Hype Underground Ad Rates

Smooth Media Productions
2600 W. Olive Burbank, Ca 90505

Phone: 424-244-4793 | Email: smp@execs.com | www.itshypeunderground.com

HYPE UNDERGROUND RADI O SHOW
MARKETI NG & PARTNERSHI P PROPOSALS

TUNEIN

INDIE100


Known As The #1 Independent Hip-Hop and R&B Radio Show", Hype
Underground has a morning show appeal for Internet Radio! Hype
Underground allows listeners to hear the best of local upcoming independent
music and entertainers, as well as celebrities. Covering topics from politics to
social issues to entertainment this talkfest show keep listeners entertain with a
comedic slant. The show is hosted by the hottest rising young team on radio
lead by King Pharaoh and ButtaCup, joined by Blk Rum & Barshay Clay;
Pharaoh provides his unique perspective and attitude as the team welcomes
celebrity guests, recording artists and fascinating character, the show attracts
a very diverse and enthusiastic audience from all over the Los Angeles and
surrounding area, including all 50 states and other countries.

The critically-acclaimed broadcast has received endorsements by executives at
Clear Channel Satellite and CBS Radio Group plus continues to be a hit among
the 18 to 34 urban contemporary demographic since its lunches in December
2007.

Indie100 (Tidal Broadcasting) is the innovate idea of veteran radio
personality Gerald Daily. After working on the air for 20 years at several
top-rated radio stations, Gerald launch 92.5 KYHY of June 2009 to later
changing the name to indie100.

Indie100 offers radio hosts the support they need to have a successful radio
show with a team of experienced major market broadcasting professionals
that make up the programming, marketing, production, promotions, and
engineering departments.


Pharaoh has crafted a radio show with
personalities of various strengths that
simply work.

-Robert Traw, Clear Channel Satellite

Unlike traditional radio, our listeners are
listening because they love the show. They
didnt just happen to scan across it on the
radio dial. The devotion and trust the fans
give us, is what makes your advertising with
us that more valuable.
We want to partner with companies that we
believe our listeners will support. Our
listeners know that we wouldnt recommend
something to them that we dont use or
support, and they are more likely to give it a
try knowing that.
Our target audience is between the ages of 21
to 45 years old with a minimum household of
$33,460 a year.
Hype Undergrounds Core Audience is 61.1%
men, between the ages of 18 to 34 with a
variety of income backgrounds, ethnicities
and who are spread out across the Los
Angeles and surrounding area.
Over the past three years Hype Underground has reach over 100,000
listeners in the Los Angeles and surrounding area and close to a million
listeners worldwide monthly.
A majority of our listeners carry smart phone which gives them internet
access at the swipe of a fingertip. This makes it very easy to get the listener
to visit to your web site.
Our listeners are more likely not to read the newspapers, or yesterday once
popular magazine, but will use the internet.


Micro- Targeting: Create a marketing strategy that attract and identify the interests of
specific individuals or very small groups of like-minded individuals and influence their
thoughts or actions. An important goal of a microtargeting is to know the target
audience so well that messages get delivered through the target's preferred
communication channel. The majority of our audience consists of affluent 18-35 years
old who are comfortable with spending money & buying new products.

Unlimited Reach: Unlike traditional radio, Internet radio is worldwide and can
attract consumers from all areas. Internet Radio also allows us to influence
individuals from another states to who listen to Hype Underground and may visit the
Los Angeles area to come and buy from that company cause they heard good reviews
on the our show

Creative Brand Recognition: Unlike commercial radio, we offer more than just a
commercial to be broadcast on our radio show. Our marketing campaign has direct
interaction with our listener and public by having our partners stand out from the crowd
by creating an online presence with social media and Hype Underground directory
listing and e-blast to logo or company name on promotion flyers, to promotional events.

Ultimately though, word of mouth is the goal that we all are aiming for. With A Creative
Marketing Plan and by combining Above the Line (ATL) and Below the Line (BTL)
campaigns together will be more affect then just playing a 30 second commercial on
traditional radio

Footnote
Above the Line (ATL) - Marketing, or Campaigns with a big budget is directed to the mass audience via Print, TV, Radio and
Billboards
Below the Line (BTL) - Marketing or Campaigns that utilize more of a direct interaction with the brand or company with a
smaller budget.
Loyalty: Listeners choose radio shows and/or stations based on the music or shows they
like and they tend to be quite loyal to that program. If you know what your customers
enjoy listening to, it's an excellent way to reach them. When we go to a break no dial
turning, theyre still there. Listening!
Affordable: When you compare spot to spot, online radio tends to be one of the least
expensive media out there. If you have a limited budget online radio can be much
cheaper than commercial radio method. Commercial radio can cost, to play one 30
second commercial once a day 5 days a week for a month on KDAY-FM can cost
$1,083.00 a month and the reality is depending on where you ad is place it may not
even get the attention you want and your investment was lost.


Stats provide by third party, complete live stats are available on itshypeunderground.com homepage

No. Last Registered Location in Area Date % & Number of Visits in Area
1 Los Angeles May 29, 2014

19.23% 39,430

2 Pasadena May 29, 2014

11.93% 23,231

3 Lancaster May 29, 2014

11.90% 23,154

4 North Hollywood May 29, 2014

7.00% 13,620

5 Northridge May 29, 2014

6.85% 13,331

6 Burbank May 29, 2014

4.87% 9,484

7 San Pedro May 29, 2014

4.39% 8,542

8 Beverly Hills May 29, 2014

3.34% 6,508

9 Santa Monica May 29, 2014

3.33% 6,489

10 Artesia A May 29, 2014

2.56% 4,992

109757
Total Monthly Listenership for Hype Underground
Total Website Visits Day of Broadcast for Hype Underground


Advertising & Sponsoring on Hype underground

ITS NOT AS EXPENSIVE AS YOU THINK!

