt that the property values of development purposes would be impacted positively when the water lines were in place. This turned out to be true. The land values more than quadrupled as a result of this one issue! Taking the time to determine if and when and by whom the water problem would be addressed changed the risk from blind to informed.
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After several years the area returned to growth brought on by many hightech companies moving into the area. Real estate began to climb again. Growth pushed property prices up to $14,000 to $25,000 an acre. In the meantime, I began to employ six basic criteria to evaluate and shop property: 1. Motivation (either the sellers or mine). Take the case of the seventyacre parcel, which was not even on the market. I had already picked the property based on location and growth trends I was compiling. Then I researched the owners and visited them to evaluate their relationship to the property and how the potential changes would or would not affect them. It turned out that three sisters had inherited the land years before. Now the two surviving sisters, who were both around eighty years old, werent interested in keeping the property any longer. At that stage of their lives, money was more important to them. But there was more to factor into the deal. The sisters rst said no to my offer. Undeterred, I tried again and talking to them found out that they didnt want the land to be developed. With that understanding, I informed them about my intentions, that I did not intend to develop the land the way others did (i.e., building homes one on top of the other). Based on their responses, I knew we would be able to do a deal that would work out for everyones benet. I think this is one of the most critical and important issues associated to any piece of real estate. The property had to meet my criteria. Then what the sellers wanted had to be considered. 2. Condition of the property. This goes beyond whether it was just good or bad, or whether it was raw or landscaped. I had to develop a fairly good head for what was and wasnt signicant, along with lots of clever ideas for alternate cost issues as well as a clear idea about zoning options (i.e., zoned for commercial, residential, or other use). For instance, a lovely vista showcasing rolling hills or a river or an orchard can be signicant. Views matter to lots of people. 3. Terms. What the seller, the bank, and I wanted. Taking into account number one and number two, terms can be altered to accommodate everyone involved. 4. Location. I know this has been beaten to death, but location, when lined up with growth trends (new roads, businesses, population shifts, and
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so on), presents many possibilities that may not be immediately apparent. For instance, scoping out a particular area showed me that demand for land was moving in that direction. 5. Price. Theres nothing like buying a great retail property at a wholesale price. But as with all the above, there are many more issues related to price. 6. Relationships. This is what Rich Dad refers to as networks. Talk to people; listen to what they are saying. Tips about upcoming areas (I found out that Dell Computer was planning to build in a certain area, which meant people looking for rental properties, new homes, and places to shop) are often conveyed during casual conversations. The following are three recent property purchases in Austin. While gaining yearly cashow from them, based on my projections my equity may grow to more than $310,000 over the course of ve years. Even better, one of the three is located at what will be a future key intersection as the result of two critical real estate changes in the area. The rst is that the local airport is expanding to add a new runway. This changes a major highway routing, which will bring it right past the property. I have already received offers to sell the property for double what I paid for it. Heres the breakdown on the rst property, a single-family dwelling I paid $134,000 for:
Cash invested into property Down payment: Closing costs paid by me: Repairs/renovations paid by me:
Monthly cashow analysis Rental income: Vacancy loss (5%): Total income: Monthly expenses: Taxes (property) and insurance: Repairs/maintenance: Management fee (10% of rents):
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Note: This is not a large return on my investment but I have the potential for capital gains if I choose to sell the property later. Similar properties in the area are selling for $175,000. The second property, also a single-family house, cost me $128,000.
Cash put into property Down payment: Closing costs paid by me: Repairs/renovations paid by me: Monthly cashow analysis Rental income: Vacancy loss (5%) Total income: Monthly expenses: Taxes (property) and insurance: Repairs/maintenance: Management fee (10% of rents): Loan payment (5-year renewable balloon notes at 5.25%): (All other expenses are paid by the tenants.) Net monthly cashow: Cash-on-cash return Annual cashow ($97.90 12) Amount of cash put into property Cash-on-cash return
$24,500 $6,000 $0 $30,500 $1,123.20 56.16 $1,067.04 $179.58 $41.66 $112.32 $635.58 $969.14 $97.90 $1,174.80 $30,500 3.8%
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Similar properties in the area are selling for $145,000. Another terric source of monthly cashow came from buying an airplane hangar and associated executive office complex. The hangar contained rental space; corporate aircraft owners could safely park their very expensive jets inside. Each owner would pay approximately $600 to $1,000 per month based on the size of the aircraft. With an average of ten aircraft per building we were generating about $8,000 gross income per month (about $96,000 a year) for a property that I was able to purchase for less than $250,000. I rented the office building to a professional engineering rm (which also happened to be my rst business) and generated an additional $4,000 per month ($48,000 a year) of rent on a mortgage of $125,000 for the offices. (By the way, I grew this business to $7 million in annual sales before selling it.) After paying expenses and debt, these two properties threw off a monthly cashow of $4,300. The cashow from these properties not only paid for them, they covered my personal expenses as well. Out of the ve businesses I began I still own two: a technology consulting company focused primarily on small- to medium-size businesses, and my new, high-tech company, which is an innovative community-based advertising and communication system. Reading Protecting Your #1 Asset by Michael Lechter, one of the Rich Dads advisors, taught me that I needed to safeguard this intellectual property. My goal for this year is to get my latest business going so that it spins off positive cashow by the end of year. Five years from now my target is monthly cashow somewhere between $50,000 and $80,000.
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it does, motivation is lost because there is nothing to push toward. Without imagination nothing can be achieved. If your mind is not bringing in good constructive ideas it is because of bad mental habits. I believe the Rich Dad information bridges the gap between the despair of disappointment and the hope for accomplishment by shifting the inuence from negative to positive. It allows you to create, or re-create, an internal picture of what could be and helps to propel you toward it. Fear of what a person cant do is replaced by a positive image of what a person can do. I also believe that the intermediary between ignorance and a commodity is the development and renement of a systematic replicable way of performing a task. When viewed from this perspective, the Rich Dad group has moved the understanding of value creation closer to a commodity then any group before. One of the most significant benefits Ive received from the Rich Dad materials is a renewed view of life. In my experience, my passion has been reignited and I understand how my life continues to be changed. Ive learned to find new opportunities as the world shifts from an industrial economy to an information economy. Financial freedom is a reality. Hope for a better future exists. I experienced rsthand one of the most powerful examples of this. My oldest brother, who moved out west years ago and owned his own business, and I werent close. (Not because of personal differences, just a result of our large family and our age differential.) On a recent visit I asked him to indulge me and read Rich Dad Poor Dad. I bought him a copy and handed it to him. We were in my car, and he started leang through it. Then he stopped, and started reading aloud. As he put it, he had read books about economics but didnt really understand how money worked. He connected to what he was reading and he connected to me in a way we never experienced before. Now we had a common language at our disposal. We shared what I had already undergone on my own: a profoundly positive shift from what I had to what I would like to have. By being able to share our view of how we wanted our lives to be, we bridged our personal gap along with our personal nancial ones. I dont know anyone who does not have challenges. Everyone can tell stories of personal traumas. Holding thoughts of inadequacy, lack, gloom, and ill will doesnt do anyone any good. You cannot hold a picture of failure
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and expect it to guide you to success. But, if we choose to do so, we can use these experiences to propel us forward instead of using them as excuses not to achieve our dreams. The most sobering thought I can share about money as a result of my exposure to and inuence by the Rich Dad materials is that a person must constantly be creating, nding, or adding value. Money in and of itself has no conscience. It cares nothing about personal history, excuses, or life challenges. If a person does not add value to his or her life, eventually and one way or the other, money will ow to those who do! And while Ive accomplished much of what I set out to do (okay, I still havent met Farrah!), Im in my mid-forties and condent about doing much more. My primary concern is the ultimate freedom of being able to contribute my core passion to society. Its become apparent to me that having money is not the big thrill. It is being able to step back and look at the value Ive manifested in exchange for the moneythats where the real emotional satisfaction is. And that, I feel, is the root of all good.
Part III
A Different Focus
One of my strongest personal beliefs is that you become what you study. If you gain knowledge of the law, you can become a lawyer. If you study history, you can become a historian. But no matter what subjects you did or did not learn, if you study how to invest to create cashow, you can become nancially free. Then you can decide if you want to continue with what youve been trained to do, retire, or begin to study something entirely new. Thats what nancial freedom can do for you. Many men and women, at different stages in their lives, have told me how studying the Rich Dad information helped them to redene themselves and change their lives. In this section youll meet Tom Kotula, who lives in Minnesota. A man who toiled at a dead-end job for years, never getting ahead of the bills, and putting in a lot of overtime hours that stole time away from his family, Tom seemed stuck. An employee without money, he felt strongly that making a change was crucial, for himself and his family. Once he began his nancial education with Rich Dad he discovered that not having money is no obsta-
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cle to making investments and creating cashow. If youve ever felt stuck in a job, and stayed there because you felt there was no choice, read Toms story and become inspired. Then theres Wade and Carol Yamamoto. They live in Hawaii, which is where I grew up. When we rst met them, Carol, a teacher, had already become involved with network marketing but her husband had not. How they came to terms and decided what was best for both of them is a terric example of understanding and focusing on what is important to both people. Their story underlines the signicance of a couple studying and working together to reach the same goal, the sacrices that goal requires, and the incredible results it can give. Their story not only illustrates a very common worry that I hear about frequently, namely, What will our family or friends or neighbors think?, but also shows how this clear-thinking duo overcame it. Rich Dadinspired teamwork begins at home. Youll also read about Merced Hall, her husband, Jeff Hall, and Jeff s identical twin brother, Jon Hall. They live in Utah. Their story is a Gen-X saga of great expectations dashed when they were forced to face an unexpected predicament after college. It offers a keen insight into the particular troubles of a well-educated group that marched out of universities with degrees into temporary high-paying, high-stress jobs at dot.coms and prestigious corporations that promised much, delivered little, and took away a lot more. At the very beginning of what they thought were promising careerseverything they had been told was worth studying and competing forthey discovered that being employees didnt suit them. It wasnt that they were lazy or uncommitted. Merced, Jeff, and Jon realized that they didnt want to work for someone else for the next three or four decades. They wanted nancial independence and they wanted to take control of their lives to make that happen. Instead of wasting time trying to convince themselves that they should do something that wasnt right for them because they spent so much time and effort to receive excellent grades and impressive degrees, they studied the Rich Dad information and then took steps to begin investing. Positive cashow to gain nancial security was their goal. Fully admitting that there were more than a few scary moments, they persevered. Just as my rich dad teaches, they made mistakes, learned from them, and moved on to create successes. Even more importantly, they sent a strong message to their peers who may nd themselves disappointed in their demanding jobs or who expected
A DIFFERENT FOCUS
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to cash out of start-up companies in just a few years. These three didnt complain about what happened. Instead, they took honest stock of who they were, educated themselves in a whole new way, and using that solid foundation changed their lives. As opposed to feeling burned-out and cynical, they grasped new possibilities and took action. Ken Hobson, who lives in Pennsylvania, has another story to tell. Well established in his eld, Ken earned a very good living for many years but felt that something was missing. For him, studying the Rich Dad information gave him the means to nd that missing piece. He found a way to combine his investments with his new work. Instead of worrying about what will happen when he chooses to retire, he is condent of building increasing monthly cashow. And he is having fun in the process. Tom, Wade, Carol, Merced, Jeff, Jon, and Ken didnt wait for something to happen to them. They took charge of their lives and altered them for the better. Not happy with the situations they found themselves in, they made the conscious decision to move toward nancial security. They didnt let timeworn excuses get in their way, nor did they listen to people who questioned their actions (and, Im willing to guess, their sanity). As an alternative to buying into the conventional wisdom of staying put (The devil you know is better than the devil you dont) and not trying something new (Youve never done that before. How do you know it will work?), they made their plans, did their research, found the support they needed among each otherand succeeded. They studied how to become nancially free and started taking action.
Chapter 8
For seven and a half years I toiled in a dead-end job sorting mail at the post ofce. I logged overtime hours whenever I couldlike evenings, weekends, and holidaysto earn a few extra dollars. With bills due, there was no choice. My wife and I lived from one payday to the next. Often I worked a second job and also put in overtime at whatever I was doing: driving a school bus, delivering pizza, performing odd jobs at a golf coursethe list goes on. I dont recall a single job that was satisfying. What I lacked was motivation to make a change. I also lacked faith in myself. I thought that my lack of experience would hold me back. That, coupled with a tendency to procrastinate, was the obstacle facing me. Eighteen months ago, before I discovered the tools and hope to change our lives, my bank account was essentially empty. When I allowed myself to think about retirement, I gured that the post office would require nineteen more years of my reluctant presence before I could collect a pension. My post office retirement account, lled with mutual funds, was our sole investment. The future didnt look too bright for us.
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Today, thanks to Rich Dad, our bank account contains about $90,000 and were secure enough nancially that I could literally get by for ten or more years without a job if I chose to do so. Im a Navy veteran who studied speech and management at college for three years. Thirty-three years old, Im the father of a three-year-old son. I plan to retire by the time Im forty.
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State, I knew that rentals were abundant. However, this was the rst time I realized that those spaces were potentially valuable to me. After three months of speaking to real estate agents and asking them if they handled rental properties, I found a triplex that worked for my sister and myself. The asking price was $99,000; I offered $94,000 with $5,000 coming back to me at closing. Because my sister qualied for a rst-time homeowner loan, and because she planned to live in one of the units, we were able to get 100 percent nancing, at 7 percent for thirty years, for the $99,000 mortgage. This was important, since neither of us had any spare cash for a down payment. I took care of collecting the rental fees while my sister looked after the common area and the outside. Even with the reduced rent paid by my sister, the house turned over $300 in passive cashow a month, an amount she and I share. Heres the breakdown:
Cash put into property Down payment: Closing costs paid by us: Repairs/renovations paid by us: Monthly cashow analysis Rental income: Monthly expenses: Taxes (property): Insurance: Repairs/maintenance: Heat and electric: Trash collection and water: Reserve:* Loan payment (30 years at 7%): *All of our cashow is going into the reserve. Net monthly cashow: Cash-on-cash return Annual cashow ($300 12) Amount of cash put into property Cash-on-cash return: $300 $3,600 $6,000 60%
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My sister and I bought the property in September 2001, and by November I was investigating other ways to own rentals. There was another factor. The triplex we purchased needed a lot of repairs. Because I have a real aversion to doing a lot of work I know nothing about we were forced to hire a lot of help. Like Robert, I dont x toilets. However, we recently renanced the mortgage at 4.5 percent for thirty years and our passive income rose to $650 a month. We pulled $25,000 out from the renance and split the proceeds. Even with $6,000 in repairs, we each walked away with about $10,000. I plan to invest the money in more real estate. We still own the property and it currently cashows $250 per month. This was a terric start but after a few months I realized that other plans were necessary in order for me to get where I wanted to be, namely forever gone from my post office job and on the road to nancial security. To do that I began to look for real estate that I could build on. Within a day I located three acres in a small town close by that was zoned for multifamily dwellings. I decided to build ve twin homes, which contained two singlefamily dwellings each. It took a lot of research to do the job, but it was well worthwhile. Keep in mind I still had no money to invest with. But I knew what to do and that gave me a big advantage. As Robert always says, you need to do your homework. And thats exactly what I did. I knew there were a lot of ways to get a job done. All that was required was the commitment to keep searching for the right formula. I wrote out a list of questions that needed to be answered, studied nancing from books, and queried people and grabbed the Yellow Pages. My primary goal was getting a loan. I called up banks and mortgage companies just to ask them questions that I was wondering about. Those queries included: What types of loans they offered. If they provided loans for new construction. What type of down payment they accepted, that is, if they accepted equity or would only cash do. What I needed to do to qualify for the loan.
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I found out that most, although not all, of them, did strictly traditional lending. After I called and asked all of my questions I would move to the next name. I spoke to about a dozen lenders before I found one that would listen to my plan. I submitted nancial records that were not too appealing, but also a business plan, which I put together myself, that was very sound. They saw what I saw: a no-lose situation where homes that were needed would be built on available land. I also showed where construction money could be saved after seeking answers of experts in building and construction. I secured a loan for $840,000 without putting up any collateral. All I needed to close the deal was a handshake and a smile. Never having done anything construction-related myself I was at a slight disadvantage, but other peoples experience came in mighty handy. My wife worked in the construction industry and we had a mutual friend who was just starting out on his own building homes. I talked to our friend and asked him if he would help me as sort of a consultant. In return I agreed to let him do as much of the actual building as he wanted. It was a match made in heaven. Also, my wifes connections in the industry enabled me to buy a lot of the materials at a very discounted price. It took about six months from the day the idea for building began to churn in my mind to the moment we broke ground. I started the project in May 2002, quit the post office in July (my wife stayed at her jobshes still there because she enjoys it), and completed the project the following October. All ten units are rented. The land, and the construction, cost about $770,000. I took out $60,000 from the original mortgage of $840,000 to nance other projects. Heres the breakdown:
Cash put into property Down payment: Closing costs paid by me: Repairs/renovations paid by me:
$0 $3,500 $0 $3,500
$7,900
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Note: While I dont pay for utilities I do pay for trash collection. However, I raised all the tenants rates by the amount necessary to cover it. Additionally, two or three tenants have expressed interest in buying a property. If I decide to sell, I would nance 25 percent for them so that I would still be getting my residual income. While I was in the middle of this project I started building my own house, in another St. Cloud suburb. Much larger than our rst house (the new one is 4,800 square feet, more than double the size of the other house, my construction costs came in at about $360,000. I took a $420,000 mortgage at 2.9 percent special nancing. In yet another example of how contacts pay off, I approached a mortgage broker I knew who, like me, had left his post office job. By putting 25 percent of the price down, I qualied for the low mortgage rate. When we closed on the loan I received a credit line of $140,000. This money will be used to either nance more construction and/or buy more rental property to pay for our personal dream house. This year Im also planning to build ve single-family homes for some of my existing tenants as well as others. I project $600 a month in passive cashow from these properties. In three years, with additional homes built, I project the income to rise to $2,000 a month. In seven years, the goal is to have
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enough homes to bring in $4,500 a month plus equity. At that point, with almost $60,000 in passive income, I plan to retire.
Seeing Is Believing
The numbers tell my story. Heres the before-and-after short version as reected in my nancial statements:
Prior to Real Estate Monthly Bills $1,000 mortgage $800 credit cards $400 student loans $500 vehicles $360 day care $1,000 living expenses $4,060 total Assets $160,000 real estate $14,000 retirement plan $174,000 total After Real Estate Monthly Bills $1,800 mortgage $500 credit cards $400 student loans $800 vehicles $360 day care $750 living expenses $4,610 total Assets $2,030,000 real estate $14,000 retirement plan $2,044,000 total Monthly Income $2,150 rental income $1,600 my wifes job $3,750 total Monthly Income $2,000 my job $1,550 my wifes job $3,550 total
Liabilities $145,000 house $80,000 credit cards and student loans $225,000
Liabilities $1,370,000 real estate mortgages $65,000 credit cards and student loans $1,435,000 total
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I can tell you that the opportunities to make you wealthy are right outside your door. If I can take advantage of them, you can, too. Its a much more reliable way to make money than depending on a lucky draw. If you allow yourself to believe in yourself and what youre capable of doing, youll never rely on a lottery ticket again.
