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REASEARCH REPORT
ON
INVESTOR PERCEPTION TOWARDS SYSTEMATIC INVESTMENT PLAN
(The better way to invest in mutual funds)

Submitted in partial fulfillment for the requirement of the award of degree in
MASTER OF BUSINESS ADMINISTRATION


Affiliated to UTTAR PRADESH TECHNICAL UNIVERSITY, LUCKNOW



Submitted to Submitted by
Mr. VARUN NATH VERMA ASHISH CHOURASIA
REGIONAL MANAGER ROLL NO. MBA/02/017
(KARVY STOCK BROKING LTD) (MARKETING & FINANCE)





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PREFACE
THE CORPORATE PROGRAM of MBA course is a well structured and integrated
programme.The course of management gives a practical knowledge in our study
course. Industries give us much information about the different product and
services we use in our day to day life.

It is highly said that practice makes a man perfect the research report which is a
part of MBA to get a practical understanding of the business management. Thus
helps the student to get the knowledge about the actual environment of an
organization.

Karvy stock broking ltd.is one of such company dealing in Share market
Derivatives, Commodities, Mutual fund IPO distribution with almost branches in
overall India.
My survey is on INVESTOR PERCEPTION TOWARDS S.I.P. (SYSTEMATIC
INVESTMENT PLAN) with special reference to KARVY STOCK BROKING HOUSE
includes the primary and secondary data.








ASHISH CHOURASIA


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ACKNOWLEDGEMENT
All is well that ends well. Today I have reached the end of my dissertation report
assignment. From the starting till the completion of this assignment there are
many people without whose assistance all my efforts would have been fruitless. I,
therefore acknowledge all who generously helped me by sharing their, experience
and knowledge with me without which this project would have never been
accomplished.

I wish to express my deep gratitude to my mentor Dr.SANJAY SAXENA dean of
SCHOOL OF MANAGEMENT & SCIENCES. Whose encouragement, guidance and
support from the initial to the final level enabled me to develop an understanding
of the subject.

I wish gratitude to my other faculty members for taking keen interest in my
research work and fine-tuning my efforts as and when required.








ASHISH CHOURASIA



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DECLARATION
I hereby declare that the research project entitled INVESTOR PERCEPTION
TOWARDS SYSTEMATIC INVESTMENT PLAN is based upon my research in Karvy
Stock broking ltd, is an original and authentic work done by me and is based upon
Conducted by me.

This research report was undertaken as a part of the MBA program.











ASHISH CHOURASIA





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CONTENTS
S.NO. TITLE PAGE. NO.
1.
INTRODUCTION
Overview of industry
Overview of organization

2. CONCEPT OF MUTUAL FUND

3. SYSTEMATIC INVESTMENT PLAN (S.I.P)

4. REASONS TO INVEST IN SIP

5. RISK INVOLE IN SIP

6. RESEARCH METHODOLOGY

7. SWOT ANALYSIS

8. RECOMMENDATION

9. LIMITATION

10. CONCLUSION

11. BIBLIOGRAPHY

12. ANNEXURE




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OVERVIEW OF INDUSTRY
History of the Indian Mutual Fund Industry
The mutual fund industry in India started in 1963 with the formation of Unit
trust of India, at the initiative of the government of India and Reserve bank of
India. The history of mutual funds in India can be broadly divided into four
distinct phases.
FIRST PHASE- 1964- 87
An act of parliament establishment Unit trust of India (UTI) on1963. It was set up
by the Reserve bank of India and functioned under the regulatory and
administrative control of the Reserve bank of India. In 1978 UTI was de-linked
from the RBI and the industrial development Bank of India (IDBI) took over the
regulatory and administrative control in place of RBI The first scheme launched
by UTI was scheme in 1964. At the end of 1988 UTI had Rs 6,700 crores of assets
under management.
SECOND PHASE-1987-1993 (Entry of public sector funds)
1987 marked the entry of non- UTI, public sector mutual funds set up by public
sector banks and Life Insurance Corporation of India (LIC) and General Insurance
Corporation of India (GIC).SBI mutual fund was the first non- UTI mutual fund
established in June 1987 followed by Canbank mutual fund (Dec87), Punjab
national bank mutual fund (Aug89), Indian bank mutual fund (Nov 89), Bank of
India (June90)
Bank of Baroda mutual fund (Oct 92). LIC established its mutual fund in June
1989 while GIC had set up its mutual fund in December 1990.
At the end of 1993, the mutual fund industry had assets under management of Rs
47,004 crores.
Third Phase-1993-2003 (Entry of Private sector funds)
With the entry of private sector funds in 1993, anew era started in the Indian
mutual fund industry, giving the Indian investors a wider choice of fund families.


