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    International Tourism 2010: Multi-Speed Recovery

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    Arafatul Alam Patwary
    International tourism demand recovered strongly in 2010 with international tourist arrivals up 6% from 2009 following a 4% decline in 2009 due to the global economic crisis. While all world regions saw growth, recovery was faster in emerging economies which served as the main drivers. The recovery was uneven across regions, with Asia growing the fastest at 7% and Europe seeing a slower recovery. Looking ahead, growth is expected to continue in 2011 but at a slower pace, as persistent unemployment remains a challenge.

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    International Tourism 2010: Multi-Speed Recovery

    Uploaded by

    Arafatul Alam Patwary
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    International tourism demand recovered strongly in 2010 with international tourist arrivals up 6% from 2009 following a 4% decline in 2009 due to the global economic crisis. While all world regions saw growth, recovery was faster in emerging economies which served as the main drivers. The recovery was uneven across regions, with Asia growing the fastest at 7% and Europe seeing a slower recovery. Looking ahead, growth is expected to continue in 2011 but at a slower pace, as persistent unemployment remains a challenge.

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    International tourism demand recovered strongly in 2010 with international tourist arrivals up 6% from 2009 following a 4% decline in 2009 due to the global economic crisis. While all world regions saw growth, recovery was faster in emerging economies which served as the main drivers. The recovery was uneven across regions, with Asia growing the fastest at 7% and Europe seeing a slower recovery. Looking ahead, growth is expected to continue in 2011 but at a slower pace, as persistent unemployment remains a challenge.

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    Download as DOC, PDF, TXT or read online from Scribd
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    50 views3 pages

    International Tourism 2010: Multi-Speed Recovery

    Uploaded by

    Arafatul Alam Patwary
    International tourism demand recovered strongly in 2010 with international tourist arrivals up 6% from 2009 following a 4% decline in 2009 due to the global economic crisis. While all world regions saw growth, recovery was faster in emerging economies which served as the main drivers. The recovery was uneven across regions, with Asia growing the fastest at 7% and Europe seeing a slower recovery. Looking ahead, growth is expected to continue in 2011 but at a slower pace, as persistent unemployment remains a challenge.

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    INTERNATIONAL TOURISM 2010: MULTI-SPEED RECOVERY International tourism recovered strongly in 2010 according to the advance release of the

    UN World Tourism Organization (UNWTO) World Tourism arometer! International tourist arrivals "ere u# $y almost %& to '() million* follo"ing the +& decline in 200' , the year hardest hit $y the glo$al economic crisis! The vast ma-ority of destinations "orld"ide #osted #ositive figures* sufficient to offset recent losses or $ring them close to this target! .o"ever* recovery came at different s#eeds and "as #rimarily driven $y emerging economies! /U0TI123445 647O8469 :O6 INT46N;TION;0 TOU6I2/ IN 2010 oosted $y im#roved economic conditions "orld"ide* international tourism has recovered faster than e<#ected from the im#acts of the glo$al financial crisis and economic recession of late 200= and 200'! International tourist arrivals "ere u# $y >!%& com#ared to 200'* "ith #ositive gro"th re#orted in all "orld regions! World"ide* the num$er of international tourist arrivals reached '() million* u# )= million from 200' and 22 million more than the #re1crisis #ea? level of 200= ('1( million)! While all regions #osted gro"th in international tourist arrivals* emerging economies remain the main drivers of this recovery! This multi1s#eed recovery* lo"er in advanced economies (@)&)* faster in emerging ones (@=&)* is a reflection of the $roader glo$al economic situation and is set to dominate 2011 and the foreseea$le future! AThe recovery in international tourism is good ne"s* es#ecially for those develo#ing countries that rely on the sector for much1needed revenue and -o$s*B said UNWTO 2ecretary1Ceneral* Tale$ 6ifai! AThe challenge no" "ill $e to consolidate this gro"th over the coming years amid a still uncertain glo$al economic environment!B ;sia (@1(&) "as the first region to recover and the strongest1gro"ing region in 2010! International tourist arrivals into ;sia reached a ne" record at 20+ million last year* u# from 1=1 million in 200'! ;frica (@>& to +' million)* the only region to sho" #ositive figures in 200'* maintained gro"th during 2010* $enefiting from increasing economic dynamism and the hosting of events such as the :I:; World 7u# in 2outh ;frica! 6esults returned to dou$le digits in the /iddle 4ast (@1+& to >0 million) "here almost all destinations gre" $y 10& or more! In 4uro#e (@(& to +%1 million)* recovery "as slo"er than in other regions due to the air traffic disru#tion caused $y the eru#tion of the 4y-af-alla-o?ull volcano and the economic uncertainty affecting the euro zone! .o"ever* the sector gained momentum from the second half of the year and some individual countries #erformed "ell a$ove the regional average* $ut this "as not sufficient to $ring overall results a$ove the losses of 200'! The ;mericas (@=& to 1)1 million) re$ounded from the decline in 200' $rought on $y the economic hardshi# suffered in North ;merica and the im#act of the influenza ;(.1N1) out$rea?! The return to gro"th in the U2 economy has hel#ed im#rove the regionDs results as a "hole* as did the increasing regional integration in 7entral and 2outh ;merica and the vitality of 0atin ;merican economies! Cro"th "as strongest in 2outh ;merica (@10&)!