Chapter 9
A Mutual Decision
WADE AND CAROL YAMAMOTO
Waikele, Hawaii
We always thought that investing in real estate was far too risky. Buying property meant exposure to uncertainty, which, in turn, could lead to the loss of money. It was too forbidding, too scary for us to consider. Playing it safe when it came to our retirement investments may have soothed our nerves in the short term because we never lost what we considered to be a lot of money. However, neither did we make a lot of money. And we did sustain a loss of about $20,000 in a work retirement fund when the stock market, and particularly the high-risk stocks in which we were invested, began to slide. Fear of the unknown, coupled with worry about what others would say about us, was a powerful obstacle. When we heard about Rich Dad Poor Dad from a friend in 2000, we were intrigued because Robert Kiyosaki comes from Hawaii originally, as we do. We live in Oahu but I was born and raised on the island of Kauai and Carol comes from the Big Island. We both earned degrees (in electrical engineering and early childhood development respectively) from the University of Hawaii. My parents, who attended trade schools, pressed for a college education for my sister and myself. College was the ideal conveyed to Carol as well. Higher education led to higher income. Thats what we were told and thats what we believed.
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But reading about someone elses history of success made us skeptical because its a lot different from actually getting out there and achieving it on ones own. Yet when we read Rich Dad Poor Dad we were struck by the easy, enjoyable manner that Robert Kiyosaki used to put forth his information. We were absorbing so much information about nancial independence. At the same time our fear of real estate investing began to disappear. When we began to play the CASHFLOW games with the friend who introduced us to the Rich Dad philosophy something else happened. I began to realize why I didnt want to be dealt either an engineer or a doctor profession card to start the game (Anything but those! I moaned more than once). They made getting out of the rat race that much harder. A janitor card, I saw, could help me win the game. Looking at the different occupation cards when we rst began playing, we noticed that the higher paid players also had much higher expenses and more doodads. It took them a lot more work to get the passive income to surpass the expenses that are required to get out of the rat race and onto the fast track. Yet, the occupation cards really mimicked real life in that more income meant the bigger house, better cars, and so on. Playing the games really opened our eyes but until we moved ourselves into the I (investor) quadrant we didnt realize how true the games really were. Theres something else we learned: If you keep playing the games but dont apply the knowledge youre getting in your life, youre just wasting your time by not realizing the full power of what you have in front of you. The game offers an incredible education. Carol had already made a step into the B (business) quadrant several years before. A preschool teacher in a private school, she decided to make a big change to lower her hours by going part-time, as she was getting burned out. I supported her decision. Today, Carol stays at home full-time to run our network marketing business, which weve been doing for the past seven years.
Moving On
By mid-2001 we told ourselves that if wealth was in our future some tough decisions, including signicant lifestyle changes, were required. Looking around at the three-bedroom house we lived in (seven years before, when
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we bought it, we believed that owning a home was the dream of all families), we saw it in a whole different way. We paid $2,000 a monthwithout utilitiesto live there. We bought it for $300,000, and like a lot of people we knew we expected to sell it at some unspecied future date for a lot more money. We put money into renovating the house, and by this time the real estate market for these homes had bottomed out. We couldnt renance our loan because we had no equity. We hoped the house would appreciate in value but it never did. But if we sold the house, which was eating up too much of our income, we could begin to play the game for real. Carols rst reaction was, What will our friends think? In response, I asked her if she wanted to live there for the next twenty years. Thinking about it, she said no. Then we went through the what if list: What if we sold the house and used the money to buy real estate that would give us monthly income? What if we lived someplace that didnt cost us as much money? What if we stayed where we were and did nothing? We talked over each point at length, which allowed us to gure out what we both wanted to do. Why are we in this house? was a question we had to answer honestly. We sold the house for $260,000, taking a loss, and purchased a townhouse in April 2002. While I must say that moving toward the I quadrant was the biggest, and initially the hardest, thing wed ever done as a married couple, we didnt regret it for a minute. We felt it was the only way to begin to achieve nancial independence. Three months later we bought our rst rental property in Honolulu.
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Both properties are three-bedroom, one-bathroom condominiums within a large apartment complex that holds over 100 units. A similar apartment in the building just sold for $83,000. The two properties, which are about four miles away from where we live, were brought to my attention by my real estate agent, who is also my retired boss. A Navy commander, she became a real estate agent in Hawaii a couple of years before her retirement so that she would have the income to allow her to live there. One year before she became an agent she started buying properties and in three years amassed seven or eight of them. I knew I wanted to learn from her. She was willing to help and share her knowledge. Before contacting her, we had checked the Internet and newspapers for property but by the time we made contact, the properties were gone. We turned to our agent and explained what we were willing to pay and what return we were seeking. Understanding and encouraging, she pointed out that there are always properties to buy and that we would nd the right one at the right time. She was right. Heres the breakdown of the rst rental property, which we purchased in July 2002:
Purchase price: $57,000 Cash put into property Down payment: Closing costs paid by us: Repairs/renovations paid by us: Monthly cashow analysis Rental income: 5% vacancy loss: Total income: Monthly expenses: Taxes (property): Insurance (PMI, private mortgage insurance): Repairs/maintenance: $5,700 $1,900 $3,500 $11,100 $1,150 $57.50 $1,092.50 $15.37 $53.85 $0
(Everything possibleflooring, appliances, plumbingwas changed in the renovation, so hopefully there wont be repairs for some time.)
A MUTUAL DECISION
Reserve: Monthly maintenance fee (includes hazard insurance): Loan payment (30 years at 7.75%): Net cashow: Cash-on-cash return Annual cashow ($418.84 12) Cash put into property Cash-on-cash return $0 $252.29 $352.15 $673.66 $418.84 $5,026.08 $11,100 45.3%
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Heres the breakdown on the second rental property, which we purchased in November 2002:
Purchase price: $63,100 Cash put into property: Down payment: Closing costs paid by us: Repairs/renovations paid by us: Monthly cashow analysis Rental income: 5% vacancy loss: Total income: Monthly expenses: Taxes (property): Insurance (PMI, private mortgage insurance): Repairs/maintenance: $6,310 $2,200 $3,500 $12,010 $1,150 $57.50 $1,092.50 $19.09 $42.59 $0
(Everything possibleflooring, appliances, plumbingwas changed in the renovation, so hopefully there wont be repairs for some time.) Reserve: Maintenance fee (includes hazard insurance): Loan payment (30 years at 7.875%): Net cashow: $0 $252.29 $411.77 $725.74 $366.76
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Weve learned to not fall in love with the properties (although thats not hard to do when theyre in foreclosure condition), just with the numbers. In the two cases above, we didnt even see the units until our bids were accepted. Weve been fortunate enough to have a real estate agent/mentor that is on the same wavelength as people like Robert Kiyosaki and Dolf de Roos. By the way, after we closed on the second property, Carol asked, Why did we take so long to sell our home? (We chuckle about it now.) Now were looking for our third property. With the passive monthly income from that investment, the mortgage payments on our townhouse should be covered. This is an incredible nancial turn-around for us.
We Set an Example
Observing what I was doing with real estate, my supervisor also chose to take action for his personal nancial life and purchased his rst rental property through my real estate agent, who was his former boss also. A friend in
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Las Vegas is seeking rentals to buy as well after seeing our results. But other friends dont pay attention to the Rich Dad warning of only doing deals that will spin off cash as soon as they are done. Instead they seek properties with zero cashowand even negative cashowwith the hopes that they will appreciate and can be unloaded at a prot. We tried that strategy with our rst single-family home and ended up losing all the capital we put inand then some. The only person we trust regarding money is our investment real estate agent. A nancial planner, who didnt have a clue about what I was doing, is history. Do you have positive cashow rental properties? is the question Robert Kiyosaki asks, and its the one we ask potential money advisors, too.
Chapter 10
Opportunity came knocking at my dorm-room door during my senior year at Brigham Young University. When I opened the door I saw my friend Aaron, a bit out of breath, so excited and talking so fast that I thought he was speaking Spanish. You gotta read this, you gotta read this, he insisted, waving a purple book in my face. Its about this guy who had a rich dad. Well, his real dad was poor, but his rich dad was . . . I stared at him blankly, not having a clue about what he was talking about. Knowing Aaron, I wasnt surprised by his display of jittery enthusiasm. It wasnt the rst time hed brought me a book. Grabbing the book from his hand, I promised him Id look at it and get back to him. To give myself a break from studying I started reading it. I found myself really wrapped up in the story of Robert and his rich dad. But pressing concerns vied for my attention. At twenty-one, I was studying for midterms and writing papers on my major in management information systems. I was about to earn a degree from the business school and I was busy interviewing for jobs and preparing for graduation. With all those commitments, I put Rich Dad Poor Dad aside and eventually returned it to Aaron, who was delighted to get it back.
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Jeff interviewed with several big rms. His grades were near perfect, he had been awarded several scholarships, and he spoke and wrote uent Japanese. So, he was puzzled when he scored several second and even third interviews but secured no job offers. Jeff usually handled the rejection pretty well. One particular time, however, he took it very hard. He, along with his identical twin brother, Jon (who happened to have majored in the same subjects and scored the same GPA as his brother), were selected out of 1,000 applicants to go through a meticulous screening process. Both had applied for a nancial analyst position with one of the Big Five accounting rms. They were interviewed about half a dozen times, and from the whole university, only Jeff, Jon, and another person were selected to go to the companys headquarters in San Francisco for a nal interview. Gossip had it that once you made it that far into the interview process you were in. Jeff and Jon came back from the trip so nervous and excited that they could barely contain themselves. Finally, the phone call came: Jon was offered a position in the nancial/banking division. Jeff wasnt. I had never seen Jeff so emotionally down. Feeling lost, he kept asking me what he was going do with the rest of his life. He had done everything society told him to do and he felt like a failure. Listening to the well-intentioned advice of others, he decided to go to grad school to study business information systems. That way, he thought, his chances of landing a really good job would improve. He took his GMAT, and was accepted into an excellent school. He would begin classes in the fall of 2001. But I could not help but wonder if advanced schooling would help us. According to Robert Kiyosaki, more education would probably throw us deeper into debt. We would be digging a hole of liabilities instead of building up assets. Plus, after grad school, Jeff would probably get a corporate job and I hated my corporate job enough for the both of us. One day I asked Jeff to sit down and listen as I read to him from Rich Dads Guide to Investing: Your rst decision is to gure out in which quadrant you have the most chance of achieving long-term nancial success. . . . Pointing to the E quadrant, I said, You dont have the expertise that employers will pay the big money for, so youll probably never make enough money as an employee to
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invest with. Besides, youre sloppy, you get bored easily, you dont have a very long attention span, you tend to argue, and you dont follow instructions well. Therefore, your chances for nancial success in the E quadrant dont look very good. We looked at each other and knew we didnt want to be employees for the rest of our lives. Neither one of us possessed the traits of good workers. Jeff realized that grad school was not for him. Even though I was glad to have gotten a college education, I knew that using it to climb the organizational ladder wasnt for me. Concentrating on who we were and what we yearned for was our goal. Jeff and I became big Kiyosaki fans. We began to be so touched by rich dads down-to-earth approach to business and to life that we quoted him. Rich dad says . . . became part of our daily vocabulary.
We Make Changes
I quit my job and we lived on our savings as we cut our expenses. We expanded our horizons and decided to go to any seminar that came to town, no matter what it was. We bought (and keep buying) dozens of tapes about sales, nance, personal growth, motivation, and business. Our end goal was clear: to own a business and to retire young and rich. However, like most things in life, it wasnt easy. We started our rst business, which dealt with cashow. We would match up nance companies with small businesses that needed quick cash. The start-up costs were about $7,000. And while it failed six months later and we lost about $10,000, the learning experience was invaluable. Unfortunately, we were running out of money. Youre crazy! Youll never make it, go get a real job! Our friends and family kept telling us to snap out of the get-rich-quick scheme mind-set. It seemed anything but quick. But we constantly reminded ourselves of two things. Rich dad said failure is part of the process of success. Deepak Chopra said that success is a process, not a destination. Thats what kept us going. Now I was beginning to understand why rich dad told Robert that preparing to be rich requires all the mental preparation that someone climbing Mount Everest needs. Choosing to be rich and following through with it takes
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everything youve got. You have to want it so badly that youre willing to learn all the hard lessons that come along the way, no matter how difficult they are. I have to admit that this period was a true test of character for me. My personal obstaclesfear and lazinesswould kick in. Sometimes I considered getting a job and forgetting about retiring young and rich. Sometimes I thought I should just become a homemaker and nag Jeff to nd a job to support me. After all, I was a woman. I was raised thinking the man is supposed to take care of the bills. Now and then, yearning for some sense of security, I would break down and cry. In the beginning of our journey I had a very hard time not having a teacher inform me when my assignments were due and when the test was. Sometimes I felt weird without a boss telling me what to do and when to do it. Its funny how I had hated a schedule set for me before, but now that I had none, I was lost. Learning self-discipline was tough. Jeff announced his thoughts loud and clear. If we dont gure out how to start our own business and just get regular jobs, well bring in enough income to pay the bills. But then what? Jeff asked me. Well just keep working forever, even when we get old. Were in our twenties. Social Security wont be there to take care of us by the time we reach retirement age. We must gure out how to do what we need to do, while we still have time . . . We cant afford to take the easy way out. I knew Jeff was right. Sooner or later, guring out where the money was going to come from when we couldnt, or didnt, want to work anymore was crucial. We were young. We could make a choice. And we made it. We chose to not be employees. We would rather fail a thousand times than get up every morning for the rest of our lives trapped in the rat race. We stopped wallowing in our failure and moved on, all the while keeping focused on our goal to retire young and rich. Rich dad said that most millionaires failed three times before they succeeded. We came to the conclusion that guring out what our next business would be was next on our agenda.
We Try Again
We thought that maybe playing more CASHFLOW 101 would help. It did. After a lot of rounds, we came up with a strategy to get out of the rat race in the
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game. Our strategy was to rst buy a little house with a small amount of passive income. Then, when the right buyer came, we would sell the house and use the cash to buy bigger deals with more passive income. The bigger deals would get us out of the rat race a lot faster than the small deals, but beginning with the small deals was necessary. We advanced to playing CASHFLOW 202, where we realized that it was possible to buy capital gains deals, liquidate them, and then use the funds to buy cashow deals. Based on the games, we decided to use our newfound strategy in the real world. We put two pieces together: lump sum of cash + real estate = ip. Our next move was to ip a house but we knew we needed someone else on our team. We wanted Jon to join us. We knew he was having a challenging time in the corporate world. Disenchanted by corporate politics, he disliked the selfish, promotion-hungry attitudes portrayed in the corporate culture. He realized quickly that he was in the wrong work environment and had to gure a way out. Before Jons encounter with corporate America, he had also been reading Kiyosaki. Taking rich dads advice to heart, he decided not to follow the spending habits of his peers. Despite abundant pressure from his surroundings, he rented a cheap place, didnt buy a car, packed his own lunch, and lived on one third of his income. He was able to save $20,000 in ten months. Jon often reected back on rich dads philosophy of the rich dont work for money and dont be addicted to a paycheck to keep him motivated in his quest to cut his expenses and break free of the rat race. Jon and I often talked about the fact that no matter how high up the ladder we got, we would still be employees with a higher salary. Reading Kiyosaki, hating his job, and realizing how big of a bite taxes and expenses had on his paycheck, Jon decided to rethink his plan to work at his job for ve years. He decided to cut it down to a year and to learn as much as possible during that time. To his surprise and delight, he was laid off after working for ten months. Jeff and I tried to persuade Jon to join us before and after his layoff. However, he didnt want to move back to Utah. Jon loved living in San Francisco. He decided to start his own import-export business in the Bay Area by partnering up with a friend. However, after a couple of months of market re-
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search and cost analysis, he realized his business would not be protable. Now all of us had failed businesses under our belt. Jon nally gave in to our pleas, and returned to Utah. Our business triumvirate was formed. We were ready to buy real estate.
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that we could transfer advances from our credit cards directly into our bank accounts. Instead of a cash advance rate of 19 percent, wed be getting the 0 percent transfer promotional offer for six months. We did it. We put Jeff s, Jons, and my credit cards together and raised the cash. The property was ours. (Let me stop here and make something clear. I know that rich dad warns against using credit cards frivolously. We were very careful when we decided to do this, and we examined meticulously the nancial risks associated with this decision. I would not recommend this strategy to anyone who doesnt have the experience or nancial literacy to make a decision based on this kind of a risk-reward ratio basis.) We bought the house for $50,000 and then put $15,000 worth of renovations into it. The house was appraised for $115,000 and we sold it three months later for $113,500. After paying off our credit card debt we kept the net prot as our seed capital. However, according to rich dad, buy and ip properties are not a goal to strive for, since positive cashow is the aim of a property owner. So we were dealers, not investors. However, rich dad also says that buy and ip opportunities can help build cash reserves for eventual investment in cashowing properties. And thats what we did. We used some of that seed capital to put a down payment on another house in Salt Lake City that we rented out. We got a really good deal on this particular property, which we bought for $159,900. Average monthly rents in the neighborhood, which was in the yuppie side of town, were between $1,200 and $1,600. Since we xed it up to prime condition, we were able to sign a two-year lease for $1,580. Heres the breakdown on this single-family home (3,200 square feet with six bedrooms and four baths):
Cash put into property Down payment: Closing costs paid by us: Repairs paid by us: Monthly cashow analysis Rental income: Vacancy loss (5%): Total income:
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investments below market value and you can see that we win on either side of the ownership equation. We also screen our tenants, checking their credit rating, references, and employment history thoroughly. Here are the numbers for a duplex (2,500 total square feet with six bedrooms and three bathrooms) we just acquired:
Purchase price: $70,000 Cash put into property Down payment: Closing costs paid by us (seller paid): Repairs paid by us: Monthly cashow analysis Rental income: Vacancy loss (5%): Total income: Monthly expenses: Taxes (property) and insurance: Repairs/maintenance (6% of rental income): Reserve: Yard work: Management fee (10% of rents): Loan payment (30 years at 7%): Net monthly cashow: Cash-on-cash return Annual cashow ($744.31 12) Amount of cash put into property Cash-on-cash return $ 7,000 $0 $35,000 $42,000 $1,825 $91.25 $1,733.75 $208.30 $109.50 $50 $20 $182.50 $419.14 $989.44 $744.31 $8,931.72 $42,000 21.27%
Today the property is appraised at $164,500. We are in the process of refinancing this property so we can get the cash back that we put in for repairs and the down payment. By refinancing and increasing our loan amount, our monthly mortgage payment will go up to $698.57, which will make our net cashflow decrease by almost $280.
