Bachelor of Business Studies The Bachelor of Business Studies (BBS) program will provide you with the broad

business education. You will study the core business principles of accounting, risk management, human resource management, economics and marketing. Theory will be brought to life through work on practical business projects in addition to two monts summer placement in industry. FIRST SEMESTER Business Economics - I Fundamentals of Accounting Business Management Business Mathematics Computer Fundamentals - I Communication Skills - I SECOND SEMESTER Paper 1 Business Economics - II Paper 2 Financial Accounting Paper 3 Organisational Behaviour Paper 4 Business Environment Paper 5 Computer Fundamentals - II Paper 6 Communication Skills - II FOURTH SEMESTER Human Resource Paper 1 Management Paper 2 Financial Management Production & Operations Paper 3 Management Paper 4 Consumer Behaviour Paper 5 Business Law Paper 6 Introduction to DBMS

Paper 1 Paper 2 Paper 3 Paper 4 Paper 5 Paper 6

THIRD SEMESTER Public Relations & Corporate Paper 1 image Paper 2 Quantitative Techniques Paper 3 Paper 4 Paper 5 Paper 6 Marketing Management Business Research Methods Cost Accounting Information Technology in Management

FIFTH SEMESTER Paper 1 Income Tax Paper 2 Strategic Management Working Capital Paper 3 Management Paper 4 Paper 5 Paper 6 Indian Financial System Project Management Entrepreneurship Development

SIXTH SEMESTER Paper 1 International Business Paper 2 Rural Marketing Paper 3 Paper 4 Paper 5 Paper 6 Total Quality Management Management of Banking & Financial Institutions E- Business Project Report Viva Voce

Business Economics I Unit I Introduction: - Meaning, Nature and Scope of Micro Economics, Basic Economic Problems. Utility Analysis: - Law of Diminishing Marginal Utility, Equi-marginal utility. Analysis of Demand: - Concept, Elasticity and their types, Determinants and Importance of Elasticity of Demand Supply Analysis: - Concept and Law of Supply, Factors Affecting Supply. Unit II Laws of Returns: - Production Function in Short-Run and Long Run. Revenue Concepts - Total Revenue, Marginal Revenue, Average Revenue and their relationship. Cost Analysis: - Accounting Costs and Economic Costs, Short Run Cost Analysis: Fixed, Variable and Total Cost Curves, Average and Marginal Costs. Unit III Pricing Under Various Market Conditions: - Perfect Competition - Equilibrium of Firm and Industry under Perfect Competition. Monopoly: - Price Determination. Monopolistic Competition: - Price and Output Determination under Monopolistic Competition. Unit IV Rent: Concept, Meaning, Types, Theories of Rent Classical and Modern; Quasi Rent; Wages: Meaning, Kinds and Theories; Interest: Concept, Gross and Net Interest, Theories of Interest: Classical, Neo Classical, Liquidity Preference and Modern; Profit: Meaning, Characteristics, Gross and Net Profit, Theories of Profit.

Suggested Readings/ Books: 1. Koutsoyiannis A (2010). Modern Microeconomics, Macmillan New Delhi. 2. Ahuja H.L (2008). Advanced Economic Theory, S. Chand & Co., New Delhi. 3. Mankiw N.G. (2009). Principles of Economics, Thomson.

Fundamentals of Accounting

Unit I Theoretical Framework (i) Meaning and Scope of accounting (ii) Accounting Concepts, Principles and Conventions (iii) Accounting Standards concepts, objectives, benefits (iv) Accounting Policies (v) Accounting as a measurement discipline valuation principles, accounting estimates Unit II Accounting Process - Books of Accounts leading to the preparation of Trial Balance, Capital and revenue expenditures, Capital and revenue receipts, Contingent assets and contingent liabilities, Fundamental errors including rectifications thereof. Bank Reconciliation Statement Unit III Inventories- Basis of inventory valuation and record keeping. Depreciation accounting Methods, computation and accounting treatment of depreciation, Change in depreciation methods. Unit IV Preparation of Final Accounts for Sole Proprietors Accounting for Special Transactions (a) Consignments (b) Joint Ventures (c) Bills of exchange and promissory notes (d) Sale of goods on approval or return basis. Suggested Readings/ Books: 1. Sehgal, Ashok & Deepak (2008). Financial Accounting, Taxmans Allied Services. 2. Maheshwari, S. N. (2010). Financial Accounting, Vikas Publishing House 3. Tulsian, P. C. (2009). Financial Accounting, Pearson Publications.

BUSINESS MANAGEMENT Unit I Definition of Management Science or Art Management and Administration Development of Management Thought Contribution of Taylor and Fayol Functions of Management Types of Business Organisation. PLANNING -Nature & Purpose Steps involved in Planning Objectives Setting Objectives Process of Managing by Objectives Strategies, Policies & Planning Premises- Forecasting Decision-making. Unit II ORGANISING -Nature and Purpose Formal and informal organization Organization Chart Structure and Process Departmentation by difference strategies Line and Staff authority Benefits and Limitations De-Centralization and Delegation of Authority Staffing Selection Process - Techniques HRD Managerial Effectiveness Unit III DIRECTING -Scope Human Factors Creativity and Innovation Harmonizing Objectives Leadership Types of Leadership Motivation Hierarchy of needs Motivation theories Motivational Techniques Job Enrichment Communication Process of Communication Barriers and Breakdown Effective Communication Electronic media in Communication. Unit IV CONTROLLING -System and process of Controlling Requirements for effective control The Budget as Control Technique Information Technology in Controlling Use of computers in handling the information Productivity Problems and Management Control of Overall Performance Direct and Preventive Control Reporting The Global Environment Globalization and Liberalization International Management and Global theory of Management. Suggested Readings/ Books: 1. Harold Kooritz & Heinz Weihrich (1998). Essentials of Management, Tata McGrawHill.

