Business Plan in Bangladesh

Introduction

OBJECTIVES OF THE REPORT METHODOLOGY

LIMITATIONS BUSINESS PLAN CONCEPTION

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This term paper focuses on Business Plan in Bangladesh and it defines all of the procedure of business plan. In this term paper has reflected the new idea of business plan in Bangladeshi prospective. The new business plan is important for the every entrepreneurs of any economy. Business activity and the resultant financial gain provide benefit to a country. If you want to make a effective business plan then you will recognize a genuine opportunity when you come across one.

1.1: Objecti e! "# T$e Re%"&t

The purpose of this study is to provide greater understanding about a Business plan with business idea. Now the some other objectives of the report are as follows !. To understand about business plan. ". #ll of the procedure of business. $. To gather some e%perience about business plan. &. To identify profit and loss situation. '. To identify the key features of business plan.

1.': Met$"(")"*+
To accomplish this assignment we took help the secondary source( that is the market survey of the people ) we also help from the book ) internet to accumulate the data as a primary source.

1.,: Li-it.ti"/!
*ompleting this assignment( we face lots of problem with scope limitation. These are+

Relevant future plan identity is too much critical. Various restrictions of the areas. Lacking of primary sources & important information.

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1.0: B1!i/e!! P)./ C"/ce%ti"/

The Business Plan is a written document( which is prepared by the entrepreneur that describes all the relevant e%ternal and internal elements involved in starting a new venture. It is often an integration of functional plans such as marketing( finance( manufacturing( and human resource. It is sometimes referred to( the game plan or road map answers the ,uestions( where am I going- .ow will I get there- Potential investors( suppliers( and even customers will re,uest or re,uire a business plan. /ne of the most important decision documents need for any business plan. It is common practice for consultants( lenders( potential business partners and other business associated individuals to re,uest. Normally( a business plan is a comprehensive set of guidelines for a new venture. # business plan is to make a more informed decision concerning their relationship with a business. .owever( business plans have many more benefits that are direct for business owner. The planning process forces owners to systematically consider all facts of the business. 0astly( a business plan is an outline of potential issues to address and a set of guidelines to help an entrepreneur make better decisions.

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Company Description

ORGANI2ATION OVERVIE3 BASIC CONSIDERATIONS DESCRIPTION OF THE BUSINESS

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'. 1: O&*./i4.ti"/ O e& ie5

12lashback3 is a new ongoing establishing business. /ur major objective is to make new environment friendly and ,uality product and service for consumer with reasonable price. .enna is very popular in our country. There are many different use of .enna in our country4 especially for hair use( it is very effective. Now we are trying to formulate a new brand shampoo and hair color( which is made by .enna5s ingredient. Vi!i"/

In competitive business world( we want to be a strong brand of trust. To the business viewpoints our one and only vision is to earn profit. .owever( we are determining to follow the business ethics in our business and we should try to maintain the environment and social responsibility. Mi!!i"/

/ur mission is to provide the ,uality goods and services to our customers with reasonable price. 6e understand the customer demand that is why we are going match the consumer demand by ,uality goods. 6e are trying to formulate our product to solve the customer5s hair related problem. G".)

/ur goal is to spread our business and e%pand several branches all over Bangladesh ) want to globalize our product. Se& ice O&ie/t.ti"/

6e are committed to serve our customers to fulfill their needs by focusing efforts on discovering and thereby meeting stated and unstated re,uirements.

'.': B.!ic C"/!i(e&.ti"/!

/ur company offers best ,uality 7hampoo and hair color with different packages to customers at a very reasonable price. By using our 7hampoo and hair color they can easily find out the basic differences of the ,uality of the 7hampoo and hair colors comparing with other companies. 8epending on the market researcher5s information and considering the growing demand of detergent powder( we are going to launch a new product 1.enna Natural3 7hampoo and hair color in the market. The marketing strategy of our company will be based on a cost effective and ,uality service to each of its target segment. /ur focus will

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be on utilizing all of its resources effectively and efficiently to continually serve its customers with satisfaction through producing best ,uality product. /ur marketing research department found the opportunity to provide our customers a new facility using 7hampoo and hair color. The industry already contains some products. But we found that there is no 7hampoo product containing the smell of the .enna flavors. /ur marketing research department surveyed the market and found that there are many potential buyers for our product which will satisfy their needs. 7o( we have the opportunity to enter the market and fulfill the gap. 6e are going to offer the smell of .enna to 7hampoo and hair color with a very reasonable price so that customer can easily select it to use.

'.,: De!c&i%ti"/ "# t$e B1!i/e!!

Si4e "# B1!i/e!!:

/ur factory will be establishing around $9 decimal spaces which price will be around Tk. &(999(999. 2or the office purpose we choose shyamoli which outlet will be "999 s, feet. 6e will allocate the space to decorate with the product shelves( freezes( beverage vending machines( cash counter in a specific manner that portrays the commitment( and delicacy of our shop. 6e will have an office and a store keep our stock inventories along with outlet. The total rental e%pense for the whole business will be around Tk. $9(999 per month. .owever( for the business our prime concern will be the security because at night in Bangladesh the crime rate is very high. Therefore( we have decided to have **T: surveillance and security lock. F.ct"&+:

6e select our factory location in 7avar( 8haka. 7avar is the part of 8haka district where we can get the best transportation facilities as well as cheap land for our factory place. There we should get the available labor force with lower price. In 7avar local area we should get a huge market for our product and that5s why we don5t have to hire any distributor for that area. /ther hand we should get the local political support from that area as a Bangladeshi company and as a native of that area. O##ice:

6e select our head office in ;7hymoli( <upayan Tower5 =hilji road( 7hymoli( 8haka. It is very good location for our office. 6e select our office in & th 2loor of 7hymoli <upayan Tower. /ur office space is "999 s,uare feet and its monthly rental e%pense is $9(999.99Tk.

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Industry ANALYSES

S3OT ANALYSIS PEST ANALYSIS RIS6 ASSESSMENT CRITICAL ISSUES

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,.1: S3OT ANALYSIS

76/T analysis is based on strength( weakness( opportunity( threats. /ur research and 8evelopment ><)8? department found some major strength and weakness for both the new product 1.enna Natural shampoo ) .enna Natural hair color3 of the company. #ccording to the <)8 department the 76/T analysis of the product is described below

Strengths:

#s a new company( we have some strength in the market. This are

We will strong relationship with suppliers that offer credit arrangements, flexi ility and response for any new product of our company. We take excellent, sta le and trained staff for customer service. !killed employee in marketing department for the promoting the product. "otally new feature in the shampoo industry. We have total #uality management for our product. $ood relationship with company%s suppliers, partners and customers. &igh #uality machineries and raw materials.