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However, we will still have a positive cashflow of $650 per month and have $42,000 to put toward our next investment property. Heres the breakdown on another duplex (2,300 total square feet with ve bedrooms and two baths):
Purchase price: $97,000 Cash put into property Down payment: Closing costs paid by us: Repairs paid by us: $9,700 $2,910 $18,000 $30,610
Monthly cashow analysis Rental income: Vacancy loss (5%): Total income: Monthly expenses: Taxes (property) and insurance: Repairs/maintenance: Reserve: Yard work: Management fee (10% of rents): Loan payment (30 years at 7%): Net monthly cashow: Cash-on-cash return Annual cashow ($416.19 12) Amount of cash put into property Cash-on-cash return:
Today this house is appraised at $159,000. As far as the houses we ip go, we buy them for all cash at 50 percent to 60 percent of market value. Mostly we buy homes with cosmetic issues and no structural problems. We sell them for nothing down and we pay the closing costs. They are fully nanced by the bank, so we carry no second mortgages. When we sell them we are completely done with them.
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The breakdowns for homes that we ipped are different from the rentals. This is the breakdown on a single-family residence (840 square feet with two bedrooms and one bathroom) that we ipped:
Purchase price: $48,000 Down payment: $48,000 Closing costs (seller paid closing costs, in this case the bank): $0 Repairs: $250 (This house was a foreclosure of an investor who had xed it up but went bankrupt before he could sell it. Everythingfrom the carpet to the kitchen cabinetswas new and immaculate.) Monthly expenses: Taxes (property) and insurance: Management fee: Loan payment: Rental income: Monthly expenses: included in repair costs: Net cashow: Equity: Appraised value: Cash-on-cash return: Total appreciation: n/a n/a n/a n/a n/a n/a $48,250 $95,000 n/a $47,000
We sold this house for $94,300. Our buyer got a grant from the city to pay for her closing costs, so we didnt pay for them.
Our total costs: Sales price: total costs: Net prot/capital gain $48,250 $94,300 $48,250 $46,050
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Merced Jeff
Merced Jeff
$65,000
$1,500
25,000 0 324,000
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$10,000 $17,500 2,900 2,000 $32,400 $4,860 150 500 800 500 500 200 $7,510 $24,890
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In a year, we have bought over $1.25 million worth of real estate, and we have kept $890,000 of it. Now we have passive income, portfolio income, and earned income. We are trying to follow Robert and Kims goal (when they rst got started) of only spending 70 percent of our income and putting aside 10 percent for investing, 10 percent for savings, and 10 percent for charity. We dont really spend on doodads anymore. Were being frugal while we build our business, but once we have hit rich dads denition of rich, we know we wont have to be so frugal anymore. Were still dening what retirement means to us, but I gure that in ve years well know what it is.
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While we aim to inspire others in their quest for success at the same time we want to evoke a sense of caution. Basically we dont think people should expect that they are going to make it big in real estate overnight. There are a lot of investors around us who have gone broke trying to rent or ip a house. We actually bought a foreclosed home from one of these investors. Thats why being prepared is so important. We made sure to acquire experience in real estate before we got ready to buy. We did it by putting in offers although we couldnt buy the property, by reading a lot of books and checking Web sites, and by researching our local market. Also, we talked to a lot of real estate agents, brokers, and investors and got a lot of useful information that way. Real estate isnt complicated to do when you know what youre doing and the process is ongoing. We still learn every day. In our opinion the two keys to real estate success are to get control of your emotions and to keep an open mind because you will be learning every day.
Gen-X Alert
Jeff, Jon, and I know a lot of people our age whose lives were thrown into a tailspin when the dot.coms crashed. A lot of dreams were shattered and feelings of security were replaced by fears about the future. If this happened to you, as it did to us, heres the most important thing to remember: Dont let fear stop you from attaining what you think is lost. Facing fear every day means managing it. You can beat disappointment by holding on to that dream and attaining it in a new way. Think about what you want, really listen to yourself, and then do it. Along the way, surround yourself with like-minded people who will support you and not try to sell you something that doesnt work, like 401(k)s. The biggest risk is doing nothing. If it wasnt for Robert Kiyosaki and his advisors, Jeff would probably still be in grad school, and Jon and I would be working in the corporate world and hating it. We are so very grateful to have been pointed in the right direction! We know we still have much more to learn, and that we still have many failures to confront before we reach our ultimate goal. But were excited and we look forward to it. Thanks, rich dad!
Chapter 11
Change of Mind
KEN HOBSON
Philadelphia, Pennsylvania
My vacation plans were simple: decompress on the pink sands of a Bermuda beach with my wife, Sue. It was 1999, I was tired, and the last thing I wanted to do was focus on anything. Not even a book. As it happened, Sue had asked some friends to recommend reading material for our trip. Rich Dad Poor Dad was one of them. She bought a copy and tucked it in her bag. When our ight was delayed I caved in and opened the book. I read it at the gate. I read it on the plane. When Sue begged me to accompany her to those glorious beaches, I said shed have to wait until I nished the chapter I was riveted to. After I nished reading the whole book, I started it over again. How could I not, when the thrill of recognition ran up my spine? Thats me! I thought when Robert wrote that lack of planning was the route to failure. That was my problem. I felt sure that there was another way to secure the nancial future for my family but I couldnt gure out what it was. Yet the clues were all around me. When I was a boy and my family would drive from New Jersey to Brooklyn to visit relatives, Id see signs advertising property for lease and wonder why. Now the answer was clear. Leasing meant money owing in to the
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owner of the property, month after month. I thought about neighbors who owned a day care center. Every two years they leased a new car. Suddenly I understood: The car was a business expense. So were lots of groceries. Duhthats what theyre doing! I exclaimed as I literally smacked myself on the side of my head. Things began to click because I was ready to comprehend them. As soon as we got home I bought other Rich Dad books, tapes, and games. I was a sponge for this new and welcome information.
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hugely popular and successful Internet and television shopping network. While I liked my job, and I earned a very good salary, something was missing. I believed that Sue and I were set as long as I kept working until I was ftynine and a half, when I could tap into my 401(k), our big investment. (There was an additional $6,000 that we had sunk into the stock market.) That meant twenty-two years to go. But I didnt want to have to work until I was almost sixty. I sensed that there just had to be a better, smarter way to be nancially secure. Like a riddle tickling my brain, I tried to nd the solution to scratch that itch. Sue and I had both graduated with degrees in computer science from Rochester Institute of Technology. With all our combined education and experienceSue found success selling payroll servicesthe answer kept evading us. That is, until I found what I was looking for. Instead of a one-way road to questionable nancial security that I was supposed to follow because no other routes were open to me, I was going to chart a new course to nancial freedom. The Rich Dad map showed me that opportunities ourished all around me.
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and this was money well spent. I received an overview of investing along with what to know about repair work. This included walk-throughs where the class saw before and after houses. Information about how much each repair job cost was covered: ooring, plumbing, roong, drywall, and so on. The classes were invaluablethey gave the participants a solid grounding about educated guesses where total costs were concerned. The next step was a business plan. I identied the amount of positive cashow I wanted, which was a target of a minimum of $150 a month per property after taxes. Then I looked for a working territory, preferably not more than a half hour away, in which to search for properties. After I did that I checked rents to see the range of prices for properties similar to the ones I was interested in. From there I researched mortgage quotes and a rough estimate of taxes for the area. I also asked about association fees, insurance costs, and water and sewer bills. I totaled up all the costs incurred to own the property I was after, and that number was my base cost. I discovered that my potential properties required $700 to pay all costs, which meant that I had to determine if the market would support rents between $850 and $900 a monthly. I began to search for properties valued between $50,000 and $70,000, which allowed a mortgage between $400 and $500 a month. Those properties were foreclosures. I went to the HUD and VA sites on the Internet to get a list. (I did nd a better list, which indicates all foreclosure proceedings, existed on the docket at the county courthouse.) I purchased three foreclosed properties, all single-family homes in Pennsylvania, with equity in our home, along with money from stock sales. (I know that a lot of people use equity to pay off debt, or to buy a boat or some other nonasset. We paid down much of our debt so that our line of credit was almost fully available. Controlling debt means freeing up leverage.) All the deals Ive done to date have been with about 10 percent down of the asking price.
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Today the property is appraised at $156,000 To be honest, I made mistakes, too. Not adhering to the business plan was the problem. One property, another single-family home, which required a drive of several hours to reach, was a real xer-upper. The kitchen was usableif you kept your eyes closedthen you wouldnt see the rust coating the metal cabinets. I thought Id buy it for $40,000 and sell it for $60,000. However, this fantasy scenario had little to do with reality because I ignored the market. I should have turned it around quickly for $45,000, but I didnt. One year later, the kitchen was still an eyesore and I still owned the house. I spent three months and $5,000 xing up the kitchen and bathroom and eventually I sold it for $72,000. However, because I held on to the house for so long I paid a lot of money in real estate taxes and ended up only breaking even. But real estate is very forgiving; it always gives you another chance.
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ships. The interesting thing is that although I lacked a background in selling, I was hired because of my knowledge of the investment market as well as the goals and mind-set of the investor. Frankly, everyone I knew, with the exception of Sue, thought I was crazy. How could I leave such a secure job to work for myselfat real estate, no less? It was tough trying to explain that the job no longer held any excitement for me. After all, one computer screen is pretty much the same as the next. But, the naysayers pointed out, I had dabbled in my own businesses before, and they didnt work out. Their unshakable belief was that the stock market was the means to achieve nancial security. I didnt see things that way. The past businesses didnt succeed because they were jobs. I did start an ISP (Internet service provider) in 1998 and its true that it went belly-up because the business systems werent in place. Basically, I moonlit as a computer programmer, so I was self-employed, not a business owner. But I dont want to give the impression that no sweat was involved in this big change. The day I began I was ready to sell. It didnt happen that day. Or the next. Or for the next three months, either. Doubt started to creep in, and the mantra, What did I do? I havent seen a paycheck in months, began to repeat itself in my brain. I reached for the phone, ready to call QVC, where I had an open invitation to return. Then I remembered Roberts words: Analyze, dont criticize. Dont second-guess yourself. Taking a deep breath along with a reality check, I told myself to hold on for a second. The company that hired me was solid. Opportunities were still out there. I had my own track record to remind me that I knew what I was doing. Sue and I didnt make a snap decision that I should take this job. We discussed the pros and cons and agreed that it was the right move to make. Sure enough, things began to change after that. I just completed a deal that will pay me more than I made in 2001 at QVC. Four more deals are lined up behind it and more are in the works, including a twelve-unit apartment with laundromat. I am on pace to quadruple my income within eighteen months of going into my new career.
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self in the butt to get going), Im in an amazing place. But then again, its the place I want to be. I know that there are millions of professionals who drag themselves back and forth to work every day because they need to pay the bills. They arent where they want to be. But there is a way to that place. It exists. I found it. So can you.
Part IV
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school teacher provided the information that showed them that cashow possibilities exist at any age. Allison listened to her mothers Choose to Be Rich tapes in the car and had an idea for a moneymaking business. Jake watched his parents invest in real estate using the Rich Dad information, and understood that there was no reason he couldnt do it, too. David and Michael, working toward their college degrees, not only applied a nancial education to their own lives, but made it available to others as well. Playing the CASHFLOW game in high school altered the way they looked at how they wanted to live, earn money, and impact their society. They took that expanded view with them to college where they are applying it as well. No one sat down with any of these young people and forced them to come up with a plan to make money. None of their parents threatened to stop their allowance. Instead, the group was inspired by the Rich Dad information and created successful ventures on their own. Allison, Jake, David, and Michael received a head start on the road to nancial security by grasping what was available to them and then taking the next steps. They demonstrate that age does not matter when either starting a business or buying real estate as an investment. Without hesitation and without fearthey gured out what they wanted to do and then did it. Unlike many adults, they havent been told year after year about what they cant or shouldnt do. Not being afraid to try and possibly fail has brought them success to build on. They didnt let anything or anyone stop them from accomplishing their goals. All of them exhibit an entrepreneurial spirit willing to face challenges and take risks. To achieve their goals they are sharpening their nancial skills, boosting their entrepreneurial spirits, and having fun in the process. Already they understand the difference between earning a salary working for someone else and building assets to give themselves nancial security. Once they read, or listened to, or played with Rich Dad information, they knew that opportunities beckoned and they were better able to recognize them. They have an I want to succeed mentality. Allison, Jake, David, and Michael are continuing to learn that: Allowances and gifts of money can be turned into assets that will make money.
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Investing in ones future means investing right now. Immediate gratication is not as rewarding as future cashow. Even though they are students, they live in the real world. They know about nances, assets, liabilities, and what they need to do to become nancially secure. Setting an example for others, and teaching them what they have learned, is an important part of life. Debt is nothing to be afraid of if it is good debt. They understand that borrowing to acquire an asset is good debt and is a wise course because assets bring income. It is your money working for you. Giving back is one of the most important aspects of being rich. They are a terric sampling of the next generation of people who are already learning how to rely on themselves for nancial security, a powerful Rich Dad lesson that everyone needs to know. Beginning so early, investing time and effort to earn cashow is becoming natural for them. As youll see, they already know that all kinds of possibilities exist for them. Energetic, thoughtful, and winning, they are an inspiration to anyone who has ever thought, I wish I had the courage to do that. Their enthusiasm and I can do that! outlook is contagious. Read on and be inspired.
Chapter 12
Last year, my fourth-grade teacher asked my class to write a report about someone who inspired us. First I picked my mom and then I picked someone who no one else in my class thought of: Robert Kiyosaki. I know a lot about what he says because my mom plays his Choose to Be Rich and Rich Dad Poor Dad tapes in our car when she drives me and my younger brother to school, the mall, or other places. She also bought the CASHFLOW for Kids game. My whole family played, including my brother, Eric, who once became a millionaire before I did. He was seven at the time. Now hes eight. Listening to the tapes got me thinking about making money in a different way. My $5 a week allowance, and sitting at the corner selling lemonade after school on weekends and in the summertime, just wasnt getting me enough money. My mom keeps teaching my brother and me to save our money to buy the things we want. A lot of times we would be in stores and Id see something I really, really wanted and asked to borrow from my allowance. And she always said, No. I wanted extra money to spend. To make that happen I decided to start my own business. I was nine. I learn a lot in school, but from the Rich Dad
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tapes and the game I saw that its possible to start your own business no matter how young you are. First I sold rocks to the neighbors for aquariums and decoration. My mom thought it would never work but I went door-to-door and I did make some money. And like Roberts rich dad and my mom told me, I kept track of what I spent and what I earned. Then I decided to sell candles. I made some for my third-grade Christmas party and liked doing them. I learned something new along with being responsible for buying the stuff I needed to make them. First I tried selling them door-to-door and on the street, but I wasnt very successful. Then I decided to sell them on the Web, where age doesnt matter at all because nobody ever saw me. I became a business owner. My mom helped me set up a Web site. I made up business cards and handed them out at school and at church. I bought what I needed by saving my allowance. As soon as I received an order I made the candles and shipped them out. My start-up costs were between $20 and $30. So far Ive made between $50 and $60. Im doing so well that I now have an assistantmy brother, Eric. I feel like I can accomplish a lot more by listening to what rich dad says. Finding my own way to do things isnt hard. I know I can take something I like to do, turn it into a business, and make it work. I also understand that if I put my mind to something I can accomplish it no matter what happens. I even got all As on my report card!
Chapter 13
I just bought my rst rental property, a single family home in Florida. Brandnew, it contains three bedrooms and two bathrooms. In and of itself, that might not sound so unusual. However, Im thirteen and a half years old. To me, investing in real estate makes sense. When I tell you how I came to this conclusion, I think youll agree with me.
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read a balance sheet to appeal to me. The game showed me the difference between an asset and a liability and how to analyze the numbers in an investment. It wasnt hard to learn and the math was pretty simple. I just hadnt seen numbers applied in that way before. Best of all, I saw that there was another approach to money that I hadnt considered previously. Sure, I liked to spend money, but the idea of acquiring it the way the game suggested was so new to me. Before the game I thought property meant the house you lived in. Now I understood why there were for lease signs on buildings. People who owned the buildings wanted to rent space for money. Real estate had value. But real estate wasnt the only investment I learned about. Understanding the difference between a stock and a mutual fund was a basic piece of information that came in handy. The game convinced me that in order to make money in the stock market you must know what you are doing. After we played the game my parents and I would talk about what did and didnt work and why. The rst time I played, it took me a couple of hours to get out of the rat race. A couple of years ago we started playing CASHFLOW 202, which is the advanced version of CASHFLOW 101. Now I can get out of the rat race in less than thirty minutes. The great thing about the games is that they gave me the facts I needed to know before making a move. I began to see that I could apply the rules of the game to real life. When you know what youre doing, risks get a lot smaller. Theres a lot less fear involved about going forward with your plans.
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My folks always supported me in my businesses and theyve helped me learn about material cost versus selling price, how labor costs affect prot (like the times my friends helped me at the lemonade stand and I paid them), and the importance of good marketing and promotion. In the fth grade I started making custom candles. That year in school, candle making was an elective. I discovered that I liked to create candles. Even better, I discovered that people liked to buy them. One day, my parents and I were eating in a popular local restaurant when I noticed that every table held a candle. I saw an opportunity and I asked the owner how I could help supply him with candles. We struck a deal for a monthly bulk order. I borrowed about $500 from my mom to get started. I had to gure out whether making the candles by hand would be cost-effective. Trying to determine how many I could make before school, after school, and on weekends was part of the process. When I saw that making the candles myself wouldnt be the best way to go, I did some research on the Internet and located a candle supply company. Not only did I nd a good source of nished candles, I found better supplies for my custom-made candles, too. Whew! Knowing a steady supply of nished candles was available, I went to other restaurants and talked to the owners. I offered them incentives like free delivery. And yes, they listened to me and believed in my ability to fulll my commitment, despite my age. I didnt disappoint them. Even when an unexpected glitch came my way, I didnt panic. Once, after I placed my order, a restaurant cut back on the number of candles. But I didnt sweat it because candles dont spoil. I was able to use the extras to ll another order. Recently I took my kit to our synagogues Hanukkah celebration, which was also a fund-raiser, and invited kids to make their own candles. They loved it. I sold to their parents all the custom-made theme candles I brought with me, and I donated a portion of what I received back to the synagogue. I know how important giving back is. One year after receiving her loan I repaid my mom. The business brings in a prot of about $1,000 a year. My dad set me up with an accounting program on my computer so that I could keep track of my business and I show him regular nancial statements so we can know how Im doing. I mentioned to my dad that I would like his bookkeeper to go through my books to make sure that my nancials are accurate.
