Profile

Tata Power Delhi Distribution Limited [TPDDL] is a joint venture between Tata Power and
the Government of NCT of Delhi with the majority stake being held by Tata Power (51%).
TPDDL distributes electricity in North & North West parts of Delhi and serves a populace of
6 million. The company started operations on July 1, 2002 post the unbundling of the
erstwhile Delhi Vidyut Board (DVB). With a registered consumer base of 1.35 million and a
peak load of around 1573 MW, the companys operations span across an area of 510 sq kms.
TPDDL has been the frontrunner in implementing power distribution reforms in the capital
city and is acknowledged for its consumer friendly practices. Since privatization, the
Aggregate Technical & Commercial (AT&C) losses in TPDDL areas have shown a record
decline. AT&C loss is a measure of overall efficiency of the distribution business which is
the difference between units input into the system and the units for which the payment is
collected. Today, AT&C losses stand at 11% which is an unprecedented reduction of around
79% from an opening loss level of 53% in July 2002.
On the power supply front too, TPDDL areas have shown remarkable improvement. The
company has implemented high-tech automated systems for its entire distribution network.
Systems such as SCADA, Geographical Information System [GIS], Outage Management
System [OMS], DMS and OTS are the cornerstone of the companys distribution automation
project. To fight the menace of power theft, modern technologies like High Voltage
Distribution (HVDS) System and LT Arial Bunch Conductor have been adopted.
TPDDL has to its credit several firsts in Delhi: SCADA controlled Grid Stations, Automatic
Meter Reading, GSM based Street Lighting system and SMS based Fault Management
System. To ensure complete transparency, TPDDL has also provided online information on
billing and payment to all its 1.35 million consumers. As a step towards captive generation,
TPDDL has also established a new 108MW gas based combined cycle power generating
facility at Rithala, North Delhi.
TPDDL is also a member of a global Intelligent Utility Network (IUN) coalition which is
working towards accelerating the development of common standards, technology solutions
and processes for intelligent networks. TPDDL is the first Indian utility to join the IUN
Coalition which also includes utilities from North America, Europe and Asia-Pacific regions.
TPDDL is the only Utility in the Country to have been empanelled by the Power Finance
Corporation, Govt. of Indias nodal implementation agency for its Restructured Accelerated
Power Development and Reforms Program (R-APDRP), as IT Consultant, IT Implementation
Agency (for all four roles i.e. System Integrator, Network solution Provider, GIS Solution
Provider and Meter Data Acquisition Service Provider) and SCADA Consultant. TPDDL is
also empanelled with the Rural Electrification Corporation as System Consultant/IT and
Energy Auditing and is currently providing consultancies to various National and
International utilities on IT/ SCADA implementation e.g. Haryana, Uttar Pradesh etc.
TPDDL has been assigned with consultancy service project with newly privatized utility in
Nigeria
TPDDLs change management experience, distributed leadership system, adoption of latest
technology; robust competence development process and innovative & open work culture are
the key strategic boosters which helped in building and sustaining competitive advantage in
the changing business scenario.
TPDDL has created several milestones in its journey so far; it is now focused and committed
to the road ahead and is exploring new opportunities to replicate its experience of distribution
reforms both in India and abroad. It is leveraging its unique learning and skillsets solely and
in collaboration with leading utilities and technology providers in the areas of
communications & technology, change management, consumer service delivery and business
process re-engineering.
A journey which began a decade ago for empowering the consumers in Delhi now holds the
potential to transform the distribution sector in India and similarly help utilities across the
globe. Today, TPDDL is providing project management and consultancy services to the states
of Haryana and Uttar Pradesh. It is also exploring opportunities in Chhattisgarh and Punjab.
The company is providing a technical and management support to a Distribution Company in
Nigeria and is also looking for consultancy assignments in Kurdistan, Turkey and Iraq.
TPDDL is sensitive to the aspect of Climate Change and is committed to introduce energy
efficient and greener technologies.
As a part of the Tata Group, TPDDL carries forward the Groups ethos of giving back to
society. In fact, Reaching out to communities TPDDL operates in is an integral part of
the companys mission statement. This drives a wide array of Corporate Social Responsibility
efforts of the company. TPDDLs CSR Policy rests on four main pillars Employability,
Entrepreneurship, Education and Employment.
Apart from this, Tata Power Delhi Distribution also works on various projects to preserve and
regenerate the environment. It is a member of the Greening Agency within the Department of
Forest & Wildlife, Government of Delhi and is committed to promote tree plantation.
TPDDL has been aggressively creating energy conservation awareness though its Energy
Club programmes comprising of students from over 190 member schools. More than 2 lakhs
students and 10 lakhs people have been sensitized to the issue of climate change and
conservation through this initiative.
Tata Power Delhi Distribution has won several accolades for its pioneering efforts in
transforming the power distribution scene in its licensed area both at the national and
international levels. It has been conferred with the National Award for Meritorious
Performance thrice by the Ministry of Power, Government of India for outstanding
performance in power distribution. It has also won six Asian Power Awards in a row and
holds a rare distinction of becoming the first power distribution utility from India to have
received the prestigious Edison Award twice, in the international category in 2008 Edison
Award and again in 2009 for Policy Advocacy.
Some of the other key recognitions include Best Performing Private Discom Award at Power
Line Award- 2013, IPPAI Award 2013, international Palladium Balanced Scorecard Hall of
Fame award- 2008, SAP Ace award 2008; UPN, USA metering award. It is also the youngest
company and the first power utility in India to receive the prestigious CII EXIM Award for
strong Commitment to Excel. It is also the only distribution utility to receive the ISO 9001,
ISO 14001 and OHSAS 18001 certification. TPDDL has been ranked 46th in the India's Best
Companies to Work for 2013 Survey and recognised as 2nd best in the Best in Class
Energy, Oil and Gas Industry by the Great Places to Work, India.