    2u$regional results clearly reflect this multi1s#eed recovery! ; fe" su$regions such as North and 2u$12aharan ;frica and 2outh14ast ;sia "ere not im#acted $y the glo$al crisis and re#orted continuous gro"th throughout 200' and 2010! ;mong the su$regions affected $y the crisis in 200'* North14ast and 2outh ;sia* North and 2outh ;merica* and Western 4uro#e sa" gro"th in arrivals in 2010 fully com#ensate for #revious losses and e<ceeding #re1crisis #ea? levels! The 7ari$$ean and 7entral ;merica are -ust $ac? at 200= levels* "hile in 7entral and 4astern 4uro#e* and 2outhern and /editerranean 4uro#e gro"th "as still insufficient to ma?e u# for the lost tourist flo"s of 200'! In contrast* Northern 4uro#e did not return to #ositive gro"th in 2010! Cro"th in international tourism recei#ts continued to lag some"hat $ehind that of arrivals during 2010* as is the trend during #eriods of recovery! ;mong the to# out$ound tourism mar?ets in terms of e<#enditure a$road* emerging economies continued to drive gro"thE 7hina (@1%&)* the 6ussian :ederation (@2>&)* 2audi ;ra$ia (@2=&)* and razil (@)2&)! Of the traditional source mar?ets* ;ustralia (@'&)* 7anada (@=&)* Fa#an (@%&)* and :rance (@+&) re$ounded* "hile more modest gro"th at 2& came from the U2;* Cermany* and Italy! On the o##osite side of the s#ectrum* e<#enditure a$road from the UG "as still do"n $y +& in 2010! 2010 IN 648I4W International tourism demand held u# "ell in 2010* des#ite #ersistent economic uncertainty in some ma-or mar?ets* the natural disasters suffered in some countries* #olitical* and social unrest in others* the serious disru#tion of air travel follo"ing a volcanic eru#tion in Iceland last ;#ril and the #ro$lematic "eather conditions in #arts of 4uro#e and the U2; in 5ecem$er! ATourism has once again #roven to $e a highly resilient sector! Nevertheless* "e need to "or? closer and $etter to"ards increased integration and coo#eration $et"een all #layers involved in the tourism value chain to increase our com#etitiveness and res#ond more effectively to challenges such as the ones that emerged from the closure of 4uro#ean air s#ace last ;#ril*B said /r! 6ifai! 2010 also sa" the rise in im#ortance of mega1events , s#ort* culture* and e<hi$itions 1 in terms of their e<traordinary a$ility to attract visitors and #osition host countries as attractive tourism destinations! Nota$le e<am#les include the Winter Olym#ics in 7anada* the 2hanghai 4<#o in 7hina* the :I:; World 7u# in 2outh ;frica* and the 7ommon"ealth Cames in India! 7onfirming these trends* the over (00 e<#erts from around the glo$e "ho constitute the UNWTO 3anel of 4<#erts evaluated 2010Ds overall #erformance very #ositively and much a$ove their e<#ectations at the $eginning of the year! The #anel maintained this #ositive outloo? for 2011! C6OWT. TO 7ONTINU4 IN 2011 :ollo"ing a year of glo$al recovery in 2010* gro"th is e<#ected to continue for the tourism sector in 2011 $ut at a slo"er #ace! UNWTO forecasts international tourist arrivals to gro" at $et"een +& to )& in 2011* a rate slightly a$ove the long1term average!

    3ersistent high unem#loyment remains a ma-or concern* "ith the gradual recovery in em#loyment e<#ected for 2011 still too "ea? to com#ensate for the -o$s lost during the economic crisis! The recent tendency to"ards introducing and increasing ta<ation on travel as a means of $alancing #u$lic accounts re#resents a further challenge to the sector! AWhile "e fully understand the need for fiscal consolidation* UNWTO "ill continue to alert governments to the fact that these ta<es seriously affect tourismDs #roven ca#acity to stimulate -o$ creation and economic gro"th* im#acting negatively on their o"n economies and on the develo#ment #ossi$ilities of emerging economies*B said /r! 6ifai! 64048;NT 0ING2E /ore information on 2010 International Tourism 6esults and 3ros#ects for 2011E """!un"to!orgHfactsHengH$arometer!htm 2ourceE Tourism /alaysia

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