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My most recent business venture was designing a graphic advertisement for my dads company. That was a very instructive episode. I spent eight hours working on the piece and I earned really good money. My salary was more than the candle business generates in a year. But when I received my paycheck I couldnt believe how much money went to taxes and how little was my own. Even at my age, I knew there was something wrong with that. Thats why Im glad my parents, along with Rich Dad, are teaching me about becoming nancially independent so I wont have to depend on a weekly paycheck. After watching my parents buy real estate over the past couple of years, I told them I wanted to buy a rental property of my own so that I could be prepared for college and start to become nancially independent.
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Okay, I know this doesnt sound like a lot, but this rst property is similar to the rst property my parents bought. (Actually, Im doing better, because that rental initially had a negative cashow.) I see this purchase as a way to build cashow while the tenant pays the mortgage. And while the cash-on-cash return is just 4 percent (excluding appreciation and tax advantages), my money is working for me and my property has potential for appreciation. The developer is now selling the same home for $126,000. Thats over $14,000 more than I paid for my house. If the house appreciates in the next two years as I anticipate, I can have the private mortgage insurance (PMI) removed, which will increase the cashow. Private mortgage insurance is additional insurance required by the lender on certain properties. And over time I can raise the rent, which will produce more monthly cashow as well. The passive cashow Ill receive every month will help to take care of my expenses while I concentrate on school. Worrying about money wont eat into my time. If the house appreciates enough, I can renance the mortgage and pull out cash to use for college expenses (another option would be to take this money and buy another property). I just dont see a downside to this kind of investment. My folks secured the loan for me, since I have no credit history or income (not enough to qualify for a mortgage anyway). But my name is on the deed, along with my parents names. All the rental income will go into a separate account of my own and all expenses will be paid out of this account. If any repairs or maintenance are necessary the money will be taken from the positive cashow. Rich Dad taught me to invest in assets instead of buying doodads. And thats exactly what Im doing.
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Im Just Beginning
Another really important lesson I am learning is how to structure deals so that everyone wins. I want to build a personal submarine, which measures approximately ten feet by three feet and carries two people, in order to raise the awareness of the current state of our oceans and the need to preserve our marine wildlife. I will need approximately $25,000. In order to get the funding for this venture I am looking for companies to sponsor me. In exchange for their funding or donations, I would give them advertising space on the bright yellow sub. In this way the company will get valuable advertising and good publicity, and I will get to build the submarine. That is a great way to structure deals because no one walks away unhappy. My mom and dad stress that education is an important part of a persons life, but it isnt the basis for nancial security. By learning how to invest wisely and manage my money now Im starting to build a solid nancial future. And although I left the lemonade stand a while ago, the candle business is still ongoing and I intend to keep it running. By the time I enter college I can hire people to run it for me. Its never too early to start becoming nancially independent.
Chapter 14
We Want to H.E.L.P.
DAVID HOSEI AND MICHAEL SLATE
Junior Year, Indiana University, Junior Year, Purdue University
Going to college is as much a privilege as an opportunity to find out what a person wants to do with his life. We view our university years as an integral part of shaping our interests as well as providing the grounding we need in our chosen fields. But we also received a pre-college education that served us before we ever left high school. Both of us were kid entrepreneurs. Now one of us plans to create businesses after graduation. The other one already owns real estate. Were normal guys who were incredibly fortunate. We had a teacher who changed our financial lives. We met him in high school.
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tery until our senior year in high school. Thats when we took a class called Marketing Co-op, which was taught by Mr. Dave Stephens. Sitting in that classroom, we received the kind of lessons students really need. Mr. Stephens gave us the necessary skills to succeed in life. How to interview for a job was part of the lesson plan. So was building entrepreneurial skills. Then we learned how to invest in real estate. (We were seventeen years old and the idea had never occurred to us before. We were aware of investing in real estate, we just didnt understand the fundamentals. After all, how could a student afford to buy property? Little did we know.) The time value of money was another part of the curriculum. For example, $1.00 today will not buy as much as $1.00 did in 1960. We also learned that the timing of an investment was important, but not the most important part, and that simply investing money in sound ventures was a great way of building nancial wealth. We were encouraged to learn at our own pace. Books were suggested and Rich Dad Poor Dad was on the reading list. One day Mr. Stephens brought a board game into class. By that point, we werent surprised. We just wondered how it would apply to the focus of the class. The next three classes were devoted to playing this game, CASHFLOW 101. We really enjoyed it; it was fun. And yes, we learned a lot, too. The game showed us how to get out of the rat race as well as how to use money to buy sound investments. Getting a job after college and working for years at it was the path we were on. Still, we knew that we were different and wanted another lifestyle. The game gave us a structured picture of that lifestyle and explained why we were different. The compelling aspect about the game was that it provided a visual reality to accumulating passive cashflow. Then someone mentioned that there was a CASHFLOW for Kids game and suddenly an idea took hold. Another person mentioned knowing a fthgrade teacher at a local elementary school. Why not teach kids even younger than we were the skills they needed? Why wait until high school? Arrangements were made and a group of us went over to the fth-grade class. We gured that introducing what the game was about in a fun way was the way to go. So we put on a skit, including such memorable numbers as The Grinch That Stole Cashow. The kids loved playing the game. And those ten- and eleven-year-olds were savvy. When we heard them say things like, My passive income has to
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be more than my expenses in order for me to get out of the rat race, more than a few of us felt goose bumps. We knew that the game was giving these kids a whole new way of looking at lifenot just money. Very likely they were learning lessons their own parents had never been taught. Certainly thats what our experience was. After we graduated from high school, a few of us decided that teaching college students about nance could provide quite a ripple effect. Those students could, in turn, teach kids about money. And they could do it in a way that was fun. This was a stepping-off point for us, the beginning of our quest to help educate others in our communities about nancial literacy, entrepreneurship, and money management.
Lending a Hand
To do that we began a nonprot organization called H.E.L.P., Inc., which stands for Helping Educate Lots of People. The organization employs CASHFLOW for Kids to teach local children near college communities about money management, nancial literacy, and entrepreneurship. To make that happen, we do outreach programs at the Boys and Girls Clubs, Girls, Inc., elementary schools, the Indiana Department of Education Conference, national conferences, and high schools. Chapters of the organization are in place at Purdue University, Indiana University, and Wabash University. Ball State University and IUPUI (Indiana University and Purdue University of Indianapolis) are next. So far over 100 college students have reached over 200 ten-, eleven-, and twelve-year-olds a year. Weve found a really efficient way to make this happen. Ten dedicated college students meet once a month to learn the game. They teach other college students, who, in turn, reach out to children in the community. Its a simple formula: Learn. Teach. Do. How we arrived at this juncture reveals a lot about opportunities that exist for young entrepreneurs who want to build on what they instinctively know. We want others to gain access to the information that was made available to us. Once they have it they, too, will possess a terric advantage for succeeding in life. Our stories will probably be familiar to lots of people millions of teenagers possess an entrepreneurial spirit. But unlike them, we got a helping hand that we want to pass on to others.
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DAVID: ENTREPRENEUR AT TWELVE, BUSINESS SELLER AT SEVENTEEN Growing up I always looked for business opportunities. By the time I was twelve, I collected aluminum cans for recycling while my friends played basketball. By fteen I worked as a busboy on Friday and Saturday nights at my grandmothers country club. (I still work shifts there when I go home during breaks.) The spring of that year a friend, who had his own lawn mower, and I formed a lawn care service. The decision was easy. All around our neighborhoods there were lawns, and a lot of people who owned homes either werent interested, or didnt have the time, to take care of them. We gured we could. To make the businesses work, I needed two things: a lawn mower, and the money to buy it. I went to my sister, explained what I wanted to do, how much I could charge, and how many lawns we could tend over a weekend and after school. I also promised to repay her within two months. Convinced that I knew what I was doing, she lent me $500, interest free. I was able to repay the money in one month (but I continually repay my sister in favors because I could not have gotten where I am today without her help). To expand our market, we told teachers at the high school about our service. Someone referred us to a bed-and-breakfast, and we worked for them, too. Then we branched off again, and were hired by landlords, home owners, and commercial entities. Of course, there was one rather signicant logistical problem. At fteen, I was too young to drive, and I had to hire friends to drive me from job to job. I bought the truck and hired my friends to drive it for four months. But as soon as I received my license I drove the truck myself. By my senior year in high school six friends worked for us. I paid them on the fth and twentieth of the month on a per-hour basis. The business grossed $40,000 over those years. I made one third of that in prot for myself, another one third of the revenue went toward overhead expenses, and the remaining one third went toward labor. (Three months into the business my partner quit. He did not want to be a part of the business anymore. Over the next couple of years, he really was upset at the decision that he made to quit the business.) I started looking for prospects to buy my business at the beginning of my freshman year at college. Three months into my college career, I could not
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satisfy the customers demands, so they all began to look for new service providers. I was going to sell the business to a landlord, the biggest client, for $200 a month for ve years. But by the time we came to an agreement, I had no customer list to sell. So, I ended up selling the equipment and truck for $1,500 cash. This experience taught me the importance of using a qualied advisor to mediate during the selling process. As a matter of fact, I learned to use advisors whenever I was unknowledgeable about a specic business process or procedure. I also learned that a business can die in a period of three months if there is not a sufficient plan in place that will continue offering superior service to customers. I learned that the Rich Dad philosophy can work, but it is challenging and requires a lot of work, effort, and planning. The prot from the lawn care business came in really handy because while my parents stressed the value of getting a good education on my siblings and me they were also clear about who was responsible for paying for it. My share of the prots from the business, as well as the sale price, paid for my rst year of college.
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episode because I realized that nding my own formula and vision and running with them was imperative. A computer-related start-up venture, with two others, which required about 500 hours of time but none of my own money. We had entered a business competition, based on our venture, which gave us $5,000 to work with. We offered a way to link medical information using a PC tablet, that is, a screen without a keyboard. One of the team left and the project couldnt move forward. This, too, was an important learning experience because it taught me about trusting people I do business with, especially where money, effort, and time are concerned. I consider H.E.L.P. a business as well because I am accountable for it and to it. My expanding entrepreneurial ability helps in other ways, too. I raised $7,500 to showcase a Battle of the Bands competition, which contributed $2,000 to Jills House, a fund for a student with breast cancer. Over the past two years Ive helped to generate donations of over $4,000 to Jills House. In addition to starting businesses, Ive also invested about $5,000 in stocks. At this point, Im leaving them alone. Dealing with money every day, however, is something Im still working on.
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Distractions still vie for my attention. Its funny, because theyre the same ones that I had at eleven. Come out and play, is a siren call. But I look at them as a challenge. Sure, its important to decompress but its also necessary to achieve goals.
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MICHAEL: CANDY MAN, PROPERTY OWNER From 1989 until 1991 I ran the Slate Candy Store out of the entryway to our home. Seeing a need, I lled it. Kids like candy, but the only place to buy it locally was at the convenient mart, and a lot of parents wouldnt allow their kids to go there. It was too far away and getting there required going along a main road instead of through neighborhoods. I asked my mom if I could sell candy and she agreed. We went to Sams Club and she bought all kinds of stuff (I knew what my friends and I liked so picking it out was easy). Once I told the kids at school what I was doing, word spread quickly. Soon kids were lining up outside our house. My formula was simple: I doubled the price of each piece of candy and I made a couple of hundred dollars a month after paying for the candy until I gave up the business after a year. My house was robbed and my mom and I decided to quit selling candy. By the time I was sixteen I transitioned to the digital age. I invested $1,000 (a gift from my grandmother) in my rst computer. With an Internet connection and AOL account, I set up a bunch of Web sites where companies paid me, based on a per-click basis, to advertise their banners. Eventually the sites were getting 2,000 hits a day and I was raking in $800 a week. I made several thousand dollars in about four months before the system was changed. Now I will admit that in this preMr. Stephens time, I blew all my money on a car, a stereo system for the car, entertainment, girlsthe basic teenage list. But when I attended his class, I took all my ideas about being an entrepreneur and glued them together. Finally, I understood how it was possible to become nancially independent. Money wasnt just to earn and spend. The information I received not only pointed me in the investment direction I wanted to go toward, it helped to crystallize my goals. I knew that after I graduated from college I would use the next ve years to create passive income that would exceed my expenses (like a mortgage, car payments, food, and so on). My ten-year goal would be the ability to retirenot that I plan to do so. To make that happen, Ive already begun to invest in real estate.
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settle into the odd layout of the apartment, which, strange as it sounds, was shaped like a wedge of pie. After the excitement of actually being in the apartment wore off, I realized that I was paying $400 a month toward the owners mortgage payment. I knew there was a better way. I began studying the real estate market in the area (Lafayette, Indiana) and recognized that it was a perfect time to buy. Interest rates were very low and everyone in the area seemed to be selling at one time. A true buyers market was set out like a buffet. Every day I spent a little time searching for a duplex, thinking that I would live in one unit and rent out the other. But after eight months spent looking at forty or so duplexes, I was getting discouraged. Most were built before 1950 and required a lot of time, which I didnt have, for maintenance and upkeep. One day I saw an ad in the paper for a fully managed four-plex with excellent returns. When I saw it, I was very impressed. Not only was it less than five years old, it was better than most of the apartments in town. Fireplaces graced each unit, which also contained washers and dryers. The units on the top floors were topped with vaulted ceilings. I could live there in luxury. When the owner presented me with a copy of the financials, an Excel spreadsheet, as soon as I arrived to look at the property, I was even more impressed. The seller was asking for $245,000, and while he agreed to $240,000, I knew that I should have the property appraised. Sure enough, the appraisal price was $266,000. My research told me that due to economic conditions, most banks only required about 10 percent down. I used the appraisal price as leverage. Heres how that particular bank looked at the numbers. They regarded $266,000 as the price, and 10 percent of it$26,000as a cash down payment. The $26,000 existed on paper only. But then something else came to my attention. By putting 10 percent down I was required to pay for private mortgage insurance (PMI), which is additional insurance required by the bank to help them sell the loan to another bank. The $120 monthly PMI insurance fee seemed like money ushed away. Determined to avoid this payment, I gured out a way to put 20 percent down. I talked the seller into carrying a second mortgage of 10 percent. He agreed and the private mortgage insurance disappeared. Seeking the best terms, I talked to about ve banks over the course of a
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month. All the people I dealt with were courteous but one, more than the others, was willing to do whatever it took to get me the loan. I presented them all with mounds of nancial statements and paperwork, but this person was willing to support meI was twenty at the timeand work every step of the way to secure the loan. In my case, that included special approvals from the underwriter because of my income constraints. The loan came through, a ve-year ARM (adjustable rate mortgage) at 6.375 percent. This means for ve years the interest rate is 6.375 percent. After ve years the rate can up go or down depending on the current market. I would pay $1,300 a month. (Although I would have preferred a thirty-year loan, which would have locked in a low interest rate for the entire term of the loan, this was the only mortgage I could get. If the rate goes up after ve years I may decide to renance the loan.) I called my friend David Hosei to help me analyze the nancials. If I lived in one of the units I would have to pay about $200 to break even. Heres how we gured it:
$1,300 $189 $262 $1,751 went to the rst mortgage went to the second mortgage went to taxes for mortgage payments and taxes
Expenses included: Management fee: $108 (6% of $1,800 with me living in one unit for $200/month) Lawn mowing or snow plowing fees, which varied Insurance (property): about $50 Minor electric fees Rental income: $1,800 $1,751 for mortgage payments and taxes +$200 expenses (management fee, $108 + insurance and additional expenses, $92) $1,951 (plus or minus $100 depending on how much snow we get) $1,800 rents $151 My out-of-pocket costs, less than what I paid for rent.
For $151 per month I could live in a luxurious apartment and own the building. It was a go.
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After securing the loan, I was informed that closing costs were about $6,000, which meant about $2,000 out of my pocket, plus the one point due to the bank, a number that represented 1 percent of the loan, or $2,600. The amazing thing is this: When I got to the closing I only had to pay $625. It seems that the seller was responsible for more taxes than the lender had originally quoted to him. My mortgage payment didnt start until the month after I closed on the property. This gave me $1,800 from rents to deposit in my bank account. I am saving this amount in case of emergency repairs and to cover the months when units may be vacant. After I graduate I will move out and rent that top unit for $625. At that point my passive monthly cashow will be $440. Heres the breakdown:
$595 $595 $625 $625 $2,540 $2,100 $440 for bottom apartment + $25 water + pet money (if applicable)* for bottom apartment + $25 water + pet money (if applicable) for top apartment + $25 water + pet money (if applicable) for top apartment + $25 water + pet money (if applicable) rents (management fee, 6% of this number = $152.40) mortgages, expenses, plus or minus $100 depending on how much snow we get monthly passive cashow
*The charge for pets is $25 a month. Tenants pay an initial $200 deposit if they own a pet; $100 is nonrefundable.
Cash-on-cash return Annual cashow ($440 12) Amount of cash put into property Cash-on-cash return:
As far as the property appreciating, investment properties are appraised based upon the amount of income they generate. Therefore if the rent goes up, then most likely the property value will go up, too. I know the property will appreciate because a small shopping center is being built right across the street. Location always counts, whether youre selling candy or selling real estate. I look at the investment this way. I only put $625 of my own money into this deal, which gives me a terric place to live and potential passive cash-
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ow. Presently, based upon the appraisal, I have $26,000 worth of equity; by the time I graduate that amount may increase. I plan to use some of this to buy more property. There is another aspect to this purchase, which I think is important to bring up. I heard a whole lot of critical comments from friends and relatives about investing in real estate at the age of twenty-one. Several people made a point of telling me that I would be xing leaky toilets and dealing with unbearable tenants. When would I study my major, computer science, much less anything else? The reality is that the property is fully managed by a trustworthy company. Everything from renting the units to dealing with tenant issues (like nonpayment of rent and complaints) to mowing the lawn is their responsibility. While the management company doesnt pay for services like lawn care, they do supervise them and make sure that everything looks great. All I do is open nancial statements every month. I dont even have to go to the bank because my check is deposited directly into my account.
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investment account. Another 10 percent goes to charity. Currently I work at Circuit City on the weekends and I run a Web-hosting company, which has 140 clients and is growing steadily.
DAVID AND MICHAEL: WERE STILL LEARNING EVERY DAY In addition to going to school and earning our degrees, we are also working toward our goals of nancial independence. We constantly look for and analyze opportunities by scanning the classied ads and by listening to things our peers talk about. The nancial information we were taught put what we were doing, as well as what we could do, in perspective. It gave us a vision of how life can be. Every day we wake up with the amazing feeling of being in control. We feel rich right now. Most of all, this is the experience we want to share with others. We know lots of people who arent realizing their potential because theyre afraid to do anything other than their subject. To them, and to everyone else, we want to say this: Do not be afraid. Go after your dreams. Believe us, theres nothing else like it.