Business Mathematics Unit I Progressions: Application of Arithmetic Progression and Geometric Progression. Arithmetic progressions finding the nth term of an AP and also sum to n terms of an AP. Insertion of Arithmetic means in given terms of AP and representation of AP. Geometric progression: finding nth term of GP. Unit II Interest Applications: Simple interest, compound interest including half yearly and quarterly calculation, Installment Purchases (Cost of Installment, Effective rates, amortization of a loan) Unit III Percentage and Ratios Applications: Percents, Commissions, Discounts, e.g., bill discounting, mark up and concepts of Ratios. Unit IV Interpolation: Binomial, Newton and Lagranges Method Corporate and Special Applications: Computation of the costs and proceeds of stock buy and- sell; Computation of rates of yield and gains or losses on the purchase and sale of stocks; Computation of gains and losses on convertible and callable bonds, annual interest, accrued interest, and annual yield and computation of a rate of yield to maturity Suggested Readings/ Books: 1. P.R. Vittal (2008). Business Mathematics. 2. D.C. Sancheti and V.K. Kapoor (2007). Business Mathematics.

Computer Fundamentals Unit-I Introduction to Computer:-Definition, Characteristics.. Generation of Computers, Capabilities and Limitations. Introduction to Operating System. Concept of Bios, Booting Files. Basic Components of a Computer System-Control Unit, ALU, Input/output functions and characteristics. Memory Introduction, Classifications- Volatile Memory and Non- Volatile , Flash Memory, ROM, RAM, EPROM, PROM, EEPROM other types of memory. Unit-II Input, Output and storage Units:-Computer Keyboard, Pointing Devices: Mouse, Trackball, Touch Panel, and Joystick, Light Pen, Scanners, Various types of Monitors, Touch-sensitive screens, Optical Recognition System, Pen based systems, Digitizers, MICR, OCR, OMR, Bar-code Reader, digital camera. Hard Copy Devices:- Impact and Non- Impact Printers- Daisy Wheel, Dot Matrix, Line Printer, Chain Printer, Comb Printers, Non Impact Printers- DeskJet, Laser Printer, Thermal Transfer Printer, Barcode Printers, Electro static printers and plotters. Unit-III High Level Language and Low Level Language, Software and its different typesSystem Software, Application software. Hardware , Firmware, , Compiler, Interpreter and Assembler. File Allocation Table ( FAT , FAT 32 & NTFS). Introduction to algorithm and Flow chart: - Representation of an algorithm, flowchart symbols and levels of flow chart, rules, advantage and limitations of flowchart and pseudo code. Unit-IV Testing and Debugging:-Definition of testing and debugging , types of program errors, testing of programs, debugging a program for syntax and logical errors, difference between testing and debugging. Booting process details of Dos and Windows:- DOS system files , Internal and External Commands , Difference between External and Internal Commands. Internal Commands:- MD, CD, RD, COPY CON, TYPE, DATE & TIME, VOLUME VERSION, REN, PROMPT, CLS, DIR/P/W, COPY , DEL Etc. External commands:-FORMAT , DISKCOPY, DISKCOMP, XCOPY, CHKDISK, SCANDISK,

HELP, DEBUG, PRINT etc.

Suggested Readings/ Books: 1. P.K. Sinha (2006). Computer Fundamentals. 2. Naveen Prakash (2009). Introduction to Database Management.

Communication skills-1 Unit 1 Communication, Its types & Significance: Communication; process of communication; its kinds, channels and role in the society. Unit 2 Reading Skills: Process of reading; reading purposes, models, strategies, methodologies; reading activities, structure of meaning techniques. Unit 3 Writing Skills: Elements of effective writing; writing styles; scientific and technical writing. Unit 4 Grammar: Transformation of sentences; words used as different parts of speech; one word substitution; abbreviations, technical terms etc.

Suggested Readings/ Books: 1. Vandana R Singh (2009). The Written Word, Oxford University Press, New Delhi 2. KK Ramchandran (2010). Business Communication, Macmillan, New Delhi 3. Swati Samantaray (2008). Business Communication and Communicative English, Sultan Chand, New Delhi.

Business Economics II Unit I Classical Theory of Employment: Says Law of Market, Keynesian Theory of Employment, National Income: Concept and Constituents, measurement, difficulties and importance.

Unit II Consumption Function, Psychological Law of Consumption Function ,Investment : Types, Factors, Determining Investment, Multiplier : Static and Dynamic, Limitations, Leakages and Importance.

