Synopsis On Sell Online

Dkes-School Of Computer Science (Guru Gobind Singh Indraprastha University) New Delhi Submitted by: Ambuj varshney 05516204411

Title of project : Synopsis of sell online

Introduction
Marketing is more than just distributing goods from the manufacturer to the final customer. It comprises all the stages from creation of the product and the after- market, which follows the eventual sales, advertising plays a very important role in this process. The product or service itself, its meaning, packaging, pricing and distribution, are all reflected in advertising, which has been called the life blood of an Organization. Without advertising, the products or services cannot flow to the distributor or sellers end on to the consumer of or user. The need for advertising developed with the expansion of population and the flow of towns with their shops and large stores, mass production in factories, infrastructure to deliver goods & services and increasing level education. Advertising grew with the development of media, such as the coffee house, newspapers and the arrival of advertising agencies .

Definition
The institution of practitioners in advertising defines "advertising presents the most persuasive possible selling message to the right prospects for the product or service have the lowest possible cost".

What is Online Advertising

On line advertising is similar to other forms of communication except for one critical difference that is Internet. Consumer behavior follows a model radically different from traditional advertising media. This model can be explained as the progression 'Awareness - Interest - Desire - Action'. All these activities occur simultaneously in Internet advertising entails, placing of electronic messages on a web site or email platform which achieves the following purpose

Generates awareness for the brand. Stimulates interest /preference for a product or service. Provides the means to contact the advertiser for information to make a purchase.

History of Internet Advertising

Advertising has faithfully served the print industry for 200 years, and was applied to the Internet with every expectation of success. Web advertising began with Center and Siegels in famous Green Card Lottery message on the Usenet site in April 1994 and was followed in October by advertising placements for AT&T, MCI, Sprint, and Volvo on Hot-wired and finally the idea caught on. The Advertisement grew in sophistication, and today there are Static, rotating, scrolling, animated, flash and interstitial banner ads all which are designed to generate traffic, increase brand awareness and generate leads and sales. Internet companies were founded on advertising revenues, and for some years the companies prospered. Rate depended on: I. II. III. IV. The Type of advertisement. Where it appeared on the WebPages. How it integrated with content. How well it matched the advertisers target audience.

Online advertising has to offer:

1. Scalability
Like television commercials, it doesn't cost very much to increase the reach of an online ad campaign. There is no need to print additional copies of a magazine, or to create and mail direct -mail pieces.

2 Hot demographics
The online community is more affluent, better educated, and younger and more willing to spend than the population at large. More and more people go online and the number is ever increasing.

3 Targeted messages
Unlike broadcast and print media, the Internet allows advertisers to target exactly who will see their ads, and in what context. Web publications serve every conceivable audience, from the mass-market obscure niche groups. Beyond that, the technology leads target customers by their computing platform (PCs or Macintoshes), Web browser(specific versions of Netscape Navigator or Microsoft Internet Explorer),domain type (. com, .edu, .gov, .mil, or .net) or individual domains (America Online, IBM, Prodigy).

4 Broad and flexible reach

While the Net cannot yet match television's market penetration, the size of the online audience is growing very quickly. More importantly, because you buy online ads by the impression, you can buy as much or as little of that audience as you desire. And that's true no matter how popular or specialized the site on which your ads run- as a rule, advertising costs depend on how many impressions you buy, not on the size of a site's audience.

5 Cost-effective
Partly because you pay only for exactly what you're getting, online advertising can be extremely competitive with other forms of advertising. If you buy 1,000 ad impressions, for example, you know that exactly 1,000 people will see your ad.

6 Detailed tracking and measurement

Compared to online advertising, traditional media advertising is like shooting in the dark. The Web allows advertisers to gather detailed information on who saw an ad, when, in what context, how many times and so on. Better still; you get this information instantly, not weeks later when it's too late to adjust your campaign. Of course, not every site currently provides this level of feedback, and not every advertiser knows what to do with it. Over a period of time, however, this is likely to become one of Web advertising's most important competitive advantages.

Advantages of Online Advertisement 1 Target Marketing: A major advantage of the web is the ability to target very specific groups of individuals with a minimum of waste coverage. In the consumer market. Through personalization and other targeting techniques, sites are becoming more tailored to meet once need and want.

2. Message Tailoring: As a result of precise targeting, messages can be designed to appeal to the specific needs and wants of the target audience. The interactive capability of the net makes it possible to carry on one-to-one marketing with increased success in both the business and the consumer markets.

3. Interactive Capabilities: The interactive nature of the web leads to a degree of customer involvement. Site visitors are already interested enough in the company and/ or products to visit.

4. Information access: Perhaps the greatest advantage of the Internet is its availability as an information source. Internet users can find a plethora of information about almost any topic of merely by conducting search through one of the search engines. Once they have visited a particular site, uses can garner a wealth of information regarding product specification, costs, purchase information, and so on. Links will direct them to even more information if it is desired.

5. Creativity:
Creatively design sites can enhance company's image leading to repeat visits, and positively position the company or organization in the consumer's mind.

6 Exposure: For many seller companies with limited budget the www (World Wide Web) enables those to gain exposure to potential customers that heretofore would have been impossible. For a

function of the investment that would be required using traditional media, companies can gain national and even international exposure in a timely manner.