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educating themselves to think like rich people, they not only altered how they did business to give their clients better nancial positions, they altered how they handled their personal nances as well. While many professionals fear that educating their clients may mean losing them, these professionals can clearly demonstrate that by educating their clients not only has their relationship improved, these clients are more likely to become long-term clients because their advisor invested time in them through educationnot just their money. In this section youll meet Tom Wheelwright, an experienced accountant in Arizona who is affiliated with Diane Kennedy, one of the Rich Dads advisors. Youll read how Tom and his partner, Ann Mathis, approached nancial matters so that their clients and their employees could secure strong nancial futures. They also applied the Rich Dad information to their own lives by making investments in assets they hadnt considered before and expanding their business in new ways. Youll also read Brian Eaglehearts story. Like me, Brian is a Marine Corps veteran (as I write this he is involved in the war in Iraq). A nancial consultant living in Oregon who oundered with a signicant amount of debt, Brian used the Rich Dad books to teach himself a new way to plan nances. He not only helped his clients to get on the road to nancial freedom, he reduced his personal debt and increased his monthly cashow as well as his donations to charity. He took control of his nancial life, which fueled his independence. His story is so compelling he told it in one of the Rich Dad infomercials. People who run their own businesses send us stories about taking nancial control, too. In this section youll meet Michelle LaBrosse, a successful business owner in Connecticut who revamped the way she ran her company based on Rich Dad books and tapes. The lessons she learned and applied had to do with basics that a lot of people tend to ignore. Rich Dad talked often about how important it is to pay oneself before paying bills. In Michelles case doing so made an enormous difference in how her business functioned and grew. Terri Bowersock is another successful business owner. Based in Arizona, Terri built her local furnishings business into a nationwide multimilliondollar company. Her success, combined with her personal story of overcoming a learning disability, earned her coverage by a number of national
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magazines and appearances on national television shows. Still, Rich Dad presented Terri with new possibilities for wealth that she hadnt known about. Her story is a terric example of understanding that new opportunities are always availableno matter how successful a person already is. If you are either a nancial consultant or a business owner who wants to see improved results, as well as build personal wealth, take good note of what Tom, Brian, Michelle, and Terri have to say. By teaching others nancial literacy, they strengthened their own nancial future as well as that of their clients and their businesses. Their Rich Dad experiences are terric examples of nancial successes that continue to grow.
Chapter 15
First of all, my partner, Ann Mathis, and I want everyone to know that we are outside accountants for the Rich Dad company. So saying we are gung ho about the information available to us might sound obvious. But its not. Even with our nancial educations and backgroundswe both earned masters degrees in taxation and there is a lot of experience between uswe found a new perspective about money and investing since weve become involved with the Rich Dad folks. The change has been profound, for us, our employees, and for our clients. Ann and I became business partners about two years ago but even before we joined forces we were looking for a way to teach nancial literacy to our clients. Separately and then together, we felt that the more people knew, the better we could serve them. As it happened, Diane Kennedy, one of the Rich Dads advisors, was looking for assistance for her ongoing clients so that she could concentrate on marketing her book, Loopholes of the Rich. At the same time we were seeking some help in marketing our tax and accounting service. Before Diane met
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with us she asked us to read Rich Dad Poor Dad. Immediately, we took a liking to the Rich Dad philosophy. After Diane invited us to play CASHFLOW 101 with her, we were hooked. Ann and I found that as we played the game together, we became better business partners. We were always in tune with one another, but using the language of Rich Dad provided us with an even more efficient way to exchange ideas and information for investing and forming other strategic business plans. Confronting risks in a safe environment, using pretend money, and the foresight to know how things can turn out, makes risk management a lot easier. Using the deal cards, which show how to evaluate risks over and over again, makes it less frightening to take a chance. Very soon its possible to look at a card, assess where potential jeopardy lurks, and decide what to do. Its an extremely freeing mental exercise. Consequently, making good decisions quickly and efficiently became our norm. At times, people expressed amazement at how effortlessly we decided to expand our business. While we were never averse to taking risks, we found that we were able to evaluate them better. The effect on our business has been profound. Weve doubled the number of our employees in the last year because our business continues to grow. Our employees play the game with us on a regular basis. All of them, including several that are not highly paid, are now real estate investors, a possibility they had not previously considered. Some teach the game. Ann and I wholeheartedly embrace the Rich Dad work philosophy: Go to a job because you love it, not because you need the check. We also play the game with our clients every month. Actually, we insist that the rst step to nancial planning is playing the game even if doing so sounds silly to them. We tell them that participating will expand their outlook on nances more than anything else they can do. Our view is that the game is an excellent tool that teaches accounting principles, tax strategies, general investing, and nancial management. Our clients, who nd the game very instructive, love it. The rst time they play, their strategy often mirrors their own investment outlook. But by the second or third time they take part, they see alternative ways to invest. This moves them to transform the way they look at money and investments. Theres another maybe even more powerful benet. Time
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and again, those couples who play the game together report back that their personal relationships have grown stronger. Our clients trust us with their money and we love being able to give back to them a way to expand their nancial horizons. The positive changes we see in their lives inspire us to keep doing more for them. The ripple effect doesnt stop there. Recently we invited one of our stockbroker friends to play with us. Watching him, it seemed apparent that he was unhappy with the results he was getting. By the look on his face when he was leaving, we were concerned that we would never see him again. Just over a month later, he called to report that he had just closed on his rst property and attributed this investment to playing the game with us. Weve observed similar changes when we play the game with parents, siblings, spouses, and children. Sam Wheelwright, thirteen years old, plays the game with family and friends. Frequently he talks about acquiring properties in the future and not becoming an employee. A natural at doing deals, he says that he is learning what he excels at and implementing that talent will help him become rich in the future. Over and over again weve seen that kids get out of the rat race faster than their parents do because theyre not afraid to try something new. Fresh minds not worn down by cynicism and worry grasp opportunities in record time.
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we focus on taxes and nancial planning. We are not insurance agents, stockbrokers, or personal bankers. We have also been fortunate in nding outstanding employees who can handle a lot of responsibility and truly care about our business and our clients. Getting our money to work for us reects a big change in our investment view, both professionally and personally. As a result of the additional nancial education weve received, weve eliminated the 401(k) in our office. These investments, along with mutual funds, were the nancial plans we used to rely on. Now we know that far better long-range nancial strategies are available. In the past several months, Ann and I invested in the development of oil and gas wells and we are now working on acquiring multifamily homes as well as a commercial property. This was all new to us. Last year none of these kinds of investments were ours. In the process of investing and teaching our clients, we learned the magic of real estate. We discovered the enormous leverage of using other peoples money that real estate provides. We find ourselves illustrating this to clients every day, showing them how much faster their money can grow in even an average real estate investment than it can in any other type of investment. And on top of that, real estate can provide tremendous leverage for tax deductions. Not only do you get a deduction for your money, you also get a deduction for the OPM (other peoples money) you use. It really is magic! Weve also confronted the problem so many people complain about: not enough time to concentrate on personal nances because work takes up so much attention. With the proper team and outlook, we follow our investments because our team of advisors makes it easy for us. Our goals for the next five to ten years include building our business from being an accounting firm into a national business advisory company that will efficiently assist thousands of people with their daily financial decisions. For us, the greatest aspect of employing the Rich Dad information is the ability to bring nancial literacy to the average person, so that he or she does not have to rely on the tired philosophies of nancial institutions and their inadequate investments.
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Chapter 16
A New Strategy
BRIAN EAGLEHEART
Portland, Oregon
By the time I was twenty-two I teetered at the edge of a nancial precipice. One big blast of wind, and I would be blown over into a deep money pit that Id never be able to climb out of. A whopping $60,000 in debt, a staggering combination of college (I graduated from Portland State University with a dual major in business administration/finance and African studies) and car loans plus some reckless consumer spending threatened to overwhelm me. The awful sensation of being at someone elses mercy haunted me. The situation seemed more than a little ironic, too. I was living paycheck to paycheck while working as a nancial consultant. Up to this point I had lived my life a certain way and followed the rules as they were set before me: Get as ne an education as possible or learn a trade. Seek a good job and work hard at it. After earning a bachelors degree I followed the path shown to me and ended up running into a lot of nancial trouble. Sadly, I was very familiar with this route. When I was growing up my family didnt have any money so it wasnt surprising that I was clueless where creating, using, maintaining, or respecting money were concerned. Still, I felt that no matter what happened I could get by even as I sought a way out of what promised to be a long haul.
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Then, in the summer of 2001, a colleague recommended Rich Dads CASHFLOW Quadrant to me. It didnt take me long to realize that I was on to something very important. I had enlisted in the United States Marine Corps after college and I knew about the process of following directions and getting results. As in the military, Rich Dads material provided a simple, effective, and efficient strategy that anyone from any background could learn, implement, and get positive results from. I was amazed at how easy the steps and exercises were and, later on, the incredible results they yielded. Rich Dads Retire Young, Retire Rich was next on my reading list. I ordered the Choose to Be Rich course and by November I had done all the exercises and lled in all the nancial statements. This process proved invaluable. I could clearly see where I wasand was notnancially. What particularly intrigued me about the course was the information on how to leverage both the strengths as well as the weaknesses of all kinds of investments. The disastrous events of September 11 accelerated my sense of urgency and recognizing that I was on the right track. I picked up Real Estate Riches by Dolf de Roos and used the Rich Dads Road to Riches (6 Steps Real Estate) course. I also attended a one-day seminar, featuring the Rich Dads advisors, in Arizona. Thats where I clearly understood that: a) I could choose to be like everyone else who carried heavy debt for years, or b) I could choose to turn my situation around to my advantage. And I could do it fast. About two months after beginning the Choose to Be Rich course, I started to take control of my life. I restructured my current nancial situation and without changing my budget I was able to save $400 more a month and start giving $200 to charity by following the How to Get Out of Debt formula. I can say with total honesty that taking control was the most powerful and fullling feeling I ever experienced. At that point I knew I was the captain of my own ship that was sailing toward the future I always dreamed about, a world lled with things to do and see. Life offers so much, and using time wisely is the best way to take advantage of it. Putting my life on hold while I paid old bills wasnt an option any longer.
Change Happens
Facing personal obstacles isnt easy, but its a mighty powerful feeling when you manage them instead of the other way around. First, I confronted a bad
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habit, which was buying into the negative attitudes of colleagues because I worried what they would think about me. With mostly good intentions, more than a few people expressed their views that what I planned to do, namely end my slow pace in the rat race, was foolish if not destructive. But my awareness that getting ahead nancially and changing the quality of my life, even with a good job, was impossible without major interventions, superseded their reservations. When I explained my newfound denitions of assets and liabilities, my credibility was compromised. That was tough to take at rst, but I knew, deep inside, that the Rich Dad information was right. With fresh perspective, my head cleared and I gained focus. Whereas preRich Dad I thought risk involved investing money or taking an action without knowing what the outcome would be, now I recognized that risk could mean being informed and financially literate but still not taking action. Not taking any action to change my situation was a mistake. It was time to act. First I opened a money market account and built up savings of $2,000. This short-term reserve would be shown to mortgage lenders if necessary. Then I followed the recommendation of Dolf de Roos and began to search for properties. I heard more than my share of, You cant do that here. I countered with, The properties are out there. They are waiting for me to nd them. Highly motivated, I looked at seventy-ve properties in the Portland area and ran numbers on thirty of them. Out of these I found three or four good candidates and talked to property managers about them. One property, in addition to showing good numbers, also carried a tax abatement. I had found my rst real estate investment property. I purchased the single-family residence in November 2002. (Please dont get the idea that I am a one-man show. I put a team together to help me. It consists of a tax advisor, a real estate agent, a property inspector, and a personal attorney. I asked friends and acquaintances for referrals. I made use of the time I spent as an intern in a local bank and asked people who worked there about real estate agents and investment properties.) With this rst acquisition I moved from being a purely limited paper investorI lost $5,000 in the stock marketto being a real estate investor.
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Im on a learning curve to building my wealth as I learn and boost my condence even more. Im twenty-veand I dont want to wait any longer than I have to. I estimate two more years of self-employment and that within ve years I will be able to live off my passive income and concentrate on investments. That plan includes attending business school in 2004 to earn my MBA. Before taking control of my nancial life I imagined I would retire at fty or fty-ve. With no genuine game plan for the future, I gured, rather naively, that I would count on my schooling and intelligence to pull me along. Im so relieved to say that I know better. Now I have a realistic plan in place that will allow me to retire at age thirty with a better standard of living that will constantly increase. Additionally, I provide better nancial planning for my clients using information I never heard of in business school. By recommending that they use the Rich Dad books and products, I give them the mechanism they need to get where they want to go. When they see that so much is available to them, they take advantage of them, too. Theres been another business change that reects the difference in my nancial perspective. Ive shifted from one-time fees to services that earn me residuals. I understand that passive income keeps paying, whether Im sitting at my desk in Portland or sitting on a beach in Tahiti.
A NEW STRATEGY
Annual income: Passive income: Net cashow per month: Bad debt: Monthly tithing: Liquid savings: Property: $28,000 to $50,000 0 to $4,000$6,000 $150 to $700 $55,000 to $29,000 0 to $300 or more $100 to $3,500 none to owning one rental property
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I use nancial statements that I update at least weekly, which makes all the difference in the world. This simple management tool allows me to track my money as it comes in and goes out. All the guesswork about Where did my money go? is gone for good. The biggest lesson Ive learned is that now, as well as in the future, a person must be nancially literate. I believe, as Robert does in Rich Dads Prophecy, that a very dark and impoverished future is awaiting those who do not take charge of their nancial lives right now. In the next decade a record number of baby boomers will be retiring and aging, spiking the need for medical care, which will likely remain expensive. That same population has already seen their 401(k) bubble burst, along with a decline in the value of their personal stock investments. Millions of people arent saving enough for their retirement years and Social Security payments are not going to give them the nancial cushion they will need. But there is a choice. The average personlike mecan take control of his nances by deciding to do so. Ive moved away from the edge of the nancial pit and found solid ground. The magic to getting results and increasing the quality of life lies in the desire to change and the willingness to follow Rich Dads simple strategies to becoming wealthy. This stuff works!
Chapter 17
Fast Learner
MICHELLE LABROSSE, PMP
East Hartford, Connecticut
Rich Dad saved my life. I said this to Sharon Lechter when I met her at a Women Presidents Organization meeting this year and I meant it. I had read the Rich Dad books and listened to the books on tape. The material basically gave me the guts to stop focusing on the bill collectors, which was a huge turning point because I put my focus on building my business rather than placating the bill collectors. When you spend a portion of every day consumed by how youre going to pay your bills, its difficult to focus on how to best build a business. Also, the Rich Dad books emphasized creating the processes and getting other people to do them. I had not delegated well prior to reading those books but after reading them, I realized the only way for me to grow was to learn how to let go. I also learned that I did really need to learn how to sell and made it a priority to develop mastery in sales. Its never any one thing that makes people successful, and the material presented in Rich Dad Poor Dad provided the elements that were missing in my ability to be successful. Still, failure is a part of every success story. My adventures in business prove that this is true. Rich Dad helped me see what abilities I still needed to be successful. By focusing on my business, learning to delegate, and learning
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to sell, I was able to grow my business from $25,000 in year one to $250,000 in year two to $2.5 million in year three, all accomplished as a single mother.
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opportunity to start another company. I had negotiated the intellectual property rights of a course I had developed and taught over a year while a research scientist for the large aerospace company As was the case with many start-up companies, I was forced to bootstrap the initial funding. Credit card cash advances, along with the $40,000 I had saved in a 401(k) during my two and a half years as an employee, provided the money I needed. The first six months were a real struggle, a dj vu of 1995 through 1997 when I was first on my own after being divorced. My daughters and I learned to live on a shoestringthere was no room for extras. In November 2000 my brother suggested that I read Rich Dad Poor Dad. I didand it saved my life. I immediately read the other Rich Dad books. Failure was about to take a back seat to success.
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used to nance my business were completely paid off. I also put far more emphasis and focus on managing cashow and got rid of my credit cards as a means of short-term capitalization of the business. Robert Kiyosaki tells a story in one of his books about making more sales so that they could afford a copier; that really resonated with me. Instead of nancing my business needs on credit, I switched to nancing my business needs based on increased sales. The company holds no credit cards and I will not set up lines of credit to cover hard times. Heres how we do business: In May 2002 a vendor who was doing our event registrations held $100,000 of our revenue as operating cash. In two weeks, through aggressive sales activity, we boosted our cash reserves. That period of time proved to me that the best way to handle cashow crises is with sales, not lines of credit. As rich dad said, The number one skill in business is the ability to sell. The business has increased in revenue ten times every year for the past three years. Heres how enormous a change this is: In 2000, my rst year of business, my associates and I earned a whopping $25,000. The second-year income rose to $250,000. Last year, the earnings surged to $2.5 million. Twenty-ve people are employed by my company in ve locations around the country. We also license our training products overseas. Licensing to companies, and customizing the product to each ones particular need, is another important aspect of the business, as it leverages the original intellectual property by creating new revenue streams.
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information was to focus on building up my assets and not being so worried about paying my bills. This doesnt mean that I didnt pay my bills. Of course I did. But in contrast to how I thought preRich Dad, now I concentrate on what is most important to my business. Where risk was concerned, my perceptions shifted as well. Since the mid-1980s, when I was a reliability engineer, I used a very engineering- and project-management-oriented denition. Risk was the probable chance that a negative event was going to happen that would prevent me from reaching a goal. Then I had to gure the impact on reaching the goal if in fact that negative event occurred. Today, risk to me means jumping into a business area that I know nothing about and sinking a ton of money into it before Ive learned how to create the system that will work. Rich Dad helped me see how to systemize my due diligence in opening a new business. This helps minimize the risks. I use a ve-tiered approach to reduce risk: 1. Concept. This is the opportunity, the size of the market, strength of competitors, and cost to develop products. 2. Development. Here I take the cookie cutter approach, and look for an already existing model or formula that will t. 3. Product Launch. This is the early marketing stage to ascertain what people do and dont like about the product. 4. Market Launch. This is the time when sales and marketing implement what has been learned. 5. All Systems Go. The know-how to sell and market the product is in place, but the process doesnt stop there. Constantly improving the product is part of it, too.
On a Personal Note
Perhaps most signicantly, on a personal level, my relationship with my family has changed, too. Years ago, when my big dreams fueled my business aspirations my family thought I was, well, nuts. I was a single mom and my family felt responsible for me. Also, my mothers father had been an entrepreneur, and she remembered the boom-and-bust years very well. Now Im regarded as a mentor. While they still think Im crazy, they are in awe of what Ive managed to
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do over the past two years. Better yet, they are actively supportive, each in his or her unique way. My goals include selling my businesses within the next ve years, allowing me to retire. Nonetheless, I never really think in terms of retirement. I am doing what I love to do, enjoy the free use of my time, and go on vacation wherever I want, whenever I want. I love having more time to spend with my children. Yet I am continually excited about the pursuit of new goals.
