Orange Sky e
Orange Sky e
Orange Sky e
Freshly pressed orange juice from Brazil on the way to North America and Europe
CASE STUDY
Global Player in Food and Beverage Industry
Whether nectar, orange juice drink or pure orange juice most orange juices you will nd in supermarkets are made of concentrate diluted with ltered water. A new term has recently been added to the range of orange juice products: NFC (not from concentrate). Directly pressed and lled printed on the pack, this indicates that the juice comes exclusively from the fruit, e.g. from oranges, and is not made from concentrate and is therefore an NFC drink. The largest quantities of NFC juices come from Florida and Brazil. There it is manufactured and exported all over the world by large companies. One of these companies is the Brazilian outt Cutrale. With more than 30 million trees, Cutrale is the worlds largest producer of citrus fruits. After the harvest, the citrus fruits
are processed in plants similar to reneries as concentrate or NFC. In the production of NFC the juice and the pulp are separated during pressing. The pulpless juice is then usually rst heated and then deep frozen as a preservative and nally loaded in a frozen state in refrigerator holds for shipping all over the world.
The freighter May Oldendorff set out on its maiden voyage three years ago. In August 2001 the owners, Adriatic Reefer Corp. Inc., La Tour-de-Peilz, Switzerland (Management: Atlanship S.A., La Tour-dePeilz), bought the ship and converted it into a juice tanker which rst went into service in October 2002, now renamed Orange Sky. Ever since, the Orange Sky has been carrying the valuable juice from Santos, the So Paulo harbor, to the United States (Florida and New York) and in future will also be sailing to Europe (Rotterdam). The ship which still sails under Liberian ag (approx. 172 meters long, 27 meters wide and a draught of 9.7 meters) reaches a maximum speed of almost 15 knots with a performance of 9600 hp. Four of the 15 tanks are lled with liquid orange juice at the moment. The rest of the holds still contain deep frozen juice. To turn the freighter which used to carry grain into a tanker, a complete overhaul of the electrical installations was necessary in addition to the reconstruction. The conversion itself was done by Lloyds at their shipyard in Bremerhaven. Lloyds contracted Siemens Industrial Services Germany to plan, install and commission the electrical installations. To avoid expensive pasteurization processes, the juice must be stored in absolutely germ-free tanks. These must not only
be pre-cooled but must also be kept at a dened atmospheric pressure and temperature. Such a sensitive process requires an appropriately sophisticated process automation. The contract for the process automation on board the Orange Sky was awarded to the Process Solution Division of Siemens Energy & Automation (SE&A) in St. Louis in the United States (whereby the contracting company was not the Bremerhaven shipyard but the Swiss shipping company). SE&A had already provided the process automation for another tank farm for fresh orange juice in Newark. Apart from the American engineers, the experts for process instrumentation in Karlsruhe (see inset for technical details) were also involved. The general management for the process automation project was in the hands of Ingo Magura from SE&A, St. Louis.
tomers from different countries with different relationships to each other are involved, Corporate Account Manager Steve Appleton conrms. The function of a Corporate Account Manager as a stringpuller on the Siemens side has certainly paid off. The CAM knows the customers, opens their doors and can best judge who should or must be involved within the company. He can also give the customer or customers a general idea of the competencies and possibilities on site.
Peter Bichsel