Achivement Theory of McClelland

Achievements theory of McClelland McClelland ideas on motivation had great influence on organization and society.
According to McClelland variation in development of societies, level of performance in organization are the actually variation of achievement needs. Achievement needs or Motivation is the force which wants to fulfill itself through achieving something special in context of organization. It may be special target specific design, tools, products etc. If an individual achieve something special is organization. and mostly of worker is organization. think and work in this way naturally it will improve total efficiency, productivity of organizational product & services. It will improve the features different from other. It will give the organization. an opportunity to lead in a competative environment. According to McClelland achievement needs is the main factor behind variation of performance level among organization. In McClelland theory there are three main motives including need of achievement, need of afflication and need of power. According to McClelland all these needs influence the personality and work behavious in different way. People with high affliation needs prefer friendly relationship tends to form social groups if they are leaders they will believe in democratic leadership. People with high needs of power lends to get maximum of control to others they want higher commanding position. They tend to find the situation where they can prove their leadership skills. They prefer one way communication it means downward communication. If they are leaders they will prefer autocrat leadership or dictatorship. According to McClelland generally best administrators are found high in power needs and low in affliation needs. McClelland was focussed mainly an achievement motives. He studied the mechanism of achievement motive is depth According to McClelland the person who have high level of achievement motivation expose some specific features 1. Work for success. 2. Dislike succeding by chances. They want to succeed on their own efforts because they expect credit for this. 3. Work hard to achieve their goal and also like those people who can work hard with them. 1
4. 5. 6. 7. 8. 9.
Set the Moderate challenging goals because they are practical. Avoid very easy or very difficult task. Competative in nature and look for new challenger. Seek responsibilities. Want rapid feedback. Personal achievement & excellence in work. Completion of work are rewards itself for them. 10. Motivated internally. 11. This achievement vary among the people some are high and some low. According to McClelland like individual, groups, organization societies also can be rated on degree of achivement motivation. McClelland says that variation in the degree of development among many nations are influenced through variation of achivement motivation. Those societies, organization where no. of peoples on high achivement motivation are comparatively in high ratio, chances of development will be high of these organization or societies How heplful for organization McClelland theory of achivement if used is practice may be revolution for any organization. Through proper achivement test an organization can select the people high an achivement motivation for their organization. By this they can increase the ratio of such type of person in organization. Proper achivement oriented trainings may sharp the orientation towards heigher achivement. If maximum of workers are high on achivement motivation they will like more challenging task, more higher goals. It will increase the productivity, efficiency, reduce the time limit of completing any work. Such type of person will focus on their work not on their environment. There will be no need of regular superrision of their motivation level on reward system because they will be internally motivated. Persons high on achivement motivation are generally prone to work differently but practically. It can improve their quality of service or product. new designs, new ways can be find out. If ratio of workers in organization are more achivement oriented then personal satisfiction among workers from their result will minimize the chances of strikes and accidents. It will promote more constructive feedback system to make this instrument for further reform and improvement. 2
Thus this theory is very helpful for organization to lead in competetive world through their improved quality of work & performance. But it require some initiative from management level to work effectively in following directions. 1. Requirement of proper achivement test. 2. It needs a proper guidence & direction from psychologists. 3. Training must be achivement oriented. 4. Computer based regular feedback system is must to make the feedback system more rapid. 5. time to time regular recognition of personal achivements. 6. There should be a space for new ideas & creative style. 7. To promote this type of person, proper rewards system is also needed. How Indian organization are achivement oriented Any organization made up of people. People come from society, traditionally Indian society has been more conservative & tradition ordered our educational system or socialisation proccess is family does not promote or develop or incourage the achivement orientation from childhood any thing new or odd or unique are seen with suspiciou. Our society was not more change oriented from achieved time to world of today. All changes has forced too much resistance from our society. This reflects is administration also because administration is part of society and works in society, through members of society. This mindsett of society also prevails in administration administrator generally around risk. They prefer process over performance. They feel hesitation to implement any change or reform so any initiative of administrative reforms are not welcomed by officials. They prefer security our risk or innovation. They have fear of failure thus they make any plan or vision too much complicated or imagenary for blaming this new technology are not much rewarded is administration because new technology has more risk of uncertaintly they demand more payment, more rewards, more security through regular new pay commission but not commit to improve their performance level. Thus it is need to make the administrative system out come oriented achivement oriented. to select the people high on achivement motivation. which will require a major reforms in the requirement systerm of civl services. Subject and mode of test need to be reconstructed according to achivement demands. Our training system also should be achivement oriented. Developing the mindset of Bureaucratic towards achivement should be focussed is over training programs work culture, work process 3
also want some space for innovative ideas, risk prone behaviours. We have to create a culture which promote high performance instead of process oriented through proper recognition, rewards, scope of growth and promotion to increase autonomy in work. Government can creat a proper environment so that achivement motivation can result in the form of high success in the policy implementation. But as far as recent trend is concerned, India is showing positive sign towards achivement orientation. In urban areas achivements orientation has been recognise and given a proper place in schools, markets and other fields of life. Youth of today are more achivement oriented they like their own ways they welcome challenge. They want to change all this changes are good sign for coming society or development.

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Achievements theory of McClelland McClelland ideas on motivation had great influence on organization and society.

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