Weaknesses:

6e also have some weakness in the market. This are

'ew environment for the company as ecause first time lunching product in the market. Lack of community support so far ecause we have not had any formal and informal communication with any political leader of the community. Less product classification.

Page 10 of 48 'o existing product, that%s why we cannot e used existing channels

Opportunities:

6e also have some opportunities in the current market situation.

(ompletely new strength in !hampoo and hair color market. &igh growth rate in our target market. (ontinuous opportunities ahead through strategic alliances and market activities. )ttractive packets can e our opportunity. *+mail and mo ile communication will make our order and supply much easier for the product.

,ncreasing market share may increase the sales of the product eyond our expectation.

Threats:

6hen we started new business then we faces some threats. This are

-ther competitors of shampoo and hair color companies have a high market share in the shampoo and hair color market. "his company may e a le to ecome threat for us y introducing new product like ours.

*conomic, political and technological factors of the country may e threatening for our product.

'ew entry of similar shampoo and hair color company after the lunch of our product and can offer shampoo and hair color product extra feature with very little price to eat our price.

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Keys to Success
The key to success of this product are @%perienced and eye catching advertisement on most of the areas of the country. Proper channel distribution. Proper *ustomer <elationship Aanagement >*<A?. Proper 7upply *hain Aanagement >7*A? Benerating average sales in e%cess of Tk. "($!("&C per business day. /nline News and #dvertisement.

,.': PEST ANALYSIS

Political actors

In Bangladesh( our political situation is not so good suffers. This is a major drawback for starting new business in our country. 7o( we trying to keep a good relationship with the government and political person. @mployment laws will definitely be favorable in terms of dealing with the employees. Political instability of our country might be a serious problem as far as the supply transportation is concerned. 7o( we will cared about this.

!cono"ic actors

Bangladesh is started as newly emerging economy. Now a day Aany new venture are emerging with high potentiality. /ur target customers will very much appreciate such new venture. 7o( it will be challenge for me. #s we have decided to take loan( so we need to be concerned about the interest rate. It will be help to earn more profit to our company. #s the fluctuation of inflation rate is high in our country so it could cause negative effect on our business. 7o( we are concern about this.

Social actors

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#s Bangladesh is turning into a very fast paced life style( people wish to have a store around the corner where will find this product. That5s why( we will distrributed our product in largely and also for the mass people. Aoreover the new generation intends to buy new product with new feature in the markety. 7o this new type of products will created a new hype among them.

Technological actors

Basically we are using most modern technology to ensure ,uality service to our customers. .owever( in case of cash processing and inventory we would be depending on technology4 so further improvement in these sectors might increase our efficiency and profitability as well.

,.,: RIS6 ASSESSMENT

Pro$uct %isk

8emonstrating product features reveals a limited market driven functionality after scaling product production. Acti"/ P)./:

.evelop production prototype. .etermine production process !elect e#uipment .esign field support system
8emo product features

&arket %isk

The reality of the market is rarely as planned. Aarket acceptance and competitor response may be different than anticipated. 0imited repeat business can cause uncertainty Acti"/ P)./:

*sta lish market relationships (onduct limited sales

Page 13 of 48 )naly/e sales !urvey customers

<efine marketing plan

'usiness %isk

0ack of focus as the company moves from a emerging environment to a true business mode of operations. Acti"/ P)./:

*sta lish usiness function &ire staff *xecute contracts

7ecure first stage financing

inance %isk

The burn rate e%ceeds capital and management tends to focus on safes rather than profits. Acti"/ P)./:

0ocus on ottom+line profits

@liminate costs and Implement fundraising strategy.

,.0: CRITICAL ISSUES

Both the shampoo and hair color product is the new and innovative idea for the market. 7o that the company has to consider some critical issues( which are as follows The products sales growth will be slow for first si% months in the very first year of their operation. Thus the company has to hold the product5s position for first D month( which is admirable.

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#s the product is new in the market( it will take too much time to stay in the heart of the consumer and the beginning consumers will be innovators. Thus attractive and effective marketing will be needed to attract( grow( and retain the customers. The marketing objectives will be to create product awareness and trial. The company must use heavy sales promotion to entice trial that is matter of investing huge amount of money. The products cost per customer will be high( as the product is lunching initially. 2or sustaining in the market( we will less profit in the first time.

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Market ANALYSIS
P"te/ti.) M.&7et !$.&e "# F).!$ B.c7 He//. N.t1&.) S$.-%"" M.&7et !$.&e "# t$e E8i!ti/* C"-%./+ He//. N.t1&.) H.i& C")"&

Page 16 of 48

0.1: P"te/ti.) M.&7et !$.&e "# F).!$ B.c7

/ur potential market share is the sort of e%isting market. There are lots of consumers who re,uire herbal products for their hair but as they are not getting it properly which can satisfy them by meeting their latent demand.

0.': He//. N.t1&.) S$.-%""

/ur major competitors for shampoo in the market are #ll clear Aen( 7un silk( 8ove( Pantene and .ead ) solder. Table !." shows the major competitors in the market and the price of their product.

0.,: M.&7et !$.&e "# t$e E8i!ti/* C"-%./+

(ll clear:

#ll *lear Aen is the dominating this sector. It is a product of U/i)e. e& B./*).(e!$ Lt(. *ompany. It used by &9E people of total market in the basis on our survey. This competitor does spend much money in advertising activities but it lacks the ,uality and they have no all the feature of customer demand. #ll *lear is a synthetic 7hampoo product. It produced by 6ater( sodium( laureth sulfate( menthol( 8A8A hydraulic( sodium hydro%ide( ammonium lauryl sulfet( carmbola fruit e%tra( dimethicone( guar hydro%ypropyltrimonium chloride( zinc sulfate( seed oil( lysine .*I( *I &"9F9( *I&G99'. It can clean hair and cool hair very well but it does that very roughly. The target market of the all clear shampoo is the middle class people.

)o*e:

It is another product of U/i)e e& B./*).(e!$ Lt(. 8ove shampoo has a very small market share in the market. It is trying to achieve a good market share. It has a positioning statement that it produced by 6ater( #mmonium 0aureth 7ulfate( #mmonium 0auryl 7ulfate( 8imethicone( 8A8A hydraulic( sodium hydro%ide(*ocamide A@#( 2ragrance( 8isodium @8T#( #verrhoa *arambola 2ruit @%tract( *arica Papaya 2ruit @%tract( Trimethylolpropane *I !'FC'( *I !F!&9. It used by 'E people of total market in the basis on our survey. The target market of the 8ove shampoo is the higher class people. 6e hope that our product will

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draw the attention of the user of the product and it will have distinctive advantage in our customers mind.

