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Achieving Organizational Change:


The Importance of Organizational Culture
Presented by:

Ken Desson
Pentor Communications Inc.
Ottawa, Canada






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This presentation discusses how organizational
culture impedes and supports change
The presentation addresses:
The role of organization culture in
the success or failure of change
initiatives
The discipline of organizational
change
Elements of an effective change
strategy
Implementation imperatives and
pitfalls
Organizational
Culture
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What IS organizational culture?
An empirically based abstraction
A pattern of shared basic assumptions that was
learned by a group as it solved its problems of
external adaptation and internal integration, that
has worked well enough to be considered valid
and, therefore, to be taught to new members as
the correct way to perceive, think, and feel in
relation to those problems
Edgar H. Schein, Organizational Culture and Leadership, 1992
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What IS organizational culture?
What is organizational culture?
Shared understanding of the organizations mission
The values that guide decision-making and activity
The focus and management style of senior executives
How employees think of their relationships with others
How the organization conducts its day-to-day business
The sum of these factors:
A distinctive organizational personality
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Culture is important because it affects:
What the organization considers to be right decisions
The attitudes of stakeholders to the organization
What individuals consider to be appropriate behaviours and how
they interact with each other within the organization
How individuals, work groups and the organization as a whole deal
with work assigned to them
The speed and efficiency with which things get done
The organizations capacity for and receptiveness to change
Why does organizational culture matter?
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It may be time for change when:
Circumstances change
Stakeholder expectations change
Organizational demographics change
Objectives change
Ingrained attitudes and practices produce negative outcomes
Why change an existing culture?
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How is change commitment built?
Awareness
Understanding
Positive Perception
Commitment
Adoption
Institutionalization
Internalization
Definition &
Planning Phase
Implementation
Phase
Alternative Confusion Negative
perception
Active
resistance
Implementation
challenges
Unrealized
ROI
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What is involved in a change strategy?
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What is involved in a change strategy?
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What is involved in a change strategy?
Re-evaluate
Stakeholder Buy-in
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Organizational change implementation stages
Stage I - Setting a Climate for Change
Sample Activities
Executive Briefing on the initiative
Change readiness assessment
Change leadership plan
Communication plan
Orientation session for project team members
Training plan for team members
Change leadership training
Team building sessions
Leadership alignment
Creativity workshop
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Developing a Change Strategy
Stage II - Enabling the Whole Organization
Sample Activities
Visioning session(s) with key stakeholders
Stakeholder consultation
Change readiness assessment (performance against plan)
Leadership coaching & action planning
Team renewal (team-building)
Identification & enrolment of change agents within the organization
Face-to-face communications with larger stakeholder community
Identification of impacts of new technology & processes on individuals
Skills
Structure
Physical location
Change agent training
Employee Workshops
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Developing a Change Strategy
Stage III: Implementing and Sustaining New Ways
Sample Activities
Change readiness assessment (performance against plan)
Skills gap analysis
Workforce transition including related HR policies & programs
new hires
transfers
relocations
promotions
position cuts
training
performance evaluation
compensation
reward and recognition
career development and planning
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Culture generally
supports doing
things the way
they have always
been done
Why does culture often thwart change?
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What does successful change require?
Imperatives
Have a good plan to work from with clear objectives and tasks
Have compelling reasons for the specified change
Demonstrate strong change leadership and unswerving
commitment at the senior management level
Insist on middle-management ownership of the process
Implement a program of ongoing communication and training
Provide access to expert resources and on-going support for
change at the staff level
Measure progress towards the goals and continually adjust

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What pitfalls should be avoided?
Pitfalls
Competing or unclear change initiatives
Lack of management ownership
Differences of opinion and approach among senior leaders
Unrealistic time lines and/or lack of dedicated resources
Failure to embed the desired changes in work processes and
performance standards
Failure to consult, engage and communicate
Failure to measure progress
Lack of recognition and rewards for progress - and consequences
for failure to live up to expectations.

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Questions / Discussion?

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