SYMPOSIUM VENUE

PAYMENT DETAILS

icrm2013.info@gmail.com
CONFERENCE SECRETARIAT
ACCOMMODATION/ HOSPITALITY
Auditorium, Department of Management Studies, Vishwakarma Bhawan, Indian
Institute of Technology Delhi, Hauz Khas, New Delhi 110016
Registration can be done by submitting the Bank Demand Draft in favour of
ICRM 2013 payable at New Delhi. DD should be sent to the address of
Conference Secretari at and an emai l of the DD scan copy to
Alternatively, candidates can register for the conference by making the payment via
online payment (NEFT Transfer) as per the details mentioned below:-

Note:- Kindly mention the participant name in the remark section during the NEFT
transaction.
Foreign candidates are recommended to arrange their VISA before registering for
the conference.
c/o. Dr Mahim Sagar, Room No. 506,
Department of Management Studies,
Vishwakarma Bhavan, Indian Institute of Technology Delhi,
Hauz Khas, New Delhi 110016 (India)
For any queries, please contact:
Mr. Murali Krishna (Research Scholar): +91-9266679993/ 9717719956
Limited accommodation on sharing basis is available at IIT Delhi Faculty Guest
House on first come, first serve basis for outstation candidates who will register for
the conference. Rates as per IIT rules are applicable.
Account Name ICRM 2013
Account No 33033558633
BankName State Bank of India
Branch Name IIT Hauz Khas
Branch Code 1077
IFSC Code SBIN0001077
MICR Code 110002156
CONFERENCE AWARD
CONFERENCE Coordinator
CONFERENCE STEERING COMMITTEE
REGISTRTATION FEE
All papers presented in the ICRM 2013 Conference regardless the status of
author are eligible for the Best paper Award. The goal of best paper award is to
recognize and promote quality ideas in the field of Marketing. Conference
Steering Committee will give the Best paper Award to the paper that has been
presented in the conference and not previously presented or published
anywhere else. The winner would receive the prize money and certificate to the
registered authors of the paper. The criteria for the Best paper Award would
include:-
> Methodological quality
> Originality in the paper
Dr. Mahim Sagar,
Department of Management Studies, IIT Delhi, India.
Prof. Mukul P Gupta, Director, MDI, Gurgaon
Prof. Nigel de Bussy, Head of School of Marketing, Curtin University, Australia
Prof. Samir Chatterjee, Curtin Business School, Australia
Prof. Kandy Dayaram, Curtin Business School, Australia
Prof. Pingali Venugopal, XLRI Business School, Jamshedpur
Prof. Sanjeev K Varshney, XLRI Business School, Jamshedpur
Dr. Mahim Sagar, DMS, IIT Delhi, New Delhi
Participants from India:
Participants from outside India:

Early Registration Late Registration
Conference Presentation
Faculty &
Industry

USD 250

USD 300

Students

USD 200

USD 250

Conference Participation

(not presenting a paper)

Delegates

USD 150

USD 200

Early Registration Late Registration
Conference Presentation
Faculty &
Industry

INR 5000

INR 7500

Students

INR 3500

INR 5000

Conference Participation

(not presenting a paper)