Sunsilk1

7unsilk also a product of U/i)e e& B./*).(e!$ Lt(. It is trying to achieve a good market share. This competitor does spend little money in advertising activities because the target market of the sunsilk shampoo is the low and middle class people. It used by "9E people of total market in the basis on our survey. 6e will take a good competitive advantage by providing e%tra features and conveying the massage to the customers.

Pantene:

Pantene Pro vitamin shampoo has a very significant market share in our shampoo market. It used by $9E people of total market in the basis on our survey. The target market of the Pantene pro vitamin shampoo is the all class people especially for the women people. @ven then( we will be careful about every competitor that e%ists in the market.

Table !.!+ 7elected *ompetitors and its price for 7hampoo

Name #ll *lear men 8ove 7unsilk Pantene Barniar .enna Natural &99ml>Tk.? "G9 $"9 ""' "G9 $'9 $99 "99ml>Tk.? !'9 !G9 !&9 !'9 !C' !D9 !99ml>Tk.? C' F' G9 C' !99 C' 'ml>Tk.? $ $ " $ $ $

7ource+ 8ata collected from product5s packet and salesperson.

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Table !."+ 2lavor categories for 7hampoo

C"-%etit"& A/ti D./(&1# # #ll *lear 8ove 7unsilk Pantene Barnier .enna Natural : : : : : : H : : : : : : : : : : : : : : F.i& #.)) (e#e/!e S-""t$ 9 S$i/e& L"/* 9 !t&"/* $.i& : C"")i/* H.i& He&b.)

7ource+ 2rom beauty shops.

0.0: He//. N.t1&.) H.i& C")"&

/ur major competitors in the hair color market are Barnier( 7uper speed( 7peed $. Table !.$ shows the major competitors in the market and the price of their product.

+arnier:

Barnier is the dominating this sector. It used by '9E people of total market in the basis on our survey. This competitor does spend much money in advertising activities. They offering high ,uality( easy to use hair color products with the most beautiful color results possible( Barnier hair color formulas are enriched with pure( natural ingredients to help protect and nourish your hair. 6e combine true color creativity with uni,ue( cutting edge technology. Intense( natural( subtle or bright( Barnier hair colors will satisfy your every coloring wish. But it has some ,uality problem with high price and they have no all the feature of customer demand. Barnier is a synthetic hair color product. The target market of the Barnier hair color is the middle class and higher class people.

Super Spee$:

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7uper 7peed hair color is a very significant market share in our hair color market. It used by "9E people of total market in the basis on our survey. The target market of the 7uper 7peed hair color is the all class people especially for the hair salon. In this product will not our market competitor but we will be careful about every competitor that e%ists in the market.

Spee$,3:

7peed $ hair color is trying to achieve a good market share. This competitor does not spend more money in advertising activities because the target market of the 7peed $ hair color is the low class people. It used by !9E people of total market in the basis on our survey. 6e will take a good competitive advantage by providing e%tra features and conveying the massage to the customers.

Table !.$ 7elected *ompetitors and its price for *olor Name Barnier 7uper 7peed 7peed $ .enna Natural &99ml>Tk.? "G9 $"9 ""' "&9 "99ml>Tk.? !'9 !G9 !&9 !$9 !99ml>Tk.? C' F' G9 G9

7ource+ *ollected from product packet and salesman

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MARKETING PLAN
P&"(1ct De!c&i%ti"/ He//. N.t1&.) S$.-%"" He//. N.t1&.) H.i& C")"& A( e&ti!i/* ./( P&"-"ti"/ P&ice Dete&-i/.ti"/ Di!t&ib1ti"/ St&.te*+ T.&*et C1!t"-e&!

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P&"(1ct St&.te*ie! P&"(1ct Li#e C+c)e

P&ici/* St&.te*+ Di!t&ib1ti"/ St&.te*+ M.&7eti/* C"--1/ic.ti"/ St&.te*+ M.&7eti/* Mi8 P&"(1ct -.&7eti/* P&ici/* P&"-"ti"/ Se& ice M.&7eti/* Re!e.&c$

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;.1: P&"(1ct De!c&i%ti"/

#s the consumer5s demands and lifestyles changes over time and new manufacturing processes become available( the shampoo and hair color industry responds with new products. Because cosmetics products became the part of our everyday lives( it is essential that they do not present a significant risk to our hair. .owever( they are loaded with potentially to%ic chemicals which are harmful for our environment and also for our health. In our project we have observed different concentrations of shampoo and hair color on hair and have seen how shampoo and hair color harms to our hairs day by day and at last we face different types of skin ) hair problems. 6e also repeated this e%periment with a .enna natural shampoo and hair color which shows the opposite effect of shampoo and hair colors. Therefore( it will better for our company.

;.': He//. N.t1&.) S$.-%""

.enna 7hampoo is the new concept in Bangladesh. People use henna for different purpose especially for hair use is very popular and effective. 2or that reason it has huge market demand based on our market survey but this product is not available in market. That5s why4 we closer look to .enna Natural 7hampoo as solution. 6e will try to fulfill the customers demand by our product 1.enna Natural 7hampoo3 to solve the hair related problem.

;.,: He//. N.t1&.) H.i& C")"&

.enna hair color is an e%isting concept in Bangladesh. It has huge demand in market so we decide to produce this product by thinking the market demand. That5s why4 we closer look to .enna Natural .air *olor as for our customer. 6e think that .enna Natural .air *olor will create the good market for us as well as fulfill the customers demand.

;.0: A( e&ti!i/* ./( P&"-"ti"/

2or the 1.enna Natural 7hampoo and hair color3 we will choose most successful advertising channel which will be through NT:( *hannel I( #TN Bangla and <T:( which are the most popular television channels in the country. 6e will also use some bill boards and leaflets and

Page #3 of 48
we will hold a sport event for the young generation to promote the product. Aay be( we can use cellular operator in our marketing through their push sms service.

The most successful advertising and promotion has been through the following+

!ales Promoters recruit 'ewspaper )dvertisement1 "he Prothom+)lo, the 2anokantho, the 2ugantor, the .aily !tar, the ,ndependent etc.

"elevision )dvertisement1, *"V, 3"V, '"V, )"' etc. Radio1 3angladesh 3eter, Radio 0urti, Radio "oday, Radio )mar etc. Leaflets1 .istri ution a out the product in different areas.

