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CHAPTER 6
SWOT ANANLYSIS OF JBC
1 SWOT Analysis of JBC The overall evaluation of a companys strengths, weaknesses, opportunities and threats is called SWOT analysis. It involves monitoring the eternal and internal environment. External Eniron!ent "o##ort$nity an% t&reat' analysis ! "usiness unit has to monitor key macro environment forces #demographic $ economic, natural, technological, political% legal, and social% cultural& and signi'cant micro environment actors #customers, competitors, suppliers, distri"ution, dealers& that a(ect its a"ility to earn pro'ts. In this respect, the position of the )*+ is not so sound. !s "ecause, if our government permits and esta"lish open world market for the industry, then they will "e in the face of downfall. Internal Eniron!ent "Stren(t&s)Wea*ness' analysis It is one thing to 'nd attractive opportunities and another to "e a"le to take advantage of them. ,ach "usiness needs to evaluate its internal strengths and weakness. In the light of the a"ove facts, the position of this company is very sound. -ike other local . national companies, they are also esta"lishing them in the focusing position like new attractive commodities . products and they have captured the market. In this a"ove circumstances, this company at the end of the year, /001 ac2uired Tk. /34.15 crore in the life fund and Tk. /64.71 crore in !sset respectively. *ut in the customer services, the advancement . the position of the other companies are "etter than that of )*+. / CHAPTER + FIN,IN-S . RECO//EN,ATION +01 Fin%in(s +02 Re3o!!en%ation +04 Con3l$sion 5 +01 Fin%in(s Insurance is as old as the civili8ation. It was present in the form of mutual help. Insurance is a co%operative device of distri"uting losses, falling on an individual or his family over a large num"er of persons, each "earing a nominal ependiture and feeling secure against heavy of loss. Insurance provides certainty of payment at the uncertainty of loss, if provides capital, protection . prevention of loss. It helps ,conomic progress. *esides, I get more eperience a"out )i"an *ima +orporation. +02 Re3o!!en%ation There is no social recognition of insurance sector in *angladesh, due to lack of proper management in 2uality of customer service. So they should "e 'rmly "elieve their pro'ta"ility, growth and market share of "usiness depend on their 2uality of customer service. In their customer service, they should focus on the following9 1. !chievement of core competencies in all their "usiness processes. /. Improvement of service standard. 5. !ddressing complaints:suggestions for improvement of service. 7. ,nrichment of products. 3. Speedy Service. 4. Service accuracy. 1. ;air treatment. 7 +04 Con3l$sion Insurance "usiness is only commercial "ut it has "ecome professional now. <nowledge of insurance is as much essential as trading "usiness for the society. =rivati8ation of Insurance "usiness has added more signi'cations for the people. The prospects of insurance in the 'rst years of the net millennium decide the direction of insurance management. Safety, security and investment have "ecome need of the present society people, now, demand insurance as compared to the previous attitude of selling insurance to people. They have "ecome selective and practical. Insurance industry has to meet the epectations of people. 3 REFERENCE 1. www.google.com #Search ,ngine& /. www.>"c.gov."d 5. www.fareastislamilife.com 7. www.popularlife"d.com 3. www.nlic"d.com 4. www.primeislamilife.com 1. www.sandhanilife.com ?. ,lement of Insurance% !8i8ul @u2 +haudhury 6. Insurance% A.B. Aishra 4