My Lessons
I learned to develop the skills I needed so that what I love can bring me a ton of money. I stay focused and created monetary goals for myself. There is no such thing as job security. The only security I will ever attain must be developed from learning how to successfully run my own business. Dont give up. If one venture fails, Ill know what it takes to do it better the next time. Find out what I need to be successful and set up my own rules. Be who I am. Surround myself with people who support me and can give me good advice. Remember that success drops clues. Follow the trail. I can start being smart anytime I want to. (The ip side applies, too. I can stop being stupid anytime I choose.) I can turn failure into success.
Chapter 18
No Limits
TERRI BOWERSOCK
Tempe, Arizona
I met Robert Kiyosaki ve years ago at a conference where we were both speakers. Listening to what he had to say, I related to Robert because we both had experienced problems in school. I had trouble reading and spelling. Second, I realized that I had to make changes in my business. When I returned to my office I told my CEO about what I had heard and suggested that he read Rich Dad Poor Dad. Then I said, We need to own buildings. Before I heard about Rich Dad I thought that all I had accomplished was the best I could do. Rich Dad showed me that life had an even bigger picture for me. To show you just how amazing that is, you should know that Im the founder and owner of Terris Consign & Design Furnishings, a nationwide company that sells all kinds of new and used furniture. I had already come a long way and achieved quite a lot of success. Rich Dad helped me to go places I couldnt have imagined.
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through the day. My teacher would pick up a yardstick and pretend to play pool on the back of my head as he said, You are as dumb as a cue ball. It hurt me deep inside, but I didnt let it show. Instead, I would play off the pain as I shouted, Eight ball in the corner pocket! But all my joking didnt change the fact that by the time I left school I knew I was in for a hard time. I couldnt ll out a job application. Even with my poor reading skills, I could tell that my applications were riddled with misspellings. I was a twenty-one-year-old woman who turned in the work of a third-grader. I was so afraid to give something in writing because I knew that the reader would assume I was dumb. A lump developed in my throat at the thought of having an interview. I even tried to be a waitress, but I couldnt spell koe. Out of frustration, I decided to take time off from job hunting in Arizona and visit my father in Kansas. While sitting on the plane I considered my future. What future? I thought bitterly. I would never be able to have a career. With tears in my eyes, I prayed that no one would start talking to me for fear I would burst out crying. The answer about my future came to me when my father took me to visit a friend of his named Betty. Betty operated the Clearing House Consignment Shop. I saw sterling silver, china, small furniture, and knickknacks displayed there. People were actually having fun as they purchased what others no longer wanted! Betty graciously explained how she managed the business. By the time she was done explaining, I knew I could do it, too. My mind took off in a million directions. I started visualizing how my store would look. By midnight, I had my business all gured out. I jumped out of bed and called my mom to tell her about our new adventure. Mom, were going to be rich! I told her. With great enthusiasm, I explained the whole idea. She immediately responded, You mean we are going to be like Sanford & Son? We are going to haul junk and sell used furniture? Im going back to sleep. The next day, I concentrated on a way to convince Mom that a consignment store was our ticket to success. I drew up a business plan to help her understand what I wanted to do. It wasnt a typical business plan. I created mine with crayons and colored pencils. Designing my success, I actually drew how the store would look. When I got home and explained to her what I wanted to do, she was convinced that the plan could work.
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Mom and I borrowed $2,000 from my grandmother and set out to make my vision a reality. Climbing on my motorcycle, I went to nd a store location. I saw a For Lease sign and went in to chat with the owner. After agreeing to the monthly rent, I was handed the lease to sign. Unable to read the legal jargon, I faked reading it by estimating how long it would take a normal person to read it. Then I signed my name. Presto! I was in business! I set up a bed in the back of the store. I talked my mom into giving me her living room furniture along with my childhood bedroom furniture. My rst sale at Terris was the mirror from my set. When the buyer said, Ill take it, I was so thrilled that she had to remind me to add in the sales tax. From that rst sale in 1979, Terris Consign & Design Furnishings grew into a multimillion-dollar-a-year business. With sixteen stores, it is the largest consignment furniture chain in the country. These 20,000 square foot stores are lled with new and gently used ne furnishings from homes like yours, as well as from estates, model homes, and liquidations. And I kept my promise to Mom. It is not Sanford & Son. Word of the companys growth spread like wildre, aided by my inspirational speaking, which let people know that if I could do it, so could they. As a result of the increased exposure, I began winning national awards including one from Inc. magazine for the 1992 Retail Entrepreneur of the Year. In 1994 I won the Blue Chip Enterprise Award from the U.S. Chamber of Commerce. In 1998, I was given the Avon Woman of Enterprise Award. That award, along with a story about me in the National Enquirer, led to an appearance on The Oprah Winfrey Show. So perhaps you can see why I thought that I had reached the pinnacle of my success. But when I heard what Rich Dad had to say I not only realized that many more opportunities beckoned, I realized that I could take advantage of them. PreRich Dad I paid cash for everything, including rent, equipment, and trucks. With Rich Dad I learned how to leverage what I had so that it could be used to create cashow.
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listening to Robert I realized that I should be investing in real estate so that I could make investments that would provide nancial security. So with my CEO Kevin Crippas help, the company bought ve acres of land. The location was great and we grabbed it knowing that others would want it. We used $225,000 of company money for the down payment and took out a loan from the bank for an additional $225,000. Rich Dad says to use the banks money to create cashow and thats what we did. We then traded the land and formed an LLC (limited liability company) joint venture with a developer; they constructed a 73,000 square foot office building. The developer paid us back our original $225,000, assumed the loan on the land, and gave us 21 percent ownership of the building, which is now lled with tenants and cashowing nicely. Next we leveraged our $1 million worth of equity in this joint venture to secure 100 percent nancing to construct a second building and leased it to our store. We have continued to leverage our equity position in each of our properties in order to build three more stores that we own. We have plans to build two additional stores over the next two years. We are going to pull cash out of those last two buildings. First, we will purchase raw land. Next we will sell or trade that land into a joint venture. Then the joint venture will develop the land, which will increase its value. The joint venture will also establish leases for the property. Finally, the joint venture will obtain permanent long-term nancing. At that time we will be able to pull cash out. After ve years we will own six buildings. In the past ve years I made more money in real estate than I did in twenty-three years in the furnishings business. If I sold my furnishings business the real estate could support me. I have also branched out to own other businesses. For instance, Terris Consign & Design Furnishings is being licensed to the national level using the concept of trading in furniture. While developing this new idea, we realized that we needed the software that would support the consignment industry. So we recently invested in FurnServe Software Inc., which has the only software program that supports the consignment segment. With this software we designed an exclusive consignment and trading system used by Terris Consign & Design licensees. We did a trade: We get use of the software and the computer company gets equity in what were going to do with it. Before meeting Robert Kiyosaki for the second time, I had bought a portion of the company.
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When I saw Robert recently it was at the Pat McMahon morning talk show in Phoenix, where we were both guests. After Robert listened to my interview, he invited me to attend one of his seminars. After going to the seminar my reaction was Wow! I saw that owning the software company made sense because I could license the software. I bought more of the company. The seminar also showed me why buying homes and renting them made such good sense because they created cashow. So I also started another company with two other people. We purchase houses, furnish them with items from Terris Consign & Design Furnishings, and rent them. Currently I am concentrating on licensing my companys name, the concept of trading in furniture, and the consignment software. Our annual revenues, including the furnishings business, now exceed $55 million. With Rich Dads guidance I used other peoples money and ideas and applied them to generate greater success in my own business.
Part VI
Life-Changing Events
One of the most profound lessons my rich dad taught me was to master the power of money and not be afraid of it. Many people become slaves to money because they are afraid of not having enough of it. To try to combat that fear they seek high-paying jobs. Instead of guring out how money can work for them, they work for money. He also told me about people who lived in poverty. Fear of and ignorance about money troubled them, too. In this section youll meet people from both sides of the fear coin: those who earned a lot of money and one who didnt work at all. All of them used Rich Dad information as a way to overcome their money fears to build strong nancial futures. First, youll read how a woman overcame amazing odds. Stacey Baker, who lives in New Zealand, lived in poverty for part of her life, grew up only to go on welfare, and seemed to have few, if any, prospects for improving her nancial life. Yet, she used the Rich Dad resources to take control and create cashow. Her story is a great example of showing how it isnt necessary to have money to make money. Financial literacy, on the other hand, is necessary and helps you see opportunities right in front of you.
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In contrast to Staceys inspiring story, Ive received e-mails from people who spent years building their careers because the power of money, to them, came from an ever-increasing paycheck. Job security was enormously important, as were promotions and perks. But they came to realize that their behavior was driven by the fear of not having enough money. They recognized that pay raises werent the formula for nancial security. The more money they earned, the more they spent. The more successful they became, the busier they were, resulting in less and less time for their family and friends. They couldnt rely on the money they made to sustain them when they eventually retired. For one thing, they were spending a lot of it because they assumed there would always be more. For another, they did not have assets that would create cashow that could support them. Their physical body was their only asset. When they learned through Rich Dad how to acquire assets that would provide them with long-term cashow, they changed the way they thought and behaved. The fear of not having enough money evaporated. Worries about job security and debt were replaced by condence about steady cashow provided by assets. In this section youll meet Yong-Sik Shin, a dedicated corporate employee in Korea whose concern about money is combined with his frustration over the difficulty in advancing in his company. With Rich Dad as his guide, he sets his sights on different goals, starts his own business, and discovers that he can control his nances. His nances dont control him any longer. Here, too, is California resident Ronald Hoard, right on the edge of retirement. Big salaries were a constant in his professional life but as he neared fifty he began to take stock of his financial future. The Rich Dad information gave him the financial education and the self-confidence he needed to plan for the years ahead. For anyone whose previous investments have disappointed him or her and whos concerned about being able to retire, follow how Ronald, helped by Rich Dad, took control of his financial security. Finally, Michael Maritzen, who also lives in California, tells his amazing story. A highly paid corporate executive who had everythingincluding a lot of debthe totally reconstructed his financial life. In his case,
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his biggest motivation was surviving one of Americas most catastrophic events. If you do not want to work hard for the rest of your life, no matter where you live, or what your nancial circumstances are, you, too, can take charge of your nancial education and change your life.
Chapter 19
Greener Pastures
STACEY BAKER
Auckland, New Zealand
Not very long ago, my self-description would go like this: thirty-year-old high school dropout, single mother, welfare recipient. Stuck in the bad habit of what I called poor think, I feared change because I didnt know any better. Struggling to get out of an emotional and nancial maze, I lived a demoralizing life. But I was lucky because I discovered Rich Dad knowledge about what was possible nancially, even in my dire straits. Paying attention changed my situation. My condence grew so that I could consider, and act, on new and exciting options. Today I own a thriving medical practice and two rental properties. I choose not to work. Instead, I prefer to construct a nancially secure life for my son and myself while we enjoy ourselves along the way.
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was surrounded by farmlands, which over the years were swallowed up by the urban sprawl of an ever-increasing population. My father ran a small business. He created a company that built large greenhouses up and down the length of New Zealands North Island. As children, we were not expected to deal with money. The only times I had any occurred when the market prices for the tomatoes that we grew on our property were low. Then Dad would set up a roadside stall beside our front gate. Either one of my six siblings or I worked there. Occasionally my father would be a little lax about emptying the money box and wed be able to collect enough spare change to buy a bottle of Coke or some sweets. Then, when I was seven, my parents separated. All the children moved out of the house with our mother. Although my mother took the odd part-time job after the separation she still had young children to raise and qualied for welfare. My recollections of those times are of poverty and being cold (I can still see my myself as a child, trying to warm my hands under the hot water tap one winter). The house we lived in was in a dreadful state. I remember waking up in the morning, in the bedroom that I shared with my mother, a brother, and a younger sister, and putting my feet down on a freezing, wet oor. The frayed carpet was soaked from a very bad leak in the plumbing system. Money problems also plagued my father, and I watched as he made one uneducated business mistake after another. He believed that hard work was its own reward and he was fanatical about teaching that to his children. He never bothered to look at his bookkeeping and was forever doing things for others for free. One of my most painful memories concerns him. Its hard being a kid and watching your father actually cry over money. But that happened twice when he edged perilously close to bankruptcy. My siblings and I struggled along, completely naive about money. All we knew about money was that we saw very little of it. Things were tough for me at school, too. Because of where I lived, I really thought that I would never amount to anything. From the day I began primary school I could not keep up and I knew that I was not going to be a successful student, the kind who studies and hands in homework when it was due. Playing held a lot more interest for me. That and lunch. By the time I was in high school I was assigned to the dumb class. How-
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ever, I did nd one subject I liked and did well in. Physical education was fun. But I also enjoyed hiding under a tree to smoke cigarettes. Not being present became the norm. When I noticed that my name was missing from the roll in geography, my last class of the day when I was fteen years old, I just went home early. Ironically, when I took my end-of- the-year exams I received my highest mark in the subject. Of course, I still failed all my classes. I couldnt stand school. To me it was irrelevant, a joke. My ambitions were as narrow as the lines on a highway. When a teacher asked me what I wanted to do after I left school, I told her I wanted to be a truck driver. But I did have a fallback position. If my rst choice didnt work out then I could always get a job in a factory. I didnt even make it that far. At sixteen I dropped out of school and became a mail sorter for New Zealand Post. I gured that was as good as it was going to get. The world was closed to me.
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of CASHFLOW 101. We sent away for it and once the game arrived we began playing in earnest. As I played, I began to understand that there were ways to better my situationand I wanted to nd them. Now, when people pointed out, yet again, that I was uneducated, poor, and a single mother on welfare, I realized I wasnt stuck. Because of Rich Dad, I found that my thought process was changing, and much for the better. And then my life took quite a turn. In 1998, my friend was offered the chance to buy the practice in which she worked. The business, which had been running for around ten years, had completely funded itself and still turned a prot. But she said that she wasnt interested as there was another practice she thought about going into. Suddenly I realized something. I saw an opportunity, the likes of which I had never noticed before, right in front of me: We could buy the medical practice. With new knowledge guiding me, I told her so. Sitting down together, we talked and wondered about how we could do it. Neither of us had any money.
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the New Zealand Medical Assurance Society. This is a company set up to lend money and provide insurance for health professionals. Explaining what we wanted to do, we presented the nancials to the loan officer. This was a new experience for me, and I was more than a little nervous. After all, I had no money, I was still on welfareand here I was, asking for a $100,000 loan! I need not have worried. When we presented the nancials our loan was approved right away. The term of the loan was three years, with an interest rate of about 9 percent. Everything kept moving very quickly. The sale was handled through lawyers (the sellers and ours) and the business paid for the closing costs. The day we purchased the clinic I went off welfare. With great joy I turned to the next phase of my life. We paid the $100,000 back over three years and paid the vendor-nance loan of $300,000 back over two years. At the same time the clinic always earned a tidy prot. In 2002 my partner offered me her share of the business because she wanted to try a totally different lifestyle. My partner wanted $252,000. The business manager took on 25 percent of the business share as an incentive. We bought my partners share with vendor nancing, so we didnt have to come up with the money ourselves. Instead, we used prots from the medical practice. I now own 75 percent of the business. I do not spend time on the premises, as I am not medically trained. Instead, I attend to my next venture, investing in real estate, which, as Rich Dad says, is a great way to get cashow.
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not meet my criteria I would put in a lower offer. (In fact, every offer Ive made has been much lower than the asking price.) Some would come back with a surprisingly low counteroffer. Then Id know I was in. The others I let drop. When the numbers workedprice, cashow, and equitythe way I wanted them, I would then fax them to my property consultant, who is a mortgage broker. Wed talk about the property and if he liked it, too, then he arranged a mortgage for me. To set up mortgages, I used some of the equity in my share of the medical practice. I never put any of my own money into my properties. Both of the following mortgages are xed for three years, at a rate of about 7 percent. After that period of time is up I will get advice on how to continue from my consultant/mortgage broker. (In New Zealand, most mortgages are xed for only two to three years.) So far, two rental properties are mine. Both properties are positively geared, which means that each one shows a prot after all expenses and mortgages are paid. The rst house I purchased was a very large four-bedroom.
Purchase price: $221,000 Cash put into property Down payment: Closing costs paid by me: Repairs/renovations paid by me: $25,000 $0 $0 $25,000
Monthly cashow analysis Rental income: $1,950 Vacancy loss (I dont deduct a vacancy loss because there is a housing shortage here at the moment.): $0 Monthly expenses: Taxes (property): Insurance: Repairs and maintenance: Reserve: Management fee: Loan payment (3 years at 7%): Net monthly cashow: $99.72 $41.67 $50 $0 $0 $1,141.12 $1,332.51 $ 617.49
GREENER PASTURES
Annual cash-on-cash return Annual cashow ($617.49 12) Amount of cash put into property Cash-on-cash return $7,406.88 $25,000 29.6%
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On top of that, the software I use calculates depreciation into the equation. At the end of year I claim a depreciation loss and receive a tax rebate, which actually raises my monthly cashow. In 2003 the property was appraised at $235,000. The second house contains two bedrooms and cost me $105,000.
Purchase price: $105,000 Cash put into property Down payment: Closing costs paid by me: Repairs/renovations paid by me: $10,000 $0 $0 $10,000
Monthly cashow analysis Rental income: $1,040 Vacancy loss: (I dont deduct a vacancy loss because there is a housing shortage here at the moment.) $0 Monthly expenses: Taxes (property): Insurance: Repairs and maintenance: Reserve: Management fee: Loan payment (3 years at 7%): Net monthly cashow: Cash-on-cash return Annual cashow ($344.24 12) Amount of cash put into property Cash-on-cash return $88.06 $33.33 $50 $0 $0 $524.37 $695.76 $344.24 $4,130.88 $10,000 41.3%
In 2003 the property was appraised at $130,000. Since Ive only been at it since August 2002 I think Im doing quite well.
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My Team Is on My Side
As Rich Dad suggests, my team is composed of experts in their areas who provide the detailed information I need. In this instance my limited education works in my favor. I gure I dont know anything about real estate investments so I hire people who do. I ask a lot of questions and they take the time to explain things to me. Therefore, my risks are minimized. My team, which evolved, consists of: Property consultant (also a mortgage broker), who double-checks each deal for me. Real estate agent, who knows what Im looking for and helps me nd properties that t my criteria. Building inspector, who checks the properties for building standards and informs me if any repairs are needed. Building valuer, who tells me exactly what each property is worth.