;.;: P&ice Dete&-i/.ti"/

The *ompany established the price of its new product 1.enna Natural 7hampoo ) .air *olor3 with the concept from cost based pricing. #ccording to our calculation the cost of shampoo is 'ml Tk ".$$( !99ml Tk D9( "99ml Tk !!F( &99ml Tk "$9 and we set our selling price 'ml Tk $( !99ml Tk C'( "99ml Tk !D9( &99ml Tk $99.

;.<: Di!t&ib1ti"/ St&.te*+

6e will primarily use our own distributors for distributing our new product 1.enna Natural 7hampoo ) .air *olor3. Then( we will make some new channels and assign some new distributors to promote our new product to all over the county. /ur product will be distributed through a network of retailers in the first year. 6e will have good partner relation management. 6e will try our level best to satisfy our supplier along with the customer. If the suppliers are not happy then they will not co operate our customer and that will be a failure for the company. #mong the most important channel partners being contracted are

We distri ute our product through seven of our representative in seven divisions. We will have 45 sells agent in sixteen different districts. We will uy an own delivery van to transport the product.

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7ome cases we will use the railroad and the river to transport our product.

-ur sales agent will distri ute the product to the retailers. We keep it in some mega shops like )gora, 6eena 3a/er, 'andon, 6ega consumer !hop, P7! etc.

We plan to distri ute our product according to demand of the product. ,n the first year we emphasi/e trade sales promotion.

;.=: T.&*et C1!t"-e&!

/ur target markets are separated into four segments. The segments are Ipper class( Ipper middle class( middle lower class and lower class. The segment details are as follows

-pper,class: 8pper+class is a portion of the population. )ccording to our marketing investigators, 8pper+class is the ma9or consumer of oth the shampoo & hair color. "hey like different kind of shampoo and hair color. "hey want good #uality product whatever price.

-pper,"i$$le class: "here is a large portion of the population occupied y the achelor people. 8pper+ middle class people are our one of our potential customer to serve. "hey want good #uality product with low price.

&i$$le,lo.er class: 6iddle+lower class is another portion of the population. 6iddle+ lower class is most careful and sophisticated consumer ut most concern a out the price and the #uality. !o, targeting the middle+lower class is also one of our effective decisions.

/o.er class: Lower class is a portion of the population. "hey are most concern a out the price. "hey don%t given more emphasi/e on the utility of the product.

;.>: P&"(1ct St&.te*ie!

The .enna Natural 7hampoo and hair color( including all the features described in the earlier product review will be sold to the market with a huge marketing effort. The brand and the logo will display on the product and its packaging and reinforced by its prominence in the introductory marketing campaign. 6e will have opinion leaders in the market to convince people to use our product

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;.?: P&"(1ct Li#e C+c)e

I/t&"(1cti"/+ In this stage of our product5s life cycle( sales are e%pected to be medium. /n the other hand cost per customer will be high. 7o( in this stage( we will use cost plus pricing. 8istribution will be selective4 to well known mega shops and retailers. 6e will use heavy promotional activities4 advertising( personal selling and try to build product awareness among early adopters.

G&"5t$+ In this stage( both sales and profits of our product are e%pected to rise rapidly. To penetrate the market( we will try to reduce cost per unit by producing more units. Browing number of both customers and competitors are e%pected in this stage. 6e will try to ma%imize our market share by building intensive distribution. In this stage( we will reduce the promotional activities and will conduct market survey research to know consumer demand.

M.t1&it++ 6e e%pect to have our highest profit in this stage. Peak sales will occur as a result of low cost per customer. Aajority of the target consumers are e%pected to use our shampoo and hair color in this stage. /ur objective will be ma%imizing profits while defending market share. In this stage( we will start to introduce our other brand that is @Acti e (ete&*e/t %"5e&A with feature of <itha. 6e will set the price to match or beat competitors. 8istribution

Page #6 of 48
strategy will be more intensive( that is consumers will be getting our product more easily in nearby stores. #dvertising activities will stress brand differences and benefits. 2inally we will increase promotional activities to encourage brand switching. Dec)i/e+ In this stage of our product life cycle( both sales and profits will be declining. *ost per customer will be low( as we will reduce our e%penditures. 6e will also phase out weak items that are unprofitable. Price will be cut off and promotional activities will be reduced to a minimal level. In this stage( we will again go for selective distribution. 2inally( advertising activities will be reduced to level needed to retain loyal.

;.1B:

P&ici/* St&.te*+

The *ompany established the price of its new product 1 He//. N.t1&.) S$.-%"" 9 H.i& C")"&3 with the concept from cost based pricing. #ccording to our calculation the cost of shampoo is 'ml Tk ".$$( !99ml Tk D9( "99ml Tk !!F( &99ml Tk "$9 and we set our selling price 'ml Tk $( !99ml Tk C'( "99ml Tk !D9( &99ml Tk $99.

;.11:

Di!t&ib1ti"/ St&.te*+

6e will primarily use our own distributors for distributing our new product 1 He//. N.t1&.) S$.-%"" 9 H.i& C")"&3. Then( we will make some new channels and assign some new distributors to promote our new product to all over the county.

;.1':

M.&7eti/* C"--1/ic.ti"/ St&.te*+

2or the 1.enna Natural 7hampoo and hair color3 we will choose most successful advertising channel which will be through NT:( *hannel I( #TN Bangla and <T:( which are the most popular television channels in the country. 6e will also use some bill boards and leaflets and we will hold a sport event for the young generation to promote the product. Aay be( we can use Brameen Phone in our marketing through their sms service.

Page #7 of 48

;.1,:
follows+

M.&7eti/* Mi8

/ur marketing mi% for the new product @He//. N.t1&.) S$.-%"" ./( $.i& c")"&A is as

;.10:

P&"(1ct -.&7eti/*

/ur product will enable our customers to have a different e%perience to test in using 7hampoo and hair color. They will be able to differentiate our product in ,uality which is uni,ue in the 7hampoo and hair color market. They will not be able to feel the same way for the other 7hampoo and hair color in the market.

;.1;:

P&ici/*

In the current market of Bangladesh( there is a number of 7hampoo and hair color products e%ist. Through the market research we have revealed that most of the shampoo products5 price is Tk!&9 to Tk!G9 for the "99ml e%cept Barnier which price is Tk!C'.

;.1<:

P&"-"ti"/

The most successful advertising and promotion has been trhough the following+ Ne5!%.%e& A( e&ti!e-e/t: The Prothom #lo( the Janokantho( the Jugantor( the 8aily 7tar( the Independent etc. Te)e i!i"/ A( e&ti!e-e/t: *hannel I( @T:( BT:( NT:( #TN T: ) *hanel ! etc. R.(i": Bangladesh Beter( <adio 2urti( <adio Today( <adio #mar etc. Le.#)et!: 8istribution about the product in different areas.