Unit III Marginal efficiency of Capital, prospective yield, determinants and importance, Trade Cycle : Theories, Measures to control trade cycles

Unit lV Monetary Policy: Constituents, objectives and role in economic development, Fiscal Policy: Constituents, objectives and role in economic development, Inflation : Types, stagflation (Philips curve), Theories of Demand Pull and Cost Push inflation causes, effects and measures to control inflation.

Suggested Readings & Books: 1. Koutsoyiannis A (1999). Modern Microeconomics, Macmillan New Delhi. 2. Ahuja H. L. (2010). Advance Economic Theory, S.Chand & Co., New Delhi. 3. Mankiw N.G. (2000). Principles of Economics, Thomson Publication.

Financial Accounting Unit I Single Entry System, Accounts of Non- Profit Organizations; Insolvency Accounts.

Unit II Royalty Accounts, Hire Purchase and installment system; Consignment and JointVenture.

Unit III Partnership Accounts: Fixed and Fluctuating Capitals; Interest on Capital; Interest on Drawing; Past Adjustments and Guarantee.

Unit IV Partnership Accounts: Admission, retirement and death of a partner; Dissolution of a partnership firm (excluding Garner v/s Murray, Gradual Realization and Piecemeal Distribution).

Suggested Readings/ Books: 1. Sehgal, Ashok & Deepak ( 2 0 0 7 ) . Financial Accounting, Taxmans Allied Services. 2. Maheshwari, S. N. 2(0 0 9 ) . Financial Accounting, Vikas Publishing House.

Organizational Behavior

UNIT I : Introduction-Concept, Nature of Organizational Behavior, Need on integrated approach to study behavior, Significance of Organisational Behavior for Managers.

UNIT II : a) Perception:- Meaning, Definition, Significance of Perception for understanding Human Behavior.b) Learning:- Nature, Types of Learning, Principles of learning, Factors in human Learning. c) Attitude:- Meaning and concept of Attitude, Significance of Attitude for understanding Human Behavior.

UNIT III : a) Motivation:- Motivation and Goal Directed Nature of Human Behavior,concept of Motivation, Importance of Motivation, Theories of Motivation. b) Personality:- Concept, factors influencing Personality, Theory of Personality. c) Communication: Process, Barriers, How to make communication effective.

UNIT IV : Social Behavior-Definitions, Properties of a Group, Group & Human Behavior, and Why People join Groups, Types of Groups, Group Cohesiveness. Influencing Human Behavior-Techniques of Influence-Power & Politics, Leadership as an Influence Process, Organisational Change and Organisational effectiveness.

Suggested Books: 1. Stephens Robbins (2001). Organisational Behavior, Prentice Hall of India. 2. Fred Luthans (1998). Organisational Behavior, McGraw Hill Books Co.

Business Environment

UNIT I: Indian Business Environment : Concept, components and importance. Economic Trends : Income; Savings and investment; Industry; Trade and Balance of Payments, Money ; Finance ; Prices.

UNIT II : Problems of Growth : Unemployment; Poverty; Regional imbalances; Social injustice; Inflation,Parallel economy; Industrial sickness.Role of Government : Monetary and fiscal policy; Industrial licensing, Privatization; Devaluation;Export-import policy; Regulation of foreign investment; Collaborations in the light of recent changes.

UNIT III : Industrial Pollicy : Industrial Policies since Independence, New Industrial Policy and its Effect. The Current Five Year Plan : Major policies; Resource allocation.

UNIT IV : International Environment : International trading environment; Trends in world trade and the problems of developing countries; Foreign trade and economic growth; International economic groupings; International economic institutions GATT, WTO, UNCTAD, World Bank, IMF; GSP; GSTP.Major Industry Associations : FICCI, CII, ASSOCHAM, PHDCCI, Role of Industry Associations.

Suggested Readings & Books: 1. Sundaram & Black (2003). The International Business Environment; Prentice Hall Of India 2. Dutt R and Sundharam KPM (2010). Indian Economy; S. Chand & Co. 3. Misra SK and Puri VK (2010). Indian Economy; Himalaya Publishing House.

Computers Fundamentals-II

UNIT I Internet Access: Introduction to www, internet and intranet creation of e-mail address

Send and receive messages, Use of search engines, Delivering information with Microsoft Mail Use of MS-Outlook/ Outlook Express.

UNIT II Communication: The E le ct ro nic Web; Network Application: voice, information services, Internet Chat, Group chat, Voice over Internet Protocol: voice conference, Video conferencing. Computer Network & Communication: Network types, Network topologies, Network Communication Devices, Physical Communication Media, Network Protocol (TCP/IP).

UNIT II Application of IT: Business, Educational, Decision Support System, Inventory, etc. Introduction to ERP, CRM, , DBMS. Internet : Different application of internet for Business. E-commerce and its models.

UNIT IV Basic Concepts: Entities & their attributes, advantages & disadvantages of DBMS. Introduction to RDBMS Data Models: The hierarchical model, the network model & the relational model. Data Protection: Recovery, concurrency, security &integrity.

Suggested Readings & Books: 1. P.K. Sinha (2008). Computer Fundamentals. 2. Naveen Prakash (2009). Introduction to Database Management, TMH.