Management Team

Name Designation
Praveer Sinha Chief Executive Officer and Executive Director
Arup Ghosh Chief Technical Officer
Ajay Kapoor CFO & Chief - Legal & Regulatory
Sudarshan Kumar Saini Chief - Commercial
Arunabha Basu Chief - Technology & Systems
Sunil Singh Head - Operations & Safety
B. Bhushan Sachdev Head - Business Development and Regulatory
Sanjay Kumar Banga Head - Power Management, Project, Engineering & Contract
Shiv Ram Bhardwaj Head Estate Management & Civil
Brajamohan Panigrahi Head - Internal Audit & Risk Appraisal

Corporate Philosophy
Vision

To be the most trusted and admired provider of reliable & competitive power and services,
and to be the company of choice for all stakeholders.


Mission

Supply quality power and deliver value for services
Maximize and excel in customer services
Achieve excellence through safety, technology adoption, benchmarking and innovation
Reach out to communities we operate in
To meet and exceed stakeholder expectations


Tata Power-DDL Core Values

Tata Power-DDL is a value driven organization and these values have continued to direct the
company's growth and business. The six core values underpinning the way we do the
business are:


Integrity : We must conduct our business fairly, with honesty and transparency. Everything
we do, must stand the test of public scrutiny.

Understanding : We must be caring, respectful, compassionate and humane towards our
colleagues and customers and always work for the benefit of the communities we serve.

Excellence : We must constantly strive to achieve the highest possible standards in our day-
to-day work and in the quality of goods and services that we provide.

Unity : We must work cohesively with our colleagues across the group and with our
customers and partners to build strong relationships based on tolerance, understanding and
mutual co-operation.

Responsibility : We must continue to be responsible and sensitive to the communities and
environments in which we work, always ensuring that what comes to people goes back to
people many times over.

Agility : We must work in a speedy and responsive manner and be proactive and innovative
in our approach.