;.1=:

Se& ice

Page #8 of 48
The first goal is to recognize everyone as they come into the store. If they are a repeat customer( they are referred to by name. /ur store will be staffed with high energetic sales persons who will dedicate their most of the time to customers that want assistance when they need it. The store is designed so a customer can look at our products.

;.1>:

M.&7eti/* Re!e.&c$

/ur company offers best ,uality 7hampoo and hair color with different packages to customers at a very reasonable price. By using our 7hampoo and hair color they can easily find out the basic differences of the ,uality of the 7hampoo and hair colors comparing with other companies. 8epending on the market researcher5s information and considering the growing demand of detergent powder( we are going to launch a new product 1.enna Natural3 7hampoo and hair color in the market. The marketing strategy of our company will be based on a cost effective and ,uality service to each of its target segment. /ur main focus will be on utilizing all of its resources effectively and efficiently to continually serve its customers with satisfaction through producing best ,uality product. /ur marketing research department found the opportunity to provide our customers a new facility using 7hampoo and hair color. The industry already contains some products. But we found that there is no 7hampoo product containing the smell of the .enna flavors. /ur marketing research department surveyed the market and found that there are many potential buyers for our product which will satisfy their needs. 7o( we have the opportunity to enter the market and fulfill the gap. 6e are going to offer the smell of .enna to 7hampoo and hair color with a very reasonable price so that customer can easily select it to use.

Page #9 of 48

MANAGEMENT team & company structure

Pe&!"//e) Rec&1it-e/t I(e/ti#ic.ti"/ "# P.&t/e&! O&*./i4.ti"/.) Hie&.&c$+

Page 30 of 48

<.1: Pe&!"//e) Rec&1it-e/t

There will be five departments are #ccounting ) 2inance( .uman <esource Aanagement( Aarketing ) 7ales( Aanagement Information 7ystem and Aanagement ) 7ecurity department and people will be recruited to work in our 2lash Back.

Personnel %e0uire"ent 1hart

#ccounting ) 2inance No. .uman Aanagement 8irector @%ecutive #ssistant 7ubtotal ! " ' > 8irector @%ecutive 7taff S1bt"t.) ! " ' > <esource No.

Aarketing ) 7ales

No.

Aanagement Information 7ystem

No.

8irector @%ecutive #ssistant 7ales Aan 7ub total

! F !' $' ;;

8irector @%ecutive 7taff #ssistant S1b t"t.)

! " " ' 1B

Aanagement ) 7ecurity 8irector 7ecurity .ead 7taff 7ub total

No ! $ "9 '0

Page 31 of 48

<.': I(e/ti#ic.ti"/ "# P.&t/e&!

N.-e 7hahriar =abir Ar. Imran #l #refen Ar. Kakir .ossain Ar. #bdullah #l Aasum Ar. Aokter .ossain Ar. .elal Iddin De!i*/.ti"/ Aanaging 8irector 8irector of #ccounting )2inance 8irector of .<A 8irector of AI7 8irector of Aarketing 8irector of /peration Aanager

(ccounting 2 inance: "he .irector for )ccounting & 0inance is responsi le for all the key issues of finance. &e takes all the financial decisions of the company. &e has one assistant director to help him to make the financial reports and decisions. "here is some finance executive to gather information and analy/ing. !alaries and schemes of the company are descri ed in the financial part of the plan. onus

&arketing 2 Sales: "he .irector for marketing and sales department is the main man for the marketing and sales of our company. &is first 9o is to promote the shop in the initial period. )s we will not have that much of marketing campaign in the first three years, therefore at present his first concern is to ac#uire sales contract with the manufacturers for the management. &e has an assistant director to assist him and designated marketing and sales manager and sales and marketing executives to help him.

3u"an %esource &anage"ent: &uman resource director controls the manpower of the company. &is duty is to operate the store manager of the shops responsi le for recruitment of new employees.

Page 3# of 48

<.,: O&*./i4.ti"/.) Hie&.&c$+

&anaging )irector 4&)5: 6anaging .irector is the key person of the whole management team. &e is responsi le for all the managerial decisions that needed to e taken. &e takes information from the directors of various departments to take necessary decisions. )irectors: .irectors are the senior most people in the organ gram department+wise. "here are four asic departments. "heir hierarchies are descri ed elow. !6ecuti*es: "he person who will e accounta le and responsi le for their

accomplishment of the specific task to managing .irector as well as they will have good relationship with upper and lower level employees.
#s others organization( we will follow the organizational hierarchy as follows

Page 33 of 48

Page 34 of 48

Production PLAN
P&"(1cti"/ 5it$ HENNA 3$+ 5e c$""!e t$i! %&"(1ctC R.5 M.te&i.)! C"))ecti"/ H"5 5e 1!e i/ "1& c"1/t&+ H"5 5e 1!e i/ "1& c"1/t&+ M.i/te/./ce 9 Se& ici/* ED1i%-e/t! 9 M.c$i/e&+

Page 35 of 48

E1.)it+ c"/t&")

=.1: P&"(1cti"/ 5it$ HENNA

.enna >0awsonia inermis? is a flowering plant used since anti,uity to dye skin( hair( fingernails( leather and wool. The name is also used for color preparations derived from the plant( and for the art of temporary tattooing based on those colors. #dditionally( the name is misused for other skin and hair dyes( such as black henna or neutral henna( which do not derive from the plant. Nowadays people are facing huge hair related problem like hair fall( 8andruff( 7kin problem etc. To think about that problems we are decide to launch new shampoo made by .enna. .enna is very popular ) effective solution of any hair related problem ) it is a .erbal product. .enna is a very familiar to people( which has great acceptance in local ) international market. Bangladeshi people are very festivals. In all festive and occasion people use .enna. .enna is very popular in our country and it use in very purpose especially in hair( people believe that henna is very effective in use in hair. In our country people are using shampoo regularly( if people get .enna shampoo they should feel more interest to use .enna shampoo. Nowadays people are facing huge hair related problem like hair fall( 8andruff( 7kin problem etc. To think about that problems we have decide to launch new shampoo by .enna. .enna is very popular ) effective solution of any hair related problem.

=.': 3$+ 5e c$""!e t$i! %&"(1ctC

Nowadays people are facing huge hair related problem like hair fall( 8andruff( 7kin problem etc. To think about that problems we are decide to launch new shampoo by .enna. .enna is very popular ) effective solution of any hair related problem ) it is a .erbal product. .enna is a very familiar to people( which has great acceptance in local ) international market.