Communications Skills II

Unit I Business Communication meaning & importance. Defining Communication, Purpose, Process, elements, difficulties in communication, and conditions for successful communication. Basic forms of Communication, Barriers to effective communication, basic models & communication, 7Cs of for effective business communication Unit II Organizational Communication: Importance of communication in management, Formal and Informal Developing positive Communication, Grapevine and how to handle it.

personal attitudes, Communication training for managers,

Communication structure in an organization,Corporate Communication, PR skills

Unit III Presentation Skills: Presentation on any chosen topic, oral presentations, principles of oral presentations, factors affecting presentations, sales presentation.

Unit IV Business E t i q u e t t e : Understanding e t i q u e t t e , C r o s s -cultural e t i q u e t t e , B u s i n e s s manners, Business to business etiquette. Effective customer care.

Suggested Readings & Books: 1. Chaturvedi, P. D. Chaturvedi, Mukesh (2004). Business Communication:, Pearson Education.

Public Relations and Corporate Image Unit I Public Relations: Principles, Tools and Method PR concepts and principles, various theories of PR, Interface of PR with various other management disciplines, Publics in PR, PR in Government, PR in public sector Unit ll Laws and ethics in PR, strategic PR management, Crisis communication and Management, role and scope of writing in PR and role of research in PR. Unit lll Corporate Communication principles and concepts of Corporate Communication (CC), evolution and growth of CC, emerging market scenario, the relevance of CC; and financial communication and financial media. Unit lV Oral and Visual communication Concept, process and function of visual communication. Concepts and theories of graphics and the application part of that.

Suggested Readings & Books:

QUANTITATIVE TECHNIQUES Unit I Role of Mathematics and statistics in Business Decisions Theory of Sets Compound interest, depreciation and annuities. Equations: Linear, Quadratic & Simultaneous Equations Matrix Algebra Binomial Theorem Principles of Mathematical Induction, Arithmetic Progression & Geometric Progression Unit II Data Analysis: Measure of Central Tendency Measures of Dispersion: Range Quartile Deviation, Mean Deviation, and Standard Deviation and Coefficient of Variation, Skewness and Kurtosis Index Numbers, Methods: Simple, Aggregate, Weighted, Test Unit III Correlation Analysis: Rank Method & Karl Pearson's Coefficient of Correlation and Properties of Correlation. Regression Analysis: Fitting of a Regression Line and Interpretation of Results, Properties of Regression Coefficients and Relationship between Regression and Correlation Time Series Analysis, Trend Variation, Least Square Fit, Seasonal Variation Unit IV Theory of Probability, Addition and Multiplication Law, Bayes Theorm Theoretical Distributions: Binomial, Poisson and Normal Distribution Sampling Distribution, Standard Error Theory of Estimation, Point Estimation, Interval Estimation Testing of Hypothesis: Large Sample Tests, Small Sample test, (t, F, Z Test and Chi Square Test). Suggested Readings & Books: 1. Levin & Rubin (2002). Statistics for Management, Prentice Hal 2. SP Gupta (2008). Statistical Methods, Sultan Chand

Marketing Management

Unit I Marketing: Nature & Scope of Marketing, Concepts - production, product, selling, marketing & societal marketing, marketing environment marketing management and its environment.

Unit II Consumer buying behaviour: consumer decision making process (five step model), factors affecting buying behaviour, purchase behaviour, buyers role. Market segmentation: need, concept, nature, basis & strategies, mass marketing vs. Segmentation.

Unit III Marketing mix: 4ps of products & 7ps of services, components & factors affecting Product decisions: product definition, new product development process, and product life cycle, positioning, branding, packaging & labelling decisions

Unit IV Pricing decisions: importance, objectives & strategies Product promotion: promotion mix and factors affecting. Distribution: channel decisions, types & factors, physical distribution system & its Components

Suggested Readings/ Books: 1. Philips Kotler, Principles of Marketing 2. Stanton, Fundamentals of Marketing 3. J.C. Gandhi, Marketing Management 4. Ramaswamy & Namakumari, Marketing Management

Business Research Methods

UNIT I Research: Meaning types fundamental/ applied Approaches: Historical / Experimental / Exploratory Methodology. Research Process: Selection and identification of research problem etc.Hypotheses: Meaning and formulation: Investigation .Research Design: Meaning types, essentials. UNIT III Data: Types, methods of collection observation interview, schedule /questionnaire. Survey: Meaning procedure, Types questionnaire survey / interview ,survey, steps and problems of survey methods. UNIT III Case Study: Meaning, assumptions procedure, merits and limitation. Source of Social Science Information, Problems encountered by researches in India. UNIT IV Research Report: General Principles and Practice. Layout of Research Report, Types of Reports, Mechanics of writing Research Report. Preliminary and Reference section.

Suggested Readings/ Books: 1. Rujit Kumar (2001). Research Methodology, Sage. 2. Robert B. Burns (2004). Introduction to Research Methods, Sage. 3. C.R. Kothari (2007). Research Methodology, Wiley Eastern.

Cost Accounting

Unit I Introduction: Cost and Cost Accounting, Scope, Objectives, Advantages and disadvantages, Installation of costing system.

Unit II Material Control, Labour control, Overhead control, Fixed and Variable, direct and indirect. Analysis of Cost Preparation of cost sheet, estimate, tender and quotation.