Advertising on Hype Underground is not as costly as you may imagine. A basic
package for an advertisement to promote your business, event or a special offer is
just only $300 a month compare to KDAY-FM radio ads of $1,083.00 a month.

Hype Underground offers a range of advertisement options. Your involvement with
us will be mutually beneficial with a real local presence through recognition and
promotion of your business.

We dont have ads... We have Partners. Every time we talk about YOUR business on
air or your name is attached to us, the community can HEAR and SEE that.

Hype Underground does not get to by accident. The people, who tune in, come to us
on purpose. They have millions of things to choose from on the internet, but they
choose us. When we go to a break no moving to next station until the next break,
our listeners STAY& LISTENING!

One of the best features in advertising on Hype Underground is that youre AD IS
FOREVER! Unlike traditional radio, when your contract has expired your ad will no
longer be heard on their stations. With us once your contract expired from LIVE
rotation your commercial will continue to be heard and kept in our show archives.

Every time our loyal listeners and new listener becomes fan of Hype Underground,
they go back into the archives and listen to our past shows. They will hear your ad
just as if it was their first time hearing it.

AS CREATIVE AS YOU WANT TO BE...

Below is a list of our current rates and plans, feel free to get creative! We are
extremely flexible and open to any ideas you may have to get your companys
message across.


(The blow prices are based on a minimum of 3 months commitment.)
CURRENT PLANS & RATES IN ORDER OF POPULARITY

TITLE PLAN
(5 Sponsorship Available)
Title Plan opportunity consist of the following:

SIX (6):30 Second Commercial: Total Commercial 78
1 SPOTS Place in the (OPENING & CLOSING SPOT BREAK) Four (4) remaining
SPOTS Two (2) will air in 1
ST
hour & Two will air in 2
ND
hour during the show each
week. TOTAL OF THIRTEEN (13) SHOWS

Name Recognition:
So a few days ago me and my girl was at xxxxx business, the staff was friendly etc...If
you are in the city of xxxxx go by xxxxx business.

1 Feature Segments: EGITH (8) SHOWS
i.e1: Todays interview with Celebrity Name Here was brought to you xxxxx
business.
i.e2: xxxxx business Hot 5 Top 5

Online Marketing:
Link and Logo or Business Name in Hype underground E-Blast for Forty Days (40)
Link and Logo on itshypeunderground.com website home page for Three Months (3)
20 Percent Discount Offer on itshypeunderground.com website for Two Months (2)
Company Listing Directory on itshypeunderground.com website for Full Year
Social Site Post via Facebook, Twitter, Instagram
i.e.: xxxxx business New Music Mondays (Facebook Post and Twitter Only)

Press Release:
Digital Press Release about our Partnership

Promotional Material:
Logo or xxxxx Business Name on Hype underground Promotional Flyer
Logo or xxxxx Business Name on Hype underground Discount Flyer

Promotional Event:
Live Promotional Event at Location (Local Upcoming Music Artist CD Signing or
Live Radio Show Broadcast


FEATURE PLAN

Three (3):30 Second Commercial: Total Commercial 36
Two (2) SPOTS will air in 1
ST
hour / 1 will air in 2
ND
hour during the show) during
the show each week. TOTAL OF NINE (9) SHOWS

Name Recognition:
i.e. I love going to xxxxx business, the staff was friendly and the prices are even better
if you are in the city of xxxxx go by xxxxx business.

Online Marketing:
Link and Logo or Business Name in Hype underground E-Blast for Twenty- Days
(20)
20 Percent Discount Offer on itshypeunderground.com for Two Months (2)
Company Listing Directory on itshypeunderground.com website for Six Months (6)

Press Release:

Promotional Material:
Logo or xxxxx business name on Hype underground Promotional Flyer

FLAT PLAN

One (1):30 Second Commercial: Total Commercial 16
One (1) SPOT air during the show each week. TOTAL OF SIXTEEN (16) SHOWS

Online Marketing:
Link and Logo in E-Blast Business Name in Hype underground E-Blast for Twelve
Days (12)
Company Listing Directory on itshypeunderground.com website for Three Months
(3)

Press Release:


To get your free bottle
Click the Jarritos Logo at
itshypeunderground.com
Hype Underground known as the #1 Hip-Hop / R&B Show
has dedicated listener who tuned
in for our in studio guest. Because
the On Air Personalities are real
people who connect with the
audience and product placement
are a great way to market to the
public about your product without
cramming an infomercial type
program that turn away 18-35
audience away


We Thank You for Your Time & Consideration and We Look
Forward to Working with You to MAXIMIZE your
Dollars and help you reach your
Target Demographic

FLAT PLAN-$900

TOTAL INVESTMENT PER MONTH $300
Minimum 3 Month Commitment

FEATURE PLAN-1,500

FLAT PLAN-$2,100

Advertising & Sponsoring Rates

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Smooth Media Productions

2600 W. Olive Burbank, Ca 90505

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