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By the way, I still cant manage basic addition and subtraction, let alone the times tables. But I own quite a good calculator. So I guess you could say that I take calculated risks! More seriously, understanding the difference between good debt and bad debt has contributed to the enormous difference in my life. Ive learned from Rich Dad that good debt means buying assets that I never have to pay for and bad debt means buying doodads that lose value the minute I pay for them. Understanding this concept has brought me to a wonderful place. I have never been so well off. Making the right choice and building from there is the formula I used to get me from where I was to where I am. And Ill tell you, Id much rather be where I am now.
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But my siblings, who still shake their heads in disbelief, are very proud of me. Some of my friends, with whom I shared the same leaky nancial boat, have been motivated to seek the information they need to reach dry land and start over again. Im so glad for them. Today my son and I live northwest of Auckland, about ten miles from Mangere. Sometimes I drive through there. It is now a low socioeconomic area and I worry about the people living there. I wonder how they are going to provide nancial security for themselves. I know that Ive come a long way against great odds. It gives me hope to know that they can use the same Rich Dad information I had, and join me.
Chapter 20
A Winning Strategy
YONG-SIK SHIN
Seoul, Korea
For years I had no source of income other than my salary and incentives. I received a bonus annually, at the years end. It was calculated on the annual returns of the company, regardless of the employees individual performance. The bonus normally amounted to 100 percent or 200 percent of my monthly pay. Money provided a means to support my family in the present. But the future was a lot murkier. I wanted to make investments but I thought I could not afford them. Putting aside part of my salary for savings and a pension were the best I could do to protect my family from unforeseeable danger. So I deposited 30 percent of my salary and used part of it to repay a housing loan. I got the loan to lease a house for my family. Like so many others, we wanted to live in a better neighborhood, which would mean better education for our girls and ner living conditions for all of us. I am thirty-seven years old and my wife and I have two young daughters. But money problems existed, too. During one jobless period that lasted six months, I had to rely on a personal line of credit from the bank. Where my views on my job and workplace were concerned, I believed that if I worked hard enough I would eventually become an executive before retiring at age sixty. I worked in the computer-game-related software in-
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dustry since 1994. I had also been employed by both a large company and a venture business, working mostly in either the strategic planning or sales management departments. The strategic planning department concerned activities such as project development, examination (business analysis or managing business unit performance), and public relations (public-investor relations) Like many in my generation, I felt that there was no other way to get through life other than by being an employee. Unfortunately, as a salaried person I was forced to face limitations, which included the seniority system in Korea. Until very recently in Korean society, such things as seniority, educational background, and connections, rather than ones ability, determined whether a person was promoted. It was no exception in the large company that I worked for and I was totally disillusioned by this fact. Even though I had made more distinguished contributions to the company than other colleagues or senior members, the rewards were not commensurate. There was another problem that I had to face. Despite the fact that I had attended college, my degree was not from a so-called good school. Graduates of privileged universities actively exchange information and help out one another. Since I was not one of them, I missed out on that necessary information and I felt excluded. But three years ago Rich Dad helped me to change how I worked, conducted business, and earned money. Most importantly, I altered how I lived my lifeand how I looked at my future and that of my family.
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I learned from reading Rich Dad Poor Dad that anyone could become rich with little money. At the same time I learned that I should have specic goals in my life. A truly rich man, I discovered, not only had a lot of money; he was warm and generous as well. Best of all, I realized that I could nd the condence to achieve what I wanted to do. The Rich Dad message urging changes struck home because the situation I was in demanded changes. It took me less than an hour reading the book to come to that realization and take action. The rst thing I decided to do was get to work at 7:30 A.M. when nobody else in the management level was in. The free time would give me several advantages. I could brace myself for another busy day, catch up on the news, and research information on the real estate market. At home, I started to pay back the loans. Thanks to Rich Dad, the idea that the burden of debt might hinder my future plans forced me to repay the loans as soon as possible. I now have a personal line of credit and a minus account open in case of emergencies. A minus account is a loan account. I can withdraw money from it and deposit money into it. Although I have the account I have no intention of using it because I want to do without any loans as long as I can. Finally, I made up my mind to retire before my ftieth birthday as well as to become involved in my fathers real estate business. I had known that real estate was protable because my grandfather was a self-made man who had made his own fortune using money that he had saved little by little to invest in properties. But after I read the Rich Dad books, I was able to come up with more specic and elaborate plans. I meticulously calculated the protability of real estate projects and frequently consulted the model cases described by Rich Dad.
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bank loans, each one made a down payment upon signing of a contract for an apartment. Joining up with a builder whose brand value was high was critical. Fortunately, the initial investment was rather small. The design of the apartment building cost only about $140,000 and we paid the lawyers fee for a building permit. The plan was successful and I took care of selling the apartment units. While doing that, I realized that I was more interested in and better at the real estate business than what I was doing to earn a salary. Starting my own business, which involved the development and management of real estate, I managed the studio apartment project for my father and developed other business ventures. I was motivated by another Rich Dad message: If you have made up your mind about what you want to do, carry it out right away. Once I had my own business, I experienced a feeling of control over my time and work. Being creative and aggressive came naturally. This environment helped me come up with good ideas to gather better resources, both human and nancial. Another plus was that my pay and benets were better than before. Transportation, telecommunications, and other expenses were charged to the company. Building the apartment house was more protable than selling the land it stands on. So far 98 percent of the units have been sold. Each studio apartment measures between 450 and 570 square feet. Seven apartments and nine leisure rooms are reserved for later use. The gross earnings from selling 388 studio apartments will amount to $32.6 million, while gross earnings from selling nine rooms for leisure facilities will amount to $2.75 million, totaling $35.35 million. After all expenses, including construction costs, taxes, advertising, and consulting fees, are paid, we will have a net prot of $5.15 million ($3.2 million goes to the landowner). Now that I could see what my nancial future could be like, I spent a year building my business before I left my regular job.
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based nancial asset management programs. They helped me make prudent investments. I learned to seek long-term investments based on the accurate analysis of businesses and enterprises rather than the prospect of individual stocks. As I managed my investment patterns, I took into consideration economic policies, business environments, interest rates, exchange rates, and other factors. I have $41,000 reserved to invest in the stock market, but right now I am withholding it since the market condition is volatile. I was fortunate because I learned from my own dad how to keep books on earnings and revenues. Ever since I was in elementary school I knew how to manage my money.
Chapter 21
As a Ph.D. who has worked for twenty-ve years as a mechanical engineer in research and development for a government national laboratory, my system for keeping up with ination was simple: work harder and then toil even harder still. I gured doing so would bring me promotions and impressive income. However, I didnt take into account that high-level jobs are far more stressful and unstable than entry-level and medium-income positions. I also thought that maintaining a good management-level job was the only route to nancial security. Prior to age thirty I gured that my government pension was sufficient, hence I held no other investments besides the now cursed 403(b) mutual funds. My wife and I lost approximately 60 percentabout $150,000of our mutual fund accounts since the stock market collapse in 2000. I was a practicing yuppie, living from one paycheck to another. But my mind was changed, and my world changed because of it. I no longer regard killing myself at work as a viable way to live, and especially not a reliable way to earn a lot of money. And while Im employed as an engineer,
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my investments now include real estate in the form of multifamily apartment complexes. For my wife, our teenage son, and me, the path to nancial security is already under our feet. Were on the road to a better lifestyle. Considering that I grew up in a Chicago ghetto, Id say were denitely headed in the right direction. Interestingly enough, playing a Rich Dad game was partly responsible.
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were priced at between $30,000 and $50,000, and we used cash as down payments. Shortage of cash restricted me to buying smaller deals back then. Deciding to buy a larger house to live in, we rented out our old house. But neither the condos nor the rental produced positive cashow (they did, however, provide tax advantages after their depreciation deductions). But after I started reading the Rich Dad books, I realized that I could step up from the small deals to the next real estate level. Apartment unitsbig dealswere much more protable. My thinking process expanded, as I understood that I could use the equities in the rental house and the condos to a much greater lucrative advantage. By selling the properties we owned (not including the home we lived in) we would possess about $80,000 for down payments. I started looking in California but concluded that none of the numbers made sense (big negative cashows). Then I searched in Nevada (better) and Arizona (better still). Finally I located, on the Internet, a large apartment management rm based in Dallas, Texas. They managed about 30,000 units within the south-central United States (Texas to Oklahoma and Iowa to Virginia) and they also purchased and invested in apartment complexes. With the direct phone number to their acquisitions manager in hand, I asked him where the markets were both reasonably priced and growing. He mentioned College Station/Bryan, Texas; Jackson, Mississippi; and Galveston, Texas, and gave me the number of a real estate agent in College Station. All three of my complexes are in that area. We rst purchased a thirty-seven-plex in Bryan for $425,000. While the building didnt look as attractive as some of the other local rentals didit stood one story instead of two, and no balconies graced the outsideits low rents ensured steady occupancy. All the units were one bedroom and measured 400 square feet. Heres the breakdown:
Purchase price: $425,000 Cash put into property Down payment: Closing costs paid by us: Repairs/renovations paid by us:
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In 2003 the property was appraised at $669,000. Since overcoming my fear of borrowing money, I used home equity loans on all of the apartment purchases. Two out of three apartment purchases Ive made so far were entirely 100 percent nanced. The following year we purchased two more complexes in the same area, bringing our total number of units to 113. Their value is about $3.5 million. One immediately produced monthly cashow; the other is going to be renanced, which will produce cashow as well. To keep watch on my investments, I visit the properties every three or four months. Each time I meet with the property managers to talk over what needs to be done, walk through all vacancies, review work that has been done, and any other concerns involving the buildings.
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Leveraging this hefty lump amount will enable me to retire much earlier than most of my peers, who will stay, or try to remain, at their jobs until age sixty-ve. Most of them will choose to do so because they need the income. Others, whose 401(k)s and other retirement investments disappeared in the last few years, will try to make up for lost time and income. A lot of them probably wont be able to keep their jobs until they reach sixty-ve, as declining health, downsizing, and early retirement packages may force them out of work much earlier. Ive seen statistics about retirees that are very troubling. One aerospace industry study showed that the average person (aerospace employee) who retires at sixty-ve lives an average of only eighteen months more. So the promised lifelong pension never gets paid. More importantly, a life snuffs out before retirement, and all the advantages it is supposed to bringtime, leisure, travel, less stress, visiting grandchildrengoes with it. It certainly seems like traditional retirement ages and the hard-won pensions that accompany them are not geared to the individual who worked thirty or forty years for them. This is not the scenario I want for my family and me. The same studies also show that those people who leave their jobs sooner, say between the ages of fty and fty-ve, enjoy a life expectancy that extends to an impressive eighty to eighty-ve years. Thats the choice for me. Theres a whole lot of living to be packed into the next thirty-ve yearsat least! But at the same time I want to say that my wife and I didnt decide to plunge my entire pension into real estate investing on a whim. We had a plan. Feeling that it was essential to gain experience rst, we used our home equity funds to buy properties and started to invest three years before my retirement target date to gain the necessary experience. We kept our jobs while doing this, and learned to analyze investments as well as cope with the fears and anxieties that still cropped up. Ill be honest: It is scary to move out of ones comfort zone. But stepping back and coolly going over the analysis of each property helps. So does knowing which past decisions have worked well, and which didnt. The cashow from our big deals gives us a soft cushion to fall back on, and that gives us condence to keep investing in bigger deals. Our plan is to keep purchasing additional units every other year via renancing. And while Im still surprised at how relatively easy it is to borrow money
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to purchase million-dollar investment properties, I remind myself that following the lenders rules is all it takes. Nonetheless, I never dreamed that I would be able to control such lofty sums of money. Growing up in a poor family, I never heard anything about how to obtain money (other than working hard for it), much less if we would ever amass large sums of it. Education was the key to creating all opportunities. But, while degrees helped me in my career, and the work I did provided me with the means to build on the investments Ive already made, without a nancial education I wouldnt have seen the real estate opportunities available to me. To start, we intend to use $650,000 of my lump sum payout as a down payment for the next major real estate investment, either an apartment building or a small shopping mall. To do that, Im working with a CCIMcertied commercial investment managerin the Houston area who is combing the market in Texas and other areas, since he is also authorized to seek properties in other states. After all, my pension is riding on it! Today I have the freedom and knowledge to consider options other than what I thought I had. Im learning a lot along with my nancial education, namely that a person must learn before he earns, but he eventually becomes what he studies (so pick interests, leisure activities, and hobbies carefully). Also, fear impedes learning, but knowledge conquers fear. My team (property managers, real estate lawyers, real estate agents, a tax accountant, and lenders and bankers) helps me every step of the way. Their expertise goes a long way to dispelling fear. Also I strongly recommend using the services of large property management rms and CCIMs to help locate deals. Both are valuable members on any real estate investors team.
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lot of teenagers, at sixteen he is sure about what he wants to do and why he wants to do it. Were delighted with this development. For those closer to my age, I want to say this: Start investing now and allow yourself at least three years to learn, make mistakes, and succeed. Dont wait until youre sixty-ve, when the nancial course of your life will be determined for you. Take charge of it now. If I had known at twenty what I know now, I would have been able to retire at thirty. I suspect that my son will.
Chapter 22
Second Chance
MICHAEL MARITZEN
Fremont, California
I was at Ground Zero on September 11, 2001. Like so many other Americans, I felt that I was an eyewitness to our world falling apart. I know that everyone deals with catastrophic events in their own way and in their own time. But I never imagined that a bookRich Dad Poor Dadcould help me through such an unexpected ordeal. What enabled me, actually helped and focused me so that I was able to walk out of that wrenching trauma after I returned home, was Roberts message. I grabbed on to it and it pulled me from the emotional wreckage of what happened. This may sound unbelievable, but its true.
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while I waited for my ight. An article I was skimming mentioned Rich Dad Poor Dad, which caught my interest. Seeing the book at one of the airport bookstores, I bought one to read on the ight back to California. This makes sense, I thought to myself as I read my way across the country. Robert wrote that the average person could change his or her life and become wealthy and attain freedom in the process. Being a nancial wizard or a real estate broker wasnt necessary. The information was simple to understand, full of common sense, and yet powerful, too. Here was an action plan and the steps to make it happen. I recognized that there was a lot to learn but the payoff was hugeif I trusted myself. What struck me was how Robert addressed fear. He understood that fear could act like a tidal wave, immobilizing you in its wake. To make sure that fear wouldnt overtake you any longer, he wrote about building condence. Listening to other people telling you what you should or should not do was self-defeating. Trusting ones own instincts was the only way to go. This lesson was soon taught to me in a way Ill never forget.
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we started to walk down the stairs. Part of the way down, we saw people making their way back up. Despite their reassurances that everything was okay in our building, we continued downstairs. It was the instinctive thing to do. When we made it outside I found myself standing next to a Japanese businessman. With all the chaos going on around me I heard only one relentless sound that was getting louder and louder. I looked up as the second plane hit the South Tower. Then I looked at the Japanese businessman and my adrenaline kicked in. Everythingmy nerves, my instincts, my gutwas telling me to move, and move fast. But my companion was frozen to the spot. Now Im not a tall man, but he was shorter than I was. I grabbed him under my arm and we started to run. We ran, eventually coated in the gray dust of destruction, until we reached the Sony building at 55th Street and Madison Avenue several miles away. We did not look back.
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Rebuilding My Life
Soon after September 11, Sony began to eliminate projects and roles. I decided to take advantage of the situation and leave my job. Some of my friends, as well as my family, thought I was crazy. But I felt that I was doing what was right for me. A generous severance package allowed me to walk away from my old life while I mapped out a new one. In a very profound way I tapped into my recently discovered reserve of perspective. My plans re-
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volved around me, not my job. I picked myself up physically, dusted myself off emotionally, and started over again mentally. In October 2001, I accepted a job at a small software company where I did, and continue to do, strategic planning. Without a blink I took a 15 percent pay cut partly because of my severance package and partly because I was already looking for real estate investments. Also, this job was a lot less stressful than the one at Sony. Even better, travel wasnt required. Between October and November 2001 I did something I had never done before. I set up a line of credit. I read other books by Robert and played CASHFLOW 101 with like-minded friends. I also began looking for rental properties in Texas on the Internet. San Antonio was particularly appealing because my sister-in-law lives there, and she agreed to manage the properties I bought. By December 2001 two duplexes were chosen and I closed on them both in January 2002. My new life had begun. During this new period of my life an amazing transformation began to take place. Much to my amazement and delight, fear became an unexpected ally instead of remaining an old enemy. In the past I felt too scared, too lacking in condence in my ability to analyze and act where my nancial situation was concerned. Now fear helped me make progress because I recognized that I could change my nancial future. Whenever I felt the taunting presence of fear, I reviewed the essential concepts I learned from Robert. I took the time necessary to compare my progress with my goals. That way I reaffirmed my ability to make sound decisions and execute my plans. Fear had functioned as the obstacle that held me back my entire adulthood. While the fear didnt completely disappearI dont think thats possibleit did morph into an energy source that helped me to take action.