Unit III Marginal Costing: Marginal cost vs. marginal costing; contribution , P/V ration; Break even analysis, margin of safety, application of marginal costing.

Unit IV Standard Costing and Variance Analysis: material variances, labour variances. Reconciliation of cost and financial Accounts.

Suggested Readings/ Books: 1. Jain & Narang (2008). Cost Accounting, KPH. 2. M.Y. Khan & K.Jain (2010). Managements & Cost Accounting, HPH.

Information Technology in Management Unit I MS Access: Creating Tables, adding and deleting records Querying: creating, saving and editing; joining tables in queries Forms: creating and using forms, Reports: creating and printing reports, Macros: concept and simple use of macros Modules: writing programs using Visual Basic for Applications (VBA). Security: access control by enabling and disabling menus. Managing Data and Files Unit II Application of IT: Business, Educational, Decision Support System, Inventory, etc. Introduction to ERP, CRM, SAP, DBMS, SPSS. Unit III Communication: The Electronic Web; Network Applications: voice, Information Services, Internet chat, Group chat, Voice over Internet Protocol: voice conference, Video conferencing. Computer Network & Communication: Network types, Network topologies, Network Communication Devices, Physical Communication Media, Network Protocol (TCP/ IP). Unit IV Working with Tally or any other Accounting Software package Suggested Readings/ Books: 1. P.K.Sinha (2007). Fundamental of Computers, BPB.

Human Resource Management

Unit I Nature, scope, role and importance of HRM. New trends in HRM due to globalisation De regulation and technological advancements. HRM in India Unit II Job analysis: steps in analyzing job and introduction to methods of collecting job analysis information. Job description, job specification, job design, job simplification, job rotation, job enrichment and job enlargement. Unit III Recruitment: sources of recruitment, policies and procedure of recruitment, selection process, testing & interviews. Placement and induction, transfer and promotion. Unit IV Human Resource Development: Identification of training needs and techniques of training, employee development and career planning. Wage and salary administration and incentives. Performance appraisal, methods and problems of performance appraisal. An introduction to teams, employee, empowerment and participation.

Suggested Readings/ Books: 1. Rao V.S.P. (2009). Human Resource Management, Excel books. 2. Monnappa and Saiyadan. (2007). Personnel Management, Tata McGraw Hill. 3. Dessler, Garg (2009). Human Resource Management, Pearson education.

Financial Management Unit I Financial management: meaning, nature and scope of finance; financial goals: profit maximization, wealth maximization; finance functions,- investment, financing and dividend decisions. Unit II Capital budgeting: nature of investment decisions; investment evaluation criteria- net present value, internal rate of return, profitability index, payback period, accounting rate of return , NPV and IRR comparison; capital rationing; risk analysis in capital budgeting. Unit III Working capital: meaning, significance and types of working capital; financing of working capital; sources of working capital; management of inventory; management of cash; management of account receivables; optimum credit policy; credit collection; factoring service; various committee reports on bank finance; dimensions of working capital management. Dividend decisionsTypes of dividend- dividend models principles of dividend policypractical aspects of dividend . Unit IV Capital structure theories: traditional and MM hypotheses; determining capital structure in practice; Capital structure planning. Cost of capital: meaning and significance of cost of capital; calculation of cost of debt, preference capital, equity capital and retained earnings; Operating and financial leverages; measurement of leverages; effects of operating and financial leverages on profit.

Suggested Readings/ Books: 1. Chandra, Prasanna 2009. Financial Management; Tata McGraw Hill, Delhi. 2. Pandey, I.M.2010.: Finanical Management, Prentice Hall of India, New Delhi.

Production & Operations Management

Unit I Production and operations management; its functions and relationship with other functional areas. Facility location decision, layout decision, product and process layout. Capacity planning.

Unit II Production planning and control: Planning, scheduling, routing etc. Assembly line balancing. Work Study: Method study and time study, Work simplification. Productivity linked incentives.

Unit III Inventory Management: ABC analysis and basic model of EOQ (carrying, ordering and shortage costs). Supply Chain Management. Basic concepts of maintenance management and preventive management.

Unit IV Statistical quality control and acceptance sampling. Services: Nature, design of service system. Latest Concepts: A brief introduction to JIT, computer aided manufacturing, TQM and ISO quality systems.

Suggested Readings/ Books: 1. Buffa & Sarin : Modern Production and Operations Management 2. Nair : Operations Management, TMH 3. Adam & Ebert : Production and Operations Management, Prentice Hall India

Consumer Behaviour

UNIT I Introduction to Consumer Behavior Scope and Relevance of Consumer Behavior Studies; Buying Decision Process; Basic Model of Consumer Behavior; Problem Recognition Methods of Problem Solving; Information Search, Alternative Evaluation and Selection, Outlet Selection and Purchase, Post Purchase Behavior and Customer Satisfaction, Role of Involvement. UNIT II Individual Determinants of Consumer Behaviour Role of Motivation; Personality and Self Concept; Attention and Perception; Consumer Learning; Consumer Attitudes Formation and Change; Consumer values and Lifestyles. UNIT III External Determinants of Consumer Behaviour Influence of Culture and Subculture; Social Class; Reference Groups and Family influences; Diffusion of Innovations. UNIT IV Consumer Decision Making Process Personal Influence and Opinion Leadership: Process of Opinion Leadership, Profile of Opinion Leader, Opinion leadership and Firms Promotional Strategy Diffusion of innovations: Diffusion Process, Adoption Process, Profile of Consumer Innovator. Text Books & Suggestive Readings: 1. Schiffman, L.G. and Kanuk, L.L., Consumer Behavior, Prentice Hall of India, 9th edition. 2. Loudon, D. and Bitta, D., Consumer Behaviour, Tata Mc Graw Hill