=.,: R.5 M.te&i.)! C"))ecti"/

.enna is available in everywhere in our country but it is not enough for our production for that reason we have to collect the raw materials from India and Pakistan. In that case we deal with some Pakistani and Indian company which they supply henna raw material in their own cost. 6e also go to cultivate the henna in our country which will be &9E of the total raw materials.

Page 36 of 48

=.0: H"5 5e 1!e i/ "1& c"1/t&+

Bangladeshi people are very festivals. In all festive and occasion people use .enna. .enna is very popular in our country and it use in very purpose especially in hair( people believe that henna is very effective in use in hair. In our country people are using shampoo regularly( if people get .enna shampoo they should feel more interest to use .enna shampoo.

=.;: M.i/te/./ce 9 Se& ici/*

The first goal is to recognize everyone as they come into the store. If they are a repeat customer( they are referred to by name. /ur store will be staffed with high energetic sales persons who will dedicate their most of the time to customers that want assistance when they need it. The store is designed so a customer can look at our products. 6e provide service in a way that no other competitive retail store can touch. It is one of our greatest assets and points of differentiation. Insight( ideas( inspiration( and fun are the goal. <epeat( high dollar purchases from loyal customers are the desired end product.

=.<: ED1i%-e/t! 9 M.c$i/e&+

Based on our 2actory ) /ffice area we need search 0ight( Tube light( Breen ) red color light for showing the positive ) negative area in the night. 6e need computer in the every department because of the employees work need. Then we need chair( tables for the every people who engage in this company ) for the guest need sofas. Then for the good environment of the office ) work place we should ensure the #* ) 2#N on the basis of the area. Then we should ensure the worker security ) company5s security instrument. 2or the factory need we should ensure the fast #id bo% ) the Aedical facilities. The diagram below shows the overall plant of ;2lashBack55s sites at 7hamoli ) #min Bazer. In this page we will show the internal environment of the office ) factor.

=.=: E1.)it+ c"/t&")

#ll of our administrative members are planning to measures to closely monitor ,uality and customer service satisfaction to achieve our goals. This planning will enable us to very ,uickly in correcting any problems that may occur. /ther early warning signals that will be monitored for sings of deviation from the plan include monthly sale and Aonthly e%penses.

Page 37 of 48

Financial Projections
P&"ject C"!t S"1&ce! "# Fi/./ce C"!t "# *""(! S")( O%e&.ti/* E8%e/!e! 3"&7i/* C.%it.) ReD1i&e-e/t! P&"jecte( I/c"-e St.te-e/t P&"jecte( C.!$ F)"5 St.te-e/t P&"jecte( B.)./ce S$eet R.ti" A/.)+!i! Re%"&t

Page 38 of 48

>.1: P&"ject C"!t

12lashback Private 0td3 will start with an initial T=. CF(&99(999 investment to get the company going. /ur projected cost is given below+

>.1.1. P&"ject C"!t

P.&tic1).&!
0and and land development 2actory Building Aachine 8elivery :an 2urniture IT @,uipment Pre operating @%penses *ontingency #dvertisement
<)8

T.7.
&(999(999.99 &(999(999.99 C(999(999.99 &(999(999.99 !(999(999.99 !(999(999.99 "(999(999.99 &99(999.99 D9(999(999.99 '(999(999.99

T"t.) C"!t

>?F0BBFBBB.BB

>.1.'. S"1&ce! "# Fi/./ce

/wner @,uity Bank 0oan !'E T"t.) IP/ G9(999(999.99 "9(999(999.99 ?BFBBBFBBB.BB !99999 share !99 per share after 'th year

>.1.,. C"!t "# *""(! S")(

!st year "nd year $rd year &th year 'th year

Page 39 of 48
Production valume labor cost over head materials machine Total !"D999 !(FFD(C99 !9(&99(99 9 $!('99(99 9 C99(999 &&(DFD(C9 9 ""DC99 "$FD!D9 !"(&C9(99 9 'D(G99(99 9 C99(999 G"($GD(!D 9 "$F&99 "CG'$F" !&(FGD(99 9 'F(C'9(99 9 C99(999 GC('9!($F " "'"999 $&'9&G9. & !G(FG!("9 9 D$(999(99 9 C99(999 C'(""!(DG 9 "C$'99 &!&9'D&.& C "!('D'(&& 9 G9(CG'(99 9 C99(999 FG($C!(99 &

>.1.0. O%e&.ti/* E8%e/!e!

1!t YEAR /ffice rent @mployees &9 Product diversification /fficers "9 Promotional #ctivity #dvertisement transportation suppliers T"t.) C"!t $D9(999 $(999(999 !99(999 &(C99(999 !"(999(99 9 !"(999(99 9 !99(999 !"9(999 ,'F0>BFBB B '/( YEAR $D9(999 $(D99(999 !"9(999 '(GD9(999 !&(&99(99 9 !"(999(99 9 !"9(999 !&&(999 ,<F;B0FBB B ,&( YEAR $D9(999 &($"9(999 !&&(999 D(F!"(999 !G("C9(99 9 !"(999(99 9 !&&(999 !G"(C99 01F,,'F>B B 0t$ YEAR $D9(999 '(!C&(999 !G"(C99 C("F&(&99 "9(G$D(99 9 !"(999(99 9 !G"(C99 "9G($D9 0=F1'=F,< B ;t$ YEAR $D9(999 D(""9(C99 "9G($D9 F(F'$("C9 "&(CC$("9 9 !"(999(99 9 "9G($D9 "&C(C$" ;0FB>BF>, '

Page 40 of 48

>.1.;. 3"&7i/* C.%it.) ReD1i&e-e/t!

Ite-! <aw materials Boods 2inish Boods T"t.) i/ e/t"&+ 1!t +e.& $(!'9(999 "("$&(C&9 ;F,>0F>0B '/( +e.& '(DG9(999 $(D!C(C9C ?F'>>F>B> ,&( +e.& "(FF"('99 !('G9(9"C 0F;<'F;'> 0t$ +e.& !(CF9(999 !(G9&(&$$ ,F;?0F0,, ;t$ +e.& !(&!G('99 !(F&G(D"9 ,F,<;F1'B

Acc"1/t &ecei .b)e 1BG C.!$ $./(

>F,'0F?,< 'FBBBFBBB

''F0==F,' > 'FBBBFBBB

';F?;?F11 B 'FBBBFBBB

'=F?1,FB' 1 'FBBBFBBB

,1F=,'F<? > 'FBBBFBBB

T"t.) c1&&e/t .!!et

1;F=B?F== <

,,F=<<F1, <

,'F;'1F<, >

,,F;B=F0; ;