Delegates

INR 3000

INR 4000

International Conference
on
Research in Marketing
(ICRM 2013)
Invites you to
(A Refereed International Conference)
At
IIT Delhi, New Delhi
On
21-22 December 2013
www.icrm-iitd.in/
IIT DELHI
ABOUT INDIAN INSTITUTE OF TECHNOLOGY DELHI (IITD)
ABOUT DEPARTMENT OF MANAGEMENT STUDIES (DMS)
ABOUT CURTIN UNIVERSITY
The Indian Institutes of Technology (popularly known as IITs) are institutions of
national importance established through an Act of Parliament for fostering
excellence in education. There are fifteen IITs at present, located at
Bhubaneswar, Chennai, Delhi, Gandhinagar, Guwahati, Hyderabad, Indore,
Jodhpur, Kanpur, Kharagpur, Mandi, Mumbai, Patna, Ropar and Roorkee. Over
the years, IITs have created world class educational platforms dynamically
sustained through internationally recognized research based on excellent
infrastructural facilities. The faculty and alumni of IITs continue to make a huge
impact in all sectors of society, both in India and abroad.
The Indian Institute of Technology Delhi, established in 1961, is one of the
premier institutes for technology and management education in India. I.I.T.
Delhi, situated in Hauz Khas (South Delhi) has a sprawling campus spread over
320 acres. Imaginatively laid out with picturesque landscape, the campus has
Academic Blocks, Residential Areas, Shopping Areas and Play Grounds with well
connected and neatly laid out roads. Recently, IIT Delhi completed 50 years of its
existence and organized several activities to celebrate the Golden Jubilee.
Post Graduate Management education began in IIT Delhi in 1976 in what was
then called the School of Systems and Management Studies. This School was
subsequently converted into Centre for Management Studies and then acquired
the statutory status of Department of Management Studies in 1993 under I.I.T.
Delhi Act. The formal appellation of Master of Business Administration (MBA) for
PG program in management came in 1997.
The Department currently offers three MBA programs: (a) Two-year full-time
MBA program with focus on Management Systems, (b) Two-year full-time MBA
program with focus on Telecommunication Systems Management under the
aegis of Bharti School of Telecom Technology and Management, and (c) Three-
year part-time MBA program with focus on Technology Management. Apart
from the specialised compulsory courses in the focus area, the students have
choice for functional area specialization in Finance, Marketing, Information
Systems, Strategy, Organisation Management, HR etc.
Curtin University is located in Perth, capital city of the fast-growing State of
Western Australia. Curtin is among the top 500 in the Academic Ranking of World
Universities. Curtin Business School (CBS) is one of the largest faculties of
business in Australia, with more than 15,000 students studying in Perth or at one
of a number of offshore campuses.The School of Marketing offers courses from
Bachelor to PhD-level in Marketing, Advertising, Public Relations, and Tourism
and Hospitality. The quality of the Schools research was recently ranked as world
class in the Australian Governments Excellence in Research for Australia
initiative.
ABOUT XLRI BUSINESS SCHOOL
ABOUT THE CONFERENCE
WHO SHOULD ATTEND THE CONFERENCE
CONFERENCE THEMES
XLRI is a premier, private management institute in India founded in 1949 by Fr.Quinn
Enright, S.J. in the Steel city of Jamshedpur, Jharkhand. Fr. Enright envisioned XLRI to
be a partner in the developmental journey of independent India with a vision of
"renewing the face of the earth". Over the last six decades,XLRI has helped shape
responsible business leaders who serve organizations of repute across the globe. As
an institution, XLRI continually strives to contribute its mite to the professional
growth and management of innumerable organizations in the private and public
sector across various industries.
This conference & symposium is being organized by Department of Management
Studies, I.I.T. Delhi, India in conjunction with School of Marketing, Curtin University,
Australia and XLRI Business School, Jamshedpur, India. The conference aims to bring
together academicians, researchers and experts from all over the world to come
together, interact and exchange views and to support professional development.
Papers that develop new ideas or theories, attempt to advance our understanding
of real world phenomenon, and/or address any of the key research themes are
encouraged. Papers may take an individual or organizational perspective. The
research can be global in focus and application.
This conference is aimed at researchers in Academia and Industry. Marketing as a
discipline and as a business function is very vital for both the Academics and
Industry. The conference aims at welcoming all the researchers, faculty and Industry
professionals in the field of Marketing as per conference themes mentioned in this
brochure.
1. Consumer Behaviour, Adoption and Awareness Issues
2. Neuro Marketing and Marketing Practices in B2B and B2C Sector
3. Marketing in Emerging and Transition Economies
4. CRM, Social Media Marketing and CSR
5. Public Relations, Advertising & Integrated Marketing Communications
6. Cross- Cultural Communications & Issues in Branding
7. Marketing Strategy, Brand Identity and Corporate Reputation
8. Retail & Service Marketing
9. Sensory & Experiential Marketing
10. Marketing Research in Specific Industries (e.g. sports, tourism, telecom,
public, health, NGOs etc.)
11. Promotion and Pricing Strategies
12. Ethical Marketing and Consumer Protection
13. Personal Selling and Sales Management
14. Innovation, Entrepreneurship and Small Business Marketing
15. Other relevant issues related to broad theme of the Conference.
All accepted papers will be subjected to a blind review process as this is a refereed
conference. The authors of accepted papers will be given the certificate of
acceptance of research paper by IIT Delhi for the refereed conference of IIT Delhi,
Curtin University & XLRI Business School.
ABSTRACT SUBMISSION DETAILS
The selection of papers will be made on their importance and interest to a wide
range of delegates. Please indicate which of the Symposium Themes your paper
fits best. Papers represent the majority of the submissions and form the
scholarly sessions of the program. Guidelines for abstract preparation:-
Abstracts (maximum 1000 words) describing the scope of the paper,
methodology and its main conclusions
Times New Roman 12-point font
Microsoft Word
Single Spacing
APA Style Referencing
Brief biography (maximum six lines) and author contact details including
Authors position, organization, address, telephone, mobile, and email.
Abstracts and Full Papers should be sent via e-mail to:
icrm2013.info@gmail.com
All accepted papers/abstracts will be peer reviewed and will be published in our
conference proceedings (unless otherwise requested). Full paper submission
guidelines are mentioned in the conference website:






www.icrm-iitd.in/
PAPER SUBMISSION GUIDELINES
IMPORTANT DATES
PUBLICATION OPPORTUNITIES
Upon the acceptance of abstract, candidates will be intimated to submit the
registration form along with the full paper as per the guidelines. Submitted
papers must NOT have been previously presented, scheduled for presentation,
published, accepted for publication and, if under review, must NOT appear in
print before the 2013 Symposium. Detailed guidelines for submission of full
papers are given on the conference website. The papers will be accepted
subjected to the blind review and the changes should be incorporated as per the
feedback.
th
Note:- Only papers of participants registered until November 20 , 2013 will be
included in the Book of Proceedings that will be distributed at the conference.
All accepted papers and abstracts will be published in the Book of Refereed
Conference Proceedings (with an ISBN number). The authors of accepted papers
will be given the certificate of acceptance of research paper by IIT Delhi for the
refereed conference of IIT Delhi, Curtin University & XLRI Business School.
Abstract Submission Deadline
th
September 15 , 2013
Notification to authors
st
October 1 , 2013
Full Paper Submission
th
October 20 , 2013
Revision & Author Notification November 5 , 2013
th
Revised Paper Submission November 15 , 2013
th
Early Bird Registration November 10 , 2013
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Conference Dates December 21 - 22 , 2013
st nd