Business Law

UNIT I The Indian Contract Act, 1872

UNIT II The Negotiable Instruments Act, 1881 The Payment of Bonus Act, 1965

UNIT III The Employees Provident Fund and Miscellaneous Provisions Act, 1952 The Payment of Gratuity Act, 1972.

UNIT IV The Companies Act, 1956 Sections 1 to 197 (a) Preliminary,(b) Board of Company Law Administration - National Company Law Tribunal; Appellate Tribunal,(c) Incorporation of company and matters incidental thereto (d) Prospectus and allotment, and other matters relating to use of shares or debentures,(e) Share capital and debentures,(f) Registration of charges,(g) Management and administration general provisions registered office and name, restrictions on commencement of business, registers of members and debentures holders, foreign registers of members or debenture holders, annual returns, general provisions regarding registers and returns, meetings and proceedings.(h) Company Law in a computerized environment e-filing.

Suggested Readings/ Books: 1. N D Kapoor (2005).Elements of Mercantile Law-Sultan Chand. 2. Akhileshwar Pathak (2003).Legal Aspects of Business, 3rd Edition, Tata Mc GRAW HILL

Introduction to DBMS UNIT I Introduction to Database Systems: File System versus a DBMS, Advantages of a DBMS, Describing and storing data in a DBMS, Queries in a DBMS, Structure of a DBMS, People who deal with database, introduction to Data Models, Architecture of DBMS. UNIT II Entity Relationship Model: Overview of Database Design, Entities, attributes, and Entity sets, Relationships and Relationship sets, additional features of the ER Model, Conceptual database design with the ER model Entity versus attribute, entity versus relationship. UNIT III Schema Refinement & Normal Forms: Introduction to schema refinement, functional dependencies, examples motivation schema refinement, reasoning about functional dependencies, normal forms, decompositions, normalization (Up to 3rd Normal Form) UNIT IV Creating Reports: Introducing Reports, Using Report Wizards, Standardizing Reports, Inserting a Chart into a Report with the Chart Wizard, Printing Report. Creating Labels and Mail-Merge Documents: using the label wizard, using custom labels, printing multiple labels, merging access data with word documents.

Suggested Readings/ Books: 1. Ramakrishnan, R. and J. Gehrke (2000). Database Management systems, McGrawHill.

Income Tax UNIT I Basic concept: Income - agricultural income person assessee assessment year previous year - gross total income - total income - maximum marginal rate of tax Residential status - Scope of total income on the basis of residential status -Exempted income under section 10. UNIT II Computation of income under different heads: Salaries Allowances Perquisites Profit in lieu of salary Gratuity Pension - Income from house property: Annual Value of House property Computation under different circumstances Deduction from annual value. UNIT III Profits and gains of business or profession: Definition - Computation Allowable expenses and not allowable expenses General deductions Provisions relating to Depreciation.Capital gains: Definition of Capital Assets Long term and Short term Transfers Cost of acquisition Cost of improvement Exempted Capital gains. Income from other sources: Definition - Computation Grossing up Deductions and other relevant provisions. UNIT IV Total income and tax computation: Income of other persons included in assessees total income - Aggregation of income and set-off and carry forward of losses Deductions from gross total income - Rebates and reliefs - Computation of total income of individuals and firms - Tax liability of an individual and firm.

Suggested Readings/ Books: 1. Dr. Vinod K. Singhania (2011). Direct Taxes Law and Practice, Taxman publication. 2. Dr. Mehrotra and Dr. Goyal (2011). Direct Taxes Law and Practice, Sahitya Bhavan

Strategic Management

UNIT I Strategic Management - An Introduction - Evolution of business policy as a discipline Concept of strategic management - Characteristics of strategic management - Defining strategy. UNIT II Strategy formulation - Stakeholders in business - Vision, mission and purpose - Business definition, objectives and goals - Environmental appraisal - Types of strategies - Guidelines for crafting successful business strategies. Strategic analysis and choice - Environmental Threat and Opportunity Profile (ETOP) - Organizational Capability Profile - Strategic Advantage Profile - Corporate Portfolio Analysis - SWOT Analysis - Synergy - GAP Analysis - Porter's Five Forces Model of competition . UNIT III Strategy implementation - Issues in implementation - Project implementation - Procedural implementation - Resource Allocation - Budgets - Organization Structure - Matching structure and strategy - Behavioural issues - Leadership style - Corporate culture - Values - Power Social responsibilities - Ethics - Building a capable organization - Functional issues Functional plans and policies - Financial, Marketing, Operations and Personnel plans and policies UNIT IV Strategy Evaluation - Importance - Symptoms of malfunctioning of strategy - Organization anarchies - Operations Control and Strategic Control - Measurement of performance Analyzing variances - Role of organizational systems in evaluation,New Business Models and strategies for Internet Economy . Cases in strategic management. Suggested Readings/ Books: 1. Azhar Kazmi 2002(2nd Ed).Business Policy, PHI. 2. Arthur A. Thompson Jr. and A.J.Strickland (2004).Strategic Management, Concepts and Cases,TMH