,=FB?=F>1 >

Acc"1/t! %.+.b)e ,BG 3"&7i/* C.%it.) L"./ HS$"&tHte&-

1,F0B?FB0 B 'F,BBF=,<

'1F=1'F>0 > 1'FB;,F'> >

',F;;BF01 > >F?=1F''B

';F;<<F;B 1 =F?0BF?;0

'?F'10F,B 1 =F>>,F;1=

Page 41 of 48

>.1.<. P&"jecte( I/c"-e St.te-e/t

P.&tic1).&! Net 7ales *ost of Boods 7old G&"!! M.&*i/ /perating e%penses P&"#it be#"&e I/te&e!t ./( T.8 Interest @%penses P&"#it be#"&e T.8 Ta%ation "9E P&"#it .#te& t.8 Profit distribution ownership "9E Profit distribution worker "9E 7ocial 8evelopment 'E T"t.) (i!t&ib1ti"/ %&"#it Ret.i/e( P&"#it be#"&e &e!e& e Re.!!1&e F1/( #"& B1!i/e!! E8%./!i"/ ,BG Ret.i/e( P&"#it .#te& &e!e& e <etained Profit BLf <etained Profit *Lf 1!t +e.& C$("&F($D " &&(DFD(C9 9 ,>F;;'F;< ' $"(&C9(99 9 <FB='F;<' $($F!(!"' 'F<>1F0,= '$D("CG 'F10;F10? &"F(9$9 &"F(9$9 !9G("'G ?<;F,1= 1F1=?F>,' ,;,F?;B >';F>>' 9 >';F>>' '/( +e.& !&F(C&C(C' ! G"($GD(!D9 ==F0='F<?1 $D('9&(999 0BF?<>F<?1 '(9!F(GG& ,;F?0>F?1= G(!CF(GC$ '>F=;?F1,, '(G'!(C"G '(G'!(C"G !(&$G(F'G 1'F?01F<1B 1;F>1=F;', 0F=0;F';= 11FB='F'<< C"'(CC" 11FB='F'<< ,&( +e.& !G$(9D9(G$ " GC('9!($F" ?0F;;?F,0B &!($$"(C99 ;,F''<F;0B &(&D"(!&D 0>F=<0F,?0 F(G'"(CGF ,?FB11F;1; G(C9"($9$ G(C9"($9$ !(F'9('GD 1=F;;;F1>' '1F0;<F,,, <F0,<F?BB 1;FB1?F0,, !!(9G"("DD 1;FB1?F0,, 0t$ +e.& !CD(9CD(C9 F C'(""!(DG9 1BBF><;F1, > &G(!"G($D9 ;,F=,=F==> &("&C("G" 0?F0>?F;B< F(CFG(F9! ,?F;?1F<B; G(F!C($"! G(F!C($"! !(FGF('C9 1=F>1<F''' '1F==;F,>, <F;,'F<1; 1;F'0'F=<> !'(9!F(&$$ 1;F'0'F=<> ;t$ +e.& "!!(''!($! F FG($C!(99& 110F1=BF,1 ; '&(9C9(C$" <BFB>?F0>, &(!F$(FG9 ;;F>?;F;1, !!(!GF(!9$ 00F=1<F01B C(F&$("C" C(F&$("C" "("$'(C"! 'BF1''F,>; '0F;?0FB'< =F,=>F'B> 1=F'1;F>1> !'("&"(GDC 1=F'1;F>1>

Page 4# of 48

>.1.=. P&"jecte( C.!$ F)"5 St.te-e/t

P.&tic1).&!
Net %&"#it .#te& t.8 A(j1!t-e/t #"&:

YHB B

YH1 'F10;F10?

YH' '>F=;?F1, ,

YH,

YH0

YH; 00F=1<F01B

,?FB11F;1 ; ,?F;?1F<B;

8epreciation IncreaseL 8ecrease in Inventory IncreaseL 8ecrease in #ccounts receivable 7hort term loan repayment IncreaseL 8ecrease in #ccounts Payable

!'(&&9(99 9

!'(&&9(99 9

!'(&&9(99 9 !'(&&9(999

!'(&&9(999

'($C&(C&9

F("CC(C9C

&('D"('"C

$('F&(&$$

$($D'(!"9

9 9

C($"&(F$D "($99(G$D !$(&9F(9& 9 1=F00BFBB B 1?F;>;F10 ?

""(&GG($" C !"(9'$("C C "!(G!"(C& C 1=F00BFBB B 0<F1??F1, ,

"'(F'F(!! 9 "G(F!$(9"! C(FG!(""9 G(F&9(F'&

$!(G$"(DFC G(CC$('!G

9 B

"$(''9(&! C "'('DD('9! 1=F00BFBB B 1=F00BFBBB ;<F0;1F;1 ; ;=FB,1F<B;

"F("!&($9! 1=F00BFBBB

Net C.!$ #&"O%e&.ti/* .cti itie!

<'F1;<F01B

C.!$ #)"5 #&"- I/ e!ti/* Acti itie! Purchase of 2i%ed #ssets 7ales of 2i%ed #ssets

CF(&99(99 9 9 CF(&99(99 9

9 9 9

9 9 9

9 9 9

9 9 9

9 9 9

Page 43 of 48

C.!$ #)"5 #&"- Fi/./ci/* Acti itie!

7hare capital Project 0oan >paid?L received

G9(999(99 9 "9(999(99 9 9 !F'(""F FD'($!G $'$(F'9 ?BFBBBFBB B ""&('!& !"(F&!(D! 9 &(G&'("'G 1,F1<<F1' 0 "'C(!F! "FD(F"9 $&!(&'G "9(!""($C' G($GC("9C

8istribution profit <esurve Net C.!$ F)"5 #&"- Fi/./ci/* Acti itie!

!G('''(!C " !G(C!D(""" D(&$D(F99 D('$"(D!'