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Also, 1993 was the year in which the first mutual fund regulation came into being,
under which all mutual funds, except UTI were to be registered and government
.The erstwhile Kothari pioneer (now merged with Franklin Templeton) was the
first private sector mutual fund registered in July 1993.
The 1993 SEBI (Mutual fund) Regulation were substituted by a more
comprehensive and revised Mutual Fund Regulations in 1996.The industry now
functions under the SEBI (Mutual fund) Regulations act 1996.
The number of mutual fund houses went on increasing, with many foreign mutual
funds setting up funds in India and the industry has witnessed several mergers
and acquisitions. As at the end of January 2003, there were 33 mutual funds with
total assets of Rs 1, 21,805 crores. The unit trust of i9ndia with Rs44, 541 crores of
assets under management was way ahead of other mutual funds.
FOURTH PHASE- since February 2003
In February 2003, following the repeal of the Unit trust of India act 1963 UTI was
bifurcated into two separate entities. One is the specified undertaking of the Unit
trust of Indian with assets under management of Rs 29, 8935 crores as the end of
January 2003, representing broadly the assets of US 64 scheme, assured return
and certain other schemes.
The specified undertaking of Unit trust of India, functioning under an
administrator and under the rules framed by government of India and does not
come under the purview of mutual fund regulations.
The second is the UTI Mutual fund, sponsored by SBI, PNB, BOB and LIC. It is
registered with SEBI and functions under the Mutual fund Regulations .With the
bifurcations of the erstwhile UTI which had in March 2000 more than Rs 76,000
crores of assets under management and with the setting up of a UTI Mutual fund
,conforming to the SBI Mutual fund Regulations and with recent mergers taking
place among different private sector funds, the mutual fund industry has
entered its current phase of consolidation and growth.



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OVERVIEW OF ORGANIZATION
COMPANY DETAILS


Brief history
Karvy was started by a group of five charted accountants in 1979 at Hyderabad. At
initials stage it was very small in size. It was started with a capital of Rs 1, 50,000.
In starting it was only offering auditing and taxation services. Later, on the
partners decided to offers, other than the audit services, values added services
like Financial Product Distribution, Investment Advisory services, Demat services,
corporate finance, insurance etc to their clients. The first firm in the group, Karvy
consultants limited was incorporated on 23 rd July, 1983. In a very short period, it
became the largest Registrar and Transfer agent in India. This business was spun
off to form a separate joint venture with Computershare of Australia, in
2005.Karvy s foray into stock broking began with marketing IPO procurement
league tables and it has consistently maintained its position among the top
5.Karvy was among the first few member of the STOCK EXCHANGE, Mumbai in
2001 .
In January 1998, Karvy became first depository participant in Andhra Pradesh.
Today Karvy is among the top 5 depository participant in India.
While the registry business is a 50-50 joint venture with Computershare of
Australia, we have equity participation by ICICI ventures limited and Barings Asia
limited, in Karvy stock broking limited. For a snapshot of our organization
structures, please click here.Karvy has always believed in adding value to services


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it offer to clients. A top-notch research team based in Mumbai and Hyderabad
supports its employee to advise clients on their investment needs .
On a typical working day Karvy:
Has more than 25,000 investors visiting our 575 offices
Publishes or broadcasts at least 50 buy /sell calls
Attends to 10,000 + telephone calls
Mails 25,000 envelopes, containing Annual reports, dividend
cheques/advises allotment/ refund advises.
Executes 150,000+ trades on NSE/BSE
Execute 50,000 debit /credit in the depository accounts
Advises 3,000 + clients on the investment in mutual funds

KARVY Stock broking limited is a member of:
National Stock Exchange (NSE)
Bombay Stock Exchange (BSE)
Hyderabad Stock Exchange(HSE)












Structure of KARVY


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Karvy ranks among the top player in almost all the fields it operates. Karvy
Computershare limited is Indias largest Registrar and transfer agent with a client
base of nearly 500 blue chip corporate ,managing over 2 crore accounts.
Karvy Stock BROKING limited, member of NATIONAL TOCK EXCHANGE OF INDIA
and the Bombay stock Exchange, ranks among the top 5 stock broking in India.
With over 6, 00,000 active account s, it ranks among the top 5 depository
participant in India, registered with NSDL and CDSL. Karvvy comrade, member of
NCDEX and MCX ranks among the top 3 commodity brokers in the country. A
Karvy Insurance broker is registered as a broker with IRDA and ranks among the
top 5 insurance agent in the country. Registered with AMFI as a corporate agent.
KARVY is also among the top mutual fund mobilize with over Rs 5000 crores under
management. Karvy Reality Services, which started IN 2006, has quickly
established itself as a broker who adds value, in the reality sector.Karvy Global
offers niche off shoring services to clients in the US.Karvy has 575 offices over 375
locations across India and overseas at Dubai and New York. Over 9,000 highly
qualified people staff Karvy.
The company services over 16 million individual, 180 corporate and handles
corporate disbursements that exceed RS 2500 crores.









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Mission statement of Karvy
An organization exists to accomplish something or achieve something. The
mission statements indicate what an organization wants to achieve. The mission
statement may be changed periodically to take advantage of new opportunities or
respond to new market conditions.
Karvys mission statement is To Bring Industry, finance and people together.
Karvy is work as intermediary between industry and people. Karvy work as
investment advisor and helps people to invest their money same way .Karvy helps
us industry in achieving finance from people by issuing shares, debentures ,
bonds, mutual funds, fixed deposi9ts etc.
Companys mission statement is clear and thoughtful which guide geographically
dispersed employees to work independently yet collectively towards achieving
the organizations goals.
Vision of karvy
Company s vision is crystal and mind frame very directed.To be pioneering
financial services company. And continue to grow at a healthy pace, year after
year, decade after decade. Companys foray into IT- enabled services and
internent6 business has provided an opportunity to explore new frontiers and
business solutions. To build a corporate that sets benchmarks for other to follows.
Karvy vaules
Integrity
Responsibility
Reliability
Unity
Understanding
Excellence


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