Working Capital Management Unit I Introduction- Meaning of Working Capital, Types, Nature & Scope, Objective of Working Capital Management, Factors determining the Working Capital Management. Unit II Working Capital Financing- Nature of Current Assets and Current liabilities, Source of Working Capital Finance - Trade Credit, Short-Term Bank Finance, Public Deposits, Commercial Papers, Factoring etc. Approaches to Working Capital Finance, Liquidity and Profitability, New Leading System for Delivery Cash Credits, Working Capital Analysis, Funds Flow Statements. Unit III Management of Cash- Need and Objectives of Cash Management, Cash Forecasting and Budgets, Cash Models, Marketable Securities, Concept and Needs, Investment in Marketable Securities & Strategies. Management of ReceivableMeaning, Objective of Account Receivable Cost of maintaining Account Receivable, Factor determining the size of Investment Credit Policy, Analysis and Control of Receivable. Unit IV Management Inventory- Mending, Benefit of Holding Inventories, Objectives of Inventory Management, Essentials of Good Inventory Control System, Techniques of Inventory Control, Factors determining, Optimum Investment in Inventory.

Suggested Readings/ Books: 1. Bhalla, V.K. (2001). Working Capital Management: Text and Cases, Anmol, Delhi. 2. Scherr, F.C. (1989). Modern Working Capital Management, Prentice Hall.

Indian Financial System UNIT I Financial System- An overview of the Indian financial System. Definition, Introduction, Significance and its relationship with economic development. The constituents, structure and features of Indian financial system. Recent developments UNIT II Financial markets- Concept, Features, Functions, Structure, types, role of financial markets in economic development. UNIT III Major Indian financial institutions- IDBI, IFCI, ICICI, IRCI & SFCs management,working, operations and performance and recent developments, Concept of Universal Banking. Investment Bankers: UTI, LIC, GIC, and mutual funds and their role,performance and recent developments. UNIT IV New issue markets: Nature, features, functions, methods of new issue, Secondary markets: Nature, features, functions, role of stock markets, stock exchanges, OTCEI, NSE, recent developments and SEBI guidelines.Non-banking financial institutions: Objectives, functioning, Regulations and recent developments, Role of Commercial Banks in industrial finance and RRBs. Suggested Readings/ Books: 1. M.Y. Khan (2007). Indian Financial Theory and Practice 2. R.M. Srivastava (2005). Management of Indian Financial Institutions

Project Management Unit I The concept of a project, characteristics of a project, phases in the life cycle of a project. Time Scheduling a Project:

Unit II Gantt Carts and LOB, Network Techniques: concept of project network, construction of project network, critical path method, slack and free float, PERT and its advantage over CPM. Probability of completing a project on time. Crashing a network and concept of PERT cost.

Unit III Forms of project organization, project planning and control, human aspects of project management.

Unit IV Performance reviews on the basis of planned project cost and time. Major reasons for cost & time over runs and remedial measures.

Suggested Readings/ Books: 1. Gopala Krishnan & Rama Murthy : A Text book of Project Management, McMillan India. 2. S.Chaudhry : Project Management, TMH

Entrepreneurial Development

Unit I Concept of entrepreneurship: meaning & characteristics of entrepreneurship, entrepreneurial culture, socio-economic origin of entrepreneurship, factors affecting entrepreneurship, conceptual model of entrepreneurship, traits of a good entrepreneur, entrepreneur, entrepreneur and manager

Unit II Entrepreneurial motivation: motivating, compelling and facilitating factors, entrepreneurial ambition, achievement motivation theory and Kakinada experiment

Unit III Establishment of entrepreneurial systems: search, processing and selection of idea, Input requirements

Unit IV Ssi: meaning, importance, characteristics, advantages and problems of ssis. Steps for starting a small industry, guidelines for project report, registration as ssi. Assistance to ssi: need for incentives & subsidies, need for institutional support, role of government and other institutions.

Suggested Readings/ Books: 1. C.B. Gupta & N.P. Srinivasan: Entrepreneurial Development (sultan chand & sons) 2. Vasant desai: management of a small scale industry (Himalya publishing house)

International Business

Unit I Meaning, Need for International Trade, Distribution Between Foreign Trade and Domestic Trade, Need for Separate Theory of International Trade. Theories of International Trade, Classical and Non-classical, Gains from International Trade.

Unit II Foreign Exchange: Meaning and Need, Theories for Exchange Rate Determination Mint Parity Theory, Purchasing Power Parity Theory, Balance of Payments Theory.

Unit III Direction and Composition of Indias Foreign Trade, Recent Trends, Export Promotion Policies. Balance of Trade, Balance of Payments, Disequilibrium in Balance of Payments, Causes, Consequences and Cures.

Unit IV International Liquidity Problems, I.M.F. and W.T.O., Documents Used in Foreign Trade, Foreign Bill of Exchange, Letter of Credit, Bill of Lading.