1F1<BF;0=

1=F>1,F,= , 1>F11,F10'

'BF0<,F>0'

Net I/c&e.!e I J Dec&e.!eK i/ C.!$ #dd+ /pening *ash and *ash @,uivalent C)"!i/* C.!$ ./( C.!$ ED1i .)e/t

<BBFBBB

1>F0'0F<B ,

,,FB,,FBB ? !C(&"&(D9 $ ;1F0;=F<1 '

,>F<,>F10 ' ,>F?1>F0<, '!(&'G(D! " F9(9F'(G'' ?BFB?;F=; 1'?FB10F'1 ; >

01F<?'F;<> !"F(9!&("! C 1=BF=B<F=> <

9 1>F0'0F<B ,

<BBFBBB

Page 44 of 48

>.1.>. P&"jecte( B.)./ce S$eet

YH1JT7K 2i%ed #ssets at *ost 0ess+ #ccumulated 8epreciation Net V.)1e C1&&e/t A!!et! 7tock #ccounts <eceivable *ash Bank CF(&99(999 !'(&&9(999 =,F?<BFBBB ,'F=,0F,=? '($C&(C&9 C($"&(F$D !C(DG9(D'$ YH'JT7K CF(&99(999 $9(CC9(999 ;>F;'BFBBB YH,JT7K CF(&99(999 &D($"9(999 0,FB>BFBBB YH0JT7K CF(&99(999 D!(GD9(999 '=F<0BFBBB YH;JT7K CF(&99(999 GG("99(999 1'F'BBFBBB 1'>F1=;F;,, $($D'(!"9 $!(G$"(DFC C'(DFF('9G

>BF<0,F?1< 1BBF''BFB,= 11<F<<=F?>0 F("CC(C9C ""(&GG($"C &&(!$"('"$ &('D"('"C "'(F'F(!!9 D$("D!(&FF $('F&(&$$ "G(F!$(9"! GC(D"G(F!&

$'$(F'9
$"(G$&($GF

&(G&'("'G

D(&$D(F99

D('$"(D!'

G($GC("9C
!"C(!G'('$$ 10BF,=;F;,,

C9(D&$(F!D !99(""9(9$G !!D(DDG(FC&

T"t.) A!!et!

1B<F<?0F,=? 1,?F1<,F?1< 10,F,BBFB,= 100F,B=F?>0

7hare capital <esurve for New Business @%pasion <evenue 7urplus ED1it+ P&"ject L"./

G9(999(999 $'$(F'9 C"'(CC" =1F1=?F>,' 1?F>B0F==1

G9(999(999 &(G&'("'G !!(9G"("DD >;F>1=F;', 1?F;>BF';=

G9(999(999 D(&$D(F99 !'(9!F(&$$ ?1F0;<F,,, 1?F,''FB<<

G9(999(999 D('$"(D!' !'("&"(GDC ?1F==;F,>, 1?FB';F10<

D9(999(999 G($GC("9C !G("!'(C!C >0F;?0FB'< 1>F<>,F<>?

C1&&e/t Li.bi)itie! #ccounts payable 7hort Term 0oan

1;F=B?F==< !$(&9F(9&9 "($99(G$D 1;F=B?F==<

,,F=<<F1,< "!(G!"(C&C !"(9'$("CC ,,F=<<F1,<

,'F;'1F<,> "$(''9(&!C C(FG!(""9 ,'F;'1F<,>

,,F;B=F0;; "'('DD('9! G(F&9(F'& ,,F;B=F0;;

,=FB?=F>1> "F("!&($9! G(CC$('!G ,=FB?=F>1>

T"t.) )i.bi)itie!

1B<F<?0F,=? 1,?F1<,F?1< 10,F,BBFB,= 100F,B=F?>0

10BF,=;F;,,

>.1.?. R.ti" A/.)+!i! Re%"&t

Page 45 of 48

/i0ui$it7 %atios
1 C1&&e/t R.ti" *urrent assets L *urrent liabilities 1!t ".9C '/( ".$F ,&( $.9C 0t$ $.&C ;t$ $.&D

'

Aci(Hte!t R.ti" >*urrent asset inventory?L*urrent liabilities !.G& ".!! ".F& $.$G $.$D

Net 3"&7i/* C.%it.) t" S.)e! R.ti" >*urrent assets *urrent liabilities?L7ales 9."9 9.$! 9.$F 9.&' 9.&$

Pro8ita9ilit7 %atios
0 G&"!! P&"#it M.&*i/ Bross Income L7ales 1!t 9.&D '/( 9.'" ,&( 9.'' &th 9.'& 'th 9.'&

Net O%e&.ti/* P&"#it -.&*i/ /perating Income I 7ales 9.9G 9."G 9.$! 9."F 9."C

<

Net P&"#it M.&*i/ Net IncomeL 7ales 9.9! 9.!! 9.!" 9.!" 9.!"

(cti*it7 %atios
= I/ e/t"&+ T1&/" e& */B7LInventory 1!t C.$9 '/( G.GF ,&( !G."! &th "$.G! 'th "C.F&

>

T"t.) A!!et T1&/" e& 7ales L Total assets

1!t 9. GC

'/( !.9C

,&( !."!

&th !."F

'th !.'!

Fi8e( A!!et T1&/" e& 7alesL 2i%ed #ssets

1!t !.!$

'/( ".'D

,&( &.9"

&th D.G$

'th !G.$&

Page 46 of 48

CONCLUSION
In conclusion( we can see that( the product the company is going to launch has a bright future in its market. #s the product is innovative( the consumers are going to appreciate it and according to the <)8 ><esearch and 8evelopment? department this product will be a strong product mi% for our company and once our 1Dete&*e/t P"5(e&A will reach to the hand of every of our targeted customers. 6e can say that /ur business will be a profitable for us as well as for our
customers when we can organize it very carefully. The whole credit depends on the performance by us and the performance of the teacher. The main thing is that in this plan we consider only a few students for the first month as well as for the first year. It depends on the management and the operation planning that how will they increase the feasibility. The advertising is here a big factor if we fail to attract the customer at the first time then it may be a problem. It is very sensitive issue so we must continue the ,uality of the teaching. 6e have the plan to increase the business with other area of 8haka city.

6e will provide service in a way that no other competitive retail store can touch. It is one of our greatest assets and points of differentiation. Insight( ideas( inspiration( and fun are the goal. <epeat( high dollar purchases from loyal customers are the desired end product.

Page 47 of 48

Reference
:. ) din, 6. 2 ;<:<, 'ew Venture & 3usiness ,deas to .evelop in an ,nnovative Way, !6* 0oundation, viewed ;5 2uly ;<:=, > http1??www.hennaforhair.com?science?index.html @ ;. Ro ert . &isrich. A;<<5B. *nterpreneurship, !ix *dition, Vol. 18 (No. 2), pp. ===+=54.

=. 3erg, )., &edrich, !., Cempf, !. & "ochtermann, " ;<::, &er al Products !olutions to .evelop , viewed ;D 2uly ;<:=, > http1??www.yea i/.com?pdfs?,mportanceE;<ofE;<*ntrepreneurshipE;<+ E;<2ustinE;<3arker.pdf@ 5. *ntrepreneurship, !mall 3usiness and Lives of !uccessful *ntrepreneurs, !econd *dition, .r. ) R Chan.

F. .onald *. Cieso. :GG<, H)ccounting Principles, *ight *dition, Coht )nd 'or ye AedsB.

Page 48 of 48

Appendix
T&.(e .!!"ci.ti"/ -.te&i.)! /ffice 8esign+