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not only had to take the debt servicing of the mortgage into account but also the debt servicing for any ancillary funds (such as down payments). For example, if I used OPM for both down payments and mortgages, which meant not tapping into any of my own cash for an acquisition, I had to factor this into the equation for cashow. I wanted each property to be fully cash-positive in every aspect, paying for itself 100 percent in addition to providing me with passive income. I didnt want any surprises, or missed or hidden expensesand the fact was that I embraced using OPM wholeheartedly. The next major realization I had was that my cashow had to reect increases in my existing expenses over time. Ination, more expensive health careexpenses always rose during a normal retirement process. Retiring from the rat race was no different. I couldnt just evaluate the cashow of the property. While the real estate may have been able to pay for itself, if it wasnt paying my noninvestment expenses as well, then Id need to keep working. That would mean ending up doing two jobs either forever or until I gured out the mistake or I got fed up and pulled out of real estate. I reckoned that if my normal monthly expenses were $5,000 (primary home mortgage, insurance, cable, phone, newspaper, food, dining out, car, and so forth), then the cashow from my real estate investments had to reect this factor. So I put together a model, about 60 percent of which I developed during the rst three months that I actively looked at and evaluated property. The remaining 40 percent was rened when I purchased my rst two properties. Ive found that a lot of people tend to think in terms of traditional real estate expenses (i.e., the type of costs incurred as a home owner), which are different from expenses associated with investment real estate. Consequently, my model included distribution of expenses based on region for crossproperty expenses such as legal fees and travel costs. It also built in a combination of monthly, annual, and ten-year expenses in order to establish an accurate budget. Expenses included insurance, taxes, home warranty costs, initial makeready for long-term tenant transition, property management fees (monthly/ per lease and lease renewal), advertisements, yard maintenance, electricity/ water/waste removal charges, homeowners association dues, travel expenses to and from the city based on two trips per year, and attorney services. Then I factored in ten-year expenses such as roof replacement, appliance replacement, exterior painting, and other things that tend to happen once in the
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time frame of owning the property (this also depended on my exit strategy, that is, when I planned to sell). I believe not taking all these expenses into account is the rst mistake that new investors make, and therefore sours them on real estate as an investment. The model I used was deliberately a worst-case scenario because my assumption was that best cases seldom ever happened and denitely never in the rst year of acquisition. By using a worst-case analysis my model enabled me to be 99.99 percent sure that I would get positive cashow from day one of purchase even if vacancies were high, the cost of initial acquisition was elevated (for instance, if preliminary make-ready repairs were needed after purchase), and so on. This allowed a good degree of exibility in factors that were always variable while still generating positive cashow. The model also helped to eliminate the emotional investment factor that can come into play, particularly early in the learning process for new investors. I didnt even look at a property until I ran it through the model to rst determine if it met my nancial objectives. I walked away from many properties because they did not t into my paradigm. I saw the first four properties prior to making an offer. The next two properties I did not see in person until after I had a sales contract on them. However, I asked a friend in the area to do a brief drive-by to scout the location and appearance. The most recent property was bought basically sight unseen, based on a drive-by of a friend and a photo from the seller. I personally believe that distance helps to minimize or eliminate problems associated with broker or agent pressure to sign on the spot as well as emotional attachment to a property. (Distance forces one to do the numbers first. And remember that the terms of the sales contract always include a clause enabling the buyer to terminate the deal. The termination can be related to inspections, lending arrangements, and/or just a general opt-out clause in exchange for some nominal fee to the seller like $50 on a $150,000 property.) Additionally, my model permitted me to turn down a property when dealing with real estate agents or brokers, thus avoiding the hard-sell exploitation that is commonly experienced by new investors. I used two methods to determine cashow. One was a proprietary spreadsheet I created that includes all anticipated expenses. The other was an off-the-shelf product, which I used to conrm and validate assumptions
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(basically, I employed this as an objective expert view and review of my personal analysis, sort of like a system of checks and balances). For the rst property I purchased, I evaluated seven lenders including online mortgage brokers. Closing costs were a factor of the lending relationship. Again, my model included a checklist in order to compare basic rates and closing costs as well as loan structure. Five of the properties I purchased had all expenses paid by the seller for repairs needed prior to changing owners based on negotiation of the sales contract. Two of the properties were purchased as is and needed approximately $3,000 per duplex in repairs. I paid for them, but since they were included in the mortgage amount, no outof-pocket expenses were required at the closing. Best of all, the model allowed me to make a decision on a property within minutes. This was important to me because I wanted to be as aggressive as possible and acquire lucrative properties quickly and efficiently. An initial phone call was all that was required to ask important questions. I could evaluate as many as fteen to twenty properties in a single day anywhere in the world without having to leave home. This became particularly important when I came across a new hidden gem. I have made offers in less than thirty minutes after a property has been listed. In two of those cases, I now own the properties and the cashow is positive for both. I used a checklist template that helped me to quickly select and fill out answers during my initial phone conversation. The list included: size, layout (study, separate laundry room, attached/detached garage), number of full/partial bathrooms, family room, living room, separate dining room, style of kitchen, separate foyer, roof age (in years), foundation, construction (frame, brick), air conditioning and type, heating and type, utility, and whether there was a fireplace. Proximity to schools and shopping, access to public transportation and distance from major roadways, and whether the property was adjacent to a vacant lot were noted as well. The last sale date (some states limit the information about previous sales), prior purchase price, previous appraisal price, number of units per property, average occupancy, whether the property was fully rented currently, the rent rolls, and the anniversary for lease renewals completed the inventory. It may sound like a lot, but I could get through this list in combination with information from the MLS (multiple listing service) and public records in the county tax office via the Internet in under fteen minutes.
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I also put together a checklist of activities that needed to be performed (and their order if appropriate). This outlined who did what, which helped to ensure that I had a consistent purchase methodology and that nothing got lost in the shuffle. Doing so saved my bacon numerous times on deals in which I worked directly with the seller as well as deals involving agents and brokers. In my experience, Ive found that deals involving agents and brokers are the most prone to having forgotten steps, since the buyer normally expects the agent to be on top of this stuff. Ive found this to be an incorrect assumption, which is why my model includes the steps in a checklist format that makes it easy to identify what has been done and what is still left to do. As a result, the closing becomes almost a nonevent. It is also an effective tool for negotiations because some agents are greener than they appear. As a buyer I can propose items during the negotiation that work to my advantage (but translate into a smaller commission for the agents involved). Finally, the model contains some standard assessments that a lender would do to qualify a buyer for a loan as well as typical things like cash-oncash return, annual depreciation, and so forth. By the way, Ive observed a lot of people descend into a feeding frenzy due to perceived lack of progress. For every one property Ive purchased I looked at approximately thirty to forty possibilities. I know that there is a tendency to get frustrated with the process early on, which often leads to making a decision to buy based on panic rather than evaluation and qualication. Why cant I locate good properties? or Why havent I bought anything yet? are complaints Ive heard a lot. Time and patience to locate and evaluate properties are part of the process. I should also mention that I am not, nor have I ever been, a professional real estate agent or broker. My background is mainly high-tech, and I was lousy in math at school. If I can do it, anybody with an interest in real estate and patience with the process can, too.
My Properties
The price range for all my properties to date runs between $115,000 and $180,000. All were below the sellers initial requested sales price due to heavy negotiation, which included expenses paid by the seller for transfer repairs (things like new water heaters and roong repairs). Five of the proper-
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ties had equity at closing, which I used to pay expenses or buy additional property. Based on the model I use and the structure of the mortgages, one unit out of a two-unit duplex (or two units out of a four-plex) will pay mortgage/ insurance/home warranty/taxes. I include a monthly expense budget equivalent to about $100 per two units in one duplex and $200 for four units within a four-plex. My sister-in-law still manages all the San Antonio properties, and a friend who lives Fresno, California, handles the property I own there. I reached agreements with both that allow them to learn the business of property management and investment while permitting me some exibility in compensation. They both get paid but at rates lower than a professional property manager since they are just now learning the business. As their knowledge and experience grows, so will their compensation. I plan to include both in future partnership-type property deals once I feel theyve acquired a good baseline knowledge. In effect, I am able to share the wealth not just nancially, but professionally as well as they both begin new careers. However, my analysis always includes standard rates for the property manager in case I ever need to use these services either at the close or at a later date. Since my current inventory is two to four units per property, I use the typical 10 percent of monthly rents collected, along with half a months rent for a new tenant/lease (and assuming at least one new tenant a year per unit). Management fees for commercial property, such as a fty-unit apartment complex, are based on a different fee rate and schedule. I plan to use a model of compensation that will encourage the property manager to retain good tenants, eliminate trouble spots, and ensure no deferred maintenance. Currently I own seven multifamily properties. From the day I bought them they spun off cashow. They also have lots of appreciation potential. Here are the cashow numbers from January 2001 through November 2002 (nine months) for the rst six properties. The date above each column is the month of acquisition. AR = accounts receivable (payments paid to me, that is, rents received from tenants). AP = accounts payable (payments paid by me, including mortgages, taxes, insurance, maintenance fees, and other expenses).
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Jan 2002 Duplex 1 Jan 2002 Duplex 2 Mar 2002 Duplex 3 Mar 2002 Duplex 4 Sep 2002 Duplex 5
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Oct 2002 Duplex 6
$11,200.00
$12,800.00
$3,545.00
$2,000.00
$2,000
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$141.67
Loan payment (5-year ARM, 30 years at 4.598%): Net monthly cashow: Cash-on-cash return Annual cashow ($789.36 12) Amount of cash put into property Cash-on-cash return
In 2003, the appraised value of the property was $169,000. Heres something to keep in mind: Estimated cashow made prior to property acquisition and based on information from the seller and other sources is almost never equal to actual cashow. Some expenses are higher, like taxes and make-ready. Other expenses, like monthly repairs, may be lower.
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process that I would rene and take from the game into real life, I was able to view and structure deals creativelyand to my advantage. Within six months of buying property I paid off $30,000 in credit card debt. Today Im close to tripling my net worth. In the next year I plan to switch from small deals to big deals, a mix of real estate and businesses with a minimum of $1 million in capital gains per deal. These will involve limited partnerships with two or three other people I know very well. These transactions will be nanced using equity earned in past deals. Leveraging what I did in the past creates momentum for the future. Ill do that for three to ve years. At the end of that period I will transition to the fast track. Here are my goals: By March 2003 my net worth will be greater than $800,000. By March 2004 my net worth will be greater than $2 million. I will retire from my day job. By March 2006 my net worth will be greater than $5 millionand this is the worst-case outlook.
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to take other steps. The more I accomplished, the more condence I gained. I possessed a deep well of self-assurance that I was able to use in ways I hadnt thought. After I closed my rst real estate deal I practically levitated with elation. Afterward, I tapped into that well to succeed in a totally unrelated area. Like many people my age, I had been putting on weight for years. All that time sitting on planes coupled with lack of exercise and a lot of business dinners took their toll. Eventually I was carrying sixty extra pounds and my doctor warned me that I was in danger of having a stroke. Asking myself what I could loseso to speakI used my newly discovered self-assurance to set realistic goals and execute weight loss plans. Im proud to say that twelve months after taking charge of my body I was sixty pounds lighter. How cool is this: Roberts concepts dont just change your mindthey change your body!
Robert Kiyosaki
Born and raised in Hawaii, Robert Kiyosaki is a fourth-generation Japanese-American. After graduating from college in New York, Robert joined the Marine Corps and served in Vietnam as an officer and helicopter gunship pilot. Following the war, Robert worked for the Xerox Corporation in sales. In 1977, he started a company that brought the rst nylon Velcro surfer wallets to market. And in 1985 he founded an international education company that taught business and investing to tens of thousands of students throughout the world. In 1994, Robert sold his business and retired at the age of 47. During his short-lived retirement, Robert, in collaboration with co-author Sharon Lechter, his CPA and business partner, wrote the book Rich Dad Poor Dad. Soon after he wrote Rich Dads CASHFLOW Quadrant, Rich Dads Guide to Investing, Rich Kid Smart Kid, Retire Young Retire Rich, Rich Dads Prophecy all of which earned spots on the bestseller lists of the Wall Street Journal, Business Week, New York Times, E-Trade.com, Amazon.com and others. Prior to becoming a best-selling author, Robert created an educational board game CASHFLOW 101 to teach individuals the nancial strategies that his Rich Dad spent years teaching him. It was those nancial strategies that allowed Robert to retire at the age of 47. In 2001, the rst of the series of Rich Dads Advisors books was launched. This team of professionals supports Roberts belief that business and investing are team sports. In Roberts words: We go to school to learn to work hard for money. I write books and create products that teach people how to have money work hard for them. Then they can enjoy the luxuries of this great world we live in.
Rich Dad's Organization is the collaborative effort of Robert and Kim Kiyosaki and Sharon Lechter, who, in 1996, embarked on a journey that would afford them the opportunity to impact the nancial literacy of people everywhere and carry the Rich Dad mission to every corner of the world.
Sharon Lechter
CPA, co-author of the Rich Dad series of books and CEO of the Rich Dad Organization, Sharon Lechter had dedicated her professional efforts to the eld of education. She graduated with honors from Florida State University with a degree in accounting, then joined the ranks of Coopers & Lybrand, a Big Eight accounting rm. Sharon held various management positions with computer, insurance, and publishing companies while maintaining her professional credentials as a CPA. Sharon and husband, Michael Lechter, have been married for over twenty years and are parents to three children, Phillip, Shelly and William. As her children grew, she became actively involved in their education and served in leadership positions in their schools. She became a vocal activist in the areas of mathematics, computers, reading, and writing education. In 1989, she joined forces with the inventor of the rst electronic talking book and helped him expand the electronic book industry to a multimillion dollar international market. Today she remains a pioneer in developing new technologies to bring education into children's lives in ways that are innovative, challenging, and fun. As co-author of the Rich Dad books and CEO of that company, she focuses her efforts in the arena of nancial education. Our current educational system has not been able to keep pace with the global and technological changes in the world today, Sharon states. We must teach our young people the skills both scholastic and nancial that they need to not only survive but to ourish in the world. A committed philanthropist, Sharon gives back to the world communities as both a volunteer and a benefactor. She directs the Foundation for Financial Literacy and is a strong advocate of education and the need for improved nancial literacy. Sharon and Michael were honored by Childhelp USA, a national organization founded to eradicate child abuse in the United States, as recipients of the 2002 Spirit of the Children Award. And, in May of 2002, Sharon was named chairman of the board for the Phoenix chapter of Childhelp USA. As an active member of Womens Presidents Organization, she enjoys networking with other professional women across the country. Robert Kiyosaki, her business partner and friend, says Sharon is one of the few natural entrepreneurs I have ever met. My respect for her continues to grow every day that we work together.
Rich Dad's Organization is the collaborative effort of Robert and Kim Kiyosaki and Sharon Lechter, who, in 1996, embarked on a journey that would afford them the opportunity to impact the nancial literacy of people everywhere and carry the Rich Dad mission to every corner of the world.
Robert Kiyosakis Edumercial An Educational Commercial The Three Incomes In the world of accounting, there are three different types of income: earned, passive and portfolio. When my real dad said to me, Go to school, get good grades and nd a safe secure job, he was recommending I work for earned income. When my rich dad said, The rich dont work for money, they have their money work for them, he was talking about passive income and portfolio income. Passive income, in most cases, is derived from real estate investments. Portfolio income is income derived from paper assets, such as stocks, bonds, and mutual funds. Rich dad used to say, The key to becoming wealthy is the ability to convert earned income into passive income and/or portfolio income as quickly as possible. He would say, The taxes are highest on earned income. The least taxed income is passive income. That is another reason why you want your money working hard for you. The government taxes the income you work hard for more than the income your money works hard for. The Key to Financial Freedom The key to nancial freedom and great wealth is a persons ability or skill to convert earned income into passive income and/or portfolio income. That is the skill that my rich dad spent a lot of time teaching Mike and me. Having that skill is the reason my wife Kim and I are nancially free, never needing to work again. We continue to work because we choose to. Today we own a real estate investment company for passive income and participate in private placements and initial public offerings of stock for portfolio income. Investing to become rich requires a different set of personal skills skills essential for nancial success as well as low-risk and high-investment returns. In other words, knowing how to create assets that buy other assets. The problem is that gaining the basic education and experience required is often time consuming, frightening, and expensive, especially when you make mistakes with your own money. That is why I created the patented education board games trademarked as CASHFLOW.
A starting point for anyone looking to gain control of their nancial future.
CASHFLOW 202
CASHFLOW 202 teaches you the advanced business and investing techniques used by technical investors by adding volatility to the game. It teaches the advanced investment techniques of short-selling stock, put-options, call-options, straddles and real estate exchanges. You must have CASHFLOW 101 in order to play CASHFLOW 202. This package contains new game sheets, new playing cards, and four audiocassettes.
FREE!
RichKidSmartKid.com is an innovative and interactive Web site designed to convey key concepts about money and nance in ways that are fun and challenging...and educational for young people in grades K through 12.
How?
Play CASHFLOW for Kidsat School with family and friends and share the RichKidSmartKid.com Web site with your local teachers and school administrators. CASHFLOW for Kidsat School is offered as a FREE download for your school from RichKidSmartKid.com.
Well do the rest!
Protecting Your #1 Asset Creating Fortunes From Your Ideas An Intellectual Property Handbook
Protecting your #1 Asset will teach you how to turn your ideas into intellectual property assets, avoid inadvertently giving away your rights, use intellectual property to build barriers to competition and generate cash ow by licensing your intellectual property to others. by Michael Lechter, Esq.
LoopHoles Of The Rich How The Rich Legally Make More Money And Pay Less Taxes
LoopHoles of the Rich reveals how to control how much tax you pay and when you pay it, and condenses 500,000+ pages of IRS Tax law into three easy rules that keep money in your pocket. It also shows you how to nd the right business structure for your business to pay less tax and protect what you have. by Diane Kennedy, C.P.A.
Own Your Own Corporation Why The Rich Own Their Own Companies And Everyone Else Works For Them
Own Your Own Corporation illustrates how to: Select the best entity for your own personal strategy Raise money for your new venture Maximize the incredible benets of a C corporation Use employment agreements for your benet Use Nevada corporations for asset protection and tax savings Easily prepare and maintain corporate records by Garrett Sutton, Esq.
How To Buy And Sell A Business How You Can Win In The Business Quadrant
How To Buy And Sell A Business reveals the strategies used by successful entrepreneurs to acquire and cash out business investments. Written in a clear and easily understandable style, How To Buy And Sell A Business provides the necessary knowledge to avoid the pitfalls and overcome the obstacles in order to achieve a winning transaction. by Garrett Sutton, Esq.
Elevate Your Freedom with the Rich Dad Advanced Audio Series
How To Increase The Income from Your Real Estate Investments The Secrets of Professional Property Managers
Learn the hands-on trade secrets to successfully managing any type of investment property. There are many simple and effective tips and techniques you can begin using today with How To Increase The Income from Your Real Estate Investments. Whether youre just starting out or have years of experience the information on this program will save you hundreds or thousands of dollars. This program includes four CDs or four cassettes, a workbook with sample documents and forms to assist you in day-to-day management of your properties.
www.RichDadsSeminars.com
My rich dad taught me the secrets to investing so that no matter what the market and economic cycles did, I would prot. I would like to teach you these fundamentals of investing at my upcoming seminar tour. Robert Kiyosaki, author of ve New York Times best sellers. Now you can experience Robert Kiyosaki live during his seminar tours across North America. At these events Robert will share the secrets that his rich dad taught him about the fundamentals of investing. Robert Kiyosakis message is clear: Take responsibility for your nances or take orders all your life. Youre either a master of money or a slave to it.
Let Robert Kiyosaki teach you how to prot in both good times and bad.
Robert Kiyosaki Live!
Get started with your very own Rich Dad Coach today!
Working with a Rich Dad Coach will help you begin to change your understanding of how the rich get richer and how you can start leveraging your own resources to achieve wealth. Plus, your coach will help you develop a step-by-step plan and hold you to it! Your Rich Dad Coach will help you: Expand your Context Achieve your Plan Write your own Rules Get what you Want!
Join Rich Dads FastTrack Community and share your adventure with thousands of others worldwide. Embarking on Rich Dads Journey is the rst step to a life free from the fear and worry of not having enough money. Get on the FastTrack to nancial freedom. Simply register at www.fasttrackcommunity.com to receive your free audio downloads and gain access to special members-only nancial tools.
To order books visit www.twbookmark.com For more information: CASHFLOW Technologies, Inc. 4330 N. Civic Center Plaza, Suite 101 Scottsdale, Arizona 85251 USA (800) 308-3585 or (480) 998-6971 Fax: (480) 348-1349 e-mail: info@richdad.com Australia/New Zealand: Rich Dad Australia 4-6 Mentmore Avenue Rosebery NSW 2018 Australia TEL: 1300 660 020 FAX: 1300 301 988 email: info@richdad.com.au