Suggested Readings/ Books: 1. Bhalla, V.K., Shrivaraman S. (2010). International Business Environment and Management. 2. Cherunilam, Francis (2008). International Business.

Rural Marketing UNIT I Rural Marketing: Nature, Definition, Scope, Importance, Challenges and Opportunities in India. Factors influencing Rural Marketing. Rural Market: Size & structure, Segmentation of Indian rural market. Rural and Urban Market: A Comparative Analysis UNIT II Rural Marketing Research: Rural Consumer Behaviour, Rural Market Mapping Rural Market Index: Thompson index. Market research (with special reference to seeds, fertilizers, farm equipments, new techniques, agricultural output & other services.) Product and Service Marketing in Rural India: Rural Marketing Mix: Product Planning, New Product Development for Rural Markets, Brand Management in Rural Market and communication media & message, distribution channels,: Rural Retail Channel Management UNIT III e-Rural Marketing: e-Choupal Model of ITC, IT for Sustainable Rural Development and E-Governance in rural market Corporate Sector in Agri-business: Cultivation, Processing & Retailing Organized Rural Retailing. UNIT IV Social Marketing: Corporate Social Responsibility and Rural Marketing Consumer Education: Consumer Education and consumer movement in rural India. Role of government in Rural Marketing. Role of NGOs in Rural Marketing.

Suggested Readings/ Books: 1. Dogra, Ghuman (2008). Rural Marketing, TMH.

Total Quality Management UNIT I Quality - Concepts, Role of Quality in Changing Business Conditions, Contributions of Deming, Juran, Philip Crossby, Kaizen, Trade off between Quality Costs and Schedules, Quality Costs and its Analysis, Life Cycle Costs, Difference between Inspection, Quality Control, Quality Assurance and Total Quality Management, Quality Problems and Causes,

UNIT II Pareto Analysis, Ishikawa Cause and Effect Diagnosis. Quality Control Control of Quality, Statistical Process Control, Control Charts, Acceptance Sampling.

UNIT III Strategic Quality Management Quality Management in Marketing Quality Management in Designing Quality Management in Manufacturing Quality Management in Suppliers Quality Management System

UNIT IV Total Quality Management - Concepts, Organization for Quality, Developing a Quality Culture. Quality Certification - Quality Assurance, ISO 9000 Series Concepts and Procedure

Suggested Readings/ Books: 1. Juran, J.M. & Gryna, P.M. Quality Planning & Analysis, HPH.

Management of Banking & Financial Institutions UNIT I Financial Services - Meaning, types and their importance. Securities Trading - Online Vs Offline Trading, Demat and Remat. Depository - Introduction, Concept, depository participants, functioning of depository systems, process of switching over to depository systems, benefits, depository systems in India, SEBI regulation.

UNIT II Mutual funds and AMCs - concept, origin and growth of mutual funds, Constitution & management of MFs - Sponsors, Trustees, AMCs, and custodians. Clasification of mutual fund schemes, advantages and disadvantages in mutual fund schemes, NAV and pricing of mutual fund units. State of mutual funds in India. UNIT III Leasing - concept and development of leasing, business, difference between leasing & hire purchase, types of leasing business, advantages to lessor and lessee. Merchant Banking - Origin and development of merchant banking in India scope, organisational aspects and importance of merchant bankers. Latest guidelines of SEBI Merchant bankers. Venture capital - concepts and characteristics of venture capital, venture capital in India, guidelines for venture capital.

UNIT IV Call money market, Treasury bill market, Commercial Bill market, Market for CPs and CDs, Discount market and market for financial guarantees. Factoring Development of factoring types & importance, procedural aspects in factoring, financial aspects, prospects of factoring in India. Plastic Money - Concept and different forms of plastic money - credit and debit cards, pros and cons. Credit process followed by credit card organisations. Factors affecting utilisation of plastic money in India. Suggested Readings/ Books:
1. E.Gordon & K. Natarajan ( 2010). Financial Markets & Services, Himalaya

E- Business Unit I Introduction to E- commerce : Meaning and concept E- commerce v/s Traditional Commerce- E- Business & E- Commerce History of E- Commerce EDI Importance , features & benefits of E- Commerce Impacts, Challenges & Limitations of E- Commerce Supply chain management & E Commerce E Commerce infrastructure. UNIT II Business models of E Commerce : Business to Business Business to customers customers to customers - Business to Government Business to employee E Commerce strategy Influencing factors of successful E- Commerce. UNIT III Electronic Payment system : Introduction Online payment systems prepaid and postpaid payment systems e- cash, e- cheque, Smart Card, Credit Card ,Debit Card, Electronic purse Security issues on electronic payment system Solutions to security issues Biometrics Types of biometrics. Legal and ethical issues in E- Commerce : Security issues in E- Commerce- Regulatory frame work of E- commerce,

Suggested Readings/ Books: 1. Turban, Efraim, David King et. Al.2002. Electronic Commerce: A Managerial Perspective, Pearson Education Asia. 2. Rayport, Jeffrey F and Jaworksi, Bernard J 2003. Introduction to E-Commerce, Tata McGraw Hill, New Delhi