7. Speed: For those requiring information on a company, its products, and /or its service offerings, the Internet is the quickest means of acquiring this information.

Problem Statement
Earlier, When ever any one wants to sell any product, any gadgets, any electronic product , etc. then he used to advertise it via newspaper, television ads ,etc and this traditional method is to costly for dealer and not so economic beneficial. In this traditional method for selling any product via newspaper ads , television adds etc sometimes the valuable customer miss that chance to buy the product because of the unawareness of the ads and products that were selling. Sometimes the sellers sell the item/products as higher cost than the actual price and the customer cannot get the benefit of that product and also the time and resource both cost the customer and the dealer cannot sell the product as the good price to the customer.

Problem of advertisement: 1 Measurement problem: One the greatest disadvantage of the net is the lack of reliability of the research numbers generate. A Quick review of forecasts, audience profiles, and other statistics offered by research providers will demonstrate a great deal of variance leading to a serious lack of validity and reliability. One of the industry's largest and most sited trade publication has written an expose of a heavily sited Internet research company, referring to the number it provides as "scary" feathers have stressed concern over the f act that most sites figures or not audited, which mainly to rampant cheating inthe respect of the number reported.

2 Audience characteristic: Due imparts to the accelerating growth of the net, audience characteristic change quickly. Numbers reported may be completed quickly and are often vary from one provided to the next.

3 Costs: The cost of doing business on the MAT continues to increase. While it is possible to establish a site in expensively, establishing a good side and maintaining it is becoming more and more costly. As noted earlier, Levis for the cost of maintaining a site is considered "world-Class " was prohibitive and one of the reason for abandoning its E-commerce efforts.

4 Limited production quality: Although it is improving, net advertising does not offer the capability of many competitive media for a production standpoint. While the advent of advanced technologies and rich medium is narrowing the gap, the net still lags behind some areas.

5 Poor reach: While the Internet numbers are growing in leaps and bounds, its six is still far behind that of television. As a result, interest companies have turned to traditional medium to achieve reach and awareness goals. In addition statistics says that only a small percentage of sites on the Internet are captured and that the top 50 sites listed account for95 percent of the site visited.

6 Language: If I am selling the goods through the media the buyer prefer to get the information of the products or services with his own language but the advertiser has no option than to advertise in one single language which is a major disadvantage.

PROPOSED SYSTEM
This paper presents Privad, an online advertising system designed to be faster and more private than existing systems while filling the practical market needs of targeted advertising: ads shown in web pages; targeting based on keywords, demographics, and interests; based on auctions; view and click accounting; and defense against click-fraud. Privad include commercial viability. This section provides details on ad dissemination, ad auctions, view/click reporting and clickfraud defense. It also puts forth some of the rationale for our design decisions. These details represent a snapshot of our current thinking. While ad dissemination, reporting are quite stable, the click-fraud defense, and auctions may easily evolve as we do more analysis and testing. We present them here so as to present a complete argument for Privads viability.

MODULE DESCRIPTION
Number of Modules After careful analysis the system has been identified to have the following modules: 1. Ad category management 1.1 Ad category management: This module is used to categorize of product and performs some operations such as create, update delete of an advertisement on your website. 1.2 User management: This module is used for to design of user information such as creating, updating, delete, active user and deactivate user. 1.3 Plan management This module describe us to which type of plan provide us to user to post of an advertisement on your website.

1.4 Location management This module describe the details of product is available on your location or not.

2. Ad user 2.1 List ads This module is used for to view the list of ads and describe the details of product also. View plan This module is design for view the plan which is availed to the user.

2.2

3. General user 3.1 Send message This module describes us if a user has any query related to advertisement then sends a message on your website. 3.2 Interact with ads owner This module is used for interact with ads owner. 4. Search 4.1 Search by category This module is design for searching of product and generates response quickly.

4.2 Search by price If you want to check the price of an item then you can use this module.

4.3 Search by location If you want to search of an item then you can select of an area and view the details of an item.

4.4 Search by date If you want to search of item according to the date then you can Use search by date modules.

HARDWARE AND SOFTWARE SPECIFICATIONS At User End

Hardware Requirement Intel Dual Core Processor Software Requirement Browser (IE 7.0 or Above, Mozilla Firefox, Google Chrome) Browser must be Java Script Enabled

20 GB Hard Disk Drive 1 GB Ram Operating System Windows,linux,Mac OS

Technology Description At Developer Side

Task Interface Design Environment Front End Back End Web Server Others Technology Name LAMP PHP MySQL Apache HTML ,CSS , Javascript , jQuery, Ajax 5.4.3 5.5.24 2.2.22 Version

At Developer Side: During system development, I have to design both static and dynamic website interfaces, create website functions and a database system, and Edit photos and pictures, so it has a set of software and hardware requirements.

Hardware Requirements Intel Dual Core Processor 150 GB Hard Disk 1 GB Ram Operating System Ubuntu 12.04 LTS

Software Requirements LAMP Server GIMP Photo Editor Net Bean 7.4

Future scope:
The existing system has many shortcomings associated with it. In the existing system there is no maintaining of secret key (encryption and decryption) in order to download add. So un-trusted broker and un-trusted dealer would easily hack add which is uploaded by advertiser or publisher. So there is no privacy for the

advertiser. It provides an informal analysis of the privacy properties of Privad. There is no privacy in existing while uploading the ad.