Business Excellence
"Business Excellence" is an integral part of Business Management and is the application of
quality management theory and tools to run our business more efficiently. Business
Excellence is the culture of TPDDL, which works as an enabler to our commitment to higher
customer satisfaction, increase in stakeholder value & better process management through the
never-ending cycle of continuous improvement.
Based on the principle of TQM & TBEM, we have instituted business excellence practices
across functional areas. The thought of continuous and breakthrough improvement,
preventive management and management by facts are being promoted through a range of BE
initiatives. Some of the quality platforms & tools used are:
Tata Business Excellence model (TBEM):TBEM is based on the Malcolm Baldrige
National Quality Award Model of the U.S. The model helps the organization to get insights
on business strengths and opportunities for improvement. TPDDL scored 516 in its very first
TBEM external assessment in the year 2006 and created history by scoring above 500 in its
1st attempt in the TATA group. Assessment score under TBEM is the indicator of
organization's excellence maturity. Our TBEM score has moved from 516 in 2006 to 581 in
2011, thus getting into "Emerging Industry Leader" band.
Integrated Management System (IMS): IMS at TPDDL integrates all our systems (ISO:
9001, ISO: 14001, SA 8000, OSHAS 18001, ISO 27001) and processes in to one absolute
framework, enabling us to work as a single unit with unified objectives. IMS helps TPDDL to
become a process driven organization, with each function aligned behind a single goal:
improving the performance of the entire organization. An integrated system presents a clear,
holistic picture of all aspects of our organization.
5S Basic Quality Initiative:The concept of '5S' has created a revolution in many industries
and TPDDL never thought 2nd time while adopting this quality tool. We have implemented
5S in all most all offices, Grids, Sub Stations etc. and continuing this practice in order to
bring excellence in our work environment. The '5S' technique involved reduction in waste
and also helping us in improving quality and confidence. Having originated in Japan, the
technique is now being practiced in other countries too.
SHINE: Systematic and Holistic Improvement Initiatives at TPDDL through Employee's
Engagement - This is the platform for Improvement and Innovation at TPDDL. DNA for
improvement and innovation is present, but the ignition of minds needs flashpoint! And
SHINE platform is all about this ignition. It helps us to think differently to innovate and then
facilitate our thought process to convert the same into reality. SHINE doesn't stop there until
one is rewarded and recognized for his/her effort to bring improvement at TPDDL.
Quality Circle: The term Quality Circles refers to small groups of line employees who meet
periodically to discuss ways to improve the quality of products & services they produce.
Quality circles were considered one of the secrets of Japanese industrial success. At TPDDL
we have also started SMS i.e. Suggestion Management Scheme under the umbrella of Quality
Circle initiatives at all Zones, where our field staffs along with business associate people
have started sharing many suggestions and all those inputs are translated into many QC
projects, which will bring improvements in our area of operations.
SANCHAY -TPDDLs Knowledge Repository: SANCHAY is the one stop shop for all
knowledge and information of TPDDL. All the knowledge is classified in to two categories
Tacit (SEEKH/ MEGA SEEKH / SHIKSHA) and Explicit (TPDDL-o-PEDIA). Knowledge
is captured, stored and disseminated through SANCHAY across organization. Through Tacit
platforms e.g. SEEKH, people share their knowledge with others. Organizational documents
of importance e.g. IMS documents, Policy Documents etc. are made available through
TPDDL-o-PEDIA.
TATA Innoverse: Tata Innoverse is a social platform that leverages the power of collective
wisdom by creating an innovation hub to enable Tata employees to collaborate, share, remix
and execute innovative ideas swiftly.The Tata Groups diverse and skilled workforce, with
experience across industries, continually comes up with new ideas to meet challenges and
serve our customers better. It shrinks the Innovation cycle time in an interesting manner by
empowering employees to select good ideas for implementation in an open and transparent
manner.

Pioneering Initiatives
Tatapower-ddl is credited with several pioneering initiatives and has set several
benchmarks in power distribution reforms in India.
Automation & GIS
Tatapower-ddl embarked on automating all its 66 kV & 33 kV Grids and in line with the
same has already automated 34 grids with a view to operate all equipments from Central
command center. This has expedited the resolution time for faults. The entire electrical
network has been mapped through GIS for enabling quicker fault location, speedy redressal
and the Outage Management System is being upgraded to be automated on GIS platform.
Complaint Management System
Tatapower-ddl has a unique SMS based Fault Management system using GSM which ensures
that the 'No supply' complaints lodged by a customer gets addressed quickly and customer
feedback is also institutionalized as part of the process.
TPDDL has also set up a Sampark Kendra with 65 seat capacity along with back up facilities
of 20 seats at another location to attend to all kinds of complaints and queries of its customers
Tatapower-ddl had a very rudimentary customer care facilities in July 2002. Each of the 12
districts now has an online Customer care center each handled by Customer Care Executives
under the supervision of Customer Relation Officers and Customer Service Officers.
Online Availability of Consumption, Billing and Payment Details for all customers
Tatapower-ddl uploaded the Billing details of all its Customers on its website
www.tatapower-ddl.com. Customers can view their Bill, know the consumption pattern and
can even print Duplicate Bill and make online bill payments.
Privileged Customer Scheme
To acknowledge and encourage its regular paying Customers, Tatapower-ddl has
institutionalized a privileged Customer scheme through which discounts are offered to its
Customers.
Customer Relationship Management
Tatapower-ddl has institutionalized a structured approach towards Customer Relationship
Management as it organizes regular meetings with customer representative groups such as
RWAs, IWAs etc on 1st Friday of every month in each district.
Automated Bill Payment Kiosks for Customer convenience
Tatapower-ddl has introduced Automated Bill Payment Kiosks, a first in Delhi and NCR
region. These unique ATM like kiosks accept both cash and cheque payment towards
electricity bills and even issue a receipt to the customer. They are operational 365 days a year
from 8 AM- 8 PM.